Airbnb Market Analytics, Statistics and Data in Townsend, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Townsend? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Townsend:
How much do Airbnb hosts make on average per month in Townsend?
The short-term rental market in Townsend shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,115 per month
- Strong performing properties (top 25%) make $4,770 or more
- Best-in-class properties (top 10%) achieve $7,094+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,862
Revenue Variations by Month
Occupancy Rates Throughout the Year in Townsend
The market in Townsend shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Townsend
Daily rates in Townsend vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $189 per night
- Strong performing properties (top 25%) secure $266 or more
- Best-in-class properties (top 10%) pull in $392+ per night
- Entry-level properties (bottom 25%) earn around $144
Daily Rate Variations by Month
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Seasonality patterns in Townsend
Peak Season (June, October, July)
- Revenue peaks at $5089.16 per month
- Occupancy rates reach 63.46%
- Daily rates average $252.03
Shoulder Season
- Revenue averages $3678.28 per month
- Occupancy maintains 47.71%
- Daily rates hold at $232.71
Low Season (September, February, January)
- Revenue drops to $1809.29 per month
- Occupancy decreases to 27.06%
- Daily rates adjust to $211.30
Is it still profitable to do Airbnb in Townsend in 2025?
Yes! Townsend demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3678 and With 343 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Townsend
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cades Cove | A scenic valley surrounded by the Great Smoky Mountains, famous for its historical homesteads and wildlife. Ideal for nature lovers and tourists seeking outdoor adventures. | Cades Cove Loop Road, Historic Cabins, Cades Cove Nature Trail, Wildlife Viewing, Picnic Areas |
| Townsend Historic District | A charming area that reflects the rich history of Townsend, offering quaint shops, restaurants, and proximity to cultural sites. Perfect for visitors looking to explore local history. | Little River Railroad and Lumber Company Museum, Townsend Visitor Center, Historic cabins, Local craft shops, Townsend Artisan Guild |
| Tremont | The entrance to the Great Smoky Mountains National Park known for outdoor activities such as hiking and camping. Great for adventure seekers and nature enthusiasts. | Middle Prong Trail, Elkmont Ghost Town, Tremont Institute, Hiking Trails, Scenic Views |
| Laurel Valley | A tranquil retreat area with a golf course and beautiful mountain scenery. Attracts those looking for a peaceful getaway amidst nature. | Laurel Valley Golf Course, Scenic Overlooks, Nature Trails, Wildflower Viewing, Community Events |
| Little River | A lovely stretch along the Little River, attractive for water activities such as fishing and tubing. Ideal for families and groups seeking a fun outdoor experience. | Tubing and Kayaking, Fishing Spots, Picnic Areas, Scenic River Views, Wildlife Observation |
| Townsend's Arts & Crafts Community | A vibrant community showcasing local artisans and crafts. Great for culture enthusiasts and those wanting to experience local craftsmanship. | Local galleries, Craft shops, Art festivals, Demonstrations by artisans, Market Days |
| Bike Trails of Townsend | Known for its picturesque bike trails that offer views of the Smokies and surrounding landscapes. Popular among cycling enthusiasts and families. | Mountain biking trails, Scenic paved paths, Outdoor fitness stations, Views of the Smoky Mountains, Wildlife along trails |
| Smoky Mountain National Park - Townsend Entrance | The peaceful entrance to one of America's most visited national parks, ideal for those wanting to explore nature without the crowds. | Hiking Trails, Waterfalls, Wildflower Viewing, Visitor Centers, Educational Programs |
Do you need a license for Airbnb in Townsend?
We recommend checking directly with Townsend's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Townsend
Big Lodge* River Access * 11 beds *Sleeps 22*
Entire Place • 5 bedrooms
Retreats/Reunions Love Elk Lodge-SHARED POOL/WIFI
Entire Place • 10 bedrooms
Luxe Family Lodge*Majestic Views*Pool*Game Rm*Htub
Entire Place • 5 bedrooms
Rockytop Hideaway - Mountain views & a game room!
Entire Place • 3 bedrooms
Riverfront farmhouse. Walking distance to awesome!
Entire Place • 5 bedrooms
New Rustic Luxe Cabin Billiards Spa Near GSMNP
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Townsend
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cathy | 38 | $1,308,517 | 1374 | 4.67/5.0 |
| Chad | 25 | $1,023,113 | 150 | 3.84/5.0 |
| Dylan And Suzanne | 16 | $609,538 | 1397 | 4.84/5.0 |
| Chelsey | 10 | $485,345 | 1626 | 4.93/5.0 |
| Parker | 5 | $440,161 | 888 | 4.90/5.0 |
| Tuckaleechee Retreat Center | 7 | $349,805 | 305 | 4.79/5.0 |
| Evolve | 11 | $311,575 | 760 | 4.63/5.0 |
| Nicole | 5 | $291,526 | 86 | 4.64/5.0 |
| Bear Tootin | 12 | $242,738 | 71 | 3.27/5.0 |
| Justin | 3 | $222,405 | 136 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Townsend
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.6%), with outdoor & mobile and house properties comprising 79.9% of inventory
- Strong specialty sector (68.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, boutique & hotels, unique stays segments (7.6% combined)
Room Capacity Distribution
Analysis of 343 properties in Townsend shows that 2 bedrooms properties are most prevalent, making up 33.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.4% of all listings.
Key Insights
- Most common: 2 bedrooms (33.8%)
- Least common: 5+ bedrooms (5.5%)
- Market concentration: 57.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 343 properties in Townsend reveals that 8+ guests properties dominate the market, representing 33.2% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 56.6% of the market.
Key Insights
- Most common capacity: 8+ guests (33.2% of market)
- Least common capacity: 3 guests (2.6% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 56.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 343 properties in Townsend, the most common availability pattern is 91-180 days (33.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.7% of properties).
Key Insights
- Most common availability window: 91-180 days (33.5%)
- Most common booking duration: 181-270 days (34.7%)
- Properties with high availability (180+ days): 55.7%
- Properties with long-term bookings (180+ days): 46.4%
Minimum Stay Distributions
1 Night
42 listings
13.5% of total
2 Nights
166 listings
53.2% of total
3 Nights
55 listings
17.6% of total
4-6 Nights
5 listings
1.6% of total
30+ Nights
44 listings
14.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.7%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (14.1%) suggest a stable extended-stay market
- High market flexibility with 84.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
1.3% of total
Super Strict 60 Days
2 listings
0.7% of total
Flexible
18 listings
5.9% of total
Moderate
66 listings
21.8% of total
Firm
122 listings
40.3% of total
Strict
91 listings
30% of total
Key Insights
- Firm is the preferred policy at 40.3% of listings
- Stricter policies (Firm & Strict) dominate at 70.3% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 70.3% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 85 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 42 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Townsend
Below is the distribution of amenities across listings in Townsend:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and United Kingdom (0.4%)
- English is the top language at 86.1%, followed by Spanish (9.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Knoxville and Nashville markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Townsend. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
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