Greeneville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Greeneville in 2025? Explore comprehensive Airbnb analytics for Greeneville, Tennessee, United States to uncover income potential. This 2025 STR market report for Greeneville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Greeneville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Greeneville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Greeneville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Greeneville (2025)
Understanding the monthly revenue variations for Airbnb listings in Greeneville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Greeneville is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Greeneville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,860+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,921 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,887 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,027, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Greeneville
Greeneville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Greeneville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Greeneville:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Greeneville
Average Daily Rate (ADR) Airbnb Trends in Greeneville (2025)
Effective short term rental pricing strategy in Greeneville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Greeneville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Greeneville
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Airbnb Seasonality Analysis & Trends in Greeneville (2025)
Peak Season (May, June, July)
- Revenue averages $2,599 per month
- Occupancy rates average 50.8%
- Daily rates average $137
Shoulder Season
- Revenue averages $2,072 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $134
Low Season (January, March, August)
- Revenue drops to average $1,787 per month
- Occupancy decreases to average 43.2%
- Daily rates adjust to average $132
Seasonality Insights for Greeneville
- The Airbnb seasonality in Greeneville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Greeneville's highest earning potential, with monthly revenues capable of climbing to $2,695, occupancy reaching a high of 56.1%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,756, occupancy could drop to 42.0%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Greeneville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Greeneville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Greeneville (2025)
Exploring the top neighborhoods for short-term rentals in Greeneville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Greeneville | The historic center of Greeneville featuring charming streets, shops, and local dining. A perfect place for visitors wanting to explore the town's history and culture. | Greeneville Historic District, Andrew Johnson National Historic Site, Old Greene County Jail, Greeneville Town Square, Greeneville Museum and History Center |
| Hot Springs Resort | Famous for its natural hot springs and outdoor activities. Ideal for guests looking for relaxation and wellness experiences in nature. | Hot Springs, Thermal Springs, Hiking Trails, Spa Services, Outdoor Adventures |
| Cherokee National Forest | A vast forest area offering stunning natural beauty and opportunities for hiking, camping, and outdoor pursuits. Attracts nature lovers and adventure seekers. | Hiking Trails, Scenic Views, Wildlife Watching, Fishing, Camping Areas |
| Nolichucky River | Perfect for river activities like kayaking and fishing. Great for guests who enjoy outdoor water sports and scenic views. | Nolichucky River Rafting, Fishing, Kayaking, Scenic Picnics, Nature Trails |
| Buffalo Mountain | A beautiful natural area known for its hiking trails and forest landscapes. Attracts outdoor enthusiasts and families. | Hiking Trails, Nature Photography, Picnic Areas, Mountain Climbing, Scenic Drives |
| Historic Davy Crockett Birthplace | A site with rich historical significance, ideal for history buffs and families interested in learning more about America’s past. | Davy Crockett Birthplace, Historical Markers, Picnic Areas, Cultural Programs |
| Rugby, Tennessee | A unique historical and cultural community, perfect for those interested in Victorian architecture and outdoor activities. | Historic Rugby, Arts and Crafts Shops, Nature Trails, Cultural Events, Theatre Productions |
| Lake Watauga | A serene spot for water-related activities and relaxation, attracting families and people seeking a peaceful getaway. | Lake Activities, Fishing, Boating, Scenic Trails, Waterfront Dining |
Understanding Airbnb License Requirements & STR Laws in Greeneville (2025)
While Greeneville, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Greeneville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Greeneville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Greenevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Belton Retreat
Entire Place • 3 bedrooms
Luxury creek cabin retreat
Entire Place • 4 bedrooms
Greenbough Cottage
Entire Place • 1 bedroom
Downtown Forest
Entire Place • 3 bedrooms
The Haven at Beech Creek - M
Entire Place • 4 bedrooms
Pet-Friendly Blue Ridge, Cherokee Forest Retreat!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Greeneville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Greeneville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wendy | 4 | $81,944 | 199 | 4.70/5.0 |
| Pamela | 1 | $52,257 | 23 | 5.00/5.0 |
| Amy | 1 | $49,039 | 5 | 4.80/5.0 |
| Jamie | 1 | $47,160 | 9 | 5.00/5.0 |
| Lindsey | 1 | $42,164 | 12 | 4.75/5.0 |
| Della | 2 | $40,528 | 65 | 4.83/5.0 |
| Evolve | 1 | $36,785 | 86 | 4.88/5.0 |
| Kelly | 1 | $36,400 | 27 | 5.00/5.0 |
| Angelika | 1 | $33,633 | 34 | 5.00/5.0 |
| Susan | 1 | $32,859 | 27 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Greeneville.
Dive Deeper: Advanced Greeneville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Greeneville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreeneville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Greeneville
- The Greeneville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Greeneville, House properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 4.0%) offer potential for unique stay experiences.
Greeneville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Greeneville
- The dominant room capacity in Greeneville is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.0% of the active Airbnb listings in Greeneville, indicating a high concentration in these sizes.
- A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Greeneville.
Greeneville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Greeneville
- The most common guest capacity trend in Greeneville vacation rentals is listings accommodating 4 guests (34%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Greeneville STR market, accounting for 60.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Greeneville.
- On average, properties in Greeneville are equipped to host 4.6 guests.
Greeneville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Greeneville
- The most common availability pattern in Greeneville falls within the 91-180 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 46.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Greeneville (48%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 56.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Greeneville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
35.6% of total
2 Nights
20 listings
44.4% of total
3 Nights
3 listings
6.7% of total
7-29 Nights
2 listings
4.4% of total
30+ Nights
4 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Greeneville is 2 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Greeneville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.4% of Greeneville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Greeneville.
Greeneville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
19.6% of total
Moderate
12 listings
26.1% of total
Firm
19 listings
41.3% of total
Strict
6 listings
13% of total
Cancellation Policy Insights for Greeneville
- The prevailing Airbnb cancellation policy trend in Greeneville is Firm, used by 41.3% of listings.
- A majority (54.3%) of hosts in Greeneville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.3% market standard in Greeneville.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Greeneville.
Greeneville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Greeneville
- The overall average booking lead time for vacation rentals in Greeneville is 37 days.
- Guests book furthest in advance for stays during May (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Greeneville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Greeneville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Greeneville (2025)
Amenity Prevalence
Amenity Insights for Greeneville
- Essential amenities in Greeneville that guests expect include: Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Greeneville: Free parking on premises, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Air conditioning or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Greeneville to stay competitive.
Greeneville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Greeneville
- The typical guest profile for Airbnb in Greeneville consists of primarily domestic travelers (98%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Mexico (0.7%).
- Top languages spoken are English (85.2%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Greeneville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Greeneville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Pittman Center | 263 | $3,491 | $265.02 | 45% |
| Almond | 42 | $3,459 | $274.02 | 47% |