Spencer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Spencer in 2025? Explore comprehensive Airbnb analytics for Spencer, Tennessee, United States to uncover income potential. This 2025 STR market report for Spencer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Spencer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spencer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Spencer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Spencer (2025)
Understanding the monthly revenue variations for Airbnb listings in Spencer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spencer is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spencer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,471+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,072 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,041 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,165, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Spencer
Spencer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Spencer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spencer:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Spencer
Average Daily Rate (ADR) Airbnb Trends in Spencer (2025)
Effective short term rental pricing strategy in Spencer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spencer typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Spencer
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Airbnb Seasonality Analysis & Trends in Spencer (2025)
Peak Season (May, June, July)
- Revenue averages $3,116 per month
- Occupancy rates average 51.7%
- Daily rates average $173
Shoulder Season
- Revenue averages $2,233 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $175
Low Season (January, February, September)
- Revenue drops to average $1,699 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $172
Seasonality Insights for Spencer
- The Airbnb seasonality in Spencer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Spencer's highest earning potential, with monthly revenues capable of climbing to $3,382, occupancy reaching a high of 53.9%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,577, occupancy could drop to 29.3%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spencer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Spencer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Spencer (2025)
Exploring the top neighborhoods for short-term rentals in Spencer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center Hill Lake | A beautiful reservoir known for its recreational opportunities, fishing, and serene views. It's popular among families looking for a getaway in nature. | Center Hill Lake Marina, Edgar Evins State Park, Sligo Marina, Hurricane Marina, Burgess Falls State Park |
| Cookeville | A nearby city offering a vibrant downtown area, shopping, and dining options. It attracts visitors for events and as a base for exploring the Upper Cumberland region. | Cookeville Depot Museum, Rugby, TN, Dogwood Park, Putnam County Historical Society, Tennessee Tech University |
| Spencer Town Square | The heart of Spencer, providing access to local businesses and community events. Ideal for visitors looking to experience local culture and charm. | Spencer Town Hall, local shops and eateries, Annual festivals, Community events |
| Fall Creek Falls State Park | This park is one of Tennessee's largest and most popular, offering hiking, waterfalls, and stunning natural beauty, perfect for nature lovers and outdoor enthusiasts. | Fall Creek Falls waterfall, Piney Falls State Park, Cumberland Trail, Lake Powel, Hiking Trails |
| Burgess Falls | Known for the stunning Burgess Falls which attracts visitors for hiking and photography. A great spot for those looking for outdoor adventures. | Burgess Falls, Hiking Trails, Picnic Areas, Nature Observation Points |
| Rock Island State Park | Features the scenic waterfalls and combines great views with opportunities for kayaking and fishing, appealing to those seeking outdoor activities. | Rock Island State Park, Caney Fork River, Kayaking and Fishing, Hiking Trails |
| Dunlap | A quaint town that serves as a gateway to the surrounding natural attractions. Great for visitors looking to explore nearby parks and local history. | Sequatchie Valley, local history museums, Dunlap Golf Course, Community events |
| Smithville | A charming town with a historic downtown area. Attracts visitors looking for small-town charm and access to nearby recreational activities. | Smithville City Hall, Dancing Rabbit Golf Course, Local parks, Annual events and festivals |
Understanding Airbnb License Requirements & STR Laws in Spencer (2025)
While Spencer, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spencer to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Spencer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Spencerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunset Lodge at Rocky River Valley
Entire Place • 6 bedrooms
Spencer Mountain Cozy Cabin
Entire Place • 4 bedrooms
Unique 3-Bed Cabin with fireplace and waterfall
Entire Place • 3 bedrooms
Tranquility at Fall Creek Falls
Entire Place • 3 bedrooms
Cozy cabin w/waterfall & a view!
Entire Place • 3 bedrooms
Solace at Fall Creek Falls
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Spencer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Spencer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shannah | 2 | $77,446 | 204 | 4.92/5.0 |
| Gage And Aly | 2 | $68,497 | 144 | 4.96/5.0 |
| Adrian | 1 | $62,556 | 6 | 5.00/5.0 |
| Scott | 1 | $59,191 | 43 | 4.91/5.0 |
| Scott | 2 | $55,744 | 156 | 4.77/5.0 |
| Ann | 1 | $52,361 | 19 | 5.00/5.0 |
| Piney Creek Cabins | 3 | $41,341 | 456 | 4.81/5.0 |
| Julia | 3 | $40,907 | 74 | 4.77/5.0 |
| Highland Rim Retreats | 5 | $40,286 | 5 | 0.75/5.0 |
| Michael | 1 | $39,139 | 21 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spencer.
Dive Deeper: Advanced Spencer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spencer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpencer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Spencer
- The Spencer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Spencer, Outdoor/Unique properties are the most common (54.3%), reflecting the local real estate landscape.
- Houses represent a significant 22.9% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 5.8%) offer potential for unique stay experiences.
Spencer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Spencer
- The dominant room capacity in Spencer is 2 bedrooms listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.7% of the active Airbnb listings in Spencer, indicating a high concentration in these sizes.
- A significant 31.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Spencer.
Spencer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Spencer
- The most common guest capacity trend in Spencer vacation rentals is listings accommodating 6 guests (25.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Spencer STR market, accounting for 45.7% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spencer.
- On average, properties in Spencer are equipped to host 5.6 guests.
Spencer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Spencer
- The most common availability pattern in Spencer falls within the 181-270 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Spencer (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Spencer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
28.6% of total
2 Nights
14 listings
40% of total
3 Nights
2 listings
5.7% of total
30+ Nights
9 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in Spencer is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.6%) of the Spencer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in Spencer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Spencer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spencer.
Spencer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.2% of total
Flexible
6 listings
19.4% of total
Moderate
10 listings
32.3% of total
Firm
2 listings
6.5% of total
Strict
12 listings
38.7% of total
Cancellation Policy Insights for Spencer
- The prevailing Airbnb cancellation policy trend in Spencer is Strict, used by 38.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (45.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.7% market standard in Spencer.
- With 38.7% using Strict terms, this is a viable option in Spencer, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Spencer.
Spencer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Spencer
- The overall average booking lead time for vacation rentals in Spencer is 43 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Spencer.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Spencer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Spencer (2025)
Amenity Prevalence
Amenity Insights for Spencer
- Essential amenities in Spencer that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Spencer: Smoke alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Spencer to stay competitive.
Spencer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Spencer
- The typical guest profile for Airbnb in Spencer consists of primarily domestic travelers (98%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and India (0.3%).
- Top languages spoken are English (80.2%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Spencer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |