Mt. Juliet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Mt. Juliet in 2025? Explore comprehensive Airbnb analytics for Mt. Juliet, Tennessee, United States to uncover income potential. This 2025 STR market report for Mt. Juliet, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Mt. Juliet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mt. Juliet Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mt. Juliet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mt. Juliet (2025)
Understanding the monthly revenue variations for Airbnb listings in Mt. Juliet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mt. Juliet is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mt. Juliet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,191+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,878 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,374 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,041, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mt. Juliet
Mt. Juliet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mt. Juliet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mt. Juliet:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mt. Juliet
Average Daily Rate (ADR) Airbnb Trends in Mt. Juliet (2025)
Effective short term rental pricing strategy in Mt. Juliet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mt. Juliet typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $501+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $354 or more.
- Typical properties (Median) charge around $202 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Mt. Juliet
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Airbnb Seasonality Analysis & Trends in Mt. Juliet (2025)
Peak Season (June, May, July)
- Revenue averages $6,107 per month
- Occupancy rates average 58.6%
- Daily rates average $282
Shoulder Season
- Revenue averages $4,637 per month
- Occupancy maintains around 50.2%
- Daily rates hold near $282
Low Season (January, February, March)
- Revenue drops to average $2,949 per month
- Occupancy decreases to average 36.8%
- Daily rates adjust to average $287
Seasonality Insights for Mt. Juliet
- The Airbnb seasonality in Mt. Juliet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mt. Juliet's highest earning potential, with monthly revenues capable of climbing to $6,421, occupancy reaching a high of 59.4%, and ADRs peaking at $310.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,474, occupancy could drop to 32.9%, and ADRs may adjust down to $267.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mt. Juliet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mt. Juliet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mt. Juliet (2025)
Exploring the top neighborhoods for short-term rentals in Mt. Juliet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mt. Juliet | The heart of the city featuring vibrant shops, restaurants, and community events. It's close to all amenities, making it ideal for families and travelers seeking convenience. | Mt. Juliet Community Center, Charlie Daniels Park, Historic Mt. Juliet, Shopping areas, Restaurants |
| Providence | A popular area known for its shopping, dining, and entertainment options. It's a modern, family-friendly community that attracts visitors for both leisure and business stays. | Providence Marketplace, Cinemark Theater, Opryland Hotel, Family Fun Center, Parks and outdoor spaces |
| Lakewood | A tranquil area surrounding the scenic Percy Priest Lake, perfect for outdoor enthusiasts and families looking to explore nature or enjoy water activities. | Percy Priest Lake, Old Hickory Lake, Boating and fishing, Nature trails, Local parks |
| East Mt. Juliet | Offering a mix of residential and commercial developments, this area is appealing for those looking for a quieter stay while still being close to major attractions and highways. | Local parks, Shopping centers, Golf courses, Community events, Historic sites |
| West Mt. Juliet | A growing area with ample amenities and easy access to Nashville, making it attractive for visitors who want to experience both the charm of Mt. Juliet and the excitement of the city. | Shopping districts, Restaurants, Parks, Easy highway access, Nearby attractions |
| Hickory Hill | A suburban area with residential charm and easy access to major roads. Ideal for families and those looking for a peaceful retreat while being close to urban amenities. | Local parks, Community events, Golf courses, Restaurants, Shopping areas |
| Tulip Grove | An established neighborhood known for its quiet streets and family-friendly atmosphere. Great for guests seeking a homey feel away from the hustle and bustle. | Local parks, Community center, Shopping areas, Family-friendly amenities, Quiet streets |
| Old Hickory | Located near the Old Hickory Lake, this area offers a unique blend of outdoor activities and suburban living, perfect for visitors who enjoy nature and leisure. | Old Hickory Lake, Local parks, Fishing and boating, Nature trails, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Mt. Juliet (2025)
While Mt. Juliet, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mt. Juliet to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mt. Juliet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mt. Julietbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Estate Surrounded by Water
Entire Place • 6 bedrooms
Estate on the Lake with a View
Entire Place • 5 bedrooms
Retreat on 3 Acres w Kayaks / Hot Tub / Fire-pit
Entire Place • 4 bedrooms
Corinth · 6BR Luxury - 20min to Downtown/Lake
Entire Place • 6 bedrooms
Music City Lakeside Resort
Entire Place • 7 bedrooms
City Between the Lakes Cabin Retreat
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mt. Juliet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mt. Juliet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| CousinsBNB | 3 | $303,185 | 168 | 4.84/5.0 |
| Kellie | 4 | $202,006 | 13 | 2.47/5.0 |
| Scott | 2 | $183,768 | 76 | 4.97/5.0 |
| Jen And Mike | 4 | $156,666 | 188 | 4.73/5.0 |
| Evolve | 2 | $109,575 | 45 | 4.68/5.0 |
| Scott | 1 | $108,267 | 118 | 4.94/5.0 |
| Dawn | 2 | $80,341 | 383 | 4.97/5.0 |
| Janette | 1 | $80,047 | 140 | 4.99/5.0 |
| Lisa | 1 | $72,682 | 117 | 5.00/5.0 |
| Host #210733801 | 1 | $72,384 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mt. Juliet.
Dive Deeper: Advanced Mt. Juliet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mt. Juliet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMt. Juliet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mt. Juliet
- The Mt. Juliet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mt. Juliet, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.9%) offer potential for unique stay experiences.
Mt. Juliet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mt. Juliet
- The dominant room capacity in Mt. Juliet is 1 bedroom listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 49.0% of the active Airbnb listings in Mt. Juliet, indicating a high concentration in these sizes.
- A significant 60.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mt. Juliet.
Mt. Juliet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mt. Juliet
- The most common guest capacity trend in Mt. Juliet vacation rentals is listings accommodating 8+ guests (56.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mt. Juliet STR market, accounting for 74.5% of listings.
- 62.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mt. Juliet.
- On average, properties in Mt. Juliet are equipped to host 6.2 guests.
Mt. Juliet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mt. Juliet
- The most common availability pattern in Mt. Juliet falls within the 91-180 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mt. Juliet (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mt. Juliet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
14.6% of total
2 Nights
22 listings
45.8% of total
3 Nights
4 listings
8.3% of total
4-6 Nights
6 listings
12.5% of total
7-29 Nights
1 listings
2.1% of total
30+ Nights
8 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mt. Juliet is 2 Nights, adopted by 45.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.4%) of the Mt. Juliet Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Mt. Juliet, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.8% of Mt. Juliet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.6% currently do.
- A 2-night minimum appears standard (45.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mt. Juliet.
Mt. Juliet Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
14.3% of total
Moderate
7 listings
16.7% of total
Firm
18 listings
42.9% of total
Strict
11 listings
26.2% of total
Cancellation Policy Insights for Mt. Juliet
- The prevailing Airbnb cancellation policy trend in Mt. Juliet is Firm, used by 42.9% of listings.
- A majority (69.1%) of hosts in Mt. Juliet utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Mt. Juliet.
- Regularly review your cancellation policy against competitors and market demand shifts in Mt. Juliet.
Mt. Juliet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mt. Juliet
- The overall average booking lead time for vacation rentals in Mt. Juliet is 44 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Mt. Juliet.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Mt. Juliet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mt. Juliet (2025)
Amenity Prevalence
Amenity Insights for Mt. Juliet
- Essential amenities in Mt. Juliet that guests expect include: Smoke alarm, Air conditioning, Free parking on premises, Hot water, Heating, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dishes and silverware, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mt. Juliet: Smoke alarm, Air conditioning, Free parking on premises, Hot water, Heating, TV, Wifi.
- Prioritize adding missing essentials: Hot water, Heating, TV, Wifi.
- Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mt. Juliet to stay competitive.
Mt. Juliet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mt. Juliet
- The typical guest profile for Airbnb in Mt. Juliet consists of primarily domestic travelers (98%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and United Kingdom (0.9%).
- Top languages spoken are English (86%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mt. Juliet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Gallatin | 84 | $3,421 | $281.66 | 47% |
| Franklin | 419 | $3,262 | $257.40 | 47% |
| Bardstown | 103 | $3,220 | $217.13 | 47% |