Sweetwater Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Sweetwater in 2025? Explore comprehensive Airbnb analytics for Sweetwater, Tennessee, United States to uncover income potential. This 2025 STR market report for Sweetwater, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Sweetwater, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sweetwater Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sweetwater Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sweetwater (2025)
Understanding the monthly revenue variations for Airbnb listings in Sweetwater is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sweetwater is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sweetwater across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,426+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,770 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,170 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,391, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sweetwater
Sweetwater Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sweetwater STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sweetwater:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sweetwater
Average Daily Rate (ADR) Airbnb Trends in Sweetwater (2025)
Effective short term rental pricing strategy in Sweetwater involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sweetwater typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Sweetwater
Get Live Sweetwater Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Sweetwater (2025)
Peak Season (May, June, November)
- Revenue averages $2,962 per month
- Occupancy rates average 57.7%
- Daily rates average $144
Shoulder Season
- Revenue averages $2,249 per month
- Occupancy maintains around 50.0%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $1,267 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $148
Seasonality Insights for Sweetwater
- The Airbnb seasonality in Sweetwater shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sweetwater's highest earning potential, with monthly revenues capable of climbing to $3,195, occupancy reaching a high of 60.9%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,007, occupancy could drop to 22.1%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sweetwater.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sweetwater seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sweetwater (2025)
Exploring the top neighborhoods for short-term rentals in Sweetwater? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Loudon | Loudon is a charming town with great access to Watts Bar Lake, appealing for those looking for a serene lakeside getaway. It's popular for fishing, boating, and outdoor activities. | Watts Bar Lake, Loudon Museum, Briarcliff Marina, Tennessee Valley Winery, Greenback Park |
| Tellico Village | A master-planned community situated on the shores of Tellico Lake, ideal for retirees and vacationers alike, offering a peaceful lifestyle and numerous recreational activities. | Tellico Lake, Cherokee Reservoir, Golf at Toqua Golf Club, Marina at Tellico Village, The Village Square |
| Rockwood | A tranquil town surrounded by nature, Rockwood boasts attractions such as parks and access to the Emory River, making it attractive for nature enthusiasts and families looking for outdoor fun. | Emory River, Rockwood Community Center, Bear Hollow Mountain Ranch, Roane County Park, Royal Blue Wildlife Management Area |
| Kingston | Situated near the beautiful Watts Bar Lake, Kingston is popular for those seeking water-based activities and a laid-back lifestyle. It's ideal for families and groups of friends looking to enjoy the outdoors. | Watts Bar Lake, Kingston City Park, Fort Southwest Point, Loudon County Historical Society, Goose Pond Colony |
| Sweetwater | The town itself offers a quaint small-town experience and is located near various attractions, perfect for visitors seeking authenticity in their stay. | Sweetwater Depot and Museum, The Lost Sea, Sweetwater Flea Market, Sweetwater Valley Farm, Calhoun's Restaurant |
| Oliver Springs | This small town is known for its natural beauty and is close to the scenic Frozen Head State Park, targeting visitors who enjoy hiking and outdoor adventures. | Frozen Head State Park, Hiking Trails, Windrock Park, Harriman State Park, Historic Oliver Springs |
| Chattanooga | Near enough for a day trip from Sweetwater, Chattanooga has a vibrant downtown and is full of attractions that draw tourists, making it a complementary location for Airbnb guests. | Tennessee Aquarium, Lookout Mountain, Ruby Falls, Chattanooga Riverwalk, Creative Discovery Museum |
| Knoxville | As a larger city, Knoxville offers a wide range of cultural, dining, and entertainment options, attracting a different demographic that can benefit Sweetwater's Airbnb hosts. | Ijams Nature Center, Knoxville Museum of Art, Market Square, The Sunsphere, Knoxville Convention Center |
Understanding Airbnb License Requirements & STR Laws in Sweetwater (2025)
While Sweetwater, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sweetwater to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sweetwater (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sweetwaterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oak Street Orleans 2/2apartment
Entire Place • 2 bedrooms
EASY checkout, Remodeled dollhouse w/KING pets ok
Entire Place • 2 bedrooms
The Barn Cottage - Sunrise
Entire Place • 1 bedroom
Blondie’s Bungalow
Entire Place • 2 bedrooms
Sweetwater Historic House
Entire Place • 4 bedrooms
Bogart Suite @ Remedies Inn
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sweetwater (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sweetwater based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heather | 7 | $172,663 | 559 | 4.91/5.0 |
| Ann | 3 | $61,838 | 75 | 3.29/5.0 |
| Craig | 2 | $57,645 | 85 | 5.00/5.0 |
| Casey | 2 | $38,821 | 449 | 4.96/5.0 |
| Kim | 1 | $36,863 | 31 | 4.97/5.0 |
| Kailynn | 1 | $30,751 | 69 | 4.97/5.0 |
| Janice | 1 | $29,699 | 67 | 5.00/5.0 |
| Terri | 1 | $25,387 | 177 | 4.97/5.0 |
| Vernon | 1 | $25,175 | 4 | 5.00/5.0 |
| Carla | 1 | $23,942 | 30 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sweetwater.
Dive Deeper: Advanced Sweetwater STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sweetwater. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSweetwater Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sweetwater
- The Sweetwater Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sweetwater, House properties are the most common (34.6%), reflecting the local real estate landscape.
- Houses represent a significant 34.6% portion, catering likely to families or larger groups.
- The presence of 26.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo (combined 7.6%) offer potential for unique stay experiences.
Sweetwater Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sweetwater
- The dominant room capacity in Sweetwater is 1 bedroom listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.4% of the active Airbnb listings in Sweetwater, indicating a high concentration in these sizes.
- With over half the market (53.8%) consisting of studios or 1-bedroom units, Sweetwater is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sweetwater.
Sweetwater Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sweetwater
- The most common guest capacity trend in Sweetwater vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Sweetwater STR market, accounting for 65.4% of listings.
- 15.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sweetwater.
- On average, properties in Sweetwater are equipped to host 4.3 guests.
Sweetwater Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sweetwater
- The most common availability pattern in Sweetwater falls within the 181-270 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sweetwater (53.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sweetwater Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
68% of total
2 Nights
6 listings
24% of total
3 Nights
1 listings
4% of total
30+ Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Sweetwater is 1 Night, adopted by 68% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.0%) of the Sweetwater Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68% of Sweetwater hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sweetwater.
Sweetwater Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
16.7% of total
Moderate
12 listings
50% of total
Firm
5 listings
20.8% of total
Strict
3 listings
12.5% of total
Cancellation Policy Insights for Sweetwater
- The prevailing Airbnb cancellation policy trend in Sweetwater is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Sweetwater.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sweetwater.
Sweetwater STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sweetwater
- The overall average booking lead time for vacation rentals in Sweetwater is 32 days.
- Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (39 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Sweetwater.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Sweetwater averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sweetwater (2025)
Amenity Prevalence
Amenity Insights for Sweetwater
- Essential amenities in Sweetwater that guests expect include: Kitchen, Heating, Air conditioning, Fire extinguisher, Free parking on premises, TV, Smoke alarm, Hot water, Coffee maker, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sweetwater: Kitchen, Heating, Air conditioning, Fire extinguisher, Free parking on premises, TV, Smoke alarm, Hot water, Coffee maker, Dishes and silverware.
- Prioritize adding missing essentials: Hot water, Coffee maker, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sweetwater to stay competitive.
Sweetwater Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sweetwater
- The typical guest profile for Airbnb in Sweetwater consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and United Kingdom (0.5%).
- Top languages spoken are English (85.1%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Knoxville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sweetwater Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |