Williams Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Williams Bay in 2025? Explore comprehensive Airbnb analytics for Williams Bay, Wisconsin, United States to uncover income potential. This 2025 STR market report for Williams Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Williams Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Williams Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Williams Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Williams Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Williams Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williams Bay is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williams Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,686+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,870 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,853 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,259, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williams Bay
Williams Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Williams Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williams Bay:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williams Bay
Average Daily Rate (ADR) Airbnb Trends in Williams Bay (2025)
Effective short term rental pricing strategy in Williams Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williams Bay typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $519+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $411 or more.
- Typical properties (Median) charge around $303 per night.
- Entry-level properties (Bottom 25%) earn around $230 per night.
Average Daily Rate (ADR) Trend by Month in Williams Bay
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Airbnb Seasonality Analysis & Trends in Williams Bay (2025)
Peak Season (July, August, June)
- Revenue averages $7,382 per month
- Occupancy rates average 54.0%
- Daily rates average $393
Shoulder Season
- Revenue averages $4,028 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $324
Low Season (January, February, March)
- Revenue drops to average $2,371 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $289
Seasonality Insights for Williams Bay
- The Airbnb seasonality in Williams Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Williams Bay's highest earning potential, with monthly revenues capable of climbing to $8,881, occupancy reaching a high of 67.9%, and ADRs peaking at $399.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,621, occupancy could drop to 19.8%, and ADRs may adjust down to $284.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Williams Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Williams Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Williams Bay (2025)
Exploring the top neighborhoods for short-term rentals in Williams Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Geneva | Popular tourist destination known for its beautiful lake, beaches, and luxury resorts. Ideal for vacation rentals, especially in summer. | Geneva Lake, The Geneva Lake Museum, Big Foot Beach State Park, Imagine Exhibitions Museum, Noble Horizons |
| Bristol Lake | A serene area for nature lovers and families seeking a peaceful retreat. Great for outdoor activities such as fishing and hiking. | Bristol Lake, Kettle Moraine State Forest, Nearby hiking trails, Bird watching spots |
| Fontana-on-Geneva Lake | A charming village with waterfront property and access to Geneva Lake. Popular among tourists for boating and lake activities. | Fontana Beach, Abbey Resort, Lake Geneva Boat Tours, Village Park |
| Williams Bay | A small, picturesque village offering a quaint atmosphere and proximity to artisan shops and nature trails, appealing to vacationers. | Yerkes Observatory, Williams Bay Beach, Kettle Moraine State Forest, Local wineries |
| East Troy | Offers a unique blend of history and outdoor activities. Great for families and those interested in local culture. | East Troy Electric Railroad, Alpine Valley Music Theatre, Local parks and trails |
| Delavan Lake | Known for its scenic beauty and recreational activities. A great investment for swim and boating enthusiasts. | Delavan Lake, White River County Park, Delavan Lake Festival, Fishing spots |
| Perkins Park | A neighborhood with family-friendly attractions, parks, and quiet streets, making it ideal for long-term rentals and families. | Local parks, Community events, Nearby nature trails |
| Lake Como | A hidden gem known for its peaceful atmosphere and outdoor activities, perfect for those looking to escape the hustle and bustle. | Lake Como Beach, Outdoor recreational areas, Hiking trails |
Understanding Airbnb License Requirements & STR Laws in Williams Bay (2025)
While Williams Bay, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Williams Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Williams Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Williams Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bay Family Getaway (Hot tub/Theater)
Entire Place • 4 bedrooms
Williams Bay House - 1 Block to Geneva Lake
Entire Place • 4 bedrooms
Luxury Lake Geneva retreat w/hot tub on 2-acres
Entire Place • 4 bedrooms
Winter getaway! Close to town, ski, & more!
Entire Place • 2 bedrooms
Winter getaway! Close to town, ski, & more!
Entire Place • 3 bedrooms
Williams Bay duplex
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Williams Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Williams Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Steve With Nomad Living | 6 | $363,095 | 163 | 4.98/5.0 |
| Geneva Lakes Vacations | 4 | $158,239 | 49 | 3.64/5.0 |
| Dean | 3 | $133,058 | 46 | 4.99/5.0 |
| Corie | 1 | $118,873 | 42 | 4.90/5.0 |
| Brian | 1 | $109,308 | 329 | 4.95/5.0 |
| Diya | 1 | $104,096 | 57 | 4.89/5.0 |
| Pete | 1 | $69,913 | 51 | 4.96/5.0 |
| Holly | 1 | $60,172 | 326 | 4.87/5.0 |
| Jason | 1 | $59,880 | 25 | 5.00/5.0 |
| Matt | 1 | $59,600 | 19 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williams Bay.
Dive Deeper: Advanced Williams Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williams Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliams Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williams Bay
- The Williams Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williams Bay, House properties are the most common (82.6%), reflecting the local real estate landscape.
- Houses represent a significant 82.6% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others, hotel/boutique (combined 8.7%) offer potential for unique stay experiences.
Williams Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williams Bay
- The dominant room capacity in Williams Bay is 3 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 69.5% of the active Airbnb listings in Williams Bay, indicating a high concentration in these sizes.
- A significant 63.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Williams Bay.
Williams Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williams Bay
- The most common guest capacity trend in Williams Bay vacation rentals is listings accommodating 8+ guests (47.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Williams Bay STR market, accounting for 63.0% of listings.
- 78.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williams Bay.
- On average, properties in Williams Bay are equipped to host 6.6 guests.
Williams Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williams Bay
- The most common availability pattern in Williams Bay falls within the 181-270 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Williams Bay (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Williams Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
4.5% of total
2 Nights
24 listings
54.5% of total
3 Nights
3 listings
6.8% of total
4-6 Nights
6 listings
13.6% of total
30+ Nights
9 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Williams Bay is 2 Nights, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Williams Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.5% of Williams Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- A 2-night minimum appears standard (54.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williams Bay.
Williams Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.2% of total
Flexible
4 listings
8.9% of total
Moderate
6 listings
13.3% of total
Firm
17 listings
37.8% of total
Strict
17 listings
37.8% of total
Cancellation Policy Insights for Williams Bay
- The prevailing Airbnb cancellation policy trend in Williams Bay is Firm, used by 37.8% of listings.
- A majority (75.6%) of hosts in Williams Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.8% market standard in Williams Bay.
- With 37.8% using Strict terms, this is a viable option in Williams Bay, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Williams Bay.
Williams Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Williams Bay
- The overall average booking lead time for vacation rentals in Williams Bay is 56 days.
- Guests book furthest in advance for stays during July (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Williams Bay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Williams Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Williams Bay (2025)
Amenity Prevalence
Amenity Insights for Williams Bay
- Essential amenities in Williams Bay that guests expect include: Carbon monoxide alarm, Free parking on premises, Heating, Smoke alarm, Coffee maker, Wifi, TV, Air conditioning, Essentials, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Williams Bay: Carbon monoxide alarm, Free parking on premises, Heating, Smoke alarm, Coffee maker, Wifi, TV, Air conditioning, Essentials, Dishes and silverware.
- Prioritize adding missing essentials: Coffee maker, Wifi, TV, Air conditioning, Essentials, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williams Bay to stay competitive.
Williams Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Williams Bay
- The typical guest profile for Airbnb in Williams Bay consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and United Kingdom (0.9%).
- Top languages spoken are English (80.4%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Williams Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| McHenry | 31 | $4,820 | $436.41 | 44% |
| Morris | 10 | $4,502 | $256.46 | 48% |