Mount Horeb Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mount Horeb in 2025? Explore comprehensive Airbnb analytics for Mount Horeb, Wisconsin, United States to uncover income potential. This 2025 STR market report for Mount Horeb, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Mount Horeb, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mount Horeb Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mount Horeb Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$123
The average rental revenue earned for an occupied room per day in Mount Horeb.
Occupancy Rate(?)
34.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,984
Typical annual income for an Airbnb listing in Mount Horeb. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-39.1%
Significant decrease (-39.1%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Mount Horeb.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Mount Horeb.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mount Horeb (2025)

Understanding the monthly revenue variations for Airbnb listings in Mount Horeb is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Horeb is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Horeb across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,746+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,835 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,090 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $698, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mount Horeb

Mount Horeb Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mount Horeb STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Horeb:

  • Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mount Horeb

Average Daily Rate (ADR) Airbnb Trends in Mount Horeb (2025)

Effective short term rental pricing strategy in Mount Horeb involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Horeb typically peaks in January and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
  • Typical properties (Median) charge around $107 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Mount Horeb

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Airbnb Seasonality Analysis & Trends in Mount Horeb (2025)

Peak Season (June, July, November)
  • Revenue averages $1,834 per month
  • Occupancy rates average 40.4%
  • Daily rates average $156
Shoulder Season
  • Revenue averages $1,368 per month
  • Occupancy maintains around 32.7%
  • Daily rates hold near $156
Low Season (March, October, December)
  • Revenue drops to average $1,056 per month
  • Occupancy decreases to average 24.5%
  • Daily rates adjust to average $156

Seasonality Insights for Mount Horeb

  • The Airbnb seasonality in Mount Horeb shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mount Horeb's highest earning potential, with monthly revenues capable of climbing to $2,286, occupancy reaching a high of 42.6%, and ADRs peaking at $159.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $852, occupancy could drop to 20.9%, and ADRs may adjust down to $154.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mount Horeb.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mount Horeb seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mount Horeb (2025)

Exploring the top neighborhoods for short-term rentals in Mount Horeb? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Mount Horeb
The heart of Mount Horeb with charming local businesses and eateries. Ideal for visitors looking to experience the small-town vibe and local culture.
Mount Horeb Area Historical Society, Folk Art Center, Local breweries, Restaurants, Art galleries
Veterans Memorial Park
A lovely park area that draws visitors for outdoor activities and events. Great for families and nature lovers looking for a peaceful stay.
Picnic areas, Walking trails, Playgrounds, Lake access
Blue Mound State Park
A stunning state park located just outside of Mount Horeb, ideal for outdoor enthusiasts, hikers, and campers. Perfect for those seeking nature getaways.
Hiking trails, Camping areas, Scenic overlooks, Wildlife viewing
Cannonball Path
A popular biking and walking path that connects visitors to local attractions and nature. Ideal for individuals or families looking for outdoor activities.
Nature trails, Scenic views, Cycling routes
Clyde's Corner
A vibrant neighborhood known for its local shops and eateries. Great for urban visitors looking to explore and enjoy local cuisine.
Coffee shops, Local diners, Shopping boutiques, Artisan markets
Lake Kegonsa
A nearby lake for water activities, relaxing by the water, and enjoying the outdoors. Ideal for guests looking for a serene retreat.
Fishing, Boating, Picnic areas, Beach access
Mount Horeb Public Library
An important community hub, hosting events and activities. Ideal for families looking for educational opportunities during their stay.
Storytimes, Art exhibits, Community events
Culver's Restaurant
A popular dining spot known for its ice cream and comfort food. A family favorite and a must-visit for those who enjoy local dining experiences.
Fast food, Casual dining, Drive-thru service

Understanding Airbnb License Requirements & STR Laws in Mount Horeb (2025)

While Mount Horeb, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mount Horeb to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Mount Horeb (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Horebbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Legacy Guest House
Mt.Horeb WI
sleeps up to 10 ppl

Legacy Guest House Mt.Horeb WI sleeps up to 10 ppl

Entire Place • 3 bedrooms

$36,499
Revenue
47.8%
Occupancy
$208.10
Daily Rate
The EarthHouse

The EarthHouse

Entire Place • 1 bedroom

$26,031
Revenue
38.5%
Occupancy
$133.87
Daily Rate
2 bedroom condo in Mt. Horeb

2 bedroom condo in Mt. Horeb

Entire Place • 2 bedrooms

$24,372
Revenue
60.0%
Occupancy
$150.42
Daily Rate
Great bedroom in beautiful home!

Great bedroom in beautiful home!

Private Room • N/A

$21,605
Revenue
55.1%
Occupancy
$91.58
Daily Rate
Bo and Aero's Retreat

Bo and Aero's Retreat

Private Room • 2 bedrooms

$18,589
Revenue
54.8%
Occupancy
$99.99
Daily Rate
Nestled Valley

Nestled Valley

Entire Place • 1 bedroom

$18,242
Revenue
68.0%
Occupancy
$107.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mount Horeb (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mount Horeb based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nathan11$68,1373944.81/5.0
K3$41,483224.96/5.0
Melissa1$36,499204.75/5.0
Robert3$30,304275.00/5.0
Pamela1$26,031204.95/5.0
Erica1$24,372175.00/5.0
John1$18,589874.82/5.0
Host #663848271$18,2421564.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Horeb.

Dive Deeper: Advanced Mount Horeb STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Horeb. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mount Horeb Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mount Horeb

  • The Mount Horeb Airbnb market composition is heavily skewed towards Private Room listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mount Horeb, Hotel/Boutique properties are the most common (68.2%), reflecting the local real estate landscape.
  • Houses represent a significant 27.3% portion, catering likely to families or larger groups.
  • The presence of 68.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.

Mount Horeb Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mount Horeb

  • The dominant room capacity in Mount Horeb is 1 bedroom listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Mount Horeb, indicating a high concentration in these sizes.
  • With over half the market (59.1%) consisting of studios or 1-bedroom units, Mount Horeb is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mount Horeb.

Mount Horeb Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mount Horeb

  • The most common guest capacity trend in Mount Horeb vacation rentals is listings accommodating 2 guests (31.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Mount Horeb STR market, accounting for 59.1% of listings.
  • Listings for large groups (6+ guests) are relatively rare (4.5%), potentially indicating an opportunity for hosts targeting this segment in Mount Horeb.
  • On average, properties in Mount Horeb are equipped to host 2.2 guests.

Mount Horeb Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mount Horeb

  • The most common availability pattern in Mount Horeb falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Mount Horeb (68.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mount Horeb Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (85.7%)

1 Night

18 listings

85.7% of total

2 Nights (4.8%)

2 Nights

1 listings

4.8% of total

30+ Nights (9.5%)

30+ Nights

2 listings

9.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Mount Horeb is 1 Night, adopted by 85.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.5%) of the Mount Horeb Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 85.7% of Mount Horeb hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Horeb.

Mount Horeb Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (22.7%)

Flexible

5 listings

22.7% of total

Moderate (9.1%)

Moderate

2 listings

9.1% of total

Firm (13.6%)

Firm

3 listings

13.6% of total

Strict (54.5%)

Strict

12 listings

54.5% of total

Cancellation Policy Insights for Mount Horeb

  • The prevailing Airbnb cancellation policy trend in Mount Horeb is Strict, used by 54.5% of listings.
  • A majority (68.1%) of hosts in Mount Horeb utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 54.5% market standard in Mount Horeb.
  • With 54.5% using Strict terms, this is a viable option in Mount Horeb, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mount Horeb.

Mount Horeb STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mount Horeb

  • The overall average booking lead time for vacation rentals in Mount Horeb is 50 days.
  • Guests book furthest in advance for stays during June (average 143 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (79 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Mount Horeb.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Mount Horeb averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mount Horeb (2025)

Amenity Prevalence

Amenity Insights for Mount Horeb

  • Essential amenities in Mount Horeb that guests expect include: Air conditioning, Wifi, Fire extinguisher, Smoke alarm, TV, Free parking on premises, Essentials, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mount Horeb: Air conditioning, Wifi, Fire extinguisher, Smoke alarm, TV, Free parking on premises, Essentials, Heating.
  • Prioritize adding missing essentials: Free parking on premises, Essentials, Heating.
  • Consider adding popular differentiators like Coffee maker or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mount Horeb to stay competitive.

Mount Horeb Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mount Horeb

  • The typical guest profile for Airbnb in Mount Horeb consists of primarily domestic travelers (98%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.0% of guests.
  • Key international markets include United States (98%) and Egypt (1%).
  • Top languages spoken are English (79.6%) followed by Spanish (6.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Milwaukee and Madison.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mount Horeb Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Sugar Creek17$8,213$658.3650%
Twin Lakes26$6,719$515.4345%
Monona30$6,487$494.3754%
Town of Wilson13$6,118$585.5538%
Summit10$5,464$466.5739%
Lake Geneva167$4,958$408.6544%
Lake Villa10$4,889$294.8557%
McHenry31$4,820$436.4144%
Town of Germantown58$4,670$459.7537%
Town of Lyndon36$4,476$437.4036%

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