Ashwaubenon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Ashwaubenon in 2025? Explore comprehensive Airbnb analytics for Ashwaubenon, Wisconsin, United States to uncover income potential. This 2025 STR market report for Ashwaubenon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Ashwaubenon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashwaubenon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashwaubenon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashwaubenon (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashwaubenon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashwaubenon is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashwaubenon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,920+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,271 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,676, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashwaubenon
Ashwaubenon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashwaubenon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashwaubenon:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashwaubenon
Average Daily Rate (ADR) Airbnb Trends in Ashwaubenon (2025)
Effective short term rental pricing strategy in Ashwaubenon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashwaubenon typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,024+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $659 or more.
- Typical properties (Median) charge around $385 per night.
- Entry-level properties (Bottom 25%) earn around $215 per night.
Average Daily Rate (ADR) Trend by Month in Ashwaubenon
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Airbnb Seasonality Analysis & Trends in Ashwaubenon (2025)
Peak Season (November, October, September)
- Revenue averages $6,681 per month
- Occupancy rates average 35.4%
- Daily rates average $576
Shoulder Season
- Revenue averages $4,726 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $512
Low Season (February, March, April)
- Revenue drops to average $3,316 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $473
Seasonality Insights for Ashwaubenon
- The Airbnb seasonality in Ashwaubenon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashwaubenon's highest earning potential, with monthly revenues capable of climbing to $7,591, occupancy reaching a high of 57.9%, and ADRs peaking at $640.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,511, occupancy could drop to 24.1%, and ADRs may adjust down to $450.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashwaubenon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashwaubenon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashwaubenon (2025)
Exploring the top neighborhoods for short-term rentals in Ashwaubenon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Green Bay Packers Hall of Fame | A must-visit for sports fans and those interested in local history. This location attracts visitors all year round, especially during the NFL season. | Lambeau Field, Titletown District, Green Bay Packers Hall of Fame |
| Bay Beach Amusement Park | Family-friendly destination that offers fun rides and attractions, making it great for families looking to enjoy their vacation together. | Bay Beach Amusement Park, The Bay Beach Wildlife Sanctuary, Schroeder's Flowers |
| Ashwaubenon Park | A lovely community park perfect for outdoor activities, picnics, and family gatherings. It draws both locals and visitors looking for relaxation and recreation. | Ashwaubenon Community Park, Playground, Walking Trails |
| Cabela's Green Bay | A popular destination for outdoors enthusiasts, offering a variety of outdoor gear and exhibits. Cabela's attracts shoppers and tourists alike. | Cabela's Outdoor Store, Aquarium, Wildlife Exhibits |
| The Green Bay Botanical Garden | An exquisite destination for nature lovers and those seeking a tranquil environment, ideal for relaxation and scenic walks. | Botanical Gardens, Seasonal Events, Art Exhibits |
| Ashwaubenon High School Sports Complex | Hosts various local and regional sports events, attracting athletes and families, making it a vibrant community hub. | High School Sports Events, Community Events, Outdoor Fields |
| Ashwaubenon Shopping Center | Shopping centers are always popular among travelers looking for convenience and local deals, serving a mix of local residents and visitors. | Retail Stores, Dining Options, Local Shops |
| St. Norbert College | This local college draws visitors for events, campus tours, and the beautiful campus grounds, appealing to educational tourists. | Campus Tours, Cultural Events, Educational Workshops |
Understanding Airbnb License Requirements & STR Laws in Ashwaubenon (2025)
While Ashwaubenon, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashwaubenon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashwaubenon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashwaubenonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family Friendly Home, Walk to Lambeau!
Entire Place • 3 bedrooms
Short Walk to Lambeau ft Tailgate Garage & Firepit
Entire Place • 4 bedrooms
SGB1 -6 Bedroom New Build on Shadow Ln!
Entire Place • 6 bedrooms
Indoor Pool, 5 Bedrooms, 10 Min Walk to Lambeau
Entire Place • 5 bedrooms
Less than a mile from Lambeau!
Entire Place • 3 bedrooms
View Lambeau Field from Your Bedroom!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashwaubenon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashwaubenon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dalton | 7 | $284,680 | 74 | 3.91/5.0 |
| Simple Life Rentals | 4 | $186,531 | 24 | 3.66/5.0 |
| Stay Green Bay LLC | 2 | $168,951 | 102 | 4.96/5.0 |
| Tom | 5 | $117,656 | 42 | 2.99/5.0 |
| Kelly | 1 | $115,542 | 47 | 5.00/5.0 |
| Robert | 1 | $113,887 | 20 | 5.00/5.0 |
| DeWends | 1 | $103,400 | 82 | 4.96/5.0 |
| David | 1 | $100,080 | 3 | 5.00/5.0 |
| Paul | 1 | $99,004 | 5 | 5.00/5.0 |
| Michael | 2 | $96,890 | 70 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashwaubenon.
Dive Deeper: Advanced Ashwaubenon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashwaubenon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshwaubenon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashwaubenon
- The Ashwaubenon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashwaubenon, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.4%) offer potential for unique stay experiences.
Ashwaubenon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashwaubenon
- The dominant room capacity in Ashwaubenon is 3 bedrooms listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.9% of the active Airbnb listings in Ashwaubenon, indicating a high concentration in these sizes.
- A significant 66.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashwaubenon.
Ashwaubenon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashwaubenon
- The most common guest capacity trend in Ashwaubenon vacation rentals is listings accommodating 8+ guests (57.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ashwaubenon STR market, accounting for 71.4% of listings.
- 73.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashwaubenon.
- On average, properties in Ashwaubenon are equipped to host 6.3 guests.
Ashwaubenon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashwaubenon
- The most common availability pattern in Ashwaubenon falls within the 271-366 days range, representing 52.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ashwaubenon (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashwaubenon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
11.6% of total
2 Nights
51 listings
59.3% of total
3 Nights
14 listings
16.3% of total
4-6 Nights
1 listings
1.2% of total
7-29 Nights
2 listings
2.3% of total
30+ Nights
8 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ashwaubenon is 2 Nights, adopted by 59.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.9%) of the Ashwaubenon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59.3% of Ashwaubenon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
- A 2-night minimum appears standard (59.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashwaubenon.
Ashwaubenon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.7% of total
Super Strict 30 Days
3 listings
4% of total
Flexible
3 listings
4% of total
Moderate
8 listings
10.7% of total
Firm
24 listings
32% of total
Strict
35 listings
46.7% of total
Cancellation Policy Insights for Ashwaubenon
- The prevailing Airbnb cancellation policy trend in Ashwaubenon is Strict, used by 46.7% of listings.
- A majority (78.7%) of hosts in Ashwaubenon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.7% market standard in Ashwaubenon.
- With 46.7% using Strict terms, this is a viable option in Ashwaubenon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashwaubenon.
Ashwaubenon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashwaubenon
- The overall average booking lead time for vacation rentals in Ashwaubenon is 62 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Ashwaubenon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Ashwaubenon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashwaubenon (2025)
Amenity Prevalence
Amenity Insights for Ashwaubenon
- Essential amenities in Ashwaubenon that guests expect include: Smoke alarm, Free parking on premises, TV, Wifi, Carbon monoxide alarm, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashwaubenon: Smoke alarm, Free parking on premises, TV, Wifi, Carbon monoxide alarm, Air conditioning, Heating.
- Prioritize adding missing essentials: Wifi, Carbon monoxide alarm, Air conditioning, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashwaubenon to stay competitive.
Ashwaubenon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashwaubenon
- The typical guest profile for Airbnb in Ashwaubenon consists of primarily domestic travelers (96%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and DC (0.9%).
- Top languages spoken are English (86.5%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milwaukee and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashwaubenon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |