Town of Wescott Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Town of Wescott in 2025? Explore comprehensive Airbnb analytics for Town of Wescott, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Wescott, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.

Whether you're considering an Airbnb investment in Town of Wescott, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Wescott Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Town of Wescott Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$178
The average rental revenue earned for an occupied room per day in Town of Wescott.
Occupancy Rate(?)
37.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,710
Typical annual income for an Airbnb listing in Town of Wescott. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.9%
Significant decrease (-10.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Town of Wescott.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Town of Wescott.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
44
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Town of Wescott (2025)

Understanding the monthly revenue variations for Airbnb listings in Town of Wescott is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Wescott is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Wescott across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,538+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,817 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,610 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $839, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of Wescott

Town of Wescott Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Town of Wescott STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Wescott:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of Wescott

Average Daily Rate (ADR) Airbnb Trends in Town of Wescott (2025)

Effective short term rental pricing strategy in Town of Wescott involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Wescott typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
  • Typical properties (Median) charge around $145 per night.
  • Entry-level properties (Bottom 25%) earn around $108 per night.

Average Daily Rate (ADR) Trend by Month in Town of Wescott

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Airbnb Seasonality Analysis & Trends in Town of Wescott (2025)

Peak Season (July, June, August)
  • Revenue averages $3,536 per month
  • Occupancy rates average 51.7%
  • Daily rates average $169
Shoulder Season
  • Revenue averages $1,863 per month
  • Occupancy maintains around 32.8%
  • Daily rates hold near $166
Low Season (January, February, March)
  • Revenue drops to average $1,257 per month
  • Occupancy decreases to average 24.0%
  • Daily rates adjust to average $182

Seasonality Insights for Town of Wescott

  • The Airbnb seasonality in Town of Wescott shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Town of Wescott's highest earning potential, with monthly revenues capable of climbing to $3,989, occupancy reaching a high of 59.9%, and ADRs peaking at $184.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,166, occupancy could drop to 20.9%, and ADRs may adjust down to $157.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Wescott.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Town of Wescott seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Town of Wescott (2025)

Exploring the top neighborhoods for short-term rentals in Town of Wescott? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Eau Claire River
A scenic river area attracting visitors for its natural beauty, outdoor activities, and peaceful environment. Perfect for those looking to escape to nature while still being close to the amenities of Wescott.
Eau Claire River, Kayaking and Canoeing, Fishing Spots, Nature Trails, Picnic Areas
Maple Lake
Ideal for summer getaways, Maple Lake is popular for fishing, swimming, and boating. The serene environment makes it perfect for families and those seeking leisure activities.
Maple Lake Beach, Fishing Docks, Boat Rentals, Picnic Areas, Walking Trails
Holly Grove
A quiet residential area ideal for hosting families and groups. Close to local shops and restaurants, provides a combination of comfort and convenience.
Local Parks, Family-Friendly Restaurants, Shopping Outlets, Community Events
Wescott Community Center
The hub for local festivals and events. Attracts visitors looking for a community feel and access to recreational activities throughout the year.
Wescott Community Events, Recreation Programs, Local Arts and Crafts Shows
Spring Lake
Another beautiful lake area that offers recreational opportunities. Popular among anglers and outdoor enthusiasts.
Spring Lake Fishing, Nature Trails, Boat Access, Scenic Overlooks
Pine Hollow
Nestled among pine forests, this area offers a tranquil retreat for those looking to enjoy nature and solitude. Great for hiking and seasonal activities.
Hiking Trails, Wildlife Watching, Seasonal Camping Spots
North Wescott
This area provides easy access to nearby towns and activities while maintaining a more peaceful setting. Suitable for those who want the best of both worlds.
Easy Access to Local Attractions, Quiet Residential Streets, Local Markets
South Wescott Lakes
Series of small lakes that are perfect for weekend retreats. Offers various water activities, camping spots, and beautiful scenery for visitors.
Lakeside Activities, Camping Grounds, Fishing, Nature Trails

Understanding Airbnb License Requirements & STR Laws in Town of Wescott (2025)

While Town of Wescott, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Wescott to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Town of Wescott (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Wescottbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

3 BR, 2 BA Home on Shawano Lake

3 BR, 2 BA Home on Shawano Lake

Entire Place • 3 bedrooms

$63,937
Revenue
49.5%
Occupancy
$309.94
Daily Rate
Remodeled Cabin On Shawano Lake

Remodeled Cabin On Shawano Lake

Entire Place • 3 bedrooms

$46,698
Revenue
32.5%
Occupancy
$306.02
Daily Rate
Loon Lake Getaway
NFL Draft 2025

Loon Lake Getaway NFL Draft 2025

Entire Place • 4 bedrooms

$43,039
Revenue
43.6%
Occupancy
$425.58
Daily Rate
Olive Tree Cottage ~ Make Memories @ Shawano Lake!

Olive Tree Cottage ~ Make Memories @ Shawano Lake!

Entire Place • 3 bedrooms

$42,806
Revenue
51.3%
Occupancy
$214.49
Daily Rate
A Shawano Lake Escape

A Shawano Lake Escape

Entire Place • 3 bedrooms

$41,419
Revenue
24.2%
Occupancy
$528.02
Daily Rate
Shawano Lake Cottage       30 minutes from Lambeau

Shawano Lake Cottage 30 minutes from Lambeau

Entire Place • 3 bedrooms

$39,544
Revenue
33.7%
Occupancy
$213.36
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Town of Wescott (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Town of Wescott based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Alex11$77,640954.30/5.0
Jason1$63,937104.90/5.0
Kim And Richard2$56,794114.93/5.0
Becca2$50,1291654.83/5.0
Brennan1$46,698774.86/5.0
Julie1$43,0391314.92/5.0
Brenda1$42,806545.00/5.0
Peg1$41,41965.00/5.0
Kelly1$38,807914.52/5.0
Deborah2$38,6954794.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Wescott.

Dive Deeper: Advanced Town of Wescott STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Wescott. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of Wescott Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of Wescott

  • The Town of Wescott Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 44 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of Wescott, House properties are the most common (84.1%), reflecting the local real estate landscape.
  • Houses represent a significant 84.1% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, hotel/boutique (combined 4.6%) offer potential for unique stay experiences.

Town of Wescott Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of Wescott

  • The dominant room capacity in Town of Wescott is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 77.3% of the active Airbnb listings in Town of Wescott, indicating a high concentration in these sizes.
  • A significant 47.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Wescott.

Town of Wescott Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of Wescott

  • The most common guest capacity trend in Town of Wescott vacation rentals is listings accommodating 8+ guests (45.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Town of Wescott STR market, accounting for 70.5% of listings.
  • 75.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Wescott.
  • On average, properties in Town of Wescott are equipped to host 6.5 guests.

Town of Wescott Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of Wescott

  • The most common availability pattern in Town of Wescott falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Town of Wescott (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Town of Wescott Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.5%)

1 Night

9 listings

20.5% of total

2 Nights (65.9%)

2 Nights

29 listings

65.9% of total

3 Nights (9.1%)

3 Nights

4 listings

9.1% of total

7-29 Nights (2.3%)

7-29 Nights

1 listings

2.3% of total

30+ Nights (2.3%)

30+ Nights

1 listings

2.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of Wescott is 2 Nights, adopted by 65.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.4%) of the Town of Wescott Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.3%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 65.9% of Town of Wescott hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Wescott.

Town of Wescott Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (21.4%)

Flexible

9 listings

21.4% of total

Moderate (9.5%)

Moderate

4 listings

9.5% of total

Firm (21.4%)

Firm

9 listings

21.4% of total

Strict (47.6%)

Strict

20 listings

47.6% of total

Cancellation Policy Insights for Town of Wescott

  • The prevailing Airbnb cancellation policy trend in Town of Wescott is Strict, used by 47.6% of listings.
  • A majority (69.0%) of hosts in Town of Wescott utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 47.6% market standard in Town of Wescott.
  • With 47.6% using Strict terms, this is a viable option in Town of Wescott, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of Wescott.

Town of Wescott STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of Wescott

  • The overall average booking lead time for vacation rentals in Town of Wescott is 52 days.
  • Guests book furthest in advance for stays during July (average 172 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (130 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Town of Wescott.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 172 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 130 days) to capture early planners.
  • Monitor your own booking lead times against these Town of Wescott averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Town of Wescott (2025)

Amenity Prevalence

Amenity Insights for Town of Wescott

  • Essential amenities in Town of Wescott that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Carbon monoxide alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Town of Wescott: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Kitchen, Heating.
  • Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Kitchen, Heating.
  • Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Town of Wescott to stay competitive.

Town of Wescott Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of Wescott

  • The typical guest profile for Airbnb in Town of Wescott consists of primarily domestic travelers (98%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.0% of guests.
  • Key international markets include United States (98%) and South Korea (0.3%).
  • Top languages spoken are English (86.2%) followed by Spanish (5.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Milwaukee and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Town of Wescott Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monona30$6,487$494.3754%
Town of Wilson13$6,118$585.5538%
Summit10$5,464$466.5739%
Rowleys Bay17$5,239$392.8949%
Town of Nasewaupee33$5,178$353.9651%
Ellison Bay15$5,036$356.7359%
Town of Holland15$4,859$413.5750%
Town of Baileys Harbor36$4,815$401.5255%
Sister Bay77$4,798$387.0749%
Egg Harbor75$4,655$372.5549%

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