Airbnb Market Analytics, Statistics and Data in Appleton, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Appleton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Appleton:
How much do Airbnb hosts make on average per month in Appleton?
The short-term rental market in Appleton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,200 per month
- Strong performing properties (top 25%) make $3,995 or more
- Best-in-class properties (top 10%) achieve $5,355+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,073
Revenue Variations by Month
Occupancy Rates Throughout the Year in Appleton
The market in Appleton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Appleton
Daily rates in Appleton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $139 per night
- Strong performing properties (top 25%) secure $199 or more
- Best-in-class properties (top 10%) pull in $330+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
Get Live Appleton Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Appleton
Peak Season (July, June, May)
- Revenue peaks at $3590.96 per month
- Occupancy rates reach 58.94%
- Daily rates average $190.12
Shoulder Season
- Revenue averages $2777.54 per month
- Occupancy maintains 45.72%
- Daily rates hold at $178.84
Low Season (February, December, January)
- Revenue drops to $2229.95 per month
- Occupancy decreases to 38.95%
- Daily rates adjust to $163.34
Is it still profitable to do Airbnb in Appleton in 2025?
Yes! Appleton demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2778 and The market's 152 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Appleton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Appleton | The vibrant heart of Appleton, offering a mix of dining, shopping, and entertainment. It attracts business travelers and tourists alike, making it a prime location for short-term rentals. | Fox Cities Performing Arts Center, Appleton Public Library, Milaeger’s, Brewster Village, The Building for Kids Children's Museum |
| Fox River Mall Area | A retail haven for shoppers with a variety of stores and restaurants. Perfect for visitors who want convenience and access to shopping and dining. | Fox River Mall, Buffalo Wild Wings, Appleton East High School Sports, Cinemark Movies 12 |
| Historic Lawrence University District | This area is popular with students and visitors to Lawrence University, providing a college-town atmosphere with cafes and cultural activities. | Lawrence University, Warch Campus Center, Brewed Awakening Coffeehaus, Ornament Trail |
| Appleton North Neighborhood | A suburban area known for its family-friendly environment and access to parks, great for families visiting Appleton. Ideal for longer stays or family gatherings. | Memorial Park, Appleton North High School, Erb Park, Northside Park |
| Fox Valley Technical College Area | Attracts students, faculty, and visitors associated with the college. There's a need for affordable short-term rentals here. | Fox Valley Technical College Campus, Nearby eateries, Technical workshops |
| Recreation Area - High Cliff State Park | A bit farther out, but attracts nature lovers and tourists looking for outdoor activities and beautiful landscapes. Ideal for those seeking a more serene stay. | High Cliff State Park, Lake Winnebago, Hiking trails, Picnic areas |
| ThedaCare Medical Center Area | This area is advantageous for medical tourists and families visiting patients, with a need for comfortable accommodation nearby. | ThedaCare Medical Center, Nearby restaurants, Parks |
| Downtown Shops and Restaurants | Known for its charming shops and restaurants, this area draws in foodies and shoppers looking for unique experiences in Appleton. | Red Ox Seafood + Grill, Wanderlust Cookies, Historic buildings, Appleton Farmers Market |
Do you need a license for Airbnb in Appleton?
We recommend checking directly with Appleton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Appleton
Appleton Park Central Unit 509
Entire Place • 3 bedrooms
Downtown Appleton Upper Apartment on Washington
Entire Place • 1 bedroom
Large Home Year-Round or for EAA!
Entire Place • 5 bedrooms
ATW Downtown | Lambeau | EAA | Spacious | Sleeps 9
Entire Place • 4 bedrooms
SevenTwenty-an unforgettable stay in any season
Entire Place • 3 bedrooms
Family home with hot tub at a great price!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Appleton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 25 | $858,107 | 1328 | 4.88/5.0 |
| Brian | 5 | $222,492 | 656 | 4.92/5.0 |
| Matthew | 4 | $194,759 | 51 | 4.99/5.0 |
| Keri | 2 | $101,981 | 148 | 4.95/5.0 |
| Nick | 2 | $98,300 | 96 | 4.82/5.0 |
| Mariana | 5 | $85,481 | 107 | 4.94/5.0 |
| Dawn | 2 | $78,752 | 205 | 4.96/5.0 |
| 276404039 | 1 | $78,106 | 3 | 4.67/5.0 |
| Amy | 2 | $76,732 | 187 | 4.93/5.0 |
| Nichole | 2 | $73,678 | 151 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Appleton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.2%), with house and apartment & condo properties comprising 96.7% of inventory
- Untapped potential in boutique & hotels, others segments (3.3% combined)
Room Capacity Distribution
Analysis of 152 properties in Appleton shows that 2 bedrooms properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 65.8% of all listings.
Key Insights
- Most common: 2 bedrooms (40.1%)
- Least common: 5+ bedrooms (3.3%)
- Market concentration: 65.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 152 properties in Appleton reveals that 4 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 46.7% of the market.
Key Insights
- Most common capacity: 4 guests (27.6% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 46.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 152 properties in Appleton, the most common availability pattern is 271-366 days (37.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (37.5%)
- Most common booking duration: 181-270 days (32.2%)
- Properties with high availability (180+ days): 63.8%
- Properties with long-term bookings (180+ days): 38.2%
Minimum Stay Distributions
1 Night
39 listings
28.9% of total
2 Nights
47 listings
34.8% of total
3 Nights
8 listings
5.9% of total
4-6 Nights
8 listings
5.9% of total
7-29 Nights
18 listings
13.3% of total
30+ Nights
15 listings
11.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.7%
- Mid-length stays (4-6 nights) represent 5.9% of listings
- Monthly+ stays (11.1%) suggest a stable extended-stay market
- High market flexibility with 69.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
2.4% of total
Flexible
23 listings
18.1% of total
Moderate
49 listings
38.6% of total
Firm
30 listings
23.6% of total
Strict
22 listings
17.3% of total
Key Insights
- Moderate is the preferred policy at 38.6% of listings
- The market shows a balanced distribution between guest-friendly (56.7%) and strict (40.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 74 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 31 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Appleton
Every property in Appleton comes standard with Wifi, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and DC (0.4%)
- English is the top language at 81.1%, followed by Spanish (12.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Chicago and Milwaukee markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Appleton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Wilson | 14 | $7,100 | $634.89 | 42% |
| Monona | 34 | $6,337 | $565.61 | 50% |
| Summit | 10 | $6,011 | $456.60 | 42% |
| Ellison Bay | 13 | $5,897 | $380.04 | 58% |
| Town of Baileys Harbor | 36 | $5,313 | $411.10 | 53% |
| Town of Jacksonport | 10 | $5,194 | $583.77 | 41% |
| Town of Nasewaupee | 34 | $5,194 | $350.14 | 51% |
| Town of Lyndon | 36 | $4,993 | $447.35 | 39% |
| Sister Bay | 78 | $4,974 | $393.42 | 50% |
| Rowleys Bay | 16 | $4,959 | $384.56 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights