Airbnb Market Analytics, Statistics and Data in Wears Valley, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wears Valley? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wears Valley:
How much do Airbnb hosts make on average per month in Wears Valley?
The short-term rental market in Wears Valley shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,039 per month
- Strong performing properties (top 25%) make $6,894 or more
- Best-in-class properties (top 10%) achieve $11,062+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,149
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wears Valley
The market in Wears Valley shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wears Valley
Daily rates in Wears Valley vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $247 per night
- Strong performing properties (top 25%) secure $361 or more
- Best-in-class properties (top 10%) pull in $522+ per night
- Entry-level properties (bottom 25%) earn around $172
Daily Rate Variations by Month
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Seasonality patterns in Wears Valley
Peak Season (June, July, December)
- Revenue peaks at $6920.55 per month
- Occupancy rates reach 62.50%
- Daily rates average $353.20
Shoulder Season
- Revenue averages $5345.57 per month
- Occupancy maintains 48.03%
- Daily rates hold at $304.81
Low Season (February, September, January)
- Revenue drops to $3055.99 per month
- Occupancy decreases to 30.75%
- Daily rates adjust to $269.31
Is it still profitable to do Airbnb in Wears Valley in 2025?
Yes! Wears Valley demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $5346 and The market's 191 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wears Valley
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wears Valley Road | This picturesque road runs through Wears Valley, offering beautiful views and easy access to the national park. It's ideal for scenic getaways and outdoor activities. | Great Smoky Mountains National Park, Wears Valley Zipline Adventures, Pigeon Forge, Tennessee Valley Scenic Drive, Local Restaurants and Shops |
| Wear Cove | A serene area known for its natural beauty and proximity to outdoor activities. Perfect for visitors seeking a quiet retreat close to nature. | Wear Cove Community, Fishing and Hiking Spots, Horseback Riding Trails, Scenic Overlooks, Local Cabins |
| Lambert Ave | A popular area for second homes and vacation rentals due to its proximity to attractions in Pigeon Forge and Gatlinburg. | Dollywood, Gatlinburg SkyLift, The Island in Pigeon Forge, Shopping and Dining, Live Entertainment Shows |
| Harris Road | Known for its cabin rentals and beautiful mountain views, making it a favorite among tourists looking for a cozy stay. | Mysterious Mansion, Highlands Falls, Cades Cove, Fishing and Hiking, Local Artisan Shops |
| Pigeon Forge | Just a short drive away, Pigeon Forge is a major tourist destination with numerous attractions that draw visitors year-round. | Dollywood Theme Park, Titanic Museum Attraction, Island at Pigeon Forge, Outdoor Adventures, Shopping Malls |
| Gatlinburg | Famous for its ski resorts and as a gateway to Great Smoky Mountains National Park, this area is bustling with visitors year-round. | Ober Gatlinburg, Gatlinburg Aquarium, Great Smoky Arts and Crafts Community, Anakeesta, SkyLift Park |
| Sevierville | Home to many attractions, shopping, and dining options, offering a range of family-friendly activities and accommodations. | Sevierville City Park, Dolly Parton's Stampede, Shopping Outlets, Outdoor Activities, Local Festivals |
| Townsend | Known as the 'quiet side of the Smokies', this area attracts visitors looking for peace amidst nature with historic charm. | Cades Cove Loop Road, Tuckaleechee Caverns, Great Smoky Mountains Heritage Center, Hiking Trails, Local Craft Shops |
Do you need a license for Airbnb in Wears Valley?
We recommend checking directly with Wears Valley's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wears Valley
Bowling Waterfront Luxury MtnViews Pool Great Loc
Entire Place • 6 bedrooms
Bowling Pickleball Pool Games MtnView Terrific Loc
Entire Place • 4 bedrooms
Dazzling New Lux Bowling Pickleball Pool Mtn Views
Entire Place • 5 bedrooms
New Spacious Cabin w/ Stunning Views, Easy Drive,
Entire Place • 4 bedrooms
New Cabin-Indoor Pool-Theater-Fire pit-MTN Views
Entire Place • 5 bedrooms
Stunning View Luxury Heated Pool Arcade Theater 12
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Wears Valley
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Staylah Of The Smokies | 8 | $1,289,770 | 516 | 4.92/5.0 |
| Jerry | 11 | $303,825 | 716 | 4.40/5.0 |
| Bear Camp Cabin Rentals | 8 | $282,766 | 58 | 4.32/5.0 |
| Cabins For YOU | 3 | $250,028 | 14 | 2.81/5.0 |
| Jonathan | 5 | $244,888 | 59 | 4.80/5.0 |
| Bear Tootin | 9 | $219,937 | 50 | 3.95/5.0 |
| Evolve | 5 | $208,252 | 202 | 3.90/5.0 |
| Katie | 1 | $204,980 | 81 | 4.96/5.0 |
| Brian And Larianne | 1 | $198,340 | 51 | 5.00/5.0 |
| Tim & Patti | 2 | $171,776 | 138 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wears Valley
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.4%), with outdoor & mobile and house properties comprising 96.4% of inventory
- Strong specialty sector (88.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, apartment & condo segments (3.6% combined)
Room Capacity Distribution
Analysis of 191 properties in Wears Valley shows that 3 bedrooms properties are most prevalent, making up 25.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 49.2% of all listings.
Key Insights
- Most common: 3 bedrooms (25.7%)
- Least common: 5+ bedrooms (12.6%)
- Market concentration: 49.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 191 properties in Wears Valley reveals that 8+ guests properties dominate the market, representing 55% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 69.1% of the market.
Key Insights
- Most common capacity: 8+ guests (55% of market)
- Least common capacity: 3 guests (0.5% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 69.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 191 properties in Wears Valley, the most common availability pattern is 91-180 days (30.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.9% of properties).
Key Insights
- Most common availability window: 91-180 days (30.4%)
- Most common booking duration: 181-270 days (30.9%)
- Properties with high availability (180+ days): 58.1%
- Properties with long-term bookings (180+ days): 45.0%
Minimum Stay Distributions
1 Night
25 listings
13.6% of total
2 Nights
86 listings
46.7% of total
3 Nights
25 listings
13.6% of total
4-6 Nights
2 listings
1.1% of total
30+ Nights
46 listings
25% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.3%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (25%) suggest a stable extended-stay market
- High market flexibility with 73.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
22 listings
12.3% of total
Super Strict 60 Days
3 listings
1.7% of total
Flexible
8 listings
4.5% of total
Moderate
21 listings
11.7% of total
Firm
50 listings
27.9% of total
Strict
75 listings
41.9% of total
Key Insights
- Strict is the preferred policy at 41.9% of listings
- Stricter policies (Firm & Strict) dominate at 69.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.7% of listings
Recommendations
- The market supports stricter policies, with 69.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Nov, Oct, averaging 71 days
- Shortest booking windows are in Aug, Jan, Feb, averaging 41 days
- Fall shows the longest average booking window at 63 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 63 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Wears Valley
Every property in Wears Valley comes standard with Air conditioning, Smoke alarm, and Heating. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.8% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.2%) and Australia (0.1%)
- English is the top language at 86.2%, followed by Spanish (10.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Nashville and Atlanta markets
- Develop localized content for DC and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wears Valley. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
| Pigeon Forge | 2,603 | $4,127 | $298.98 | 47% |
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