Airbnb Market Analytics, Statistics and Data in Sturgeon Bay, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sturgeon Bay? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sturgeon Bay:
How much do Airbnb hosts make on average per month in Sturgeon Bay?
The short-term rental market in Sturgeon Bay shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,656 per month
- Strong performing properties (top 25%) make $4,358 or more
- Best-in-class properties (top 10%) achieve $7,995+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,533
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sturgeon Bay
The market in Sturgeon Bay shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sturgeon Bay
Daily rates in Sturgeon Bay vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $202 per night
- Strong performing properties (top 25%) secure $295 or more
- Best-in-class properties (top 10%) pull in $508+ per night
- Entry-level properties (bottom 25%) earn around $143
Daily Rate Variations by Month
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Seasonality patterns in Sturgeon Bay
Peak Season (July, August, June)
- Revenue peaks at $6771.78 per month
- Occupancy rates reach 70.60%
- Daily rates average $293.06
Shoulder Season
- Revenue averages $3679.54 per month
- Occupancy maintains 41.55%
- Daily rates hold at $259.87
Low Season (February, December, January)
- Revenue drops to $1476.61 per month
- Occupancy decreases to 23.16%
- Daily rates adjust to $232.87
Is it still profitable to do Airbnb in Sturgeon Bay in 2025?
Yes! Sturgeon Bay demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $3680 and With 230 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sturgeon Bay
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Sturgeon Bay | Vibrant city center offering shops, restaurants, and waterfront views. Ideal for travelers seeking a blend of local culture and convenience. | Door County Maritime Museum, Sturgeon Bay Lighthouse, The Door County Auditorium, Downtown shops and galleries, Parks and waterfront walks |
| Potawatomi State Park | A lush natural park attracting outdoor enthusiasts and nature lovers. Perfect for those looking to explore hiking trails and enjoy scenic views. | Hiking Trails, Scenic Overlooks, Wildlife Watching, Picnic Areas |
| Whitefish Dunes State Park | A picturesque state park home to sandy beaches and dunes. Popular for families and those wanting a beach getaway. | Beautiful Beaches, Dune Trails, Nature Programs, Picnic Areas |
| Cannon Point | A tranquil area known for its stunning views of the bay. Ideal for travelers seeking a quiet retreat and scenic beauty. | Waterfront Views, Fishing Opportunities, Picnic Areas, Sunsets |
| Egg Harbor | Nearby charming village known for its shops, wineries, and scenic views. Attracts visitors looking for a quaint yet lively atmosphere. | Egg Harbor Marina, Local Wineries, Beach Parks, Shopping and Dining |
| Baileys Harbor | A beautiful small town known for its waterfront charm and outdoor activities. Perfect for those who love nature and small-town vibes. | Baileys Harbor Range Lights, Ridges Sanctuary, Local Breweries, Kayaking and Fishing |
| Sister Bay | A popular tourist destination that offers a bit of everything – from dining to outdoor activities. Attracts families and visitors looking for fun experiences. | Sister Bay Marina, Waterfront Park, Shopping and Dining, Outdoor Activities |
| Washington Island | A serene island getaway for those looking to escape the hustle and bustle. Offers unique charm and natural beauty. | Ferry to Washington Island, Local History Museum, Biking Trails, Nature and Wildlife |
Do you need a license for Airbnb in Sturgeon Bay?
We recommend checking directly with Sturgeon Bay's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sturgeon Bay
Lakefront | Groups | Hot Tub | Game Room
Entire Place • 8 bedrooms
Spectacular Marina View SB Canal
Entire Place • 6 bedrooms
Bridgeview Cottage waterfront home in Sturgeon Bay
Entire Place • 4 bedrooms
Luxury Waterfront Family Getaway
Entire Place • 5 bedrooms
Downtown Sturg - Arcades/Theater/Modern
Entire Place • 3 bedrooms
Chalet on the Bay
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Sturgeon Bay
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simple Life Rentals | 10 | $474,573 | 296 | 4.24/5.0 |
| Jon | 21 | $376,427 | 1128 | 4.46/5.0 |
| Kelly | 9 | $342,249 | 883 | 4.87/5.0 |
| Emily Taylor | 2 | $341,724 | 68 | 4.79/5.0 |
| Rob & Suzie | 7 | $287,396 | 2411 | 4.91/5.0 |
| Evolve | 7 | $270,750 | 560 | 4.82/5.0 |
| Benjamin | 8 | $202,424 | 373 | 4.94/5.0 |
| Scott | 1 | $199,087 | 27 | 5.00/5.0 |
| Brenda | 3 | $190,585 | 10 | 3.27/5.0 |
| Brian | 4 | $172,890 | 173 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sturgeon Bay
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.6%), with house and apartment & condo properties comprising 73.4% of inventory
- Strong specialty sector (25.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.9% combined)
Room Capacity Distribution
Analysis of 230 properties in Sturgeon Bay shows that 1 bedroom properties are most prevalent, making up 26.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 50.9% of all listings.
Key Insights
- Most common: 1 bedroom (26.1%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 50.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 230 properties in Sturgeon Bay reveals that 4 guests properties dominate the market, representing 23.5% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 46.1% of the market.
Key Insights
- Most common capacity: 4 guests (23.5% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 46.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 230 properties in Sturgeon Bay, the most common availability pattern is 181-270 days (47.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (45.7% of properties).
Key Insights
- Most common availability window: 181-270 days (47.4%)
- Most common booking duration: 91-180 days (45.7%)
- Properties with high availability (180+ days): 80.4%
- Properties with long-term bookings (180+ days): 22.2%
Minimum Stay Distributions
1 Night
48 listings
21.7% of total
2 Nights
123 listings
55.7% of total
3 Nights
27 listings
12.2% of total
4-6 Nights
11 listings
5% of total
7-29 Nights
3 listings
1.4% of total
30+ Nights
9 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.4%
- Mid-length stays (4-6 nights) represent 5% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 89.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.9% of total
Super Strict 30 Days
14 listings
6.3% of total
Flexible
19 listings
8.5% of total
Moderate
48 listings
21.5% of total
Firm
59 listings
26.5% of total
Strict
81 listings
36.3% of total
Key Insights
- Strict is the preferred policy at 36.3% of listings
- Stricter policies (Firm & Strict) dominate at 62.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 62.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 85 days
- Shortest booking windows are in Jan, Mar, Dec, averaging 41 days
- Summer shows the longest average booking window at 83 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Sturgeon Bay
Below is the distribution of amenities across listings in Sturgeon Bay:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.4%) and DC (0.3%)
- English is the top language at 85.2%, followed by Spanish (8.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.5%
Recommendations
- Target marketing campaigns for Chicago and Milwaukee markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sturgeon Bay. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Wilson | 14 | $7,100 | $634.89 | 42% |
| Summit | 10 | $6,011 | $456.60 | 42% |
| Ellison Bay | 13 | $5,897 | $380.04 | 58% |
| Town of Baileys Harbor | 36 | $5,313 | $411.10 | 53% |
| Town of Jacksonport | 10 | $5,194 | $583.77 | 41% |
| Town of Nasewaupee | 34 | $5,194 | $350.14 | 51% |
| Sister Bay | 78 | $4,974 | $393.42 | 50% |
| Ferrysburg | 24 | $4,965 | $403.22 | 48% |
| Rowleys Bay | 16 | $4,959 | $384.56 | 48% |
| Town of Liberty Grove | 50 | $4,939 | $371.31 | 54% |
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