Monterey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Monterey in 2025? Explore comprehensive Airbnb analytics for Monterey, Tennessee, United States to uncover income potential. This 2025 STR market report for Monterey, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Monterey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monterey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monterey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monterey (2025)
Understanding the monthly revenue variations for Airbnb listings in Monterey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterey is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,001+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,722 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,823 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,197, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterey
Monterey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monterey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterey:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterey
Average Daily Rate (ADR) Airbnb Trends in Monterey (2025)
Effective short term rental pricing strategy in Monterey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterey typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Monterey
Get Live Monterey Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Monterey (2025)
Peak Season (June, October, September)
- Revenue averages $2,881 per month
- Occupancy rates average 53.8%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,276 per month
- Occupancy maintains around 43.5%
- Daily rates hold near $161
Low Season (January, February, April)
- Revenue drops to average $1,573 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $153
Seasonality Insights for Monterey
- The Airbnb seasonality in Monterey shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monterey's highest earning potential, with monthly revenues capable of climbing to $3,247, occupancy reaching a high of 54.5%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,334, occupancy could drop to 29.4%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monterey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monterey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monterey (2025)
Exploring the top neighborhoods for short-term rentals in Monterey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Tansi | A serene gated community centered around a stunning lake, ideal for families and nature lovers looking for a relaxing retreat. | Lake Tansi, Hiking trails, Golf courses, Picnic areas, Fishing spots |
| Monteagle Mountain | A mountain region known for its beautiful views and outdoor activities, perfect for those looking to escape the city and enjoy nature. | Monteagle Mountain, South Cumberland State Park, Scenic overlooks, Hiking trails |
| Cookeville | A nearby city with a vibrant downtown and various amenities, great for attracting guests looking for a mix of urban and outdoor experiences. | Cookeville Depot Museum, Dogwood Park, Delmonaco Winery and Vineyards, Local shops and restaurants |
| Burgess Falls State Park | Famous for its stunning waterfalls and hiking opportunities, a must-visit for outdoor enthusiasts | Burgess Falls, Hiking trails, Picnicking areas, Scenic views |
| Cumberland Caverns | A popular attraction featuring stunning caverns, ideal for families and adventure seekers looking for a unique experience. | Cumberland Caverns tours, Live music events, Outdoor adventure activities |
| Beechcraft Heritage Museum | An attraction dedicated to aviation history, appealing to enthusiasts and families alike. | Beechcraft Heritage Museum, Historical aircraft displays, Educational tours |
| Falls Creek Falls State Park | One of Tennessee’s largest and most popular state parks, perfect for those who enjoy hiking, camping, and scenic beauty. | Falls Creek Falls, Hiking trails, Camping spots, Fishing areas |
| Hidden Hollow | A quiet and secluded area perfect for peace and tranquility, attractive for those looking to unwind from their busy lives. | Nature trails, Wildlife viewing, Scenic beauty |
Understanding Airbnb License Requirements & STR Laws in Monterey (2025)
While Monterey, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monterey to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monterey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montereybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Clear Creek Cabin
Entire Place • 6 bedrooms
Forested lake cabin in Monterey
Entire Place • 3 bedrooms
Luxury Home 3 bedroom 4 bath + Garage-New manager
Entire Place • 3 bedrooms
Cozy 2 bedroom cabin nestled in wooded hideaway
Entire Place • 2 bedrooms
Little Cabin in the Woods -(Biker & Pet Friendly)
Entire Place • 2 bedrooms
Whippoorwill~ Private Lake~ Romantic Retreat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monterey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monterey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anthony | 1 | $88,388 | 22 | 4.86/5.0 |
| Scott | 2 | $52,999 | 108 | 4.74/5.0 |
| Barbara | 2 | $47,486 | 15 | 4.95/5.0 |
| Ryan | 1 | $39,509 | 30 | 5.00/5.0 |
| Allen | 1 | $30,301 | 17 | 5.00/5.0 |
| Jane | 2 | $28,361 | 91 | 4.89/5.0 |
| Wendy And Ed | 1 | $26,937 | 528 | 4.98/5.0 |
| Charles | 1 | $22,680 | 200 | 4.96/5.0 |
| Rosanna | 1 | $18,955 | 27 | 4.96/5.0 |
| Victoria | 1 | $15,728 | 80 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterey.
Dive Deeper: Advanced Monterey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterey
- The Monterey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monterey, Outdoor/Unique properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, others (combined 14.4%) offer potential for unique stay experiences.
Monterey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterey
- The dominant room capacity in Monterey is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Monterey, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monterey.
Monterey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterey
- The most common guest capacity trend in Monterey vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Monterey STR market, accounting for 47.6% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterey.
- On average, properties in Monterey are equipped to host 5.2 guests.
Monterey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterey
- The most common availability pattern in Monterey falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monterey (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monterey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
28.6% of total
2 Nights
9 listings
42.9% of total
3 Nights
2 listings
9.5% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
3 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Monterey is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.5%) of the Monterey Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Monterey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Monterey hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterey.
Monterey Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
25% of total
Moderate
6 listings
30% of total
Firm
5 listings
25% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Monterey
- The prevailing Airbnb cancellation policy trend in Monterey is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Monterey.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterey.
Monterey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterey
- The overall average booking lead time for vacation rentals in Monterey is 38 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Monterey.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Monterey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monterey (2025)
Amenity Prevalence
Amenity Insights for Monterey
- Essential amenities in Monterey that guests expect include: Dishes and silverware, Wifi, Air conditioning, Hot water, Free parking on premises, Smoke alarm, Refrigerator, TV, Oven, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monterey: Dishes and silverware, Wifi, Air conditioning, Hot water, Free parking on premises, Smoke alarm, Refrigerator, TV, Oven, Coffee maker.
- Prioritize adding missing essentials: Smoke alarm, Refrigerator, TV, Oven, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterey to stay competitive.
Monterey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monterey
- The typical guest profile for Airbnb in Monterey consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and DC (0.6%).
- Top languages spoken are English (89.3%) followed by Spanish (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Derby.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monterey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bee Spring | 11 | $4,020 | $472.30 | 39% |
| Brentwood | 16 | $4,012 | $374.19 | 39% |
| Berry Hill | 140 | $3,855 | $294.72 | 45% |
| Nashville-Davidson | 6,764 | $3,644 | $298.00 | 45% |
| Mt. Juliet | 50 | $3,633 | $285.32 | 47% |
| Bloomfield | 11 | $3,456 | $401.59 | 29% |
| Coalmont | 13 | $3,438 | $225.00 | 50% |
| Loudon | 13 | $3,429 | $257.00 | 53% |
| Lancaster | 25 | $3,403 | $297.20 | 37% |
| Franklin | 431 | $3,258 | $265.69 | 48% |