Airbnb Market Analytics, Statistics and Data in LaFollette, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in LaFollette? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in LaFollette:
How much do Airbnb hosts make on average per month in LaFollette?
The short-term rental market in LaFollette shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,241 per month
- Strong performing properties (top 25%) make $6,552 or more
- Best-in-class properties (top 10%) achieve $11,653+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,516
Revenue Variations by Month
Occupancy Rates Throughout the Year in LaFollette
The market in LaFollette shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in LaFollette
Daily rates in LaFollette vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $364 per night
- Strong performing properties (top 25%) secure $567 or more
- Best-in-class properties (top 10%) pull in $747+ per night
- Entry-level properties (bottom 25%) earn around $214
Daily Rate Variations by Month
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Seasonality patterns in LaFollette
Peak Season (July, June, August)
- Revenue peaks at $9429.86 per month
- Occupancy rates reach 55.47%
- Daily rates average $451.38
Shoulder Season
- Revenue averages $4916.18 per month
- Occupancy maintains 32.60%
- Daily rates hold at $416.81
Low Season (October, December, January)
- Revenue drops to $2572.79 per month
- Occupancy decreases to 21.24%
- Daily rates adjust to $379.92
Is it still profitable to do Airbnb in LaFollette in 2025?
Yes! LaFollette demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $4916 and The market's 164 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in LaFollette
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cove Lake State Park | A beautiful natural area offering outdoor activities like hiking, fishing, and camping. Its scenic landscapes attract nature lovers. | Cove Lake, Hiking Trails, Picnic Areas, Fishing Spots |
| LaFollette City Park | A community park with playgrounds and sports facilities, ideal for families. It’s a great spot for local events and gatherings. | Playgrounds, Sports Fields, Walking Trails, Picnic Areas |
| Norris Lake | A popular destination for boaters and lake enthusiasts. Offers stunning views and recreational opportunities, making it desirable for vacation rentals. | Boating, Fishing, Swimming, Water Sports, Scenic Views |
| Historic Downtown LaFollette | An area with charming historic buildings and local shops. Attracts visitors interested in history and shopping, making it ideal for short-term rentals. | Old Buildings, Local Shops, Restaurants, Cultural Events |
| Gateway to the Smokies | Proximity to the Great Smoky Mountains National Park appeals to tourists. Perfect for those wanting outdoor adventures and nature experiences. | Great Smoky Mountains, Hiking, Wildlife Viewing, Scenic Drives |
| Campbell County Historical Society Museum | A local museum that draws history enthusiasts. Valuable for educational trips and family vacations, enhancing the area’s appeal. | Local History Exhibits, Cultural Events |
| Local Wineries | LaFollette is near several wineries, offering wine tasting and tours. This attracts couples and groups looking for a unique getaway experience. | Wine Tastings, Winery Tours, Beautiful Vineyards |
| Recreation Center | Offers sports and recreational activities that attract families and fitness enthusiasts looking for short-term stays. | Gym Facilities, Sports Events, Community Activities |
Do you need a license for Airbnb in LaFollette?
We recommend checking directly with LaFollette's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in LaFollette
Stunning Lake Views w/Dock on Norris Lake
Entire Place • 6 bedrooms
Lakefront, hotub, SxS trails!boat rental, firepits
Entire Place • 6 bedrooms
Lakefront Cabin-9 Bed/9 Bath-Southern Comfort II
Entire Place • 9 bedrooms
Waterfront w/ Private Dock | Deerfield Resort
Entire Place • 6 bedrooms
Southern Comfort 1/9bed 9bath private dock
Entire Place • 9 bedrooms
Tenn Star Norris Lake
Entire Place • 5 bedrooms
Top Performing Professional Hosts in LaFollette
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John | 4 | $556,380 | 137 | 4.99/5.0 |
| Deerfield Vacation | 21 | $504,974 | 156 | 3.81/5.0 |
| Josh And Jeremy | 3 | $327,119 | 63 | 5.00/5.0 |
| Evolve | 7 | $246,973 | 114 | 3.30/5.0 |
| Sara | 2 | $208,510 | 138 | 4.94/5.0 |
| Mary Beth | 2 | $194,940 | 96 | 4.95/5.0 |
| Britney | 2 | $181,766 | 65 | 4.84/5.0 |
| Dj | 1 | $136,296 | 23 | 4.78/5.0 |
| Alisson | 1 | $135,443 | 10 | 5.00/5.0 |
| Paula | 1 | $127,677 | 40 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in LaFollette
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with house and outdoor & mobile properties comprising 90.3% of inventory
- Strong specialty sector (18.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.6% combined)
Room Capacity Distribution
Analysis of 164 properties in LaFollette shows that 5+ bedrooms properties are most prevalent, making up 40.2% of the market. The market tends to favor larger properties, with 5+ bedrooms and 4 bedrooms together representing 59.1% of all listings.
Key Insights
- Most common: 5+ bedrooms (40.2%)
- Least common: 1 bedroom (5.5%)
- Market concentration: 59.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 164 properties in LaFollette reveals that 8+ guests properties dominate the market, representing 74.4% of all listings. The average property accommodates 7.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 86.0% of the market.
Key Insights
- Most common capacity: 8+ guests (74.4% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 7.2 guests per property
- Market concentration: 86.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 164 properties in LaFollette, the most common availability pattern is 271-366 days (56.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.8% of properties).
Key Insights
- Most common availability window: 271-366 days (56.7%)
- Most common booking duration: 31-90 days (37.8%)
- Properties with high availability (180+ days): 88.4%
- Properties with long-term bookings (180+ days): 12.2%
Minimum Stay Distributions
1 Night
12 listings
8.2% of total
2 Nights
51 listings
34.9% of total
3 Nights
52 listings
35.6% of total
4-6 Nights
13 listings
8.9% of total
7-29 Nights
8 listings
5.5% of total
30+ Nights
10 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.1%
- Mid-length stays (4-6 nights) represent 8.9% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 78.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
3.7% of total
Super Strict 30 Days
17 listings
12.5% of total
Flexible
14 listings
10.3% of total
Moderate
14 listings
10.3% of total
Firm
42 listings
30.9% of total
Strict
44 listings
32.4% of total
Key Insights
- Strict is the preferred policy at 32.4% of listings
- Stricter policies (Firm & Strict) dominate at 63.3% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 3.7% of listings
Recommendations
- The market supports stricter policies, with 63.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 123 days
- Shortest booking windows are in Oct, Mar, Feb, averaging 57 days
- Summer shows the longest average booking window at 116 days, while Winter has the shortest at 67 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 116 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in LaFollette
Every property in LaFollette comes standard with Smoke alarm, and Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.2%) and Germany (0.2%)
- English is the top language at 90.1%, followed by Spanish (7.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for Cincinnati and Knoxville markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding LaFollette. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
| Nicholasville | 22 | $4,212 | $350.81 | 46% |
| Pigeon Forge | 2,603 | $4,127 | $298.98 | 47% |
| Frenchburg | 37 | $3,992 | $307.28 | 43% |
| Caryville | 13 | $3,960 | $314.35 | 39% |
| Highlands | 332 | $3,912 | $365.76 | 41% |
| Lancaster | 22 | $3,863 | $291.28 | 40% |
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