McMinnville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in McMinnville in 2025? Explore comprehensive Airbnb analytics for McMinnville, Tennessee, United States to uncover income potential. This 2025 STR market report for McMinnville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in McMinnville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the McMinnville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key McMinnville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in McMinnville (2025)
Understanding the monthly revenue variations for Airbnb listings in McMinnville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McMinnville is typically June, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McMinnville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,781+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,939 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,275 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $677, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McMinnville
McMinnville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the McMinnville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McMinnville:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McMinnville
Average Daily Rate (ADR) Airbnb Trends in McMinnville (2025)
Effective short term rental pricing strategy in McMinnville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McMinnville typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in McMinnville
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Airbnb Seasonality Analysis & Trends in McMinnville (2025)
Peak Season (June, October, July)
- Revenue averages $1,708 per month
- Occupancy rates average 48.2%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,450 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $122
Low Season (January, February, December)
- Revenue drops to average $1,202 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $124
Seasonality Insights for McMinnville
- The Airbnb seasonality in McMinnville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases McMinnville's highest earning potential, with monthly revenues capable of climbing to $1,789, occupancy reaching a high of 51.2%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,130, occupancy could drop to 32.7%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McMinnville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these McMinnville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in McMinnville (2025)
Exploring the top neighborhoods for short-term rentals in McMinnville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown McMinnville | The heart of McMinnville featuring historical sites, shops, and restaurants. A vibrant area attracting both locals and visitors, ideal for short-term rentals. | Cannon County Courthouse, McMinnville Art Center, Local dining spots, Shopping boutiques, Historic landmarks |
| Center Hill Lake | A scenic area perfect for outdoor activities such as boating, fishing, and hiking. Popular among nature lovers and vacationers looking for a retreat. | Center Hill Lake, Edgar Evins State Park, Hiking trails, Water sports, Scenic views |
| Rock Island State Park | A beautiful natural area known for its stunning waterfalls and trails. Great for adventure seekers and families looking for a getaway. | Great Fall, Hiking trails, Fishing spots, Picnic areas, Scenic overlooks |
| Pinecrest | A serene residential area with access to nature. A great choice for those seeking a peaceful environment while still being close to town. | Local parks, Nature trails, Community events, Relaxing atmosphere |
| Historic Main Street | Known for its quaint shops and charming architecture, this area attracts visitors looking for a unique shopping and dining experience. | Antique shops, Locally-owned restaurants, Art galleries, Craft fairs |
| The Caverns | A popular music venue located within incredible cave formations, attracting visitors for concerts and events throughout the year. | Live music events, Cave tours, Natural beauty, Cultural experiences |
| Cannon County | Surrounding McMinnville, it offers a mix of rural charm and outdoor recreation, appealing to families and nature enthusiasts. | Hiking and biking trails, Local farms, Fishing areas |
| VFW Park | A local favorite for gatherings and events, this park is close to the community center and offers green spaces for relaxation. | Playgrounds, Walking paths, Community events, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in McMinnville (2025)
While McMinnville, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for McMinnville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in McMinnville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in McMinnvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Getaway at the Collins River Tree Farm
Entire Place • 3 bedrooms
Eclectic Comfort Central to Surrounding TN Beauty
Entire Place • 3 bedrooms
The Farm at Charles Creek in McMinnville
Entire Place • 3 bedrooms
Inn - Between
Entire Place • 1 bedroom
Getaway to heaven
Entire Place • 3 bedrooms
Downtown Retreat
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in McMinnville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in McMinnville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mickey | 3 | $46,514 | 411 | 4.82/5.0 |
| Luke | 2 | $40,684 | 184 | 4.99/5.0 |
| Rachel | 2 | $39,895 | 119 | 4.86/5.0 |
| George Dodson | 1 | $32,409 | 164 | 4.96/5.0 |
| Caleb | 1 | $29,289 | 143 | 4.96/5.0 |
| Linda | 1 | $26,644 | 112 | 5.00/5.0 |
| Jenny | 3 | $26,157 | 79 | 4.66/5.0 |
| Yenifer | 1 | $25,826 | 89 | 4.81/5.0 |
| Will And Becky | 1 | $24,841 | 137 | 4.92/5.0 |
| Evolve | 1 | $21,901 | 15 | 4.47/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McMinnville.
Dive Deeper: Advanced McMinnville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McMinnville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcMinnville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for McMinnville
- The McMinnville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.4% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McMinnville, House properties are the most common (46.5%), reflecting the local real estate landscape.
- Houses represent a significant 46.5% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 2.3%) offer potential for unique stay experiences.
McMinnville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McMinnville
- The dominant room capacity in McMinnville is 1 bedroom listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.8% of the active Airbnb listings in McMinnville, indicating a high concentration in these sizes.
- A significant 25.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McMinnville.
McMinnville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McMinnville
- The most common guest capacity trend in McMinnville vacation rentals is listings accommodating 4 guests (27.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the McMinnville STR market, accounting for 48.8% of listings.
- 37.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McMinnville.
- On average, properties in McMinnville are equipped to host 4.4 guests.
McMinnville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McMinnville
- The most common availability pattern in McMinnville falls within the 271-366 days range, representing 53.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in McMinnville (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
McMinnville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
43.6% of total
2 Nights
20 listings
51.3% of total
3 Nights
1 listings
2.6% of total
30+ Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in McMinnville is 2 Nights, adopted by 51.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.9%) of the McMinnville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.3% of McMinnville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McMinnville.
McMinnville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
37.8% of total
Moderate
12 listings
32.4% of total
Firm
3 listings
8.1% of total
Strict
8 listings
21.6% of total
Cancellation Policy Insights for McMinnville
- The prevailing Airbnb cancellation policy trend in McMinnville is Flexible, used by 37.8% of listings.
- The market strongly favors guest-friendly terms, with 70.2% of listings offering Flexible or Moderate policies. This suggests guests in McMinnville may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.8% market standard in McMinnville.
- Regularly review your cancellation policy against competitors and market demand shifts in McMinnville.
McMinnville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for McMinnville
- The overall average booking lead time for vacation rentals in McMinnville is 49 days.
- Guests book furthest in advance for stays during May (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in McMinnville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these McMinnville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in McMinnville (2025)
Amenity Prevalence
Amenity Insights for McMinnville
- Essential amenities in McMinnville that guests expect include: Wifi, Heating, Air conditioning, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McMinnville: Wifi, Heating, Air conditioning, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McMinnville to stay competitive.
McMinnville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for McMinnville
- The typical guest profile for Airbnb in McMinnville consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Canada (0.9%).
- Top languages spoken are English (80.9%) followed by Spanish (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the McMinnville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,129 | $373.56 | 39% |
| Cedar Bluff | 35 | $3,816 | $476.06 | 36% |
| Berry Hill | 142 | $3,712 | $306.36 | 45% |
| Brentwood | 19 | $3,599 | $367.90 | 39% |
| Waleska | 44 | $3,507 | $355.85 | 41% |
| Lookout Mountain | 77 | $3,440 | $312.54 | 50% |
| Nashville-Davidson | 7,277 | $3,421 | $302.67 | 45% |
| Fannin County | 47 | $3,391 | $362.23 | 37% |
| Epworth | 74 | $3,384 | $351.40 | 38% |
| Blue Ridge | 1,211 | $3,333 | $303.24 | 43% |