Appleton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Appleton in 2025? Explore comprehensive Airbnb analytics for Appleton, Wisconsin, United States to uncover income potential. This 2025 STR market report for Appleton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 160 active listings.
Whether you're considering an Airbnb investment in Appleton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Appleton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Appleton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Appleton (2025)
Understanding the monthly revenue variations for Airbnb listings in Appleton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Appleton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Appleton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,994+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,603 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,064 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,055, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Appleton
Appleton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Appleton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Appleton:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Appleton
Average Daily Rate (ADR) Airbnb Trends in Appleton (2025)
Effective short term rental pricing strategy in Appleton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Appleton typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Appleton
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Airbnb Seasonality Analysis & Trends in Appleton (2025)
Peak Season (July, June, May)
- Revenue averages $3,395 per month
- Occupancy rates average 51.2%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,544 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $176
Low Season (February, March, October)
- Revenue drops to average $1,868 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $175
Seasonality Insights for Appleton
- The Airbnb seasonality in Appleton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Appleton's highest earning potential, with monthly revenues capable of climbing to $3,599, occupancy reaching a high of 59.2%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,597, occupancy could drop to 37.9%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Appleton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Appleton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Appleton (2025)
Exploring the top neighborhoods for short-term rentals in Appleton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Appleton | The heart of Appleton, known for its vibrant nightlife, dining options, and proximity to cultural attractions. A great spot for those looking to experience local events and entertainment. | Fox Cities Performing Arts Center, Riverside Park, Historic Grand Chute, The Building for Kids, Appleton Beer Factory, Appleton Farmers Market |
| Fox River Valley | A picturesque area along the Fox River, ideal for outdoor enthusiasts and those seeking a scenic retreat. Offers parks and recreational activities. | Fox River Trail, Parks and Picnic Areas, Fishing Spots, Kayaking on the Fox River, Bicycle Path, Nature Walks |
| Lawrence University Area | Home to Lawrence University, this neighborhood attracts students, parents, and visitors to campus events. A bustling area with cafes and shops. | Lawrence University, Warch Campus Center, Downtown Cafes, Local Shops, Outdoor Concerts, Art Exhibits |
| Appleton East Side | A family-friendly neighborhood with access to schools, parks, and local amenities. Great for longer stays with families. | Appleton East High School, Parks and Recreational Facilities, Shopping Centers, Community Events, Quiet Residential Areas |
| North Appleton | Known for its suburban feel and access to nature, this area is great for families and those looking for a quiet stay with proximity to the city. | Appleton Memorial Park, Hiking Trails, Local Restaurants, Grocery Stores, Family Activities |
| South Appleton | This area features a mix of residential and commercial developments and is close to the Fox River Mall, making it convenient for shoppers. | Fox River Mall, Shopping Centers, Restaurants, Family Entertainment Centers, Outdoor Activities |
| Grand Chute | Located just outside of Appleton, Grand Chute offers a blend of urban convenience and suburban lifestyle, appealing to a variety of visitors. | Shopping Areas, Restaurants, Movie Theaters, Parks, Community Events |
| Appleton Waterfront | A scenic area along the water that attracts visitors looking for beautiful views and outdoor activities such as fishing and walking. | Waterfront Parks, Fishing Areas, Scenic Walking Trails, Picnic Areas, Community Events |
Understanding Airbnb License Requirements & STR Laws in Appleton (2025)
While Appleton, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Appleton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Appleton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Appletonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious entire home with many amenities
Entire Place • 4 bedrooms
Beautiful Appleton Colonial Home
Entire Place • 4 bedrooms
Appleton Park Central Unit 509
Entire Place • 3 bedrooms
Large Home Year-Round or for EAA!
Entire Place • 5 bedrooms
ATW Downtown | Lambeau | EAA | Spacious | Sleeps 9
Entire Place • 4 bedrooms
SevenTwenty-an unforgettable stay in any season
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Appleton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Appleton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 26 | $858,289 | 1356 | 4.88/5.0 |
| Brian | 5 | $207,940 | 656 | 4.92/5.0 |
| Matthew | 3 | $131,544 | 45 | 4.98/5.0 |
| Nick | 2 | $96,074 | 96 | 4.82/5.0 |
| Keri | 2 | $95,229 | 148 | 4.95/5.0 |
| Megan | 1 | $93,940 | 5 | 5.00/5.0 |
| Mariana | 5 | $87,490 | 107 | 4.94/5.0 |
| Amy | 2 | $83,606 | 187 | 4.93/5.0 |
| Nichole | 2 | $72,872 | 151 | 5.00/5.0 |
| Dawn | 2 | $70,628 | 205 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Appleton.
Dive Deeper: Advanced Appleton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Appleton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAppleton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Appleton
- The Appleton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 160 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Appleton, House properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 65% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.1%) offer potential for unique stay experiences.
Appleton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Appleton
- The dominant room capacity in Appleton is 2 bedrooms listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.2% of the active Airbnb listings in Appleton, indicating a high concentration in these sizes.
- A significant 38.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Appleton.
Appleton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Appleton
- The most common guest capacity trend in Appleton vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Appleton STR market, accounting for 45.0% of listings.
- 43.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Appleton.
- On average, properties in Appleton are equipped to host 4.8 guests.
Appleton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Appleton
- The most common availability pattern in Appleton falls within the 271-366 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Appleton (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Appleton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
26% of total
2 Nights
49 listings
32.7% of total
3 Nights
9 listings
6% of total
4-6 Nights
10 listings
6.7% of total
7-29 Nights
14 listings
9.3% of total
30+ Nights
29 listings
19.3% of total
Key Insights
- The most prevalent minimum stay requirement in Appleton is 2 Nights, adopted by 32.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.3%) caters to monthly stays (30+ nights) in Appleton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.7% of Appleton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Appleton.
Appleton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.7% of total
Flexible
25 listings
18.5% of total
Moderate
52 listings
38.5% of total
Firm
32 listings
23.7% of total
Strict
25 listings
18.5% of total
Cancellation Policy Insights for Appleton
- The prevailing Airbnb cancellation policy trend in Appleton is Moderate, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (57.0%) and stricter (42.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Appleton.
- Regularly review your cancellation policy against competitors and market demand shifts in Appleton.
Appleton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Appleton
- The overall average booking lead time for vacation rentals in Appleton is 48 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Appleton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Appleton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Appleton (2025)
Amenity Prevalence
Amenity Insights for Appleton
- Essential amenities in Appleton that guests expect include: Smoke alarm, Wifi, Air conditioning, TV, Heating, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Appleton: Smoke alarm, Wifi, Air conditioning, TV, Heating, Hot water, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Heating, Hot water, Kitchen.
- Consider adding popular differentiators like Carbon monoxide alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Appleton to stay competitive.
Appleton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Appleton
- The typical guest profile for Airbnb in Appleton consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Canada (0.7%).
- Top languages spoken are English (76.8%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Appleton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |