Airbnb Market Analytics, Statistics and Data in Green Bay, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Green Bay? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Green Bay:
How much do Airbnb hosts make on average per month in Green Bay?
The short-term rental market in Green Bay shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,865 per month
- Strong performing properties (top 25%) make $5,101 or more
- Best-in-class properties (top 10%) achieve $8,459+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,595
Revenue Variations by Month
Occupancy Rates Throughout the Year in Green Bay
The market in Green Bay shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Green Bay
Daily rates in Green Bay vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $255 per night
- Strong performing properties (top 25%) secure $416 or more
- Best-in-class properties (top 10%) pull in $717+ per night
- Entry-level properties (bottom 25%) earn around $151
Daily Rate Variations by Month
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Seasonality patterns in Green Bay
Peak Season (November, October, September)
- Revenue peaks at $6485.42 per month
- Occupancy rates reach 58.70%
- Daily rates average $465.47
Shoulder Season
- Revenue averages $4185.26 per month
- Occupancy maintains 39.29%
- Daily rates hold at $351.85
Low Season (March, April, February)
- Revenue drops to $2858.18 per month
- Occupancy decreases to 27.45%
- Daily rates adjust to $289.15
Is it still profitable to do Airbnb in Green Bay in 2025?
Yes! Green Bay demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $4185 and With 349 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Green Bay
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Green Bay | The heart of the city featuring a vibrant arts scene, restaurants, and local shops. Ideal for visitors seeking culture and convenience. | The Weidner Center for the Performing Arts, Green Bay Packers Hall of Fame, Bay Beach Amusement Park, Neville Public Museum, Lighthouse at the Bay |
| Ashwaubenon | A suburban area adjacent to Green Bay known for its shopping and attractions, close to Lambeau Field, making it a great destination for sports fans. | Lambeau Field, Titletown District, Resch Center, Ashwaubenon Sports Commons, Bay Park Square |
| West Side | A quieter residential area that offers easy access to nature parks and the Fox River, appealing for families and nature lovers. | Heritage Hill State Historical Park, Baird Creek Park, West Side Park, Green Bay Botanical Garden, Fox River Trail |
| East Side | This area features neighborhood parks and waterfront access along the Bay, appealing for those looking to relax and enjoy outdoor activities. | Meyer Theatre, Joannes St Park, Bay Beach Wildlife Sanctuary, East Side Tillet Gardens, Green Bay Park and Recreation |
| University District | Home to the University of Wisconsin-Green Bay, this area is lively with students and events, ideal for short-term stays near campus. | University of Wisconsin-Green Bay, Green Bay Community Theater, Lake Michigan beaches, Kress Center, North Shore Golf Club |
| Allouez | A suburban community with parks and family-friendly activities, perfect for visitors looking for a local experience away from the city's hustle. | Allouez Village Park, Lakeside Park, Green Isle Park, Baird Creek Greenway, Allouez Historical Park |
| De Pere | Just south of Green Bay, De Pere has a charming downtown and scenic riverfront, ideal for those wanting a small-town feel with urban proximity. | St. Norbert College, De Pere Riverwalk, Voyageur Park, Southbridge Park, De Pere Historical Museum |
| Howard | This growing suburb of Green Bay offers a mix of residential and commercial areas with easy access to local amenities and outdoor activities. | Howard Memorial Park, Duck Creek Trail, The Pond, Howard Commons, Local shops and eateries |
Do you need a license for Airbnb in Green Bay?
We recommend checking directly with Green Bay's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Green Bay
Green Bay Oasis-PrivateResort/Indoor-Pool/GYM/Pond
Entire Place • 6 bedrooms
SGB3-Lombardi Pool House
Entire Place • 5 bedrooms
Lambeau Field Rental-NFL Draft House
Entire Place • 3 bedrooms
Lambeau field rental
Entire Place • 3 bedrooms
Entire home 1.8 miles from stadium.
Entire Place • 2 bedrooms
Green Bay Home near Lambeau
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Green Bay
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nichole | 7 | $340,953 | 143 | 3.56/5.0 |
| Tyler | 1 | $328,712 | 66 | 4.95/5.0 |
| Elevate | 13 | $322,726 | 216 | 4.80/5.0 |
| Thomas | 2 | $276,695 | 198 | 4.92/5.0 |
| Troy | 10 | $237,458 | 2094 | 4.77/5.0 |
| Dalton | 13 | $221,308 | 185 | 4.23/5.0 |
| Rick | 3 | $209,487 | 158 | 4.90/5.0 |
| Tracy | 5 | $205,742 | 392 | 3.99/5.0 |
| Jon | 6 | $200,961 | 497 | 4.97/5.0 |
| Michael | 7 | $198,811 | 272 | 4.17/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Green Bay
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.1%), with house and apartment & condo properties comprising 97.2% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (2.9% combined)
Room Capacity Distribution
Analysis of 349 properties in Green Bay shows that 3 bedrooms properties are most prevalent, making up 37.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 62.8% of all listings.
Key Insights
- Most common: 3 bedrooms (37.2%)
- Least common: 5+ bedrooms (7.2%)
- Market concentration: 62.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 349 properties in Green Bay reveals that 8+ guests properties dominate the market, representing 46.1% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 66.5% of the market.
Key Insights
- Most common capacity: 8+ guests (46.1% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 66.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 349 properties in Green Bay, the most common availability pattern is 271-366 days (40.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.2% of properties).
Key Insights
- Most common availability window: 271-366 days (40.4%)
- Most common booking duration: 91-180 days (31.2%)
- Properties with high availability (180+ days): 72.2%
- Properties with long-term bookings (180+ days): 29.8%
Minimum Stay Distributions
1 Night
76 listings
22.4% of total
2 Nights
205 listings
60.5% of total
3 Nights
14 listings
4.1% of total
4-6 Nights
3 listings
0.9% of total
7-29 Nights
13 listings
3.8% of total
30+ Nights
28 listings
8.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.9%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (8.3%) suggest a stable extended-stay market
- High market flexibility with 87.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
2.2% of total
Super Strict 30 Days
4 listings
1.2% of total
Flexible
36 listings
11.2% of total
Moderate
65 listings
20.2% of total
Firm
101 listings
31.4% of total
Strict
109 listings
33.9% of total
Key Insights
- Strict is the preferred policy at 33.9% of listings
- Stricter policies (Firm & Strict) dominate at 65.3% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.2% of listings
Recommendations
- The market supports stricter policies, with 65.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jan, Jul, averaging 80 days
- Shortest booking windows are in Apr, Mar, Feb, averaging 38 days
- Fall shows the longest average booking window at 68 days, while Spring has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 68 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Feb when lead times are shortest
Popular Airbnb Amenities in Green Bay
Below is the distribution of amenities across listings in Green Bay:
Traveler Demographics
Key Insights
- Domestic travelers make up 96% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.3%) and Germany (0.5%)
- English is the top language at 82.1%, followed by Spanish (12%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Chicago and Milwaukee markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Green Bay. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Wilson | 14 | $7,100 | $634.89 | 42% |
| Monona | 34 | $6,337 | $565.61 | 50% |
| Summit | 10 | $6,011 | $456.60 | 42% |
| Ellison Bay | 13 | $5,897 | $380.04 | 58% |
| Town of Baileys Harbor | 36 | $5,313 | $411.10 | 53% |
| Town of Jacksonport | 10 | $5,194 | $583.78 | 41% |
| Town of Nasewaupee | 34 | $5,194 | $350.14 | 51% |
| Town of Lyndon | 36 | $4,993 | $447.35 | 39% |
| Sister Bay | 78 | $4,974 | $393.42 | 50% |
| Rowleys Bay | 16 | $4,959 | $384.56 | 48% |
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