Sevier County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Sevier County in 2025? Explore comprehensive Airbnb analytics for Sevier County, Tennessee, United States to uncover income potential. This 2025 STR market report for Sevier County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Sevier County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sevier County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sevier County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sevier County (2025)
Understanding the monthly revenue variations for Airbnb listings in Sevier County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sevier County is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sevier County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $15,860+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,432 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,783 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,064, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sevier County
Sevier County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sevier County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sevier County:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sevier County
Average Daily Rate (ADR) Airbnb Trends in Sevier County (2025)
Effective short term rental pricing strategy in Sevier County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sevier County typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $884+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $682 or more.
- Typical properties (Median) charge around $418 per night.
- Entry-level properties (Bottom 25%) earn around $270 per night.
Average Daily Rate (ADR) Trend by Month in Sevier County
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Airbnb Seasonality Analysis & Trends in Sevier County (2025)
Peak Season (December, June, July)
- Revenue averages $10,486 per month
- Occupancy rates average 52.1%
- Daily rates average $576
Shoulder Season
- Revenue averages $6,925 per month
- Occupancy maintains around 43.2%
- Daily rates hold near $488
Low Season (January, February, September)
- Revenue drops to average $4,965 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $450
Seasonality Insights for Sevier County
- The Airbnb seasonality in Sevier County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sevier County's highest earning potential, with monthly revenues capable of climbing to $12,189, occupancy reaching a high of 55.8%, and ADRs peaking at $699.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,959, occupancy could drop to 31.1%, and ADRs may adjust down to $436.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sevier County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sevier County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sevier County (2025)
Exploring the top neighborhoods for short-term rentals in Sevier County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pigeon Forge | A popular tourist destination known for its proximity to the Great Smoky Mountains National Park and numerous entertainment options. Ideal for families and vacationers seeking adventure and fun activities. | Dollywood, The Island in Pigeon Forge, Titanic Museum Attraction, WonderWorks, Pigeon Forge Snow, Old Mill |
| Gatlinburg | A charming mountain town that serves as a gateway to the Great Smoky Mountains National Park. It's perfect for tourists looking for outdoor activities and stunning views. | Great Smoky Mountains National Park, Gatlinburg SkyLift Park, Gatlinburg Strip, Ripley's Aquarium of the Smokies, Ober Gatlinburg, Anakeesta |
| Sevierville | The hometown of Dolly Parton, Sevierville combines natural beauty with entertainment offerings, making it attractive for a wide range of visitors. | Dolly Parton’s Stampede, Sevierville City Park, Wilderness at the Smokies, Tanger Outlets, Sevierville Golf Club, Smoky Mountain Deer Farm |
| Wears Valley | Known for its serene mountain views and access to nature, Wears Valley is appealing for those looking for a quiet retreat away from the hustle and bustle. | Wear Valley Road, Metcalf Bottoms, The Sinks, Laurel Falls, Cades Cove, Tremont |
| Cosby | A quieter area near the National Park, perfect for visitors seeking a more rustic and peaceful experience for hiking and nature observation. | Cosby Campground, Hen Wallow Falls, Cosby Nature Trail, Great Smoky Mountains National Park, Big Creek, Foothills Parkway |
| Soveriegn | A small community with close access to both the natural beauty of the Smokies and local attractions, making it a hidden gem for vacationers. | Nearby hiking trails, Local restaurants, Scenic views, Quick access to the main attractions in Pigeon Forge and Gatlinburg |
| Douglas Lake | Offers recreational activities such as fishing and boating, attracting families and nature lovers looking for a lakeside getaway. | Douglas Dam, Swimming areas, Picnic spots, Fishing and boating, Great views of the Smokies, Marinas and rental services |
| Townsend | Known as the 'Peaceful Side of the Smokies', Townsend offers a laid-back atmosphere with easy access to outdoor activities and historical sites. | Cades Cove, Tuckaleechee Caverns, Great Smoky Mountains Heritage Center, Little River, Hiking trails, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Sevier County (2025)
While Sevier County, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sevier County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sevier County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sevier Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Thunder Mountain Splash - Luxury!
Entire Place • 3 bedrooms
Poolside at Autumn Woods: Pool, Arcade & Theater!
Entire Place • 5 bedrooms
Livin The Dream
Entire Place • 4 bedrooms
Paradise Mountain Retreat - Private Indoor Pool
Entire Place • 12 bedrooms
The Adventure Cabin - Indoor pool, games, & more!
Entire Place • 6 bedrooms
Secluded! | Hot tub | Arcade | Indoor Resort Pool
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sevier County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sevier County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cabins For YOU | 3 | $415,643 | 12 | 3.92/5.0 |
| Jimbo | 4 | $280,561 | 24 | 2.50/5.0 |
| Travis | 4 | $276,167 | 55 | 4.93/5.0 |
| Michael | 3 | $275,355 | 37 | 3.06/5.0 |
| Bear Camp Cabin Rentals | 5 | $261,151 | 29 | 2.84/5.0 |
| Elk Springs | 1 | $176,664 | 10 | 5.00/5.0 |
| Aaron | 1 | $157,642 | 49 | 4.88/5.0 |
| Mindy | 1 | $143,603 | 74 | 4.97/5.0 |
| Isabeau And Shaun | 1 | $138,351 | 10 | 5.00/5.0 |
| Philomena | 1 | $135,944 | 19 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sevier County.
Dive Deeper: Advanced Sevier County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sevier County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSevier County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sevier County
- The Sevier County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sevier County, Outdoor/Unique properties are the most common (85.2%), reflecting the local real estate landscape.
- Smaller segments like unique stays (combined 1.9%) offer potential for unique stay experiences.
Sevier County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sevier County
- The dominant room capacity in Sevier County is 5+ bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 57.4% of the active Airbnb listings in Sevier County, indicating a high concentration in these sizes.
- A significant 75.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sevier County.
Sevier County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sevier County
- The most common guest capacity trend in Sevier County vacation rentals is listings accommodating 8+ guests (83.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sevier County STR market, accounting for 94.4% of listings.
- 94.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sevier County.
- On average, properties in Sevier County are equipped to host 7.5 guests.
Sevier County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sevier County
- The most common availability pattern in Sevier County falls within the 91-180 days range, representing 35.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sevier County (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sevier County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.2% of total
2 Nights
18 listings
40% of total
3 Nights
5 listings
11.1% of total
30+ Nights
21 listings
46.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sevier County is 30+ Nights, adopted by 46.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.7%) caters to monthly stays (30+ nights) in Sevier County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.7% of Sevier County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.2% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 46.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sevier County.
Sevier County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
4.9% of total
Super Strict 30 Days
8 listings
19.5% of total
Flexible
1 listings
2.4% of total
Moderate
7 listings
17.1% of total
Firm
13 listings
31.7% of total
Strict
10 listings
24.4% of total
Cancellation Policy Insights for Sevier County
- The prevailing Airbnb cancellation policy trend in Sevier County is Firm, used by 31.7% of listings.
- A majority (56.1%) of hosts in Sevier County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.7% market standard in Sevier County.
- Regularly review your cancellation policy against competitors and market demand shifts in Sevier County.
Sevier County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sevier County
- The overall average booking lead time for vacation rentals in Sevier County is 49 days.
- Guests book furthest in advance for stays during June (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Sevier County.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Sevier County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sevier County (2025)
Amenity Prevalence
Amenity Insights for Sevier County
- Essential amenities in Sevier County that guests expect include: Air conditioning, Kitchen, Heating, Smoke alarm, Wifi, TV, Refrigerator, Microwave, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Indoor fireplace are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sevier County: Air conditioning, Kitchen, Heating, Smoke alarm, Wifi, TV, Refrigerator, Microwave, Coffee maker.
- Prioritize adding missing essentials: Smoke alarm, Wifi, TV, Refrigerator, Microwave, Coffee maker.
- Consider adding popular differentiators like Indoor fireplace to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sevier County to stay competitive.
Sevier County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sevier County
- The typical guest profile for Airbnb in Sevier County consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Canada (0.8%).
- Top languages spoken are English (81.5%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Knoxville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sevier County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Epworth | 68 | $3,983 | $341.99 | 40% |