Sturgeon Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Sturgeon Bay in 2025? Explore comprehensive Airbnb analytics for Sturgeon Bay, Wisconsin, United States to uncover income potential. This 2025 STR market report for Sturgeon Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 230 active listings.
Whether you're considering an Airbnb investment in Sturgeon Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sturgeon Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sturgeon Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sturgeon Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Sturgeon Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sturgeon Bay is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sturgeon Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,309+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,183 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,571 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,502, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sturgeon Bay
Sturgeon Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sturgeon Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sturgeon Bay:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sturgeon Bay
Average Daily Rate (ADR) Airbnb Trends in Sturgeon Bay (2025)
Effective short term rental pricing strategy in Sturgeon Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sturgeon Bay typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $495+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
- Typical properties (Median) charge around $200 per night.
- Entry-level properties (Bottom 25%) earn around $142 per night.
Average Daily Rate (ADR) Trend by Month in Sturgeon Bay
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Airbnb Seasonality Analysis & Trends in Sturgeon Bay (2025)
Peak Season (July, August, June)
- Revenue averages $5,852 per month
- Occupancy rates average 61.3%
- Daily rates average $284
Shoulder Season
- Revenue averages $3,179 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $251
Low Season (January, February, March)
- Revenue drops to average $1,342 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $242
Seasonality Insights for Sturgeon Bay
- The Airbnb seasonality in Sturgeon Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sturgeon Bay's highest earning potential, with monthly revenues capable of climbing to $6,810, occupancy reaching a high of 70.8%, and ADRs peaking at $294.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,227, occupancy could drop to 23.2%, and ADRs may adjust down to $241.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sturgeon Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sturgeon Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sturgeon Bay (2025)
Exploring the top neighborhoods for short-term rentals in Sturgeon Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sturgeon Bay Downtown | The charming downtown area is known for its unique shops, restaurants, and cultural attractions. Ideal for tourists looking for local experiences and waterfront views. | Door County Maritime Museum, Bridgeport Waterfront Resort, Third Avenue Playhouse, Heritage Village at Big Creek, Sunset Park |
| Potawatomi State Park | A beautiful natural area that offers outdoor activities like hiking and camping. Popular among nature lovers and families looking for an escape into nature. | Hiking and biking trails, Scenic overlooks, Wildlife watching, Fishing opportunities, Potawatomi Lighthouse |
| Egg Harbor | A picturesque village in Door County known for its galleries and wineries. Appeals to visitors seeking art and relaxation in a serene setting. | Egg Harbor Marina, Wood Orchard Market, The Shipwrecked Restaurant and Brewery, Egg Harbor Beach, Public beach access |
| Fish Creek | A historic community known for its vibrant arts scene, dining, and shopping. Great for tourists who enjoy a more upscale Door County experience. | Peninsula State Park, National Shrine of Our Lady of Good Help, Fish Creek Scenic Boat Tours, The Clearing Folk School, Local art galleries |
| Sister Bay | A lively waterfront village famous for its waterfront parks and festivals. Perfect for families looking for fun, food, and recreation. | Sister Bay Marina, Al Johnson's Swedish Restaurant, Sister Bay Beach, Waterfront Park, Local shops and cafes |
| Baileys Harbor | A quiet and scenic harbor town that acts as a gateway to outdoor exploration. Attracts visitors interested in nature and tranquility. | Cana Island Lighthouse, Ridges Sanctuary, Baileys Harbor Range Lights, Kayaking and paddleboarding, Nature trails |
| Jacksonport | A small village with a relaxed atmosphere and beautiful beaches. Ideal for families looking for a peaceful beach getaway. | Jacksonport Beach, Whitefish Dunes State Park, Local farmers market, Nearby wineries, Scenic views of Lake Michigan |
| Gills Rock | A quaint and less-touristy area known for its natural beauty and access to ferry services to Washington Island. Great for those looking for a unique adventure. | Cana Island Lighthouse, Fishing charters, Ferry service to Washington Island, Local shops and cafes, Beautiful coastline |
Understanding Airbnb License Requirements & STR Laws in Sturgeon Bay (2025)
While Sturgeon Bay, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sturgeon Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sturgeon Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sturgeon Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront | Groups | Hot Tub | Game Room
Entire Place • 8 bedrooms
Spectacular Marina View SB Canal
Entire Place • 6 bedrooms
New BayShore Shire Waterfront Hobbit Home
Entire Place • 4 bedrooms
Bridgeview Cottage waterfront home in Sturgeon Bay
Entire Place • 4 bedrooms
Luxury Waterfront Family Getaway
Entire Place • 5 bedrooms
COKA Bay - 45 minutes to Lambeau Field
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sturgeon Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sturgeon Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simple Life Rentals | 10 | $464,508 | 296 | 4.24/5.0 |
| Jon | 21 | $386,583 | 1128 | 4.46/5.0 |
| Rob & Suzie | 8 | $316,685 | 2517 | 4.92/5.0 |
| Kelly | 9 | $313,103 | 883 | 4.87/5.0 |
| Emily Taylor | 2 | $289,107 | 68 | 4.79/5.0 |
| Evolve | 7 | $271,366 | 560 | 4.82/5.0 |
| Benjamin | 8 | $208,642 | 373 | 4.94/5.0 |
| Brenda | 3 | $184,543 | 10 | 3.27/5.0 |
| Brian | 4 | $166,783 | 173 | 4.98/5.0 |
| Scott | 1 | $145,992 | 27 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sturgeon Bay.
Dive Deeper: Advanced Sturgeon Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sturgeon Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSturgeon Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sturgeon Bay
- The Sturgeon Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 230 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sturgeon Bay, House properties are the most common (53.9%), reflecting the local real estate landscape.
- Houses represent a significant 53.9% portion, catering likely to families or larger groups.
- The presence of 18.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.
Sturgeon Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sturgeon Bay
- The dominant room capacity in Sturgeon Bay is 1 bedroom listings, making up 25.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Sturgeon Bay, indicating a high concentration in these sizes.
- A significant 40.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sturgeon Bay.
Sturgeon Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sturgeon Bay
- The most common guest capacity trend in Sturgeon Bay vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sturgeon Bay STR market, accounting for 46.5% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sturgeon Bay.
- On average, properties in Sturgeon Bay are equipped to host 4.6 guests.
Sturgeon Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sturgeon Bay
- The most common availability pattern in Sturgeon Bay falls within the 181-270 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sturgeon Bay (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sturgeon Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
21% of total
2 Nights
118 listings
52.7% of total
3 Nights
26 listings
11.6% of total
4-6 Nights
9 listings
4% of total
7-29 Nights
3 listings
1.3% of total
30+ Nights
21 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sturgeon Bay is 2 Nights, adopted by 52.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Sturgeon Bay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.7% of Sturgeon Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sturgeon Bay.
Sturgeon Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
6.3% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
18 listings
8.1% of total
Moderate
47 listings
21.1% of total
Firm
61 listings
27.4% of total
Strict
82 listings
36.8% of total
Cancellation Policy Insights for Sturgeon Bay
- The prevailing Airbnb cancellation policy trend in Sturgeon Bay is Strict, used by 36.8% of listings.
- A majority (64.2%) of hosts in Sturgeon Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.8% market standard in Sturgeon Bay.
- With 36.8% using Strict terms, this is a viable option in Sturgeon Bay, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sturgeon Bay.
Sturgeon Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sturgeon Bay
- The overall average booking lead time for vacation rentals in Sturgeon Bay is 60 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Sturgeon Bay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Sturgeon Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sturgeon Bay (2025)
Amenity Prevalence
Amenity Insights for Sturgeon Bay
- Essential amenities in Sturgeon Bay that guests expect include: Smoke alarm, Air conditioning, TV, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sturgeon Bay: Smoke alarm, Air conditioning, TV, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, TV, Free parking on premises, Wifi.
- Consider adding popular differentiators like Heating or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sturgeon Bay to stay competitive.
Sturgeon Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sturgeon Bay
- The typical guest profile for Airbnb in Sturgeon Bay consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and United Kingdom (0.4%).
- Top languages spoken are English (80.5%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sturgeon Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |