Butler Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Butler in 2025? Explore comprehensive Airbnb analytics for Butler, Tennessee, United States to uncover income potential. This 2025 STR market report for Butler, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Butler, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Butler Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Butler Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Butler (2025)
Understanding the monthly revenue variations for Airbnb listings in Butler is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Butler is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Butler across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,277+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,169 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,218 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $967, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Butler
Butler Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Butler STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Butler:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Butler
Average Daily Rate (ADR) Airbnb Trends in Butler (2025)
Effective short term rental pricing strategy in Butler involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Butler typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $380+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Butler
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Airbnb Seasonality Analysis & Trends in Butler (2025)
Peak Season (June, July, May)
- Revenue averages $4,102 per month
- Occupancy rates average 44.4%
- Daily rates average $247
Shoulder Season
- Revenue averages $2,890 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $242
Low Season (January, February, March)
- Revenue drops to average $1,568 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $229
Seasonality Insights for Butler
- The Airbnb seasonality in Butler shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Butler's highest earning potential, with monthly revenues capable of climbing to $4,575, occupancy reaching a high of 52.4%, and ADRs peaking at $251.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,517, occupancy could drop to 22.0%, and ADRs may adjust down to $226.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Butler.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Butler seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Butler (2025)
Exploring the top neighborhoods for short-term rentals in Butler? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center Hill Lake | A popular recreation area for fishing, boating and relaxing by the water. Attracts families and outdoor enthusiasts looking for lakeside getaways. | Center Hill Dam, Sligo Marina, Edgar Evins State Park, Canoeing and Kayaking, Fishing and Boating |
| Tennessee Tech University Area | A vibrant area surrounding the university that attracts students and families, especially during the academic year. | Tennessee Tech University, Dogwood Park, Cookeville Depot Museum, local cafes and restaurants, annual events and festivals |
| Downtown Cookeville | A charming downtown experience known for its local shops, restaurants, and community events. Great for visitors who want to experience local culture. | Cookeville History Museum, Cumberland County Playhouse, local art galleries, shopping and dining, festivals and markets |
| Hidden Hollow | A serene hillside area ideal for those seeking privacy and nature, perfect for romantic getaways and retreats. | nature trails, peaceful scenery, wildlife viewing, proximity to hiking areas |
| Granville | A historic town with a beautiful waterfront and rural charm. Attracts those interested in history and peaceful rural escapes. | Granville Museum, Marina and Boat Rentals, Rural historic sites, Annual events and local markets |
| Burgess Falls State Park | A natural park known for its stunning waterfalls and hiking opportunities, ideal for nature lovers and adventure seekers. | Burgess Falls, hiking trails, picnic areas, wildlife watching, fishing spots |
| Cookeville City Park | An urban park offering beautiful landscapes, walking paths, and recreational facilities. Popular for families and outdoor activities. | playgrounds, sports fields, lake and fishing, walking and biking trails, community events |
| Smithville | A quaint small town with local shops and a friendly atmosphere. Great for those looking for a slower pace and local flavors. | Local shops and cafes, Dancing with the Stars event, Smithville Lake, community festivals, historic charm |
Understanding Airbnb License Requirements & STR Laws in Butler (2025)
While Butler, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Butler to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Butler (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Butlerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Skipping Stones Getaway- Hot Tub Dock Watauga Lake
Entire Place • 3 bedrooms
Mountain view w/ private dock access-Watauga Lake
Entire Place • 3 bedrooms
Waterfront Watauga Lake Home w/ Private Dock!
Entire Place • 3 bedrooms
Watauga Lake front retreat with private dock
Entire Place • 3 bedrooms
Lakefront Butler Retreat w/ Hot Tub & Dock!
Entire Place • 3 bedrooms
Lakefront PENINSULA Home - ONE of A KIND Spot!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Butler (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Butler based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 6 | $208,297 | 65 | 3.17/5.0 |
| Christie And Donaven | 3 | $167,304 | 141 | 4.95/5.0 |
| Jenelle | 2 | $103,976 | 64 | 4.84/5.0 |
| RedAwning | 2 | $82,538 | 95 | 4.96/5.0 |
| James | 3 | $76,205 | 225 | 4.90/5.0 |
| Joanna-Blue Mountanya | 2 | $73,266 | 66 | 4.89/5.0 |
| Laura | 1 | $70,476 | 70 | 4.97/5.0 |
| Anthony | 1 | $68,395 | 33 | 4.82/5.0 |
| TN Livin | 2 | $67,937 | 53 | 4.96/5.0 |
| Brett | 1 | $63,976 | 77 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Butler.
Dive Deeper: Advanced Butler STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Butler. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsButler Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Butler
- The Butler Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Butler, Outdoor/Unique properties are the most common (61.2%), reflecting the local real estate landscape.
- Houses represent a significant 37.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.2%) offer potential for unique stay experiences.
Butler Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Butler
- The dominant room capacity in Butler is 3 bedrooms listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Butler, indicating a high concentration in these sizes.
- A significant 56.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Butler.
Butler Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Butler
- The most common guest capacity trend in Butler vacation rentals is listings accommodating 8+ guests (48.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Butler STR market, accounting for 63.5% of listings.
- 71.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Butler.
- On average, properties in Butler are equipped to host 6.4 guests.
Butler Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Butler
- The most common availability pattern in Butler falls within the 181-270 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Butler (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Butler Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
20.3% of total
2 Nights
37 listings
46.8% of total
3 Nights
9 listings
11.4% of total
4-6 Nights
7 listings
8.9% of total
30+ Nights
10 listings
12.7% of total
Key Insights
- The most prevalent minimum stay requirement in Butler is 2 Nights, adopted by 46.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.1%) of the Butler Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.7%) caters to monthly stays (30+ nights) in Butler, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.8% of Butler hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Butler.
Butler Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
22.2% of total
Moderate
18 listings
25% of total
Firm
16 listings
22.2% of total
Strict
22 listings
30.6% of total
Cancellation Policy Insights for Butler
- The prevailing Airbnb cancellation policy trend in Butler is Strict, used by 30.6% of listings.
- A majority (52.8%) of hosts in Butler utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.6% market standard in Butler.
- With 30.6% using Strict terms, this is a viable option in Butler, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Butler.
Butler STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Butler
- The overall average booking lead time for vacation rentals in Butler is 49 days.
- Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Butler.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Butler averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Butler (2025)
Amenity Prevalence
Amenity Insights for Butler
- Essential amenities in Butler that guests expect include: Free parking on premises, Kitchen, Wifi, Air conditioning, TV, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Butler: Free parking on premises, Kitchen, Wifi, Air conditioning, TV, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Wifi, Air conditioning, TV, Hot water, Smoke alarm.
- Consider adding popular differentiators like Refrigerator or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Butler to stay competitive.
Butler Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Butler
- The typical guest profile for Airbnb in Butler consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and DC (0.6%).
- Top languages spoken are English (77.1%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Asheville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Butler Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Radford | 29 | $4,276 | $381.36 | 44% |
| Blacksburg | 284 | $3,990 | $475.43 | 40% |