Ephraim Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ephraim in 2025? Explore comprehensive Airbnb analytics for Ephraim, Wisconsin, United States to uncover income potential. This 2025 STR market report for Ephraim, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 79 active listings.

Whether you're considering an Airbnb investment in Ephraim, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ephraim Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ephraim Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$345
The average rental revenue earned for an occupied room per day in Ephraim.
Occupancy Rate(?)
54.3%
High demand. Good booking frequency.
Median Annual Revenue(?)
$46,465
Typical annual income for an Airbnb listing in Ephraim. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
1.6%
Positive growth (1.6%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Ephraim.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Ephraim.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
79
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ephraim (2025)

Understanding the monthly revenue variations for Airbnb listings in Ephraim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ephraim is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ephraim across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,978+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,805 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,755 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,340, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ephraim

Ephraim Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ephraim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ephraim:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ephraim

Average Daily Rate (ADR) Airbnb Trends in Ephraim (2025)

Effective short term rental pricing strategy in Ephraim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ephraim typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $589+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $395 or more.
  • Typical properties (Median) charge around $281 per night.
  • Entry-level properties (Bottom 25%) earn around $211 per night.

Average Daily Rate (ADR) Trend by Month in Ephraim

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Airbnb Seasonality Analysis & Trends in Ephraim (2025)

Peak Season (July, August, June)
  • Revenue averages $8,475 per month
  • Occupancy rates average 70.6%
  • Daily rates average $381
Shoulder Season
  • Revenue averages $4,268 per month
  • Occupancy maintains around 43.2%
  • Daily rates hold near $344
Low Season (January, February, March)
  • Revenue drops to average $1,910 per month
  • Occupancy decreases to average 23.4%
  • Daily rates adjust to average $327

Seasonality Insights for Ephraim

  • The Airbnb seasonality in Ephraim shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ephraim's highest earning potential, with monthly revenues capable of climbing to $9,549, occupancy reaching a high of 79.1%, and ADRs peaking at $387.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,644, occupancy could drop to 21.4%, and ADRs may adjust down to $324.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ephraim.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ephraim seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ephraim (2025)

Exploring the top neighborhoods for short-term rentals in Ephraim? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ephraim Village
Charming village known for its picturesque setting and close proximity to natural attractions. Ideal for families and couples looking for a relaxing getaway, with easy access to outdoor activities.
Peninsula State Park, Ephraim Historical Foundation, Watercolor Artist Gallery, Ephraim Fish Company, Ephraim Marina
Valmy
A quaint community offering a peaceful atmosphere and scenic views. Known for its rural charm, it attracts visitors looking for a tranquil retreat close to nature.
Valmy Heritage Park, Local farms and markets, Hiking trails, Bird watching areas
Northport
A tranquil location that provides beautiful views of the waters and the surrounding nature. Good for visitors wanting a peaceful atmosphere away from the hustle and bustle.
Northport Beach, Ferry to Washington Island, Wilderness State Park, Fishing and boating opportunities
Fish Creek
A vibrant town that serves as a hub for visitors exploring Door County. It’s known for its lively arts scene and variety of dining options, making it a favorite among tourists.
Fish Creek Park, Nicolet Bay, Cave Point County Park, Local art galleries, Dining at popular restaurants
Sister Bay
One of the larger communities in Door County, known for its waterfront and family-friendly activities. This area is perfect for families and groups looking to enjoy the outdoor lifestyle.
Sister Bay Beach, Waterfront Park, Sister Bay Marina, Shopping in local boutiques
Gills Rock
A charming community that offers a unique experience with its proximity to the Washington Island ferry. Perfect for nature lovers looking to explore the beauty of Door County.
Gills Rock Marina, Charming local shops, Access to hiking and biking trails
Bay Shore Drive
Popular among those seeking waterfront access and scenic views. This area appeals to visitors looking for both relaxation and adventure.
Bay Shore Park, Waterfront activities, Beautiful sunset views
Door County National Park
Known for its breathtaking landscapes and outdoor activities. This area attracts nature lovers and those looking for an adventurous experience.
Hiking trails, Biking paths, Scenic viewpoints, Wildlife observation

Understanding Airbnb License Requirements & STR Laws in Ephraim (2025)

While Ephraim, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ephraim to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ephraim (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ephraimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Westeros in Ephraim: 7BR 4 BA 2 Kitchens sleeps 24

Westeros in Ephraim: 7BR 4 BA 2 Kitchens sleeps 24

Entire Place • 7 bedrooms

$185,980
Revenue
37.6%
Occupancy
$929.83
Daily Rate
The Ephraim House

The Ephraim House

Entire Place • 5 bedrooms

$140,117
Revenue
38.7%
Occupancy
$871.38
Daily Rate
Fish Creek Log Home: Sleeps 12, Dog Friendly

Fish Creek Log Home: Sleeps 12, Dog Friendly

Entire Place • 4 bedrooms

$127,142
Revenue
45.0%
Occupancy
$568.41
Daily Rate
Luxury Family Retreat in the❤️of Door County

Luxury Family Retreat in the❤️of Door County

Entire Place • 5 bedrooms

$113,973
Revenue
36.0%
Occupancy
$1397.81
Daily Rate
Group Rental! Hot Tub! Huge Private Yard!

Group Rental! Hot Tub! Huge Private Yard!

Entire Place • 11 bedrooms

$108,811
Revenue
57.0%
Occupancy
$818.72
Daily Rate
Waterfront on Peaceful Moonlight Bay

Waterfront on Peaceful Moonlight Bay

Entire Place • 3 bedrooms

$107,164
Revenue
51.6%
Occupancy
$444.91
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ephraim (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ephraim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Simple Life Rentals11$719,1722544.36/5.0
Daryl And Ruann10$299,3403624.84/5.0
Evolve6$253,9282314.78/5.0
Alison4$179,2721054.90/5.0
Emily Taylor3$178,750774.74/5.0
Colin4$163,5642964.95/5.0
Punkaj3$158,946684.99/5.0
RentDoorCounty3$140,948584.85/5.0
Erin And John1$140,117335.00/5.0
Amanda1$113,973185.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ephraim.

Dive Deeper: Advanced Ephraim STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ephraim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ephraim Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ephraim

  • The Ephraim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 79 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ephraim, House properties are the most common (67.1%), reflecting the local real estate landscape.
  • Houses represent a significant 67.1% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays, others, hotel/boutique (combined 3.9%) offer potential for unique stay experiences.

Ephraim Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ephraim

  • The dominant room capacity in Ephraim is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 51.9% of the active Airbnb listings in Ephraim, indicating a high concentration in these sizes.
  • A significant 44.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ephraim.

Ephraim Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ephraim

  • The most common guest capacity trend in Ephraim vacation rentals is listings accommodating 4 guests (36.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Ephraim STR market, accounting for 62.0% of listings.
  • 50.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ephraim.
  • On average, properties in Ephraim are equipped to host 5.3 guests.

Ephraim Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ephraim

  • The most common availability pattern in Ephraim falls within the 181-270 days range, representing 67.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ephraim (69.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ephraim Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9%)

1 Night

7 listings

9% of total

2 Nights (55.1%)

2 Nights

43 listings

55.1% of total

3 Nights (23.1%)

3 Nights

18 listings

23.1% of total

4-6 Nights (2.6%)

4-6 Nights

2 listings

2.6% of total

7-29 Nights (1.3%)

7-29 Nights

1 listings

1.3% of total

30+ Nights (9%)

30+ Nights

7 listings

9% of total

Key Insights

  • The most prevalent minimum stay requirement in Ephraim is 2 Nights, adopted by 55.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.1%) of the Ephraim Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 55.1% of Ephraim hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9% currently do.
  • A 2-night minimum appears standard (55.1%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ephraim.

Ephraim Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (8%)

Super Strict 30 Days

6 listings

8% of total

Super Strict 60 Days (18.7%)

Super Strict 60 Days

14 listings

18.7% of total

Flexible

1 listings

1.3% of total

Moderate (14.7%)

Moderate

11 listings

14.7% of total

Firm (33.3%)

Firm

25 listings

33.3% of total

Strict (24%)

Strict

18 listings

24% of total

Cancellation Policy Insights for Ephraim

  • The prevailing Airbnb cancellation policy trend in Ephraim is Firm, used by 33.3% of listings.
  • A majority (57.3%) of hosts in Ephraim utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 33.3% market standard in Ephraim.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ephraim.

Ephraim STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ephraim

  • The overall average booking lead time for vacation rentals in Ephraim is 90 days.
  • Guests book furthest in advance for stays during July (average 162 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (124 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Ephraim.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 162 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 124 days) to capture early planners.
  • Monitor your own booking lead times against these Ephraim averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ephraim (2025)

Amenity Prevalence

Amenity Insights for Ephraim

  • Essential amenities in Ephraim that guests expect include: TV, Smoke alarm, Wifi, Dishes and silverware, Coffee maker, Free parking on premises, Microwave, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, Bed linens are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ephraim: TV, Smoke alarm, Wifi, Dishes and silverware, Coffee maker, Free parking on premises, Microwave, Air conditioning.
  • Prioritize adding missing essentials: Dishes and silverware, Coffee maker, Free parking on premises, Microwave, Air conditioning.
  • Consider adding popular differentiators like Carbon monoxide alarm or Bed linens to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ephraim to stay competitive.

Ephraim Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ephraim

  • The typical guest profile for Airbnb in Ephraim consists of primarily domestic travelers (98%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.3% of guests.
  • Key international markets include United States (98.3%) and United Kingdom (0.3%).
  • Top languages spoken are English (80.2%) followed by Spanish (8.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madison and Milwaukee.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ephraim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rowleys Bay17$5,239$392.8949%
Town of Nasewaupee33$5,178$353.9651%
Ellison Bay15$5,036$356.7359%
Town of Baileys Harbor36$4,815$401.5255%
Sister Bay77$4,798$387.0749%
Egg Harbor75$4,655$372.5549%
Town of Liberty Grove51$4,496$350.7054%
Jacksonport19$4,435$351.0656%
Marquette Township17$4,367$314.3752%
Town of Egg Harbor42$4,258$318.1550%

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