Tullahoma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Tullahoma in 2025? Explore comprehensive Airbnb analytics for Tullahoma, Tennessee, United States to uncover income potential. This 2025 STR market report for Tullahoma, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Tullahoma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tullahoma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tullahoma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tullahoma (2025)
Understanding the monthly revenue variations for Airbnb listings in Tullahoma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tullahoma is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tullahoma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,793+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,263 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,109 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,088, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tullahoma
Tullahoma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tullahoma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tullahoma:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tullahoma
Average Daily Rate (ADR) Airbnb Trends in Tullahoma (2025)
Effective short term rental pricing strategy in Tullahoma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tullahoma typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Tullahoma
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Airbnb Seasonality Analysis & Trends in Tullahoma (2025)
Peak Season (June, May, July)
- Revenue averages $3,852 per month
- Occupancy rates average 44.6%
- Daily rates average $219
Shoulder Season
- Revenue averages $2,292 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $207
Low Season (January, February, March)
- Revenue drops to average $1,412 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $193
Seasonality Insights for Tullahoma
- The Airbnb seasonality in Tullahoma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tullahoma's highest earning potential, with monthly revenues capable of climbing to $3,921, occupancy reaching a high of 50.8%, and ADRs peaking at $222.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,106, occupancy could drop to 20.9%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tullahoma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tullahoma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tullahoma (2025)
Exploring the top neighborhoods for short-term rentals in Tullahoma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tullahoma City Center | The heart of Tullahoma features restaurants, shops, and local attractions, making it a prime spot for visitors looking to explore the city. | Tullahoma Fine Arts Center, George Dickel Distillery, Cannon County Arts, Tullahoma Public Library, Tullahoma Historical Society |
| Lake Woods | This area offers beautiful lakeside views and recreational activities, appealing to nature lovers and those seeking relaxation. | Tullahoma Lake, Lakeside Park, Fishing spots, Picnic areas, Walking trails |
| Tullahoma Sports Complex | Popular among sports enthusiasts and families, this area hosts various events and activities, attracting visitors year-round. | Tullahoma Sports Complex, Youth sports events, Outdoor playgrounds |
| Jack Daniel's Distillery | Located nearby, this iconic distillery draws tourists interested in the whiskey-making process and local history. | Jack Daniel's Distillery, Distillery tours, Whiskey tasting, Historic sites, Gift shop |
| Tennessee Walking Horse National Celebration Grounds | The venue for the annual celebration of Tennessee Walking Horses attracts plenty of visitors, especially during events. | Horse shows, Equestrian events, Local vendors, Cultural festivities |
| Tullahoma Historic District | Featuring beautiful historical architecture and charming streets, this area offers a taste of Tullahoma’s rich history. | Historic homes, Local museums, Walking tours, Community events |
| Artisan District | A burgeoning area for creatives and artists, fostering local art and culture, appealing to those looking for unique experiences. | Art studios, Craft shops, Local markets, Cultural events |
| Nearby State Parks | The proximity to state parks provides outdoor recreation options, ideal for visitors seeking adventure in nature. | South Cumberland State Park, Short Springs Natural Area, Hiking trails, Camping areas, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Tullahoma (2025)
While Tullahoma, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tullahoma to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tullahoma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tullahomabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront Serenity -Lakehouse 5BR/ Sleeps 14+
Entire Place • 5 bedrooms
Beautiful cottage next to Tims Ford Lake
Entire Place • 3 bedrooms
Private lakefront log cabin w/dock & hot tub
Entire Place • 3 bedrooms
Lakeside Retreat at The Reserve w/ Golf Cart
Entire Place • 4 bedrooms
Lakeside Cottage w/Golf Cart, Hot Tub, & Fire Pit
Entire Place • 4 bedrooms
Lake/Marina Access, Firepit, Golf Cart Included
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tullahoma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tullahoma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Freedom Property Management | 2 | $92,251 | 104 | 4.99/5.0 |
| Madeline | 1 | $69,114 | 45 | 4.96/5.0 |
| Matt | 1 | $59,443 | 47 | 4.98/5.0 |
| Koren | 1 | $52,018 | 101 | 4.95/5.0 |
| Kim | 2 | $51,682 | 30 | 5.00/5.0 |
| Mathew | 1 | $50,271 | 84 | 5.00/5.0 |
| Jesse | 8 | $38,559 | 22 | 2.48/5.0 |
| Bill | 1 | $37,316 | 114 | 4.95/5.0 |
| Shannon | 1 | $37,089 | 70 | 4.99/5.0 |
| Farris | 1 | $36,921 | 58 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tullahoma.
Dive Deeper: Advanced Tullahoma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tullahoma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTullahoma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tullahoma
- The Tullahoma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tullahoma, House properties are the most common (78.1%), reflecting the local real estate landscape.
- Houses represent a significant 78.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, unique stays (combined 9.4%) offer potential for unique stay experiences.
Tullahoma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tullahoma
- The dominant room capacity in Tullahoma is 3 bedrooms listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 64.0% of the active Airbnb listings in Tullahoma, indicating a high concentration in these sizes.
- A significant 67.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tullahoma.
Tullahoma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tullahoma
- The most common guest capacity trend in Tullahoma vacation rentals is listings accommodating 8+ guests (62.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Tullahoma STR market, accounting for 75.0% of listings.
- 70.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tullahoma.
- On average, properties in Tullahoma are equipped to host 6.3 guests.
Tullahoma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tullahoma
- The most common availability pattern in Tullahoma falls within the 271-366 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tullahoma (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tullahoma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
17.5% of total
2 Nights
29 listings
46% of total
3 Nights
8 listings
12.7% of total
4-6 Nights
3 listings
4.8% of total
7-29 Nights
2 listings
3.2% of total
30+ Nights
10 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Tullahoma is 2 Nights, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.5%) of the Tullahoma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Tullahoma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46% of Tullahoma hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.5% currently do.
- A 2-night minimum appears standard (46%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tullahoma.
Tullahoma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
30.4% of total
Moderate
17 listings
30.4% of total
Firm
11 listings
19.6% of total
Strict
11 listings
19.6% of total
Cancellation Policy Insights for Tullahoma
- The prevailing Airbnb cancellation policy trend in Tullahoma is Flexible, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (60.8%) and stricter (39.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.4% market standard in Tullahoma.
- Regularly review your cancellation policy against competitors and market demand shifts in Tullahoma.
Tullahoma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tullahoma
- The overall average booking lead time for vacation rentals in Tullahoma is 43 days.
- Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Tullahoma.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Tullahoma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tullahoma (2025)
Amenity Prevalence
Amenity Insights for Tullahoma
- Essential amenities in Tullahoma that guests expect include: Air conditioning, Smoke alarm, Free parking on premises, Wifi, Kitchen, TV, Washer, Hot water, Heating, Dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tullahoma: Air conditioning, Smoke alarm, Free parking on premises, Wifi, Kitchen, TV, Washer, Hot water, Heating, Dryer.
- Prioritize adding missing essentials: Kitchen, TV, Washer, Hot water, Heating, Dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tullahoma to stay competitive.
Tullahoma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tullahoma
- The typical guest profile for Airbnb in Tullahoma consists of primarily domestic travelers (98%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Canada (0.4%).
- Top languages spoken are English (79.7%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Murfreesboro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tullahoma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 23 | $4,643 | $555.48 | 30% |
| Arley | 43 | $4,358 | $448.18 | 40% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Lookout Mountain | 75 | $3,588 | $295.52 | 49% |