Green Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Green Bay in 2025? Explore comprehensive Airbnb analytics for Green Bay, Wisconsin, United States to uncover income potential. This 2025 STR market report for Green Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 351 active listings.
Whether you're considering an Airbnb investment in Green Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Green Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Green Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Green Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Green Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Green Bay is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Green Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,114+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,579 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,611 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,463, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Green Bay
Green Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Green Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Green Bay:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Green Bay
Average Daily Rate (ADR) Airbnb Trends in Green Bay (2025)
Effective short term rental pricing strategy in Green Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Green Bay typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $760+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $421 or more.
- Typical properties (Median) charge around $248 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Green Bay
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Airbnb Seasonality Analysis & Trends in Green Bay (2025)
Peak Season (November, December, October)
- Revenue averages $4,869 per month
- Occupancy rates average 36.5%
- Daily rates average $403
Shoulder Season
- Revenue averages $4,040 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $347
Low Season (February, March, April)
- Revenue drops to average $2,556 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $353
Seasonality Insights for Green Bay
- The Airbnb seasonality in Green Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Green Bay's highest earning potential, with monthly revenues capable of climbing to $5,795, occupancy reaching a high of 58.8%, and ADRs peaking at $460.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,031, occupancy could drop to 29.2%, and ADRs may adjust down to $304.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Green Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Green Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Green Bay (2025)
Exploring the top neighborhoods for short-term rentals in Green Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Green Bay | The vibrant heart of the city, featuring restaurants, shops, and cultural attractions. Ideal for guests who want to be close to city events and nightlife. | Neville Public Museum, Green Bay Packers Hall of Fame, Waterfront District, Resch Center, Fort Howard Park |
| Bay Beach | A family-friendly area known for its beautiful beach and Bay Beach Amusement Park. Perfect for families looking for fun summer activities. | Bay Beach Amusement Park, Bay Beach Wildlife Sanctuary, Resch Aquatic Center, Village Green Park |
| Ashwaubenon | A suburban area known for its proximity to the stadium and various shopping centers. Great for those attending Packers games or events. | Lambeau Field, Titletown District, Ashwaubenon Community Park, Shopping at Bay Park Square |
| Allouez | A quiet suburban neighborhood with beautiful parks and close access to the waterways. Suitable for nature lovers and families. | Green Isle Park, Baird Creek Parkway, Allouez Village Park, Fox River Trail |
| West Side | A mix of residential and commercial areas, with local eateries and shops. Attracts visitors looking for a local experience away from the tourist hotspots. | Wally's Spot, Green Bay Botanical Garden, St. Norbert College, Local breweries |
| University District | Home to the University of Wisconsin-Green Bay, this area attracts students and families, making it ideal for longer stays. | University of Wisconsin-Green Bay, Weidner Center, Green Bay Campus Gardens, Student-led events |
| East Side | A residential area with a strong community feel, perfect for those who want a quiet stay while being close to downtown and attractions. | Walters’ Golf Course, East River Trail, Local coffee shops, Parks |
| Pulaski | A charming small town close to Green Bay, ideal for a quiet getaway while still having access to the city’s amenities. | Pulaski Community Park, Local farmers market, Pulaski Historical Society, Nearby nature trails |
Understanding Airbnb License Requirements & STR Laws in Green Bay (2025)
While Green Bay, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Green Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Green Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Green Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Green Bay Oasis-PrivateResort/Indoor-Pool/GYM/Pond
Entire Place • 6 bedrooms
SGB3-Lombardi Pool House
Entire Place • 5 bedrooms
Lambeau field rental
Entire Place • 3 bedrooms
Entire home 1.8 miles from stadium.
Entire Place • 2 bedrooms
Lambeau Field Rental-NFL Draft House
Entire Place • 3 bedrooms
Green Bay Home near Lambeau
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Green Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Green Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elevate | 14 | $312,058 | 229 | 4.81/5.0 |
| Tracy | 7 | $311,279 | 395 | 3.56/5.0 |
| Dalton | 12 | $284,091 | 185 | 4.63/5.0 |
| Nichole | 7 | $279,028 | 143 | 3.56/5.0 |
| Thomas | 2 | $273,020 | 198 | 4.92/5.0 |
| Tyler | 1 | $271,560 | 66 | 4.95/5.0 |
| Troy | 10 | $228,652 | 2094 | 4.77/5.0 |
| Jon | 6 | $196,842 | 497 | 4.97/5.0 |
| Jason | 1 | $188,202 | 21 | 5.00/5.0 |
| Amber | 2 | $187,669 | 79 | 2.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Green Bay.
Dive Deeper: Advanced Green Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Green Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreen Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Green Bay
- The Green Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 351 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Green Bay, House properties are the most common (85.5%), reflecting the local real estate landscape.
- Houses represent a significant 85.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Green Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Green Bay
- The dominant room capacity in Green Bay is 3 bedrooms listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.4% of the active Airbnb listings in Green Bay, indicating a high concentration in these sizes.
- A significant 57.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Green Bay.
Green Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Green Bay
- The most common guest capacity trend in Green Bay vacation rentals is listings accommodating 8+ guests (46.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Green Bay STR market, accounting for 65.9% of listings.
- 69.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Green Bay.
- On average, properties in Green Bay are equipped to host 6.0 guests.
Green Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Green Bay
- The most common availability pattern in Green Bay falls within the 181-270 days range, representing 39.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Green Bay (39.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Green Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
20.6% of total
2 Nights
203 listings
59% of total
3 Nights
12 listings
3.5% of total
4-6 Nights
4 listings
1.2% of total
7-29 Nights
15 listings
4.4% of total
30+ Nights
39 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Green Bay is 2 Nights, adopted by 59% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.6%) of the Green Bay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Green Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59% of Green Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Green Bay.
Green Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
2.2% of total
Super Strict 30 Days
4 listings
1.2% of total
Flexible
37 listings
11.5% of total
Moderate
65 listings
20.2% of total
Firm
101 listings
31.4% of total
Strict
108 listings
33.5% of total
Cancellation Policy Insights for Green Bay
- The prevailing Airbnb cancellation policy trend in Green Bay is Strict, used by 33.5% of listings.
- A majority (64.9%) of hosts in Green Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.5% market standard in Green Bay.
- With 33.5% using Strict terms, this is a viable option in Green Bay, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Green Bay.
Green Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Green Bay
- The overall average booking lead time for vacation rentals in Green Bay is 61 days.
- Guests book furthest in advance for stays during November (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (68 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Green Bay.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Green Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Green Bay (2025)
Amenity Prevalence
Amenity Insights for Green Bay
- Essential amenities in Green Bay that guests expect include: Wifi, Smoke alarm, Free parking on premises, TV, Carbon monoxide alarm, Heating, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Green Bay: Wifi, Smoke alarm, Free parking on premises, TV, Carbon monoxide alarm, Heating, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Free parking on premises, TV, Carbon monoxide alarm, Heating, Air conditioning, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Green Bay to stay competitive.
Green Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Green Bay
- The typical guest profile for Airbnb in Green Bay consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Canada (1.2%).
- Top languages spoken are English (76%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Green Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |