De Pere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in De Pere in 2025? Explore comprehensive Airbnb analytics for De Pere, Wisconsin, United States to uncover income potential. This 2025 STR market report for De Pere, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in De Pere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the De Pere Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key De Pere Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in De Pere (2025)
Understanding the monthly revenue variations for Airbnb listings in De Pere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in De Pere is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in De Pere across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,258+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,987 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,283 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,317, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in De Pere
De Pere Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the De Pere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in De Pere:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in De Pere
Average Daily Rate (ADR) Airbnb Trends in De Pere (2025)
Effective short term rental pricing strategy in De Pere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in De Pere typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $530+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in De Pere
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Airbnb Seasonality Analysis & Trends in De Pere (2025)
Peak Season (July, December, November)
- Revenue averages $4,288 per month
- Occupancy rates average 50.2%
- Daily rates average $307
Shoulder Season
- Revenue averages $3,107 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $275
Low Season (February, March, October)
- Revenue drops to average $1,575 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $283
Seasonality Insights for De Pere
- The Airbnb seasonality in De Pere shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases De Pere's highest earning potential, with monthly revenues capable of climbing to $4,657, occupancy reaching a high of 62.0%, and ADRs peaking at $334.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $861, occupancy could drop to 15.4%, and ADRs may adjust down to $259.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in De Pere.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these De Pere seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in De Pere (2025)
Exploring the top neighborhoods for short-term rentals in De Pere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown De Pere | The heart of the city with a charming blend of historic architecture and modern amenities. Ideal for short-term renters seeking a vibrant community atmosphere with shops, restaurants, and events nearby. | De Pere Riverwalk, St. Norbert College, The Kress Inn, De Pere Historical Society, Local Festivals |
| Near the Fox River | Scenic waterfront area that offers outdoor activities and beautiful views. Great for guests looking to enjoy nature while being close to urban conveniences. | Fox River State Trail, Lakeside Park, Fishing and Boating, Picnic Areas, Bike Trails |
| East De Pere | Residential area attracting families and travelers with spacious homes and proximity to schools and parks. Ideal for longer-term stays and family-friendly visits. | De Pere Community Center, Parks and Playgrounds, Nearby Shopping Centers, Local Dining Options |
| West De Pere | Suburban charm with quiet neighborhoods and easy access to main roads. Perfect for guests wanting to stay in a more peaceful environment while close to the city. | Legion Park, Local Sports Facilities, Community Events, Nature Trails |
| De Pere’s Historic District | Known for its historic homes and buildings, this area offers a glimpse into the local history and character. A fantastic spot for guests interested in culture and heritage. | Historical Buildings, Local Art Installations, Cultural Events, Nearby Cafés and Shops |
| Ledgeview area | Just outside De Pere, this area is growing in popularity due to its suburban feel and access to outdoor activities, appealing to both short-term and long-term guests. | Outdoor Recreation, Parks, Golf Courses, Nature Reserves |
| Nearby Green Bay | Just a short drive away, Green Bay offers additional attractions and amenities for visitors to De Pere. Great for guests looking for a mix of urban and suburban experiences. | Lambeau Field, Green Bay Packers Hall of Fame, Bay Beach Amusement Park, Cultural Institutions |
| St. Norbert College area | Attracts students and families alike due to the presence of the college, making it a vibrant area with activities and events, especially during the school year. | St. Norbert College Events, Local Restaurants and Bars, Sports Events, Art Exhibits |
Understanding Airbnb License Requirements & STR Laws in De Pere (2025)
While De Pere, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for De Pere to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in De Pere (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in De Perebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
DePere Home - Close to Lambeau
Entire Place • 3 bedrooms
Scenic Trails to City Excitement. Spacious Home.
Entire Place • 3 bedrooms
Historic Colonial in downtown De Pere, sleeps 9
Entire Place • 3 bedrooms
Historic Bungalow in downtown De Pere, sleeps 8
Entire Place • 4 bedrooms
De Pere's Hidden Gem: Rygar I
Entire Place • 3 bedrooms
Cozy Home in De Pere, Sleeps 8
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in De Pere (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in De Pere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Libby | 3 | $137,299 | 104 | 4.97/5.0 |
| Elite | 3 | $111,625 | 36 | 4.91/5.0 |
| Andrew | 4 | $88,131 | 162 | 4.92/5.0 |
| Bill | 3 | $72,950 | 53 | 5.00/5.0 |
| Scott | 3 | $62,848 | 37 | 3.11/5.0 |
| Host #225970067 | 1 | $51,960 | 0 | 0.00/5.0 |
| Jamie | 1 | $51,833 | 31 | 4.97/5.0 |
| Kaila | 1 | $48,682 | 30 | 5.00/5.0 |
| Host #241336588 | 1 | $33,374 | 0 | 0.00/5.0 |
| Taylor | 1 | $32,251 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in De Pere.
Dive Deeper: Advanced De Pere STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for De Pere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDe Pere Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for De Pere
- The De Pere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in De Pere, House properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 69.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.2%) offer potential for unique stay experiences.
De Pere Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for De Pere
- The dominant room capacity in De Pere is 3 bedrooms listings, making up 41% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 71.8% of the active Airbnb listings in De Pere, indicating a high concentration in these sizes.
- A significant 51.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in De Pere.
De Pere Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for De Pere
- The most common guest capacity trend in De Pere vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the De Pere STR market, accounting for 64.1% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in De Pere.
- On average, properties in De Pere are equipped to host 5.8 guests.
De Pere Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for De Pere
- The most common availability pattern in De Pere falls within the 181-270 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in De Pere (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
De Pere Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
10.5% of total
2 Nights
23 listings
60.5% of total
3 Nights
1 listings
2.6% of total
7-29 Nights
3 listings
7.9% of total
30+ Nights
7 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in De Pere is 2 Nights, adopted by 60.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the De Pere Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in De Pere, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60.5% of De Pere hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- A 2-night minimum appears standard (60.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in De Pere.
De Pere Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
4 listings
12.5% of total
Firm
9 listings
28.1% of total
Strict
19 listings
59.4% of total
Cancellation Policy Insights for De Pere
- The prevailing Airbnb cancellation policy trend in De Pere is Strict, used by 59.4% of listings.
- A majority (87.5%) of hosts in De Pere utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 59.4% market standard in De Pere.
- With 59.4% using Strict terms, this is a viable option in De Pere, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in De Pere.
De Pere STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for De Pere
- The overall average booking lead time for vacation rentals in De Pere is 50 days.
- Guests book furthest in advance for stays during June (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in De Pere.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these De Pere averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in De Pere (2025)
Amenity Prevalence
Amenity Insights for De Pere
- Essential amenities in De Pere that guests expect include: TV, Smoke alarm, Carbon monoxide alarm, Free parking on premises, Kitchen, Heating, Refrigerator, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for De Pere: TV, Smoke alarm, Carbon monoxide alarm, Free parking on premises, Kitchen, Heating, Refrigerator, Hot water.
- Prioritize adding missing essentials: Kitchen, Heating, Refrigerator, Hot water.
- Consider adding popular differentiators like Fire extinguisher or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in De Pere to stay competitive.
De Pere Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for De Pere
- The typical guest profile for Airbnb in De Pere consists of primarily domestic travelers (94%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United States (94%) and Canada (2%).
- Top languages spoken are English (78.3%) followed by Spanish (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the De Pere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |