Port Washington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Port Washington in 2025? Explore comprehensive Airbnb analytics for Port Washington, Wisconsin, United States to uncover income potential. This 2025 STR market report for Port Washington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.

Whether you're considering an Airbnb investment in Port Washington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Port Washington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Port Washington Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$230
The average rental revenue earned for an occupied room per day in Port Washington.
Occupancy Rate(?)
43.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$28,972
Typical annual income for an Airbnb listing in Port Washington. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.5%
Slight decrease (-2.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Port Washington.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Port Washington.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
43
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Port Washington (2025)

Understanding the monthly revenue variations for Airbnb listings in Port Washington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Washington is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Washington across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,679+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,547 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,164 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,495, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Port Washington

Port Washington Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Port Washington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Washington:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Port Washington

Average Daily Rate (ADR) Airbnb Trends in Port Washington (2025)

Effective short term rental pricing strategy in Port Washington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Washington typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
  • Typical properties (Median) charge around $166 per night.
  • Entry-level properties (Bottom 25%) earn around $118 per night.

Average Daily Rate (ADR) Trend by Month in Port Washington

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Airbnb Seasonality Analysis & Trends in Port Washington (2025)

Peak Season (July, June, August)
  • Revenue averages $4,391 per month
  • Occupancy rates average 68.2%
  • Daily rates average $236
Shoulder Season
  • Revenue averages $2,488 per month
  • Occupancy maintains around 41.3%
  • Daily rates hold near $223
Low Season (January, February, March)
  • Revenue drops to average $1,571 per month
  • Occupancy decreases to average 25.7%
  • Daily rates adjust to average $225

Seasonality Insights for Port Washington

  • The Airbnb seasonality in Port Washington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Port Washington's highest earning potential, with monthly revenues capable of climbing to $5,444, occupancy reaching a high of 78.4%, and ADRs peaking at $245.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,271, occupancy could drop to 24.2%, and ADRs may adjust down to $215.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Washington.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Port Washington seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Port Washington (2025)

Exploring the top neighborhoods for short-term rentals in Port Washington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Port Washington
The heart of Port Washington, offering a charming waterfront, dining, and shopping options. Ideal for guests looking to enjoy a local experience with beautiful views of Lake Michigan.
Lake Michigan waterfront, Historic downtown district, Port Washington Lighthouse, Fish Day Festival, Local restaurants and shops
North Beach
A serene and picturesque area with sandy beaches and recreational activities. Perfect for families and beachgoers during the summer.
North Beach Park, Beach access, Fishing opportunities, Nature trails, Picnic areas
South Harbor
A peaceful neighborhood with access to the harbor and marinas. Great for boating enthusiasts and those who enjoy waterfront activities.
South Harbor, Marinas, Boat rentals, Water sports, Scenic views
Lake Park
A residential area with beautiful parks and green spaces. Attracts visitors looking for outdoor activities and a family-friendly atmosphere.
Parks and playgrounds, Picnic areas, Walking trails, Community events
West Port Washington
A quieter, suburban area that's perfect for guests wanting to stay away from the hustle of city life while still being close to attractions.
Residential neighborhoods, Local eateries, Nature trails, Quiet parks
Port Washington Marina
A popular spot for boaters and fishing enthusiasts, with access to various water activities. Ideal for those seeking an active outdoor lifestyle.
Marina facilities, Fishing spots, Boat rentals, Waterfront dining
Historic District
Rich in history and charm, this area showcases the architectural beauty of Port Washington's past and offers unique local shops.
Historic buildings, Local boutiques, Museums, Art galleries
Voppins Park
A family-friendly neighborhood featuring a public park and community activities. It's a great place for families visiting Port Washington.
Playgrounds, Sports facilities, Community events, Nature walks

Understanding Airbnb License Requirements & STR Laws in Port Washington (2025)

While Port Washington, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Port Washington to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Port Washington (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Washingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

All New - Remodeled Ranch Home! Walk to Marina!

All New - Remodeled Ranch Home! Walk to Marina!

Entire Place • 4 bedrooms

$82,336
Revenue
81.6%
Occupancy
$256.08
Daily Rate
Home in Grafton

Home in Grafton

Entire Place • 4 bedrooms

$66,370
Revenue
21.0%
Occupancy
$2496.87
Daily Rate
Home Port Vacation Escape

Home Port Vacation Escape

Entire Place • 5 bedrooms

$57,026
Revenue
62.8%
Occupancy
$325.01
Daily Rate
Be Still & Know, Downtown Port

Be Still & Know, Downtown Port

Entire Place • 2 bedrooms

$50,024
Revenue
60.3%
Occupancy
$197.02
Daily Rate
Historic downtown upstairs 2-bedroom rental unit

Historic downtown upstairs 2-bedroom rental unit

Entire Place • 2 bedrooms

$43,345
Revenue
50.9%
Occupancy
$176.97
Daily Rate
Brand New Up North Cabin in Port

Brand New Up North Cabin in Port

Entire Place • 2 bedrooms

$42,962
Revenue
66.4%
Occupancy
$164.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Port Washington (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Port Washington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jim9$233,8111374.80/5.0
Dave3$140,9713854.90/5.0
Holly1$82,336184.94/5.0
Host #154808831$66,37000.00/5.0
Stephanie2$64,9321754.97/5.0
Amy2$52,8104144.95/5.0
Matt2$49,5691004.98/5.0
Elle2$43,6053574.96/5.0
Lisa1$43,345734.92/5.0
Dylan1$39,320305.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Washington.

Dive Deeper: Advanced Port Washington STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Washington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Port Washington Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Port Washington

  • The Port Washington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.4% of the 43 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Port Washington, Apartment/Condo properties are the most common (39.5%), reflecting the local real estate landscape.
  • Houses represent a significant 30.2% portion, catering likely to families or larger groups.
  • The presence of 25.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 4.7%) offer potential for unique stay experiences.

Port Washington Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Port Washington

  • The dominant room capacity in Port Washington is 1 bedroom listings, making up 44.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 69.8% of the active Airbnb listings in Port Washington, indicating a high concentration in these sizes.
  • A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Washington.

Port Washington Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Port Washington

  • The most common guest capacity trend in Port Washington vacation rentals is listings accommodating 2 guests (27.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Port Washington STR market, accounting for 48.8% of listings.
  • 34.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Washington.
  • On average, properties in Port Washington are equipped to host 4.4 guests.

Port Washington Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Port Washington

  • The most common availability pattern in Port Washington falls within the 181-270 days range, representing 51.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 67.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Port Washington (46.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 37.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Port Washington Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.7%)

1 Night

15 listings

35.7% of total

2 Nights (47.6%)

2 Nights

20 listings

47.6% of total

3 Nights (2.4%)

3 Nights

1 listings

2.4% of total

7-29 Nights (2.4%)

7-29 Nights

1 listings

2.4% of total

30+ Nights (11.9%)

30+ Nights

5 listings

11.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Port Washington is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.3%) of the Port Washington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.9%) caters to monthly stays (30+ nights) in Port Washington, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 47.6% of Port Washington hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Washington.

Port Washington Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (22%)

Flexible

9 listings

22% of total

Moderate (24.4%)

Moderate

10 listings

24.4% of total

Firm (19.5%)

Firm

8 listings

19.5% of total

Strict (34.1%)

Strict

14 listings

34.1% of total

Cancellation Policy Insights for Port Washington

  • The prevailing Airbnb cancellation policy trend in Port Washington is Strict, used by 34.1% of listings.
  • A majority (53.6%) of hosts in Port Washington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 34.1% market standard in Port Washington.
  • With 34.1% using Strict terms, this is a viable option in Port Washington, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Port Washington.

Port Washington STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Port Washington

  • The overall average booking lead time for vacation rentals in Port Washington is 41 days.
  • Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Port Washington.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Port Washington averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Port Washington (2025)

Amenity Prevalence

Amenity Insights for Port Washington

  • Essential amenities in Port Washington that guests expect include: Wifi, Smoke alarm, Free parking on premises, Heating, TV, Dishes and silverware, Carbon monoxide alarm, Essentials, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Port Washington: Wifi, Smoke alarm, Free parking on premises, Heating, TV, Dishes and silverware, Carbon monoxide alarm, Essentials, Air conditioning.
  • Prioritize adding missing essentials: Free parking on premises, Heating, TV, Dishes and silverware, Carbon monoxide alarm, Essentials, Air conditioning.
  • Consider adding popular differentiators like Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Port Washington to stay competitive.

Port Washington Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Port Washington

  • The typical guest profile for Airbnb in Port Washington consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.3% of guests.
  • Key international markets include United States (97.3%) and DC (0.6%).
  • Top languages spoken are English (81.8%) followed by Spanish (8.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Madison.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Port Washington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Sugar Creek17$8,213$658.3650%
Twin Lakes26$6,719$515.4345%
Town of Wilson13$6,118$585.5538%
Summit10$5,464$466.5739%
Fennville10$5,326$372.7744%
Saugatuck Township140$5,282$462.9443%
Laketown Township62$5,207$457.6345%
Port Sheldon Township27$5,185$511.3552%
Town of Nasewaupee33$5,178$353.9651%
Lake Geneva167$4,958$408.6544%

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