Wauwatosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Wauwatosa in 2025? Explore comprehensive Airbnb analytics for Wauwatosa, Wisconsin, United States to uncover income potential. This 2025 STR market report for Wauwatosa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Wauwatosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wauwatosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wauwatosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wauwatosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Wauwatosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wauwatosa is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wauwatosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,301+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,147 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,783 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,520, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wauwatosa
Wauwatosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wauwatosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wauwatosa:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wauwatosa
Average Daily Rate (ADR) Airbnb Trends in Wauwatosa (2025)
Effective short term rental pricing strategy in Wauwatosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wauwatosa typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Wauwatosa
Get Live Wauwatosa Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Wauwatosa (2025)
Peak Season (July, June, May)
- Revenue averages $4,766 per month
- Occupancy rates average 58.0%
- Daily rates average $219
Shoulder Season
- Revenue averages $3,085 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $191
Low Season (January, February, March)
- Revenue drops to average $2,145 per month
- Occupancy decreases to average 43.4%
- Daily rates adjust to average $181
Seasonality Insights for Wauwatosa
- The Airbnb seasonality in Wauwatosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wauwatosa's highest earning potential, with monthly revenues capable of climbing to $5,318, occupancy reaching a high of 64.8%, and ADRs peaking at $249.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,574, occupancy could drop to 38.6%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wauwatosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wauwatosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wauwatosa (2025)
Exploring the top neighborhoods for short-term rentals in Wauwatosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Tosa | A charming neighborhood known for its vibrant community and proximity to parks. Ideal for families and those looking for a neighborhood feel with local shops and eateries. | Hart Park, Zoo Interchange, The Village, Local restaurants and cafes |
| Underwood Park | Family-friendly area with good schools and green spaces. Attractive for those traveling with children and looking for a more residential experience. | Underwood Park, Wauwatosa Historical Society, Kneeland-Walker House |
| Menomonee River Parkway | Beautiful natural area with trails and parkland. Great for outdoor enthusiasts and those looking for a retreat in nature while staying close to city amenities. | Menomonee River Parkway, Hart Park Golf Course, Nature trails |
| Wauwatosa Village | Cultural heart of Wauwatosa with historical architecture, local stores, and community events. Attracts tourists who enjoy history and local culture. | Tosa Farmers Market, Wauwatosa Historical Society, Local boutiques and restaurants |
| Zoo District | Directly adjacent to the Milwaukee County Zoo, this area is perfect for families visiting the zoo or those seeking a vibrant community. | Milwaukee County Zoo, Various family-friendly restaurants and parks |
| State Street | Conveniently located with easy access to public transport and main roads. Perfect for business travelers and those seeking urban amenities. | Local shops and cafes, Public transport access, Parks |
| Capitol Drive | Busy commercial area with lots of dining options and shops. Great for visitors looking for convenience and a range of activities. | Dining and shopping, Nearby parks, Access to local attractions |
| North Wauwatosa | A quieter, suburban feel, ideal for those looking for a peaceful stay while being close to urban conveniences. | Local parks, Family-oriented neighborhoods, Community events |
Understanding Airbnb License Requirements & STR Laws in Wauwatosa (2025)
While Wauwatosa, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wauwatosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wauwatosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wauwatosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4BR Home Directly on State Street Village of Tosa
Entire Place • 4 bedrooms
Meticulously Restored Tosa Village Historic Home
Entire Place • 3 bedrooms
Spacious Wauwatosa Home In Prime Location
Entire Place • 4 bedrooms
The Mayfair Midcentury
Entire Place • 3 bedrooms
Brew City | Game Room | Fenced Yard | 4 bedrooms!
Entire Place • 4 bedrooms
The Little Gray House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wauwatosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wauwatosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeremy | 4 | $144,376 | 148 | 4.92/5.0 |
| Craig | 1 | $131,620 | 64 | 4.98/5.0 |
| Andrew | 3 | $127,378 | 258 | 4.87/5.0 |
| Cheryl | 6 | $113,785 | 370 | 4.91/5.0 |
| Steve And Kate | 2 | $91,318 | 74 | 4.88/5.0 |
| Amanda | 1 | $78,685 | 40 | 5.00/5.0 |
| Renaissance Milwaukee West | 2 | $75,385 | 16 | 4.75/5.0 |
| Randy | 1 | $72,256 | 174 | 4.98/5.0 |
| Abigail | 1 | $71,109 | 22 | 5.00/5.0 |
| Place To Be Rentals | 1 | $69,824 | 153 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wauwatosa.
Dive Deeper: Advanced Wauwatosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wauwatosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWauwatosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wauwatosa
- The Wauwatosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wauwatosa, House properties are the most common (67.1%), reflecting the local real estate landscape.
- Houses represent a significant 67.1% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.7%) offer potential for unique stay experiences.
Wauwatosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wauwatosa
- The dominant room capacity in Wauwatosa is 3 bedrooms listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.6% of the active Airbnb listings in Wauwatosa, indicating a high concentration in these sizes.
- A significant 43.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wauwatosa.
Wauwatosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wauwatosa
- The most common guest capacity trend in Wauwatosa vacation rentals is listings accommodating 4 guests (26%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Wauwatosa STR market, accounting for 52.0% of listings.
- 46.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wauwatosa.
- On average, properties in Wauwatosa are equipped to host 5.3 guests.
Wauwatosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wauwatosa
- The most common availability pattern in Wauwatosa falls within the 91-180 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wauwatosa (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wauwatosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
19.4% of total
2 Nights
39 listings
58.2% of total
3 Nights
1 listings
1.5% of total
4-6 Nights
2 listings
3% of total
7-29 Nights
5 listings
7.5% of total
30+ Nights
7 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Wauwatosa is 2 Nights, adopted by 58.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.6%) of the Wauwatosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Wauwatosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.2% of Wauwatosa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.4% currently do.
- A 2-night minimum appears standard (58.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wauwatosa.
Wauwatosa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
31.3% of total
Moderate
24 listings
35.8% of total
Firm
13 listings
19.4% of total
Strict
9 listings
13.4% of total
Cancellation Policy Insights for Wauwatosa
- The prevailing Airbnb cancellation policy trend in Wauwatosa is Moderate, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (67.1%) and stricter (32.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.8% market standard in Wauwatosa.
- Using a Strict policy might deter some guests, as only 13.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wauwatosa.
Wauwatosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wauwatosa
- The overall average booking lead time for vacation rentals in Wauwatosa is 51 days.
- Guests book furthest in advance for stays during June (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Wauwatosa.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Wauwatosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wauwatosa (2025)
Amenity Prevalence
Amenity Insights for Wauwatosa
- Essential amenities in Wauwatosa that guests expect include: TV, Air conditioning, Smoke alarm, Heating, Wifi, Carbon monoxide alarm, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wauwatosa: TV, Air conditioning, Smoke alarm, Heating, Wifi, Carbon monoxide alarm, Hangers.
- Prioritize adding missing essentials: Heating, Wifi, Carbon monoxide alarm, Hangers.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wauwatosa to stay competitive.
Wauwatosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wauwatosa
- The typical guest profile for Airbnb in Wauwatosa consists of primarily domestic travelers (96%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and DC (0.9%).
- Top languages spoken are English (75.9%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milwaukee and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wauwatosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| McHenry | 31 | $4,820 | $436.41 | 44% |