LaFollette Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in LaFollette in 2025? Explore comprehensive Airbnb analytics for LaFollette, Tennessee, United States to uncover income potential. This 2025 STR market report for LaFollette, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 154 active listings.

Whether you're considering an Airbnb investment in LaFollette, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the LaFollette Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key LaFollette Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$426
The average rental revenue earned for an occupied room per day in LaFollette.
Occupancy Rate(?)
33.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$39,199
Typical annual income for an Airbnb listing in LaFollette. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.7%
Significant decrease (-10.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in LaFollette.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in LaFollette.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
154
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in LaFollette (2025)

Understanding the monthly revenue variations for Airbnb listings in LaFollette is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in LaFollette is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in LaFollette across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,657+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,003 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,088 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,440, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in LaFollette

LaFollette Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the LaFollette STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in LaFollette:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in LaFollette

Average Daily Rate (ADR) Airbnb Trends in LaFollette (2025)

Effective short term rental pricing strategy in LaFollette involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in LaFollette typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $735+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $565 or more.
  • Typical properties (Median) charge around $359 per night.
  • Entry-level properties (Bottom 25%) earn around $218 per night.

Average Daily Rate (ADR) Trend by Month in LaFollette

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Airbnb Seasonality Analysis & Trends in LaFollette (2025)

Peak Season (July, June, August)
  • Revenue averages $7,817 per month
  • Occupancy rates average 47.0%
  • Daily rates average $446
Shoulder Season
  • Revenue averages $3,915 per month
  • Occupancy maintains around 28.9%
  • Daily rates hold near $407
Low Season (January, February, March)
  • Revenue drops to average $2,555 per month
  • Occupancy decreases to average 19.9%
  • Daily rates adjust to average $404

Seasonality Insights for LaFollette

  • The Airbnb seasonality in LaFollette shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases LaFollette's highest earning potential, with monthly revenues capable of climbing to $9,264, occupancy reaching a high of 55.3%, and ADRs peaking at $451.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,231, occupancy could drop to 17.8%, and ADRs may adjust down to $393.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in LaFollette.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these LaFollette seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in LaFollette (2025)

Exploring the top neighborhoods for short-term rentals in LaFollette? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cove Lake State Park
A beautiful state park located near LaFollette, attracting outdoor enthusiasts for hiking, camping, and fishing. Ideal for those looking to enjoy nature and recreation.
Cove Lake, Fishing, Picnicking, Hiking Trails, Wildlife Viewing
LaFollette City Park
A charming park with playgrounds and picnic areas, centrally located. Popular for families and those seeking outdoor activities close to downtown LaFollette.
Playgrounds, Walking Trails, Picnic Areas, Sports Facilities
Norris Lake
Located just a short drive from LaFollette, Norris Lake is known for its stunning scenery and recreational activities, making it a great spot for water sports enthusiasts.
Boating, Fishing, Swimming, Water Sports, Camping
Historic Downtown LaFollette
The downtown area offers a historic feel with local shops and dining options, making it appealing for visitors looking to explore the charm of small-town life.
Local Shops, Dining, Historic Buildings, Community Events
Indian Mountain State Park
A lesser-known gem offering hiking and scenic views, Indian Mountain is fantastic for those who enjoy peaceful nature settings away from crowds.
Hiking Trails, Picnic Areas, Scenic Overlooks, Wildlife Viewing
Cumberland Gap National Historical Park
Located a bit further away, this national park is rich in history and natural beauty, attracting hikers and history buffs alike from all over the region.
Hiking Trails, Historic Sites, Scenic Views, Visitor Center
Lake City
Nearby Lake City offers additional amenities and attractions for visitors to the LaFollette area, including shopping and dining.
Shopping Centers, Restaurants, Community Events
Knoxville (short drive)
Though not directly in LaFollette, Knoxville is a major city nearby that offers extensive attractions, making it a great option for guests looking to explore a larger urban environment.
Museums, Zoological Gardens, University of Tennessee, Shopping, Dining

Understanding Airbnb License Requirements & STR Laws in LaFollette (2025)

While LaFollette, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for LaFollette to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in LaFollette (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in LaFollettebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stunning Lake Views w/Dock on Norris Lake

Stunning Lake Views w/Dock on Norris Lake

Entire Place • 6 bedrooms

$197,789
Revenue
32.4%
Occupancy
$890.69
Daily Rate
Lakefront, hotub, SxS trails!boat rental, firepits

Lakefront, hotub, SxS trails!boat rental, firepits

Entire Place • 6 bedrooms

$165,727
Revenue
44.9%
Occupancy
$778.57
Daily Rate
Lakefront Cabin-9 Bed/9 Bath-Southern Comfort II

Lakefront Cabin-9 Bed/9 Bath-Southern Comfort II

Entire Place • 9 bedrooms

$144,554
Revenue
44.0%
Occupancy
$705.03
Daily Rate
Southern Comfort 1/9bed 9bath private dock

Southern Comfort 1/9bed 9bath private dock

Entire Place • 9 bedrooms

$130,972
Revenue
41.1%
Occupancy
$710.75
Daily Rate
Modern Lake Cottage-6Bed/5.5Bath-Norris Lake-Views

Modern Lake Cottage-6Bed/5.5Bath-Norris Lake-Views

Entire Place • 6 bedrooms

$127,116
Revenue
47.5%
Occupancy
$702.77
Daily Rate
However' It Easy'

However' It Easy'

Entire Place • 6 bedrooms

$119,896
Revenue
49.3%
Occupancy
$578.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in LaFollette (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in LaFollette based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
John4$561,7551374.99/5.0
Josh And Jeremy4$413,793633.75/5.0
Deerfield Vacation15$370,857973.47/5.0
Evolve6$237,4401083.19/5.0
Sara2$208,2741384.94/5.0
Mary Beth2$190,825964.95/5.0
Britney2$141,528654.84/5.0
Paula1$119,896405.00/5.0
Hank3$114,0251264.81/5.0
Tom3$109,773463.10/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in LaFollette.

Dive Deeper: Advanced LaFollette STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for LaFollette. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

LaFollette Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for LaFollette

  • The LaFollette Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 154 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in LaFollette, House properties are the most common (71.4%), reflecting the local real estate landscape.
  • Houses represent a significant 71.4% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays (combined 0.6%) offer potential for unique stay experiences.

LaFollette Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for LaFollette

  • The dominant room capacity in LaFollette is 5+ bedrooms listings, making up 42.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 5+ bedrooms and 3 bedrooms properties represent 61.0% of the active Airbnb listings in LaFollette, indicating a high concentration in these sizes.
  • A significant 77.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in LaFollette.

LaFollette Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for LaFollette

  • The most common guest capacity trend in LaFollette vacation rentals is listings accommodating 8+ guests (74%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the LaFollette STR market, accounting for 85.7% of listings.
  • 87.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in LaFollette.
  • On average, properties in LaFollette are equipped to host 7.2 guests.

LaFollette Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for LaFollette

  • The most common availability pattern in LaFollette falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in LaFollette (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

LaFollette Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.3%)

1 Night

12 listings

8.3% of total

2 Nights (34.7%)

2 Nights

50 listings

34.7% of total

3 Nights (29.2%)

3 Nights

42 listings

29.2% of total

4-6 Nights (10.4%)

4-6 Nights

15 listings

10.4% of total

7-29 Nights (3.5%)

7-29 Nights

5 listings

3.5% of total

30+ Nights (13.9%)

30+ Nights

20 listings

13.9% of total

Key Insights

  • The most prevalent minimum stay requirement in LaFollette is 2 Nights, adopted by 34.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (13.9%) caters to monthly stays (30+ nights) in LaFollette, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 34.7% of LaFollette hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
  • A 2-night minimum appears standard (34.7%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in LaFollette.

LaFollette Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

4 listings

3.1% of total

Super Strict 30 Days (10.8%)

Super Strict 30 Days

14 listings

10.8% of total

Flexible (10%)

Flexible

13 listings

10% of total

Moderate (10.8%)

Moderate

14 listings

10.8% of total

Firm (32.3%)

Firm

42 listings

32.3% of total

Strict (33.1%)

Strict

43 listings

33.1% of total

Cancellation Policy Insights for LaFollette

  • The prevailing Airbnb cancellation policy trend in LaFollette is Strict, used by 33.1% of listings.
  • A majority (65.4%) of hosts in LaFollette utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 33.1% market standard in LaFollette.
  • With 33.1% using Strict terms, this is a viable option in LaFollette, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in LaFollette.

LaFollette STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for LaFollette

  • The overall average booking lead time for vacation rentals in LaFollette is 69 days.
  • Guests book furthest in advance for stays during July (average 142 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (116 days avg.) sees the longest lead times, while Winter (65 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in LaFollette.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 116 days) to capture early planners.
  • Monitor your own booking lead times against these LaFollette averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in LaFollette (2025)

Amenity Prevalence

Amenity Insights for LaFollette

  • Essential amenities in LaFollette that guests expect include: Smoke alarm, Air conditioning, TV, Kitchen, Wifi, Free parking on premises, Heating, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dryer, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for LaFollette: Smoke alarm, Air conditioning, TV, Kitchen, Wifi, Free parking on premises, Heating, Hot water.
  • Prioritize adding missing essentials: TV, Kitchen, Wifi, Free parking on premises, Heating, Hot water.
  • Consider adding popular differentiators like Dryer or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in LaFollette to stay competitive.

LaFollette Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for LaFollette

  • The typical guest profile for Airbnb in LaFollette consists of primarily domestic travelers (100%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.6% of guests.
  • Key international markets include United States (99.6%) and Canada (0.2%).
  • Top languages spoken are English (89.9%) followed by Spanish (6.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Cincinnati and Knoxville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the LaFollette Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sevier County54$5,803$490.3244%
Sevierville5,187$4,592$318.7748%
Gatlinburg2,866$4,172$307.4447%
Wears Valley192$4,135$299.0844%
Pigeon Forge2,546$3,982$295.1046%
Nicholasville22$3,931$353.8643%
Highlands328$3,915$369.5541%
Lancaster21$3,798$294.0137%
Frenchburg36$3,791$285.0842%
Pittman Center263$3,491$265.0245%

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