Airbnb Market Analytics, Statistics and Data in Knoxville, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Knoxville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Knoxville:
How much do Airbnb hosts make on average per month in Knoxville?
The short-term rental market in Knoxville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,524 per month
- Strong performing properties (top 25%) make $4,061 or more
- Best-in-class properties (top 10%) achieve $6,126+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,450
Revenue Variations by Month
Occupancy Rates Throughout the Year in Knoxville
The market in Knoxville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Knoxville
Daily rates in Knoxville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $133 per night
- Strong performing properties (top 25%) secure $202 or more
- Best-in-class properties (top 10%) pull in $317+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
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Seasonality patterns in Knoxville
Peak Season (November, October, June)
- Revenue peaks at $3932.35 per month
- Occupancy rates reach 57.15%
- Daily rates average $211.59
Shoulder Season
- Revenue averages $3163.74 per month
- Occupancy maintains 51.95%
- Daily rates hold at $176.45
Low Season (December, February, January)
- Revenue drops to $2043.19 per month
- Occupancy decreases to 40.55%
- Daily rates adjust to $157.00
Is it still profitable to do Airbnb in Knoxville in 2025?
Yes! Knoxville demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $3164 and As a mature market with 873 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Knoxville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Knoxville | The heart of the city with a vibrant atmosphere, restaurants, and events. It's a prime location for visitors looking to experience the urban culture and local attractions. | Knoxville Museum of Art, World's Fair Park, Tennessee Theatre, Market Square, Ijams Nature Center |
| Old City | A historic district that showcases Knoxville's rich history and is known for its nightlife, arts scene, and unique dining options. It attracts younger crowds looking for entertainment and culture. | Old City District, Knoxville's Historic Old City, Various art galleries, Live music venues, Dining and nightlife |
| University of Tennessee Area | Home to the University of Tennessee, this area is bustling with student activity and attracts parents and visitors throughout the year, especially during events and football games. | University of Tennessee, Neyland Stadium, Knoxville Botanical Garden, Historic Homes, Parks and recreational areas |
| West Knoxville | A suburban area that offers family-friendly attractions and shopping. It's popular among families visiting Knoxville and offers various amenities. | Turkey Creek Shopping Center, Parks and sports facilities, Nearby lakes, Karst topography and nature trails, Dining options |
| North Knoxville | A charming area with a mix of historic homes and parks. It attracts visitors who appreciate a quieter environment yet still have access to local attractions. | Knoxville Zoo, Historic Homes, Parks and green spaces, Local dining options, Cultural sites |
| South Knoxville | Known for its outdoor activities and access to the Great Smoky Mountains. It's ideal for visitors who enjoy nature and outdoor adventures. | Ijams Nature Center, Knoxville Adventure Collective, Hiking trails, Water activities, Local breweries |
| Sequoyah Hills | An upscale neighborhood known for its scenic views and proximity to the Tennessee River. Attracts an affluent clientele looking for a peaceful retreat. | Tennessee River Trails, Sequoyah Hills Park, Fine dining options, Historic homes, Community events |
| Fountain City | A quaint neighborhood with a small-town feel. It's appealing for guests looking for a relaxed atmosphere away from the hustle and bustle of downtown. | Fountain City Park, Local shops and dining, Historic attractions, Scenic parks, Community events |
Do you need a license for Airbnb in Knoxville?
We recommend checking directly with Knoxville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Knoxville
Friedman's Loft- The Ultimate Luxury
Entire Place • 6 bedrooms
1940’s Sequoyah Charmer - Pool/Hot-tub - 6BD/3BA
Entire Place • 6 bedrooms
Spacious Downtown Loft
Entire Place • 5 bedrooms
Escape to downtown in this 1900’s Stunner!
Entire Place • 6 bedrooms
2 Secluded Homes~One Big Party~Hot tubs
Entire Place • 8 bedrooms
Modern Comfortable Home
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Knoxville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Halo | 47 | $2,271,015 | 5281 | 4.74/5.0 |
| Dylan And Suzanne | 26 | $1,323,230 | 4251 | 4.70/5.0 |
| Lodgic | 13 | $1,112,987 | 1984 | 4.96/5.0 |
| Katie | 13 | $496,664 | 273 | 3.88/5.0 |
| Evolve | 12 | $453,943 | 302 | 4.32/5.0 |
| Danielle-Ephant Group | 3 | $451,555 | 458 | 4.95/5.0 |
| AnneAlyse | 11 | $428,480 | 2548 | 4.94/5.0 |
| Phil | 8 | $421,752 | 691 | 4.27/5.0 |
| Christopher | 7 | $381,871 | 350 | 4.28/5.0 |
| Southern Holiday Retreats | 10 | $359,348 | 120 | 4.28/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Knoxville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.2%), with house and apartment & condo properties comprising 86.1% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, unique stays segments (7.7% combined)
Room Capacity Distribution
Analysis of 873 properties in Knoxville shows that 1 bedroom properties are most prevalent, making up 29.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.2% of all listings.
Key Insights
- Most common: 1 bedroom (29.6%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 57.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 873 properties in Knoxville reveals that 4 guests properties dominate the market, representing 24.2% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 45.0% of the market.
Key Insights
- Most common capacity: 4 guests (24.2% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 45.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 873 properties in Knoxville, the most common availability pattern is 91-180 days (35.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.5% of properties).
Key Insights
- Most common availability window: 91-180 days (35.9%)
- Most common booking duration: 181-270 days (36.5%)
- Properties with high availability (180+ days): 52.5%
- Properties with long-term bookings (180+ days): 49.7%
Minimum Stay Distributions
1 Night
308 listings
39.2% of total
2 Nights
259 listings
33% of total
3 Nights
38 listings
4.8% of total
4-6 Nights
14 listings
1.8% of total
7-29 Nights
22 listings
2.8% of total
30+ Nights
145 listings
18.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.2%
- Mid-length stays (4-6 nights) represent 1.8% of listings
- Monthly+ stays (18.4%) suggest a stable extended-stay market
- High market flexibility with 77.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
0.7% of total
Super Strict 60 Days
4 listings
0.5% of total
Flexible
143 listings
18.7% of total
Moderate
193 listings
25.3% of total
Firm
171 listings
22.4% of total
Strict
247 listings
32.4% of total
Key Insights
- Strict is the preferred policy at 32.4% of listings
- The market shows a balanced distribution between guest-friendly (44.0%) and strict (54.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Nov, averaging 58 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 32 days
- Spring shows the longest average booking window at 54 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 54 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Knoxville
Below is the distribution of amenities across listings in Knoxville:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.8%) and United Kingdom (0.5%)
- English is the top language at 83.5%, followed by Spanish (11.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Knoxville and Nashville markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Knoxville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
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