Manitowoc Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Manitowoc in 2025? Explore comprehensive Airbnb analytics for Manitowoc, Wisconsin, United States to uncover income potential. This 2025 STR market report for Manitowoc, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Manitowoc, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Manitowoc Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Manitowoc Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Manitowoc (2025)
Understanding the monthly revenue variations for Airbnb listings in Manitowoc is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Manitowoc is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Manitowoc across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,622+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,889 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,788 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Manitowoc
Manitowoc Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Manitowoc STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Manitowoc:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Manitowoc
Average Daily Rate (ADR) Airbnb Trends in Manitowoc (2025)
Effective short term rental pricing strategy in Manitowoc involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Manitowoc typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Manitowoc
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Airbnb Seasonality Analysis & Trends in Manitowoc (2025)
Peak Season (July, June, August)
- Revenue averages $3,304 per month
- Occupancy rates average 55.5%
- Daily rates average $235
Shoulder Season
- Revenue averages $2,293 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $214
Low Season (January, February, March)
- Revenue drops to average $1,159 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $184
Seasonality Insights for Manitowoc
- The Airbnb seasonality in Manitowoc shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Manitowoc's highest earning potential, with monthly revenues capable of climbing to $3,728, occupancy reaching a high of 63.7%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $938, occupancy could drop to 27.2%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Manitowoc.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Manitowoc seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Manitowoc (2025)
Exploring the top neighborhoods for short-term rentals in Manitowoc? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Manitowoc | The heart of the city with a mix of history and modern attractions. Close to restaurants, shops, and the waterfront, making it a prime destination for visitors. | Manitowoc Marina, Wisconsin Maritime Museum, Riverside Park, Great Lakes Museum, local dining options |
| Lake Michigan Shoreline | Beautiful waterfront area ideal for outdoor activities and relaxation. Attracts tourists during the summer for its beaches and recreational activities. | Neshotah Park, Silver Creek Park, Lake Michigan beaches, sunsets and fishing spots, scenic walking paths |
| Historic District | Rich in history with preserved architecture and charm. Great for guests interested in cultural trips and visiting local historical sites. | Rahr West Art Museum, Historic Court House, Heritage Park, local history tours, annual festivals |
| Two Rivers | Just a short drive from Manitowoc, this adjoining city offers more lakeside attractions and is known for its beaches and nature trails. | Point Beach State Forest, Rawley Point Lighthouse, Silver Lake, local breweries, art galleries |
| Parks and Recreation Areas | Multiple parks and areas for outdoor adventures, perfect for families and nature lovers. Offers camping, hiking, and sports activities. | Tamarack Park, Manitowoc County Zoo, Pine River State Forest, fishing spots, outdoor sports facilities |
| Custer State Park | Popular for its wildlife and beautiful landscapes, this area attracts nature enthusiasts and photographers, as well as campers. | hiking trails, wildlife observation, camping sites, picnic areas, bird watching |
| Family-Friendly Locations | Areas known for family visits with attractions suitable for children and family-oriented activities, ensuring a positive stay. | Children's Museum, water parks, family-friendly restaurants, playgrounds, festivals |
| Cultural and Arts Districts | Focusing on local arts, theater, and culture, attracting tourists looking for a unique cultural experience. | local theaters, art exhibitions, music events, art festivals, local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Manitowoc (2025)
While Manitowoc, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Manitowoc to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Manitowoc (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Manitowocbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Make History on a WWII Submarine at Sub Bnb
Entire Place • 6 bedrooms
Carriage Haus | Manitowoc, WI
Entire Place • 4 bedrooms
Cream City Flat - Boutique downtown condo
Entire Place • 3 bedrooms
Pink Door Loft
Entire Place • 3 bedrooms
4 Beds 2.5 Bath Vacation House Near Lake Michigan.
Entire Place • 4 bedrooms
Gilded Age Mansion
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Manitowoc (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Manitowoc based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rigoberto | 3 | $87,028 | 215 | 4.87/5.0 |
| Wisconsin Maritime Museum | 1 | $79,938 | 83 | 4.99/5.0 |
| Kay | 3 | $77,711 | 82 | 5.00/5.0 |
| Randy | 1 | $53,379 | 38 | 5.00/5.0 |
| Tammy | 2 | $42,193 | 43 | 4.96/5.0 |
| Dawn | 4 | $38,859 | 11 | 3.75/5.0 |
| Joshua | 1 | $34,665 | 31 | 4.90/5.0 |
| Host #484503612 | 1 | $33,706 | 17 | 4.88/5.0 |
| Dean | 1 | $31,521 | 129 | 4.89/5.0 |
| Baley | 1 | $28,687 | 48 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Manitowoc.
Dive Deeper: Advanced Manitowoc STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Manitowoc. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsManitowoc Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Manitowoc
- The Manitowoc Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Manitowoc, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 13.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, outdoor/unique (combined 7.8%) offer potential for unique stay experiences.
Manitowoc Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Manitowoc
- The dominant room capacity in Manitowoc is 2 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.5% of the active Airbnb listings in Manitowoc, indicating a high concentration in these sizes.
- A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Manitowoc.
Manitowoc Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Manitowoc
- The most common guest capacity trend in Manitowoc vacation rentals is listings accommodating 4 guests (23.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Manitowoc STR market, accounting for 44.8% of listings.
- 39.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Manitowoc.
- On average, properties in Manitowoc are equipped to host 4.7 guests.
Manitowoc Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Manitowoc
- The most common availability pattern in Manitowoc falls within the 271-366 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Manitowoc (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Manitowoc Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
28.9% of total
2 Nights
16 listings
42.1% of total
3 Nights
9 listings
23.7% of total
4-6 Nights
1 listings
2.6% of total
30+ Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Manitowoc is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Manitowoc Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.1% of Manitowoc hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.9% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Manitowoc.
Manitowoc Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
31.4% of total
Moderate
11 listings
31.4% of total
Firm
7 listings
20% of total
Strict
6 listings
17.1% of total
Cancellation Policy Insights for Manitowoc
- The prevailing Airbnb cancellation policy trend in Manitowoc is Flexible, used by 31.4% of listings.
- There's a relatively balanced mix between guest-friendly (62.8%) and stricter (37.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.4% market standard in Manitowoc.
- Regularly review your cancellation policy against competitors and market demand shifts in Manitowoc.
Manitowoc STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Manitowoc
- The overall average booking lead time for vacation rentals in Manitowoc is 46 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Manitowoc.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Manitowoc averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Manitowoc (2025)
Amenity Prevalence
Amenity Insights for Manitowoc
- Essential amenities in Manitowoc that guests expect include: Smoke alarm, Air conditioning, Wifi, Fire extinguisher, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Manitowoc: Smoke alarm, Air conditioning, Wifi, Fire extinguisher, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Fire extinguisher, Carbon monoxide alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Manitowoc to stay competitive.
Manitowoc Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Manitowoc
- The typical guest profile for Airbnb in Manitowoc consists of primarily domestic travelers (97%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Puerto Rico (0.6%).
- Top languages spoken are English (80.1%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Manitowoc Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |