Powell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Powell in 2025? Explore comprehensive Airbnb analytics for Powell, Tennessee, United States to uncover income potential. This 2025 STR market report for Powell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Powell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Powell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Powell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Powell (2025)
Understanding the monthly revenue variations for Airbnb listings in Powell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Powell is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Powell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,736 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,778 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,761, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Powell
Powell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Powell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Powell:
- Best-in-class properties (Top 10%) achieve 93%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 85% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Powell
Average Daily Rate (ADR) Airbnb Trends in Powell (2025)
Effective short term rental pricing strategy in Powell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Powell typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Powell
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Airbnb Seasonality Analysis & Trends in Powell (2025)
Peak Season (May, April, June)
- Revenue averages $3,844 per month
- Occupancy rates average 70.0%
- Daily rates average $137
Shoulder Season
- Revenue averages $3,209 per month
- Occupancy maintains around 64.1%
- Daily rates hold near $146
Low Season (January, February, March)
- Revenue drops to average $2,050 per month
- Occupancy decreases to average 48.7%
- Daily rates adjust to average $152
Seasonality Insights for Powell
- The Airbnb seasonality in Powell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Powell's highest earning potential, with monthly revenues capable of climbing to $4,069, occupancy reaching a high of 71.8%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,345, occupancy could drop to 39.5%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Powell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Powell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Powell (2025)
Exploring the top neighborhoods for short-term rentals in Powell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Powell Park | A community-centric area with a family-friendly atmosphere and close proximity to various outdoor activities. Ideal for guests seeking both relaxation and recreation. | Powell Community Center, Knox County Greenways, Clinch River, Outdoor sports facilities, Local parks |
| Norwood | A quiet, suburban neighborhood known for its affordable housing and accessibility to Knoxville's amenities, making it a great place for families and budget-conscious travelers. | Norwood Community Center, Local markets, Nearby parks, Schools, Easy commute to downtown Knoxville |
| Hardin Valley | A rapidly growing area known for its excellent schools and family-friendly neighborhoods. Perfect for long-term rentals catering to families relocating to the area. | Hardin Valley Academy, Local shopping centers, Outdoor spaces, Community events, Friendly neighborhoods |
| Halls Crossroads | A welcoming suburb of Knoxville that offers a mix of rural charm and city convenience. Attracts visitors looking for a quiet retreat with easy access to urban life. | Halls Community Park, Local restaurants, Halls Library, Close to major highways |
| Carter | Famous for its scenic views and outdoor recreational activities, Carter is appealing to nature lovers and visitors wanting a more laid-back experience. | Norris Lake, Local trails, Scenic picnic areas, Hiking opportunities |
| Sequoyah Hills | A prestigious neighborhood known for its historic homes and beautiful landscapes. Attractive to upscale travelers and those wanting a serene environment close to the city. | Sequoyah Hills Park, Knoxville Botanical Garden, Riverside walks, Historic architecture |
| West Haven | A modern suburban area that offers upgraded amenities and lifestyle conveniences. Great for short-term stays for visitors wishing to explore Knoxville and its surroundings. | Shopping centers, Dining options, Community events, Close to downtown |
| Downtown Knoxville | The cultural heart of Knoxville, filled with vibrant nightlife, dining options, and cultural attractions. Ideal for tourists wanting to be in the center of the action. | Knoxville Museum of Art, Tennessee Theatre, World's Fair Park, Market Square, Restaurants and bars |
Understanding Airbnb License Requirements & STR Laws in Powell (2025)
While Powell, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Powell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Powell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Powellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Staycation in Knoxville Suburb
Entire Place • 2 bedrooms
Knoxville Eden East
Entire Place • 4 bedrooms
Great 3BR with Man-cave in the ‘Burbs
Entire Place • 3 bedrooms
Family Friendly Home Near Knoxville
Entire Place • 3 bedrooms
Tfp's Gold package for you after you look book.
Entire Place • 3 bedrooms
Cheerful 3 bedroom home with outdoor dining
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Powell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Powell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris | 1 | $66,562 | 8 | 5.00/5.0 |
| Richard | 1 | $64,159 | 86 | 4.91/5.0 |
| Hope | 2 | $61,545 | 791 | 4.96/5.0 |
| Joseph | 1 | $47,123 | 128 | 4.48/5.0 |
| Gerald | 2 | $46,389 | 198 | 4.83/5.0 |
| Host #170847496 | 2 | $41,487 | 7 | 5.00/5.0 |
| Joy | 1 | $40,931 | 27 | 4.96/5.0 |
| James | 1 | $40,265 | 13 | 5.00/5.0 |
| Stacie | 1 | $39,832 | 121 | 4.97/5.0 |
| Alex | 1 | $36,858 | 245 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Powell.
Dive Deeper: Advanced Powell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Powell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPowell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Powell
- The Powell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Powell, House properties are the most common (82.6%), reflecting the local real estate landscape.
- Houses represent a significant 82.6% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Powell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Powell
- The dominant room capacity in Powell is 1 bedroom listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 69.6% of the active Airbnb listings in Powell, indicating a high concentration in these sizes.
- A significant 43.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Powell.
Powell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Powell
- The most common guest capacity trend in Powell vacation rentals is listings accommodating 6 guests (21.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 3 guests dominate the Powell STR market, accounting for 39.1% of listings.
- 39.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Powell.
- On average, properties in Powell are equipped to host 4.8 guests.
Powell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Powell
- The most common availability pattern in Powell falls within the 91-180 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 39.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Powell (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 60.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Powell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
2 Nights
8 listings
36.4% of total
3 Nights
2 listings
9.1% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
4 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Powell is 2 Nights, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.2%) of the Powell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Powell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.4% of Powell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Powell.
Powell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
31.6% of total
Moderate
4 listings
21.1% of total
Firm
4 listings
21.1% of total
Strict
5 listings
26.3% of total
Cancellation Policy Insights for Powell
- The prevailing Airbnb cancellation policy trend in Powell is Flexible, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (47.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.6% market standard in Powell.
- Regularly review your cancellation policy against competitors and market demand shifts in Powell.
Powell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Powell
- The overall average booking lead time for vacation rentals in Powell is 52 days.
- Guests book furthest in advance for stays during May (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Powell.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Powell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Powell (2025)
Amenity Prevalence
Amenity Insights for Powell
- Essential amenities in Powell that guests expect include: Free parking on premises, Air conditioning, Smoke alarm, Wifi, Essentials, TV, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Powell: Free parking on premises, Air conditioning, Smoke alarm, Wifi, Essentials, TV, Kitchen, Heating.
- Prioritize adding missing essentials: Wifi, Essentials, TV, Kitchen, Heating.
- Consider adding popular differentiators like Fire extinguisher or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Powell to stay competitive.
Powell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Powell
- The typical guest profile for Airbnb in Powell consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and Canada (1.1%).
- Top languages spoken are English (85.4%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Knoxville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Powell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Pittman Center | 263 | $3,491 | $265.02 | 45% |