Townsend Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Townsend in 2025? Explore comprehensive Airbnb analytics for Townsend, Tennessee, United States to uncover income potential. This 2025 STR market report for Townsend, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 341 active listings.
Whether you're considering an Airbnb investment in Townsend, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Townsend Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Townsend Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Townsend (2025)
Understanding the monthly revenue variations for Airbnb listings in Townsend is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Townsend is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Townsend across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,450+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,542 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,003 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,756, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Townsend
Townsend Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Townsend STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Townsend:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Townsend
Average Daily Rate (ADR) Airbnb Trends in Townsend (2025)
Effective short term rental pricing strategy in Townsend involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Townsend typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $393+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $263 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Townsend
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Airbnb Seasonality Analysis & Trends in Townsend (2025)
Peak Season (June, July, October)
- Revenue averages $4,751 per month
- Occupancy rates average 60.0%
- Daily rates average $253
Shoulder Season
- Revenue averages $3,569 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $238
Low Season (January, February, March)
- Revenue drops to average $1,962 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $209
Seasonality Insights for Townsend
- The Airbnb seasonality in Townsend shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Townsend's highest earning potential, with monthly revenues capable of climbing to $5,147, occupancy reaching a high of 63.0%, and ADRs peaking at $256.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,513, occupancy could drop to 27.9%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Townsend.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Townsend seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Townsend (2025)
Exploring the top neighborhoods for short-term rentals in Townsend? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Little River Road | Beautiful scenic road that offers access to the Great Smoky Mountains and numerous outdoor activities. Ideal for guests seeking nature and tranquility. | Great Smoky Mountains National Park, Cades Cove, Metcalf Bottoms Picnic Area, Little River Trail, Abrams Falls |
| Townsend Visitor Center | Central hub for tourists visiting Townsend, providing information and access to local attractions. Great for guests who want to explore the area more deeply. | Townsend Visitor Center, Tuckaleechee Caverns, The Little River Railroad and Lumber Company Museum, The Great Smoky Mountains Heritage Center |
| Wears Valley | Picturesque valley known for its beautiful landscapes and proximity to Pigeon Forge and Gatlinburg. Attracts families and tourists looking for a peaceful getaway. | Wears Valley Road, Tremont Institute, Smoky Mountain Alpine Coaster, Metcalf Bottoms |
| Lakeside Estates | Quaint lakeside neighborhood perfect for guests wanting a tranquil spot with water activities. Popular for fishing and canoeing. | Little River, Townsend Lake, canoeing, fishing, picnic areas |
| Townsend Old Store | Historical site that attracts visitors interested in the rustic charm of local history. Good for guests looking for a quaint, authentic experience. | Old Timey General Store, local crafts, historical displays, homemade snacks |
| Joyce Kilmer Memorial Forest | A beautiful forest area dedicated to poet Joyce Kilmer, featuring stunning hiking trails. Perfect for outdoor enthusiasts. | Joyce Kilmer Memorial Forest, hiking trails, old-growth forests, scenic views |
| Cades Cove | A famous scenic valley in the National Park, known for wildlife viewing and historical homesteads. Great for nature lovers and photographers. | Cades Cove Loop Road, wildlife viewing, historic cabins, scenic views, camping |
| River Road | A peaceful, scenic road along the Little River that provides beautiful views and access to river activities. Ideal for relaxation and enjoying nature. | Little River, picnic spots, hiking trails, fishing, biking paths |
Understanding Airbnb License Requirements & STR Laws in Townsend (2025)
While Townsend, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Townsend to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Townsend (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Townsendbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Retreats/Reunions Love Elk Lodge-SHARED POOL/WIFI
Entire Place • 10 bedrooms
Big Lodge* River Access * 11 beds *Sleeps 22*
Entire Place • 5 bedrooms
Luxe Family Lodge*Majestic Views*Pool*Game Rm*Htub
Entire Place • 5 bedrooms
Riverfront farmhouse. Walking distance to awesome!
Entire Place • 5 bedrooms
Rockytop Hideaway - Mountain views & a game room!
Entire Place • 3 bedrooms
Serene & Lux 4BR w Game Room! Hot Tub+Pool Table
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Townsend (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Townsend based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cathy | 38 | $1,272,254 | 1374 | 4.67/5.0 |
| Chad | 25 | $976,222 | 150 | 3.84/5.0 |
| Dylan And Suzanne | 16 | $599,614 | 1397 | 4.84/5.0 |
| Chelsey | 10 | $445,625 | 1626 | 4.93/5.0 |
| Parker | 5 | $422,492 | 888 | 4.90/5.0 |
| Tuckaleechee Retreat Center | 7 | $361,989 | 305 | 4.79/5.0 |
| Evolve | 11 | $316,065 | 760 | 4.63/5.0 |
| Bear Tootin | 16 | $280,717 | 80 | 3.03/5.0 |
| Nicole | 5 | $250,478 | 86 | 4.64/5.0 |
| Justin | 3 | $208,729 | 136 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Townsend.
Dive Deeper: Advanced Townsend STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Townsend. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTownsend Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Townsend
- The Townsend Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 341 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Townsend, Outdoor/Unique properties are the most common (66.3%), reflecting the local real estate landscape.
- Smaller segments like others, hotel/boutique, unique stays (combined 7.0%) offer potential for unique stay experiences.
Townsend Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Townsend
- The dominant room capacity in Townsend is 2 bedrooms listings, making up 35.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.1% of the active Airbnb listings in Townsend, indicating a high concentration in these sizes.
- A significant 37.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Townsend.
Townsend Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Townsend
- The most common guest capacity trend in Townsend vacation rentals is listings accommodating 8+ guests (32.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Townsend STR market, accounting for 57.2% of listings.
- 61.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Townsend.
- On average, properties in Townsend are equipped to host 5.6 guests.
Townsend Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Townsend
- The most common availability pattern in Townsend falls within the 91-180 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Townsend (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Townsend Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
10.8% of total
2 Nights
157 listings
49.7% of total
3 Nights
23 listings
7.3% of total
4-6 Nights
3 listings
0.9% of total
30+ Nights
99 listings
31.3% of total
Key Insights
- The most prevalent minimum stay requirement in Townsend is 2 Nights, adopted by 49.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.5%) of the Townsend Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.3%) caters to monthly stays (30+ nights) in Townsend, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.7% of Townsend hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
- A 2-night minimum appears standard (49.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 31.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Townsend.
Townsend Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
1.3% of total
Super Strict 60 Days
2 listings
0.7% of total
Flexible
17 listings
5.6% of total
Moderate
66 listings
21.9% of total
Firm
122 listings
40.4% of total
Strict
91 listings
30.1% of total
Cancellation Policy Insights for Townsend
- The prevailing Airbnb cancellation policy trend in Townsend is Firm, used by 40.4% of listings.
- A majority (70.5%) of hosts in Townsend utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.4% market standard in Townsend.
- With 30.1% using Strict terms, this is a viable option in Townsend, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Townsend.
Townsend STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Townsend
- The overall average booking lead time for vacation rentals in Townsend is 58 days.
- Guests book furthest in advance for stays during June (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Townsend.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Townsend averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Townsend (2025)
Amenity Prevalence
Amenity Insights for Townsend
- Essential amenities in Townsend that guests expect include: Air conditioning, Heating, TV, Wifi, Free parking on premises, Kitchen, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Townsend: Air conditioning, Heating, TV, Wifi, Free parking on premises, Kitchen, Coffee maker.
- Prioritize adding missing essentials: Air conditioning, Heating, TV, Wifi, Free parking on premises, Kitchen, Coffee maker.
- Consider adding popular differentiators like Microwave or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Townsend to stay competitive.
Townsend Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Townsend
- The typical guest profile for Airbnb in Townsend consists of primarily domestic travelers (98%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and United Kingdom (0.4%).
- Top languages spoken are English (81.6%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Townsend Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |