Rock Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Rock Island in 2025? Explore comprehensive Airbnb analytics for Rock Island, Tennessee, United States to uncover income potential. This 2025 STR market report for Rock Island, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Rock Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rock Island Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rock Island Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rock Island (2025)
Understanding the monthly revenue variations for Airbnb listings in Rock Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rock Island is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rock Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,755+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,937 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,972 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $962, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rock Island
Rock Island Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rock Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rock Island:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rock Island
Average Daily Rate (ADR) Airbnb Trends in Rock Island (2025)
Effective short term rental pricing strategy in Rock Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rock Island typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $253+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Rock Island
Get Live Rock Island Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Rock Island (2025)
Peak Season (December, April, May)
- Revenue averages $3,450 per month
- Occupancy rates average 38.8%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,578 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $152
Low Season (February, August, September)
- Revenue drops to average $1,751 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $149
Seasonality Insights for Rock Island
- The Airbnb seasonality in Rock Island shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rock Island's highest earning potential, with monthly revenues capable of climbing to $3,532, occupancy reaching a high of 59.5%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,460, occupancy could drop to 22.5%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rock Island.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rock Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rock Island (2025)
Exploring the top neighborhoods for short-term rentals in Rock Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rock Island | The heart of Rock Island, featuring local shops and eateries. It's a central hub that attracts both tourists and locals, providing easy access to various attractions. | Rock Island State Park, Twin Falls, Cumberland River, Local dining options, Historic landmarks |
| Rock Island State Park | A natural oasis in the area, famous for its waterfalls and hiking trails. Ideal for outdoor enthusiasts looking for a scenic getaway. | Cumberland River, Great Falls, Picnic areas, Hiking trails, Fishing opportunities |
| Harrison Ferry | A quaint area near the water, perfect for those looking for a peaceful retreat. It’s a great spot for nature lovers and families. | Harrison Ferry Park, Scenic views of the river, Fishing spots, Relaxing picnic areas, Wildlife watching |
| The Cove | A picturesque neighborhood that offers beautiful views of the water, making it a charming place for visitors seeking tranquility. | The Cove Park, Breathtaking river views, Kayaking opportunities, Walking trails, Nature observation |
| Rock Island Historic District | A charming area showcasing historic architecture and local culture. It's great for travelers interested in history and local heritage. | Local museums, Historic homes, Cultural festivals, Art displays, Community events |
| Dale Hollow Lake | A popular spot for recreation and water activities, drawing in visitors with its stunning landscapes and opportunities for boating and fishing. | Dale Hollow Lake State Resort Park, Fishing and boating, Camping areas, Scenic trails, Swimming spots |
| Burgess Falls State Park | Known for its stunning waterfalls and rugged natural beauty, this park is a favorite among hikers and nature enthusiasts. | Burgess Falls, Hiking trails, Photography spots, Picnic areas, Scenic overlooks |
| Local Vineyards | Enhancing the regional appeal, local vineyards offer wine tasting experiences and beautiful landscapes. It's attracting those interested in a culinary experience. | Wine tastings, Scenic vineyard tours, Local farm-to-table dining, Culinary events, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Rock Island (2025)
While Rock Island, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rock Island to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rock Island (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rock Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wooded Cabin on Rocky River
Entire Place • 4 bedrooms
Rio Cruz retreat, peaceful cozy cabin on the river
Entire Place • 3 bedrooms
Grumpy’s Getaway
Entire Place • 2 bedrooms
River / Lake House at Rock Island, TN
Entire Place • 4 bedrooms
Flat Shoals Acres, Rock Island, TN
Entire Place • 3 bedrooms
Rock Island Retreat! Clean, comfy & spacious home!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rock Island (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rock Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hailey | 1 | $63,223 | 57 | 4.96/5.0 |
| Summer | 1 | $62,835 | 38 | 4.87/5.0 |
| Brad | 1 | $57,604 | 131 | 4.98/5.0 |
| Sallie | 1 | $44,425 | 74 | 4.92/5.0 |
| Tina | 1 | $41,303 | 135 | 4.79/5.0 |
| Brenna | 1 | $31,186 | 94 | 4.96/5.0 |
| Colleen | 1 | $29,312 | 50 | 4.98/5.0 |
| PhillipandBridgett | 1 | $28,459 | 15 | 5.00/5.0 |
| Brooke | 1 | $19,521 | 96 | 4.89/5.0 |
| Doug | 1 | $13,185 | 284 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rock Island.
Dive Deeper: Advanced Rock Island STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rock Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRock Island Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rock Island
- The Rock Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rock Island, Outdoor/Unique properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
Rock Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rock Island
- The dominant room capacity in Rock Island is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Rock Island, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rock Island.
Rock Island Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rock Island
- The most common guest capacity trend in Rock Island vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rock Island STR market, accounting for 61.1% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rock Island.
- On average, properties in Rock Island are equipped to host 5.1 guests.
Rock Island Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rock Island
- The most common availability pattern in Rock Island falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Rock Island (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rock Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
8 listings
44.4% of total
3 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rock Island is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.8%) of the Rock Island Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Rock Island hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rock Island.
Rock Island Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
41.2% of total
Moderate
6 listings
35.3% of total
Firm
2 listings
11.8% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Rock Island
- The prevailing Airbnb cancellation policy trend in Rock Island is Flexible, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 76.5% of listings offering Flexible or Moderate policies. This suggests guests in Rock Island may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Rock Island.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rock Island.
Rock Island STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rock Island
- The overall average booking lead time for vacation rentals in Rock Island is 28 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Rock Island.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Rock Island averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rock Island (2025)
Amenity Prevalence
Amenity Insights for Rock Island
- Popular amenities like Free parking on premises, Coffee maker, Oven are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rock Island to stay competitive.
Rock Island Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rock Island
- The typical guest profile for Airbnb in Rock Island consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Hungary (0.6%).
- Top languages spoken are English (82.5%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rock Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |