Airbnb Market Analytics, Statistics and Data in Franklin, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Franklin? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Franklin:
How much do Airbnb hosts make on average per month in Franklin?
The short-term rental market in Franklin shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,282 per month
- Strong performing properties (top 25%) make $5,398 or more
- Best-in-class properties (top 10%) achieve $8,052+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,949
Revenue Variations by Month
Occupancy Rates Throughout the Year in Franklin
The market in Franklin shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Franklin
Daily rates in Franklin vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $189 per night
- Strong performing properties (top 25%) secure $290 or more
- Best-in-class properties (top 10%) pull in $443+ per night
- Entry-level properties (bottom 25%) earn around $123
Daily Rate Variations by Month
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Seasonality patterns in Franklin
Peak Season (June, October, May)
- Revenue peaks at $5189.87 per month
- Occupancy rates reach 58.25%
- Daily rates average $263.78
Shoulder Season
- Revenue averages $4273.98 per month
- Occupancy maintains 52.20%
- Daily rates hold at $247.74
Low Season (August, February, January)
- Revenue drops to $2880.02 per month
- Occupancy decreases to 36.63%
- Daily rates adjust to $228.27
Is it still profitable to do Airbnb in Franklin in 2025?
Yes! Franklin demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $4274 and With 426 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Franklin
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| downtown Franklin | Charming historic district with a vibrant atmosphere, perfect for tourists who appreciate history, art, and southern hospitality. | Carnton Plantation, Franklin Theatre, Carter House, Main Street shops and restaurants, Lotz House Museum |
| Westhaven | Planned community offering modern amenities and a family-friendly environment. Attracts visitors looking for a suburban experience with easy access to Franklin's attractions. | Golf courses, Westhaven Community Center, Parks and walking trails, Local dining options |
| Leiper's Fork | Picturesque village that embodies Tennessee's rural charm, popular for those seeking a quiet, nature-oriented getaway with a unique artistic vibe. | Leiper's Fork Distillery, Gallery 202, The Country Boy Restaurant, Scenic backroads and trails |
| Cool Springs | Commercial hub near Franklin with shopping, dining, and business amenities. Ideal for business travelers and families seeking convenience. | CoolSprings Galleria, Office parks, Fine dining restaurants, Mallory Park |
| Crofton | Emerging neighborhood with newer homes and family-friendly parks, attractive for those looking for a quieter suburban vacation. | Crofton Park, Walking trails, Local coffee shops, Proximity to downtown |
| Nolensville | Nearby charming area with a growing number of amenities, appealing to those looking for a quieter stay away from the hustle and bustle. | Nolensville Park, Historic Nolensville, Local markets and shops, Restaurants |
| Brentwood | Affluent suburb known for its upscale living and attractions. Appeals to families and visitors looking for a peaceful stay with easy access to Nashville. | Brentwood Library, Brentwood Parks, Shopping centers, Local restaurants |
| Arrington | Known for its beautiful landscapes and wineries. Ideal for guests looking for a rural retreat with outdoor activities and local flavors. | Arrington Vineyards, Scenic views, Outdoor concerts, Back roads for hiking |
Do you need a license for Airbnb in Franklin?
We recommend checking directly with Franklin's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Franklin
Extraordinary Manor: New Timber Frame Luxury Home
Entire Place • 7 bedrooms
Stunning Estate Leiper's Fork Pool, Hot Tub, Sauna
Entire Place • 7 bedrooms
GratiDude Ranch in Leiper's Fork Sleeps up to 37!
Entire Place • 14 bedrooms
Elegant all new Home in Downtown Franklin
Entire Place • 4 bedrooms
Winter Sale! Secluded 18-Acres Pool + Hot Tub
Entire Place • 5 bedrooms
The Homestead at GratiDude Ranch
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Franklin
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gretchen | 14 | $768,850 | 1516 | 4.92/5.0 |
| Karen | 10 | $721,763 | 1345 | 4.92/5.0 |
| Jason And DeMarco | 8 | $683,455 | 763 | 4.88/5.0 |
| Liz | 15 | $667,972 | 1438 | 4.55/5.0 |
| Robin | 4 | $617,502 | 255 | 4.97/5.0 |
| Host Extraordinaires | 12 | $540,485 | 1133 | 4.74/5.0 |
| Jonathan | 59 | $534,083 | 879 | 3.13/5.0 |
| Evolve | 3 | $272,920 | 56 | 4.58/5.0 |
| Jennifer | 3 | $271,496 | 70 | 4.99/5.0 |
| Jamie | 2 | $255,075 | 128 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Franklin
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.3%), with house and outdoor & mobile properties comprising 77.4% of inventory
- Strong specialty sector (19.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (5.4% combined)
Room Capacity Distribution
Analysis of 426 properties in Franklin shows that 3 bedrooms properties are most prevalent, making up 27% of the market. The market tends to favor smaller properties, with 3 bedrooms and 1 bedroom together representing 50.7% of all listings.
Key Insights
- Most common: 3 bedrooms (27%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 50.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 426 properties in Franklin reveals that 8+ guests properties dominate the market, representing 23.2% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 44.6% of the market.
Key Insights
- Most common capacity: 8+ guests (23.2% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 44.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 426 properties in Franklin, the most common availability pattern is 91-180 days (33.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.3% of properties).
Key Insights
- Most common availability window: 91-180 days (33.1%)
- Most common booking duration: 181-270 days (34.3%)
- Properties with high availability (180+ days): 53.8%
- Properties with long-term bookings (180+ days): 48.1%
Minimum Stay Distributions
1 Night
89 listings
22.4% of total
2 Nights
229 listings
57.5% of total
3 Nights
26 listings
6.5% of total
4-6 Nights
11 listings
2.8% of total
7-29 Nights
25 listings
6.3% of total
30+ Nights
18 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.9%
- Mid-length stays (4-6 nights) represent 2.8% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 86.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.5% of total
Super Strict 30 Days
14 listings
3.7% of total
Flexible
48 listings
12.6% of total
Moderate
103 listings
27% of total
Firm
102 listings
26.8% of total
Strict
112 listings
29.4% of total
Key Insights
- Strict is the preferred policy at 29.4% of listings
- The market shows a balanced distribution between guest-friendly (39.6%) and strict (56.2%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Oct, May, averaging 60 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 38 days
- Fall shows the longest average booking window at 58 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Franklin
Every property in Franklin comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.6%) and Canada (0.6%)
- English is the top language at 88%, followed by Spanish (7.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Nashville and Franklin markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Franklin. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pleasant View | 10 | $5,102 | $306.81 | 40% |
| Bremen | 23 | $4,710 | $560.97 | 33% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Arley | 42 | $4,618 | $449.46 | 41% |
| Brentwood | 18 | $4,104 | $343.31 | 40% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Estill Springs | 22 | $4,092 | $386.48 | 39% |
| Nashville-Davidson | 7,560 | $3,744 | $283.13 | 46% |
| Mt. Juliet | 52 | $3,695 | $291.79 | 47% |
| Nolensville | 15 | $3,661 | $264.31 | 55% |
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