Wears Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Wears Valley in 2025? Explore comprehensive Airbnb analytics for Wears Valley, Tennessee, United States to uncover income potential. This 2025 STR market report for Wears Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 192 active listings.
Whether you're considering an Airbnb investment in Wears Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wears Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wears Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wears Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Wears Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wears Valley is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wears Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,341+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,409 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,782 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,958, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wears Valley
Wears Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wears Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wears Valley:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wears Valley
Average Daily Rate (ADR) Airbnb Trends in Wears Valley (2025)
Effective short term rental pricing strategy in Wears Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wears Valley typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $521+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $360 or more.
- Typical properties (Median) charge around $248 per night.
- Entry-level properties (Bottom 25%) earn around $169 per night.
Average Daily Rate (ADR) Trend by Month in Wears Valley
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Airbnb Seasonality Analysis & Trends in Wears Valley (2025)
Peak Season (July, June, December)
- Revenue averages $6,817 per month
- Occupancy rates average 55.9%
- Daily rates average $335
Shoulder Season
- Revenue averages $5,086 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $301
Low Season (January, February, September)
- Revenue drops to average $2,893 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $261
Seasonality Insights for Wears Valley
- The Airbnb seasonality in Wears Valley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wears Valley's highest earning potential, with monthly revenues capable of climbing to $7,005, occupancy reaching a high of 62.5%, and ADRs peaking at $351.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,234, occupancy could drop to 29.5%, and ADRs may adjust down to $240.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wears Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wears Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wears Valley (2025)
Exploring the top neighborhoods for short-term rentals in Wears Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wears Valley | A picturesque community nestled in the Smoky Mountains, Wears Valley is known for its serene nature, proximity to the national park, and beautiful mountain views. Ideal for those seeking a peaceful retreat away from the hustle and bustle of city life. | Great Smoky Mountains National Park, Metcalf Bottoms, Wears Valley Zipline Adventures, The Old Mill, Cades Cove, Pigeon Forge |
| Pigeon Forge | A bustling mountain town famous for its family-friendly attractions, entertainment, and dining options, making it a desirable location for tourists looking for a fun getaway. | Dollywood, Titanic Museum, Pigeon Forge Snow, Smoky Mountain Alpine Coaster, The Island in Pigeon Forge, Hatfield & McCoy Dinner Show |
| Gatlinburg | A popular tourist destination known for its access to the Great Smoky Mountains, Gatlinburg offers a vibrant arts scene and various entertainment options, making it attractive for visitors year-round. | Gatlinburg SkyLift Park, Ripley's Aquarium of the Smokies, Great Smoky Arts & Crafts Community, Ober Gatlinburg, Anakeesta, Space Needle |
| Sevierville | Famous for being the hometown of Dolly Parton, Sevierville boasts great shopping, outdoor activities, and is a gateway to the Smoky Mountains, perfect for families and outdoor enthusiasts. | Dolly Parton’s Stampede, Sevierville Convention Center, Tanger Outlets, Smoky Mountain Deer Farm, Sevierville Park, Fort Sanders Medical Center |
| Cades Cove | A scenic valley within the national park, Cades Cove is renowned for its wildlife and historical buildings, attracting nature lovers and history buffs for its natural beauty and peaceful environment. | Cades Cove Loop Road, Cades Cove Campground, Historic Cades Cove Church, Cades Cove Visitor Center, Wildlife viewing, Several hiking trails |
| Townsend | Often referred to as the 'Peaceful Side of the Smokies', Townsend offers a quieter experience with beautiful natural surroundings, appealing to those looking for relaxation and outdoor activities. | Little River Railroad & Lumber Company Museum, Laurel Valley, Great Smoky Mountains Heritage Center, Townsend Visitor Center, Hiking and biking trails, Peaceful riverside parks |
| Seymour | A small town situated near the Smoky Mountains, Seymour blends local charm with convenience to larger attractions, making it a suitable option for investment in short-term rentals. | Hiking trails nearby, Local parks, Proximity to Pigeon Forge and Gatlinburg, Community events, Natural scenery, Quiet residential areas |
| Dollywood's DreamMore Resort | A luxury resort offering unique family experiences, ideal for visitors to Dollywood and the surrounding attractions, catering to families looking for a bit of luxury on their vacation. | Dollywood, Spa services, Family-friendly activities, Resort dining options, Pool and outdoor recreation, Proximity to Pigeon Forge and Gatlinburg |
Understanding Airbnb License Requirements & STR Laws in Wears Valley (2025)
While Wears Valley, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wears Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wears Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wears Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bowling Waterfront Luxury MtnViews Pool Great Loc
Entire Place • 6 bedrooms
Dazzling New Lux Bowling Pickleball Pool Mtn Views
Entire Place • 5 bedrooms
Bowling Pickleball Pool Games MtnView Terrific Loc
Entire Place • 4 bedrooms
New Spacious Cabin w/ Stunning Views, Easy Drive,
Entire Place • 4 bedrooms
New Cabin-Indoor Pool-Theater-Fire pit-MTN Views
Entire Place • 5 bedrooms
The Refined Raccoon Retreat - Private pool!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wears Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wears Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Staylah Of The Smokies | 9 | $1,301,906 | 533 | 4.93/5.0 |
| Jerry | 11 | $298,484 | 716 | 4.40/5.0 |
| Cabins For YOU | 3 | $234,810 | 14 | 2.81/5.0 |
| Bear Camp Cabin Rentals | 8 | $225,177 | 58 | 4.32/5.0 |
| Jonathan | 5 | $220,432 | 59 | 4.80/5.0 |
| Bear Tootin | 9 | $219,785 | 50 | 3.95/5.0 |
| Katie | 1 | $204,167 | 81 | 4.96/5.0 |
| Evolve | 5 | $202,907 | 202 | 3.90/5.0 |
| Brian And Larianne | 1 | $193,889 | 51 | 5.00/5.0 |
| Josh And Michelle | 2 | $167,263 | 414 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wears Valley.
Dive Deeper: Advanced Wears Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wears Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWears Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wears Valley
- The Wears Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.4% of the 192 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wears Valley, Outdoor/Unique properties are the most common (85.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, apartment/condo (combined 3.6%) offer potential for unique stay experiences.
Wears Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wears Valley
- The dominant room capacity in Wears Valley is 3 bedrooms listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.5% of the active Airbnb listings in Wears Valley, indicating a high concentration in these sizes.
- A significant 51.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wears Valley.
Wears Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wears Valley
- The most common guest capacity trend in Wears Valley vacation rentals is listings accommodating 8+ guests (54.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Wears Valley STR market, accounting for 68.8% of listings.
- 70.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wears Valley.
- On average, properties in Wears Valley are equipped to host 6.3 guests.
Wears Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wears Valley
- The most common availability pattern in Wears Valley falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wears Valley (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wears Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
10.8% of total
2 Nights
80 listings
43% of total
3 Nights
11 listings
5.9% of total
4-6 Nights
1 listings
0.5% of total
30+ Nights
74 listings
39.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wears Valley is 2 Nights, adopted by 43% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (39.8%) caters to monthly stays (30+ nights) in Wears Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43% of Wears Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
- A 2-night minimum appears standard (43%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 39.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wears Valley.
Wears Valley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
22 listings
12.3% of total
Super Strict 60 Days
3 listings
1.7% of total
Flexible
8 listings
4.5% of total
Moderate
21 listings
11.7% of total
Firm
50 listings
27.9% of total
Strict
75 listings
41.9% of total
Cancellation Policy Insights for Wears Valley
- The prevailing Airbnb cancellation policy trend in Wears Valley is Strict, used by 41.9% of listings.
- A majority (69.8%) of hosts in Wears Valley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.9% market standard in Wears Valley.
- With 41.9% using Strict terms, this is a viable option in Wears Valley, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wears Valley.
Wears Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wears Valley
- The overall average booking lead time for vacation rentals in Wears Valley is 51 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (65 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Wears Valley.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Wears Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wears Valley (2025)
Amenity Prevalence
Amenity Insights for Wears Valley
- Essential amenities in Wears Valley that guests expect include: Heating, Smoke alarm, Air conditioning, TV, Hot water, Microwave, Coffee maker, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wears Valley: Heating, Smoke alarm, Air conditioning, TV, Hot water, Microwave, Coffee maker, Wifi, Free parking on premises.
- Prioritize adding missing essentials: TV, Hot water, Microwave, Coffee maker, Wifi, Free parking on premises.
- Consider adding popular differentiators like Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wears Valley to stay competitive.
Wears Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wears Valley
- The typical guest profile for Airbnb in Wears Valley consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and DC (0.3%).
- Top languages spoken are English (82.1%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wears Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Epworth | 68 | $3,983 | $341.99 | 40% |