Walland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Walland in 2025? Explore comprehensive Airbnb analytics for Walland, Tennessee, United States to uncover income potential. This 2025 STR market report for Walland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Walland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Walland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Walland Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$254
The average rental revenue earned for an occupied room per day in Walland.
Occupancy Rate(?)
43.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$39,174
Typical annual income for an Airbnb listing in Walland. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
15.8%
Strong growth (15.8%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Walland.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Walland.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Walland (2025)

Understanding the monthly revenue variations for Airbnb listings in Walland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Walland is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Walland across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,644+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,225 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,041 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,552, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Walland

Walland Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Walland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Walland:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Walland

Average Daily Rate (ADR) Airbnb Trends in Walland (2025)

Effective short term rental pricing strategy in Walland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Walland typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $494+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $334 or more.
  • Typical properties (Median) charge around $219 per night.
  • Entry-level properties (Bottom 25%) earn around $139 per night.

Average Daily Rate (ADR) Trend by Month in Walland

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Airbnb Seasonality Analysis & Trends in Walland (2025)

Peak Season (June, July, October)
  • Revenue averages $5,302 per month
  • Occupancy rates average 54.7%
  • Daily rates average $270
Shoulder Season
  • Revenue averages $3,856 per month
  • Occupancy maintains around 42.8%
  • Daily rates hold near $258
Low Season (January, February, March)
  • Revenue drops to average $2,302 per month
  • Occupancy decreases to average 29.9%
  • Daily rates adjust to average $237

Seasonality Insights for Walland

  • The Airbnb seasonality in Walland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Walland's highest earning potential, with monthly revenues capable of climbing to $6,062, occupancy reaching a high of 56.3%, and ADRs peaking at $286.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,881, occupancy could drop to 24.3%, and ADRs may adjust down to $226.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Walland.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Walland seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Walland (2025)

Exploring the top neighborhoods for short-term rentals in Walland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Great Smoky Mountains National Park
A stunning natural park offering a plethora of outdoor activities such as hiking, camping, and wildlife watching. Attracts tourists all year round, especially in the fall for leaf peeping and in summer for family vacations.
Clingmans Dome, Cades Cove, Roaring Fork Motor Nature Trail, Laurel Falls Trail, Alum Cave Trail
Pigeon Forge
A bustling tourist town known for its family-friendly entertainment options and proximity to the Smokies. Popular among families, it features attractions from theme parks to dinner theaters.
Dollywood, The Island in Pigeon Forge, Titanic Museum, WonderWorks, Pigeon Forge Snow
Gatlinburg
Gateway to the Smoky Mountains, offering a blend of outdoor adventure and urban fun. A favored destination for couples and families looking for a romantic getaway or adventure.
Gatlinburg SkyLift, Ripley's Aquarium of the Smokies, Great Smoky Arts & Crafts Community, Ober Gatlinburg, Anakeesta
Cherokee
A small town rich in Native American culture and history, offering access to the Great Smoky Mountains and outdoor activities. Appeals to those interested in cultural experiences as well as nature.
Oconaluftee Indian Village, Museum of the Cherokee Indian, Great Smoky Mountains Railroad, Cherokee Bear Zoo, Mingus Mill
Lake Douglas
A scenic lake area perfect for fishing, boating, and enjoying water sports. Attracts outdoor enthusiasts and families seeking a peaceful retreat.
Douglas Lake, Dandridge, Wildlife watching, Fishing spots, Boat rentals
Wears Valley
A serene and beautiful valley close to the Smokies, known for its picturesque landscapes and cabins. Ideal for travelers looking for a tranquil escape surrounded by nature.
Wears Valley Zipline Adventures, Local apple orchards, Scenic drives, Hiking trails, Peaceful atmosphere
Townsend
Often referred to as the 'Peaceful Side of the Smokies', it offers a quieter experience with access to beautiful landscapes and outdoor activities. Great for nature lovers and families.
The Little River, Cades Cove Loop Road, Great Smoky Mountains Heritage Center, Hiking trails, Local craft shops
Sevierville
The hometown of Dolly Parton, this area is packed with entertainment, shopping, and attractions. Appeals to families and fans of country music culture.
Dolly Parton’s Stampede, Sevierville Convention Center, Smoky Mountain Alpine Coaster, Tanger Outlets, Buccaneer Bay

Understanding Airbnb License Requirements & STR Laws in Walland (2025)

While Walland, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Walland to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Walland (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Wallandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Smoky Mountain Cabin with Private River Access

Smoky Mountain Cabin with Private River Access

Entire Place • 2 bedrooms

$92,591
Revenue
81.4%
Occupancy
$295.63
Daily Rate
Lazy Bear Lodge: Free Attraction Tickets

Lazy Bear Lodge: Free Attraction Tickets

Entire Place • 5 bedrooms

$92,298
Revenue
55.5%
Occupancy
$624.64
Daily Rate
Blackberry Mountain Views Lodge

Blackberry Mountain Views Lodge

Entire Place • 4 bedrooms

$88,485
Revenue
48.7%
Occupancy
$416.33
Daily Rate
Near Blackberry Farms| Fire Pit | Hot Tub | Pets

Near Blackberry Farms| Fire Pit | Hot Tub | Pets

Entire Place • 2 bedrooms

$83,889
Revenue
66.8%
Occupancy
$293.60
Daily Rate
Forrest in the Smokies | Large Cabin on 47 acres

Forrest in the Smokies | Large Cabin on 47 acres

Entire Place • 4 bedrooms

$72,955
Revenue
42.9%
Occupancy
$454.73
Daily Rate
New LUX 4BR w views! Hot Tub + Media Room

New LUX 4BR w views! Hot Tub + Media Room

Entire Place • 4 bedrooms

$68,680
Revenue
48.1%
Occupancy
$341.65
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Walland (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Walland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jay2$153,754203.60/5.0
Christie And Katelyn1$92,5911504.95/5.0
Bear Tootin1$92,29844.75/5.0
Evergreen Vacation Properties1$83,889285.00/5.0
Evolve2$74,553734.76/5.0
Lee3$73,4614314.84/5.0
Andree And Nick1$72,955954.89/5.0
Justin1$68,680654.86/5.0
Matthew2$60,4271224.96/5.0
Megan1$54,302635.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Walland.

Dive Deeper: Advanced Walland STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Walland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Walland Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Walland

  • The Walland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Walland, Outdoor/Unique properties are the most common (78.1%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, unique stays (combined 6.2%) offer potential for unique stay experiences.

Walland Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Walland

  • The dominant room capacity in Walland is 1 bedroom listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 59.4% of the active Airbnb listings in Walland, indicating a high concentration in these sizes.
  • A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Walland.

Walland Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Walland

  • The most common guest capacity trend in Walland vacation rentals is listings accommodating 8+ guests (31.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Walland STR market, accounting for 59.4% of listings.
  • 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Walland.
  • On average, properties in Walland are equipped to host 5.6 guests.

Walland Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Walland

  • The most common availability pattern in Walland falls within the 181-270 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Walland (53.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Walland Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.3%)

1 Night

10 listings

32.3% of total

2 Nights (38.7%)

2 Nights

12 listings

38.7% of total

4-6 Nights (3.2%)

4-6 Nights

1 listings

3.2% of total

7-29 Nights (3.2%)

7-29 Nights

1 listings

3.2% of total

30+ Nights (22.6%)

30+ Nights

7 listings

22.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Walland is 2 Nights, adopted by 38.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.0%) of the Walland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (22.6%) caters to monthly stays (30+ nights) in Walland, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.7% of Walland hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Walland.

Walland Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (6.9%)

Super Strict 30 Days

2 listings

6.9% of total

Flexible (6.9%)

Flexible

2 listings

6.9% of total

Moderate (34.5%)

Moderate

10 listings

34.5% of total

Firm (13.8%)

Firm

4 listings

13.8% of total

Strict (37.9%)

Strict

11 listings

37.9% of total

Cancellation Policy Insights for Walland

  • The prevailing Airbnb cancellation policy trend in Walland is Strict, used by 37.9% of listings.
  • A majority (51.7%) of hosts in Walland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37.9% market standard in Walland.
  • With 37.9% using Strict terms, this is a viable option in Walland, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Walland.

Walland STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Walland

  • The overall average booking lead time for vacation rentals in Walland is 43 days.
  • Guests book furthest in advance for stays during June (average 67 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Walland.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Walland averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Walland (2025)

Amenity Prevalence

Amenity Insights for Walland

  • Essential amenities in Walland that guests expect include: Air conditioning, Heating, Smoke alarm, Wifi, Free parking on premises, Kitchen, Coffee maker, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Walland: Air conditioning, Heating, Smoke alarm, Wifi, Free parking on premises, Kitchen, Coffee maker, Hot water.
  • Prioritize adding missing essentials: Wifi, Free parking on premises, Kitchen, Coffee maker, Hot water.
  • Consider adding popular differentiators like Fire extinguisher or Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Walland to stay competitive.

Walland Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Walland

  • The typical guest profile for Airbnb in Walland consists of primarily domestic travelers (99%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.5% of guests.
  • Key international markets include United States (98.5%) and Canada (0.6%).
  • Top languages spoken are English (87.3%) followed by Spanish (7.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Knoxville and Nashville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Walland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Union Mills14$5,934$458.5743%
Sevier County54$5,803$490.3244%
Gilmer County22$4,696$342.1343%
Sevierville5,187$4,592$318.7748%
Six Mile57$4,391$411.6743%
Fannin County37$4,285$339.5241%
West Union31$4,282$513.7238%
Gatlinburg2,866$4,172$307.4447%
Waleska41$4,156$346.7242%
Wears Valley192$4,135$299.0844%

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