Airbnb Market Analytics, Statistics and Data in La Crosse, Wisconsin, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Crosse? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Crosse:

Average Daily Rate

$154

Occupancy Rate

48.99%

Annual Revenue

$26,494

Revenue Growth YoY

17.66%

Best Month

May

Worst Month

January

Regulation

Low

Active Listings

119

How much do Airbnb hosts make on average per month in La Crosse?

The short-term rental market in La Crosse shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,294 per month
Strong performing properties (top 25%) make $3,685 or more
Best-in-class properties (top 10%) achieve $5,686+ monthly
Entry-level properties (bottom 25%) typically earn around $1,366

Revenue Variations by Month

Occupancy Rates Throughout the Year in La Crosse

The market in La Crosse shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 50% occupancy rates
Strong performing properties (top 25%) achieve 67% or higher
Best-in-class properties (top 10%) reach 81%+occupancy
Entry-level properties (bottom 25%) average around 32%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in La Crosse

Daily rates in La Crosse vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $130 per night
Strong performing properties (top 25%) secure $186 or more
Best-in-class properties (top 10%) pull in $291+ per night
Entry-level properties (bottom 25%) earn around $87

Daily Rate Variations by Month

Get Live La Crosse Market Intelligence 👇

🏠

Explore Real-time Analytics

Seasonality patterns in La Crosse

Peak Season (May, June, August)

Revenue peaks at $3426.02 per month
Occupancy rates reach 59.22%
Daily rates average $165.62

Shoulder Season

Revenue averages $2812.86 per month
Occupancy maintains 49.94%
Daily rates hold at $151.59

Low Season (December, February, January)

Revenue drops to $1765.58 per month
Occupancy decreases to 34.70%
Daily rates adjust to $134.05

Is it still profitable to do Airbnb in La Crosse in 2025?

Yes! La Crosse demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $2813 and The market's 119 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in La Crosse

Area	Why Choose This Area	Key Attractions
Riverside Park	A beautiful park along the Mississippi River, perfect for outdoor activities and close to downtown La Crosse. It's a favorite spot for tourists and locals alike, providing scenic views and walking trails.	Riverside Park, Mississippi River, La Crosse Queen Cruise, Veterans Memorial Park, Pettibone Park
Downtown La Crosse	The vibrant hub of La Crosse, filled with restaurants, shops, and nightlife. This area attracts both tourists and business travelers, making it an ideal location for Airbnb hosting.	La Crosse Center, Historic downtown buildings, Shopping boutiques, Local eateries, Bars and clubs
Grandad Bluff	Known for its breathtaking views of the city and the Mississippi River, Grandad Bluff is a popular destination for nature enthusiasts and tourists. Its proximity to hiking trails makes it appealing for outdoor lovers.	Grandad Bluff Park, Hiking trails, Lookout point, Picnic areas, Nature photography opportunities
Upper Main Street	Home to numerous shops, cafes, and local attractions, Upper Main Street is a lively area that draws visitors looking for a local experience and a taste of La Crosse culture.	Dahl Auto Museum, Pump House Regional Arts Center, Local shops, restaurants, Historic architecture
Myrick Park	A large park that offers recreational activities like hiking, biking, and a nature center. It attracts families and outdoor enthusiasts, providing a family-friendly environment.	Myrick Park, Nature trails, Children's playground, La Crosse River Marsh, Birdwatching
Onalaska	Just a short drive from La Crosse, Onalaska offers a suburban experience with shopping and dining options. It's ideal for families and those seeking a quieter stay while still close to city attractions.	Valley View Mall, Local parks, Shopping restaurants, Portable pizza ovens, Bike trails
French Island	This unique area offers a quieter, more laid-back experience with access to outdoor activities and is great for those looking to escape the busyness of the city while still being near La Crosse.	French Island Park, Fishing spots, Canoeing, Local eateries, Scenic views
The Village of Holmen	A growing community with a small-town feel, Holmen offers parks and recreation with friendly neighborhoods, making it appealing for families and longer-term stays.	Holmen Park, Local schools, Community events, Parks and trails, Family-friendly atmosphere

Do you need a license for Airbnb in La Crosse?

$293.64

Daily Rate

Top Performing Professional Hosts in La Crosse

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Turn Key Partners	5	$254,494	421	4.89/5.0
Nicole	3	$175,511	369	4.95/5.0
Rachael	3	$97,167	328	4.95/5.0
Marty	3	$90,157	337	4.90/5.0
Beth	1	$87,532	48	4.98/5.0
Jami	3	$85,961	698	4.92/5.0
Mindy	1	$77,052	21	4.81/5.0
Andy	2	$74,867	259	5.00/5.0
April	1	$74,056	15	4.87/5.0
Jay_&_Ken	4	$71,928	312	4.92/5.0

Additional analytics on vacation rental, real estate, short term rental data in La Crosse

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (79.8%), with house and apartment & condo properties comprising 90.8% of inventory
Untapped potential in outdoor & mobile, others segments (3.4% combined)

Room Capacity Distribution

Analysis of 119 properties in La Crosse shows that 2 bedrooms properties are most prevalent, making up 36.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 56.3% of all listings.

Key Insights

Most common: 2 bedrooms (36.1%)
Least common: 5+ bedrooms (5%)
Market concentration: 56.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 119 properties in La Crosse reveals that 4 guests properties dominate the market, representing 26.1% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 45.4% of the market.

Key Insights

Most common capacity: 4 guests (26.1% of market)
Least common capacity: 1 guest (2.5% of market)
Average guest capacity: 4.4 guests per property
Market concentration: 45.4% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 119 properties in La Crosse, the most common availability pattern is 181-270 days (34.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.9% of properties).

Key Insights

Most common availability window: 181-270 days (34.5%)
Most common booking duration: 91-180 days (31.9%)
Properties with high availability (180+ days): 57.1%
Properties with long-term bookings (180+ days): 47.1%

Minimum Stay Distributions

1 Night (38.5%)

1 Night

42 listings

38.5% of total

2 Nights (39.4%)

2 Nights

43 listings

39.4% of total

3 Nights (4.6%)

3 Nights

5 listings

4.6% of total

4-6 Nights (5.5%)

4-6 Nights

6 listings

5.5% of total

7-29 Nights (4.6%)

7-29 Nights

5 listings

4.6% of total

30+ Nights (7.3%)

30+ Nights

8 listings

7.3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 77.9%
Mid-length stays (4-6 nights) represent 5.5% of listings
Monthly+ stays (7.3%) suggest a stable extended-stay market
High market flexibility with 82.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (26.4%)

Flexible

28 listings

26.4% of total

Moderate (21.7%)

Moderate

23 listings

21.7% of total

Firm (27.4%)

Firm

29 listings

27.4% of total

Strict (24.5%)

Strict

26 listings

24.5% of total

Key Insights

Firm is the preferred policy at 27.4% of listings
The market shows a balanced distribution between guest-friendly (48.1%) and strict (51.9%) policies
Policy distribution is relatively even, suggesting no strong market preference
Moderate policies are least common at 21.7% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Diverse policy distribution indicates an opportunity to differentiate through policy choice

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jul, Aug, averaging 76 days
Shortest booking windows are in Dec, Nov, Jan, averaging 38 days
Spring shows the longest average booking window at 67 days, while Winter has the shortest at 42 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 67 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Jan when lead times are shortest

Popular Airbnb Amenities in La Crosse

Every property in La Crosse comes standard with Air conditioning, Wifi, and Smoke alarm. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 98.3% of total guests, indicating a dominant local market share.
Primary international markets: Canada (0.5%) and United Kingdom (0.3%)
English is the top language at 84.3%, followed by Spanish (9.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%

Recommendations

Target marketing campaigns for Minneapolis and Madison markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding La Crosse. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Hastings	15	$5,917	$328.38	50%
Hudson	21	$5,405	$547.05	48%
Town of Germantown	57	$5,141	$476.76	37%
Town of Trenton	10	$4,644	$313.06	55%
East Galena Township	42	$4,396	$305.08	42%
Town of Necedah	23	$4,336	$302.24	45%
Afton	10	$4,129	$307.99	42%
Guilford Township	290	$4,052	$325.44	38%
Thompson Township	12	$3,679	$340.86	37%
Town of Lafayette	35	$3,554	$300.58	38%

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

Discover Insights