La Pointe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Pointe in 2025? Explore comprehensive Airbnb analytics for La Pointe, Wisconsin, United States to uncover income potential. This 2025 STR market report for La Pointe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.

Whether you're considering an Airbnb investment in La Pointe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Pointe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Pointe Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$289
The average rental revenue earned for an occupied room per day in La Pointe.
Occupancy Rate(?)
47.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,771
Typical annual income for an Airbnb listing in La Pointe. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-22.3%
Significant decrease (-22.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in La Pointe.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in La Pointe.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
36
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Pointe (2025)

Understanding the monthly revenue variations for Airbnb listings in La Pointe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Pointe is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Pointe across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,645+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,200 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,707 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,459, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Pointe

La Pointe Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Pointe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Pointe:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Pointe

Average Daily Rate (ADR) Airbnb Trends in La Pointe (2025)

Effective short term rental pricing strategy in La Pointe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Pointe typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $396+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
  • Typical properties (Median) charge around $256 per night.
  • Entry-level properties (Bottom 25%) earn around $199 per night.

Average Daily Rate (ADR) Trend by Month in La Pointe

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Airbnb Seasonality Analysis & Trends in La Pointe (2025)

Peak Season (August, July, June)
  • Revenue averages $5,294 per month
  • Occupancy rates average 59.9%
  • Daily rates average $297
Shoulder Season
  • Revenue averages $2,926 per month
  • Occupancy maintains around 37.3%
  • Daily rates hold near $284
Low Season (January, February, March)
  • Revenue drops to average $847 per month
  • Occupancy decreases to average 10.7%
  • Daily rates adjust to average $289

Seasonality Insights for La Pointe

  • The Airbnb seasonality in La Pointe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Pointe's highest earning potential, with monthly revenues capable of climbing to $5,983, occupancy reaching a high of 68.4%, and ADRs peaking at $301.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $590, occupancy could drop to 7.8%, and ADRs may adjust down to $277.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Pointe.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Pointe seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Pointe (2025)

Exploring the top neighborhoods for short-term rentals in La Pointe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Madeline Island
The largest of the Apostle Islands, known for its scenic beauty and laid-back atmosphere. Offers a charming getaway with plentiful outdoor activities, making it popular among tourists.
Big Bay State Park, Madeline Island Museum, Historic Walking Tour, Kayaking and canoeing, Beaches and hiking trails
Apostle Islands National Lakeshore
A stunning natural area featuring sea caves, beautiful landscapes, and opportunities for kayaking and hiking. Attracts nature lovers and adventure seekers year-round.
Sea Caves, Kayaking Tours, Hiking Trails, Lighthouse Tours, Wildlife Viewing
Bayfield
A quaint town known for its apple orchards and waterfront views. It serves as a gateway to the Apostle Islands and is perfect for those seeking relaxation.
Bayfield Maritime Museum, Apple Orchard Tours, Ferry to Madeline Island, Cultural Events, Access to Apostle Islands
Cornucopia
A small community with stunning views of Lake Superior, known for its beaches and relaxed atmosphere. Ideal for those seeking a serene getaway.
Cornucopia Beach, Fisherman's Trail, Local Art Galleries, Scenic Views, Sailing and Boating Opportunities
Red Cliff
Home to the Red Cliff Band of Lake Superior Chippewa, this area offers rich cultural experiences and access to outdoor adventures and beautiful landscapes.
Red Cliff Lighthouse, Cultural Events and Festivals, Fishing and Boating, Hiking and Trails, Natural Scenery
Bark Bay
A peaceful spot along Lake Superior, known for its natural beauty and outdoor activities such as fishing, hiking, and wildlife watching.
Bark Bay State Natural Area, Birdwatching, Fishing, Hiking Trails, Kayaking
Sorel Bay
A serene bay ideal for nature enthusiasts and those looking to escape the hustle and bustle of everyday life, with fishing and hiking opportunities.
Sorel Bay Park, Wildlife Watching, Fishing, Scenic Trails, Quiet Beaches
Lake Namekagon
Offers beautiful lakefront properties and is excellent for summer activities like swimming, fishing, and boating, attracting families and outdoorsy individuals.
Lake Recreation Activities, Fishing Spots, Boat Rentals, Scenic Views, Campgrounds

Understanding Airbnb License Requirements & STR Laws in La Pointe (2025)

While La Pointe, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Pointe to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in La Pointe (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Pointebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Where the Buffalo Roam

Where the Buffalo Roam

Entire Place • 2 bedrooms

$62,012
Revenue
40.8%
Occupancy
$277.27
Daily Rate
Wonderful Family Log Cabin

Wonderful Family Log Cabin

Entire Place • 4 bedrooms

$53,870
Revenue
47.1%
Occupancy
$381.34
Daily Rate
Lazy Feather Cottage

Lazy Feather Cottage

Entire Place • 4 bedrooms

$45,128
Revenue
31.3%
Occupancy
$388.97
Daily Rate
Siren’s Landing - Funky Island Cabin in the Woods

Siren’s Landing - Funky Island Cabin in the Woods

Entire Place • 2 bedrooms

$41,719
Revenue
65.2%
Occupancy
$250.15
Daily Rate
Henny Penny-Quiet and Close to Town

Henny Penny-Quiet and Close to Town

Entire Place • 3 bedrooms

$41,025
Revenue
65.8%
Occupancy
$284.43
Daily Rate
#1 Lakeside

#1 Lakeside

Entire Place • 1 bedroom

$37,716
Revenue
65.5%
Occupancy
$221.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Pointe (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Pointe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mike20$388,0623153.20/5.0
Viv Ross2$66,0882304.92/5.0
Rachel1$62,012264.96/5.0
Paul2$58,3313074.97/5.0
Heather And Matt1$45,128244.96/5.0
Kelsey1$41,719214.90/5.0
Sarah1$41,0251194.95/5.0
Daniel1$36,584245.00/5.0
Kimberly1$34,716454.96/5.0
Jacqueline1$32,37284.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Pointe.

Dive Deeper: Advanced La Pointe STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Pointe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Pointe Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Pointe

  • The La Pointe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 36 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Pointe, House properties are the most common (55.6%), reflecting the local real estate landscape.
  • Houses represent a significant 55.6% portion, catering likely to families or larger groups.

La Pointe Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Pointe

  • The dominant room capacity in La Pointe is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 72.3% of the active Airbnb listings in La Pointe, indicating a high concentration in these sizes.
  • A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Pointe.

La Pointe Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Pointe

  • The most common guest capacity trend in La Pointe vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the La Pointe STR market, accounting for 61.1% of listings.
  • 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Pointe.
  • On average, properties in La Pointe are equipped to host 4.8 guests.

La Pointe Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Pointe

  • The most common availability pattern in La Pointe falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in La Pointe (52.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Pointe Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.6%)

1 Night

2 listings

5.6% of total

2 Nights (27.8%)

2 Nights

10 listings

27.8% of total

3 Nights (55.6%)

3 Nights

20 listings

55.6% of total

30+ Nights (11.1%)

30+ Nights

4 listings

11.1% of total

Key Insights

  • The most prevalent minimum stay requirement in La Pointe is 3 Nights, adopted by 55.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (11.1%) caters to monthly stays (30+ nights) in La Pointe, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 55.6% of La Pointe hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Pointe.

La Pointe Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

3.4% of total

Moderate (20.7%)

Moderate

6 listings

20.7% of total

Firm (58.6%)

Firm

17 listings

58.6% of total

Strict (17.2%)

Strict

5 listings

17.2% of total

Cancellation Policy Insights for La Pointe

  • The prevailing Airbnb cancellation policy trend in La Pointe is Firm, used by 58.6% of listings.
  • A majority (75.8%) of hosts in La Pointe utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 58.6% market standard in La Pointe.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Pointe.

La Pointe STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Pointe

  • The overall average booking lead time for vacation rentals in La Pointe is 89 days.
  • Guests book furthest in advance for stays during April (average 168 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (131 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (89 days) as a baseline for your pricing and availability strategy in La Pointe.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 168 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 131 days) to capture early planners.
  • Monitor your own booking lead times against these La Pointe averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Pointe (2025)

Amenity Prevalence

Amenity Insights for La Pointe

  • Essential amenities in La Pointe that guests expect include: Smoke alarm, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for La Pointe: Smoke alarm, Carbon monoxide alarm, Heating.
  • Prioritize adding missing essentials: Carbon monoxide alarm, Heating.
  • Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Pointe to stay competitive.

La Pointe Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Pointe

  • The typical guest profile for Airbnb in La Pointe consists of primarily domestic travelers (99%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.2% of guests.
  • Key international markets include United States (99.2%) and DC (0.4%).
  • Top languages spoken are English (76.3%) followed by Spanish (13.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Pointe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Silver Creek Township19$5,489$325.0058%
Lutsen12$5,430$386.1447%
Lake No. 224$5,211$335.9155%
Tofte14$5,052$461.9837%
Schroeder10$5,039$404.9851%
Town of Clover17$4,811$253.3661%
Morse Township10$4,546$329.7953%
Lutsen Township165$4,322$387.8739%
West Cook111$4,243$335.8947%
Tofte Township39$4,210$269.6351%

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