Neenah Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Neenah in 2025? Explore comprehensive Airbnb analytics for Neenah, Wisconsin, United States to uncover income potential. This 2025 STR market report for Neenah, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Neenah, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Neenah Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Neenah Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Neenah (2025)
Understanding the monthly revenue variations for Airbnb listings in Neenah is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Neenah is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Neenah across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,919+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,939 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,815 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $802, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Neenah
Neenah Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Neenah STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Neenah:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Neenah
Average Daily Rate (ADR) Airbnb Trends in Neenah (2025)
Effective short term rental pricing strategy in Neenah involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Neenah typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $673+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $388 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Neenah
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Airbnb Seasonality Analysis & Trends in Neenah (2025)
Peak Season (July, June, August)
- Revenue averages $4,901 per month
- Occupancy rates average 48.2%
- Daily rates average $278
Shoulder Season
- Revenue averages $2,259 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $295
Low Season (April, May, October)
- Revenue drops to average $1,955 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $277
Seasonality Insights for Neenah
- The Airbnb seasonality in Neenah shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Neenah's highest earning potential, with monthly revenues capable of climbing to $5,644, occupancy reaching a high of 53.2%, and ADRs peaking at $307.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,834, occupancy could drop to 30.4%, and ADRs may adjust down to $275.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Neenah.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Neenah seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Neenah (2025)
Exploring the top neighborhoods for short-term rentals in Neenah? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Neenah | The heart of Neenah, featuring a vibrant restaurant scene, shopping, and riverside parks. A great location for travelers who want to experience local culture and community events. | Neenah Riverwalk, Shattuck Park, Historical Neenah Museum, Local shops and cafes, Live music events |
| Lake Winnebago Shoreline | Scenic lakeside area perfect for those who enjoy water activities and nature. Popular among families and outdoor enthusiasts looking for water sports and relaxation. | Lake Winnebago, Fishing and boating, Public beaches, Trails for walking and biking, Picnic areas |
| Neenah's Historic District | Rich in history and charm, this district features well-preserved historic homes and buildings. Ideal for guests interested in culture, architecture, and local history. | Neenah Historic District, Washington Park, Neenah Public Library, Local historic tours, Cultural festivals |
| Menasha | Close to Neenah, offering a mix of family-friendly attractions and nature experiences. Great for visitors looking to explore the Fox River and local parks. | Fox River Trail, Menasha Lagoon, Parks and recreational areas, The Historical Society of Menasha |
| Appleton | Just a short drive from Neenah, Appleton offers a larger urban experience with shopping, dining, and entertainment options. A good base for guests visiting the Fox Cities. | Fox River Mall, The Building for Kids, Appleton Art Center, Performing Arts Center, Hearthstone Historic House Museum |
| Doty Island | A unique area with a tight-knit community feel, popular with guests seeking a peaceful environment while being close to urban amenities. | Doty Island walking paths, Local parks, Community events, Fox River views |
| Chilton | A quieter option that provides a rural escape with local charm. Suitable for guests looking to unwind and enjoy small-town Wisconsin. | Historic Chilton District, Local farms, Rural walking and biking trails, Nature parks |
| Menomonee Park | Beautiful park area known for outdoor activities and natural beauty. Perfect for nature lovers and those looking for recreational opportunities. | Menomonee Park trails, Camping facilities, Kayaking spots, Scenic views around the lake |
Understanding Airbnb License Requirements & STR Laws in Neenah (2025)
While Neenah, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Neenah to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Neenah (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Neenahbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ranch Style Home close to the interstate and EAA
Entire Place • 4 bedrooms
3 BR near downtown & lakefront
Entire Place • 3 bedrooms
EAA and NFL Draft House
Entire Place • 4 bedrooms
Poolside Retreat - EAA Rental-20 Mins from Grounds
Entire Place • 4 bedrooms
Cheery 3-bedroom home - Quiet Area/Fenced-In Yard
Entire Place • 3 bedrooms
EAA Rental
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Neenah (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Neenah based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 1 | $56,918 | 3 | 4.67/5.0 |
| Leah | 1 | $53,989 | 22 | 4.64/5.0 |
| Jeremy | 1 | $53,337 | 7 | 4.86/5.0 |
| Host #22720524 | 1 | $44,059 | 1 | 0.00/5.0 |
| Lauri | 1 | $38,746 | 28 | 5.00/5.0 |
| Rob | 1 | $38,606 | 5 | 5.00/5.0 |
| Nichole | 5 | $37,662 | 6 | 1.00/5.0 |
| Host #26802421 | 1 | $34,575 | 1 | 0.00/5.0 |
| Kate | 1 | $30,970 | 41 | 4.93/5.0 |
| Host #153328665 | 1 | $30,311 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Neenah.
Dive Deeper: Advanced Neenah STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Neenah. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNeenah Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Neenah
- The Neenah Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Neenah, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Neenah Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Neenah
- The dominant room capacity in Neenah is 4 bedrooms listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 1 bedroom properties represent 55.2% of the active Airbnb listings in Neenah, indicating a high concentration in these sizes.
- A significant 47.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Neenah.
Neenah Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Neenah
- The most common guest capacity trend in Neenah vacation rentals is listings accommodating 8+ guests (28.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Neenah STR market, accounting for 52.6% of listings.
- 44.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Neenah.
- On average, properties in Neenah are equipped to host 4.5 guests.
Neenah Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Neenah
- The most common availability pattern in Neenah falls within the 271-366 days range, representing 71.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Neenah (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Neenah Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
30.6% of total
2 Nights
9 listings
25% of total
3 Nights
1 listings
2.8% of total
4-6 Nights
5 listings
13.9% of total
7-29 Nights
2 listings
5.6% of total
30+ Nights
8 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Neenah is 1 Night, adopted by 30.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Neenah, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.6% of Neenah hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Neenah.
Neenah Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
14.8% of total
Moderate
8 listings
29.6% of total
Firm
5 listings
18.5% of total
Strict
10 listings
37% of total
Cancellation Policy Insights for Neenah
- The prevailing Airbnb cancellation policy trend in Neenah is Strict, used by 37% of listings.
- A majority (55.5%) of hosts in Neenah utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37% market standard in Neenah.
- With 37% using Strict terms, this is a viable option in Neenah, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Neenah.
Neenah STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Neenah
- The overall average booking lead time for vacation rentals in Neenah is 63 days.
- Guests book furthest in advance for stays during July (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Spring (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Neenah.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Neenah averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Neenah (2025)
Amenity Prevalence
Amenity Insights for Neenah
- Essential amenities in Neenah that guests expect include: Smoke alarm, TV, Air conditioning, Free parking on premises, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Neenah: Smoke alarm, TV, Air conditioning, Free parking on premises, Carbon monoxide alarm.
- Prioritize adding missing essentials: Free parking on premises, Carbon monoxide alarm.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Neenah to stay competitive.
Neenah Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Neenah
- The typical guest profile for Airbnb in Neenah consists of primarily domestic travelers (90%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.4% of guests.
- Key international markets include United States (90.4%) and Canada (1.9%).
- Top languages spoken are English (73%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Neenah Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |