Best Places in Wisconsin, United States to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: March 31, 2025

Discover the most lucrative short-term rental markets in Wisconsin, United States with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2025.

Top Short-Term Rental Cities in Wisconsin, United States

Rank:#1Market:MilwaukeeCountry:United StatesProperties:1,197Monthly Revenue:$2195.59Daily Rate:$200.94Occupancy:45.91%Regulation:Low
Rank:#2Market:Lake DeltonCountry:United StatesProperties:355Monthly Revenue:$2517.09Daily Rate:$336.11Occupancy:31.46%Regulation:Low
Rank:#3Market:Green BayCountry:United StatesProperties:351Monthly Revenue:$2990.78Daily Rate:$349.37Occupancy:38.93%Regulation:Low
Rank:#4Market:OshkoshCountry:United StatesProperties:270Monthly Revenue:$1536.10Daily Rate:$315.02Occupancy:43.79%Regulation:Low
Rank:#5Market:MadisonCountry:United StatesProperties:257Monthly Revenue:$2764.44Daily Rate:$216.47Occupancy:53.86%Regulation:Low
Rank:#6Market:Sturgeon BayCountry:United StatesProperties:230Monthly Revenue:$2782.17Daily Rate:$259.27Occupancy:44.60%Regulation:Low
Rank:#7Market:Lake GenevaCountry:United StatesProperties:167Monthly Revenue:$4958.41Daily Rate:$408.65Occupancy:43.61%Regulation:Low
Rank:#8Market:Wisconsin DellsCountry:United StatesProperties:167Monthly Revenue:$2743.25Daily Rate:$276.19Occupancy:31.98%Regulation:Low
Rank:#9Market:AppletonCountry:United StatesProperties:160Monthly Revenue:$1856.65Daily Rate:$165.74Occupancy:46.42%Regulation:Low
Rank:#10Market:SheboyganCountry:United StatesProperties:157Monthly Revenue:$2562.00Daily Rate:$217.04Occupancy:45.91%Regulation:Low
Rank:#11Market:Town of WashingtonCountry:United StatesProperties:157Monthly Revenue:$2035.46Daily Rate:$317.65Occupancy:35.60%Regulation:Low
Rank:#12Market:BayfieldCountry:United StatesProperties:120Monthly Revenue:$2269.87Daily Rate:$233.50Occupancy:45.13%Regulation:Low
Rank:#13Market:La CrosseCountry:United StatesProperties:119Monthly Revenue:$2163.68Daily Rate:$158.01Occupancy:49.42%Regulation:Low
Rank:#14Market:SuperiorCountry:United StatesProperties:119Monthly Revenue:$2747.02Daily Rate:$188.32Occupancy:49.36%Regulation:Low
Rank:#15Market:RacineCountry:United StatesProperties:96Monthly Revenue:$2414.87Daily Rate:$193.21Occupancy:49.26%Regulation:Low
Rank:#16Market:Town of DellonaCountry:United StatesProperties:96Monthly Revenue:$1115.87Daily Rate:$219.04Occupancy:31.71%Regulation:Low
Rank:#17Market:AshwaubenonCountry:United StatesProperties:91Monthly Revenue:$3350.57Daily Rate:$469.93Occupancy:35.60%Regulation:Low
Rank:#18Market:Town of Saint GermainCountry:United StatesProperties:83Monthly Revenue:$1882.03Daily Rate:$327.38Occupancy:30.82%Regulation:Low
Rank:#19Market:West AllisCountry:United StatesProperties:83Monthly Revenue:$1585.82Daily Rate:$128.00Occupancy:51.16%Regulation:Low
Rank:#20Market:EphraimCountry:United StatesProperties:79Monthly Revenue:$3872.11Daily Rate:$345.42Occupancy:54.33%Regulation:Low
Rank:#21Market:Sister BayCountry:United StatesProperties:77Monthly Revenue:$4798.49Daily Rate:$387.07Occupancy:48.83%Regulation:Low
Rank:#22Market:Egg HarborCountry:United StatesProperties:75Monthly Revenue:$4654.82Daily Rate:$372.55Occupancy:49.26%Regulation:Low
Rank:#23Market:Eau ClaireCountry:United StatesProperties:73Monthly Revenue:$1863.49Daily Rate:$144.21Occupancy:50.37%Regulation:Low
Rank:#24Market:WauwatosaCountry:United StatesProperties:73Monthly Revenue:$2506.11Daily Rate:$200.75Occupancy:49.86%Regulation:Low
Rank:#25Market:Fontana-on-Geneva LakeCountry:United StatesProperties:71Monthly Revenue:$4110.42Daily Rate:$471.27Occupancy:37.87%Regulation:Low
Rank:#26Market:Town of DelavanCountry:United StatesProperties:71Monthly Revenue:$2384.71Daily Rate:$336.16Occupancy:28.82%Regulation:Low
Rank:#27Market:Town of RomeCountry:United StatesProperties:71Monthly Revenue:$3375.07Daily Rate:$380.72Occupancy:37.41%Regulation:Low
Rank:#28Market:Fish CreekCountry:United StatesProperties:70Monthly Revenue:$3903.83Daily Rate:$367.14Occupancy:46.22%Regulation:Low
Rank:#29Market:Town of Dell PrairieCountry:United StatesProperties:69Monthly Revenue:$3136.92Daily Rate:$326.49Occupancy:36.39%Regulation:Low
Rank:#30Market:WausauCountry:United StatesProperties:61Monthly Revenue:$1517.32Daily Rate:$113.09Occupancy:50.24%Regulation:Low

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

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All Markets in Wisconsin, United States

AlgomaAllouezAlmaAppletonAshlandAshwaubenonBaileys HarborBarabooBayfieldCaledoniaCedarburgCity of Green LakeComoDe PereDe SotoDelafieldEagle RiverEau ClaireEgg HarborElkhart LakeEphraimFish CreekFitchburgFond du LacFontana-on-Geneva LakeFox CrossingFremontGills RockGlendaleGreen BayHaywardHudsonJacksonportJanesvilleKenoshaKewauneeLa CrosseLa PointeLake DeltonLake GenevaLake NebagamonMadisonManitowocMarshfieldMaustonMenashaMilwaukeeMineral PointMinocquaMononaMount HorebNeenahNew GlarusOcontoOshkoshPepinPhillipsPlymouthPort WashingtonPrairie du ChienPrescottRacineRowleys BaySalem LakesSheboyganShorewoodSister BaySpring GreenStevens PointSturgeon BaySun PrairieSuperiorTomahTomahawkTown of AdamsTown of AlgomaTown of Arbor VitaeTown of Baileys HarborTown of BarabooTown of BarnesTown of Bass LakeTown of BayfieldTown of BayviewTown of BellTown of BirchwoodTown of Black WolfTown of Boulder JunctionTown of BrooklynTown of CableTown of CampbellTown of CaseyTown of CassianTown of Cedar LakeTown of ChetekTown of CloverTown of CloverlandTown of ConoverTown of DaytonTown of DelavanTown of Dell PrairieTown of DellonaTown of DeltaTown of DewhurstTown of Egg HarborTown of ElkTown of FarmingtonTown of FranklinTown of FultonTown of GenevaTown of GermantownTown of GibraltarTown of GordonTown of Grand ChuteTown of Green LakeTown of HaywardTown of HunterTown of Iron RiverTown of JacksonTown of La PointeTown of Lac du FlambeauTown of LafayetteTown of LakeTown of Land O' LakesTown of LenrootTown of Liberty GroveTown of LincolnTown of LinnTown of LyndonTown of LyonsTown of MadgeTown of Manitowish WatersTown of MarionTown of MercerTown of MinoquaTown of Mount MorrisTown of NamakagonTown of NasewaupeeTown of NecedahTown of NewboldTown of NokomisTown of OaklandTown of OnalaskaTown of PhelpsTown of PlymouthTown of Presque IsleTown of PrestonTown of QuincyTown of RhineTown of RiverviewTown of RomeTown of Round LakeTown of Saint GermainTown of Sand LakeTown of ScottTown of SenecaTown of Spider LakeTown of SpringwaterTown of StephensonTown of Strongs PrairieTown of Sturgeon BayTown of Sugar CampTown of Sugar CreekTown of Three LakesTown of UnionTown of WashingtonTown of WescottTown of WinchesterTown of WinterTown of Wolf RiverTwin LakesTwo RiversVillage of RichfieldViroquaWarrensWausauWauwatosaWest AllisWhitefish BayWilliams BayWisconsin Dells