La Crosse Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in La Crosse in 2025? Explore comprehensive Airbnb analytics for La Crosse, Wisconsin, United States to uncover income potential. This 2025 STR market report for La Crosse, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 119 active listings.
Whether you're considering an Airbnb investment in La Crosse, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Crosse Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Crosse Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Crosse (2025)
Understanding the monthly revenue variations for Airbnb listings in La Crosse is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Crosse is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Crosse across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,220+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,377 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,180 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,307, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Crosse
La Crosse Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Crosse STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Crosse:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Crosse
Average Daily Rate (ADR) Airbnb Trends in La Crosse (2025)
Effective short term rental pricing strategy in La Crosse involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Crosse typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $282+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in La Crosse
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Airbnb Seasonality Analysis & Trends in La Crosse (2025)
Peak Season (May, June, August)
- Revenue averages $3,421 per month
- Occupancy rates average 57.8%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,673 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $152
Low Season (January, February, March)
- Revenue drops to average $1,716 per month
- Occupancy decreases to average 36.8%
- Daily rates adjust to average $158
Seasonality Insights for La Crosse
- The Airbnb seasonality in La Crosse shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Crosse's highest earning potential, with monthly revenues capable of climbing to $3,605, occupancy reaching a high of 59.7%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,609, occupancy could drop to 34.8%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Crosse.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Crosse seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Crosse (2025)
Exploring the top neighborhoods for short-term rentals in La Crosse? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown La Crosse | The heart of La Crosse filled with shops, restaurants, and nightlife. Ideal for tourists who want to be close to attractions and the riverfront. | Riverside Park, La Crosse Center, Great River State Trail, Local Restaurants, Shopping Areas |
| Historic Old Town | Charming area with well-preserved historical architecture and a quaint atmosphere. Popular among those seeking a unique experience with rich history. | Mayo Clinic Health System, The Pump House Regional Arts Center, Historic Homes, Local Coffee Shops, Walking Tours |
| UWL Area (University of Wisconsin-La Crosse) | Proximity to the university campus makes this area appealing for students and families visiting for school events. | University of Wisconsin-La Crosse, Student Events, Recreational Facilities, Nearby Parks |
| Northside La Crosse | Family-friendly area that offers a quieter community feel, appealing to families and those looking for longer stays. | Several Parks, Local Schools, Community Events, Residential Neighborhoods |
| South La Crosse | Close to the Mississippi River and provides access to outdoor activities, great for nature lovers and those seeking an active lifestyle. | Mississippi River, Bike Trails, Parks, Water Activities, Scenic Views |
| Onalaska | Neighboring city offering additional options for visitors and proximity to La Crosse attractions; it's a mix of residential and business areas. | Valley View Mall, Local Dining, Parks and Recreation Areas, Cultural Events |
| West Avenue | A vibrant area with a mix of commercial and residential spaces, offering diverse dining and shopping options. | Downtown Shops, Restaurants, Community Events, Art Galleries |
| Riverside Park Area | Picturesque park area located along the Mississippi River, popular for its scenic views and outdoor activities, perfect for tourists and locals alike. | Walking Trails, Picnic Areas, Seasonal Events, Boat Rentals |
Understanding Airbnb License Requirements & STR Laws in La Crosse (2025)
While La Crosse, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Crosse to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Crosse (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Crossebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Corner Estate on Cameron with Private Speakeasy
Entire Place • 9 bedrooms
Dog Friendly, Near UWL, W/D, Fire Pit w/Firewood
Entire Place • 5 bedrooms
4BR Ideal for Groups 4 Blocks to La Crosse Cntr
Entire Place • 4 bedrooms
Mod Manor on Main- Celebrations, Reunions, Events
Entire Place • 6 bedrooms
Cozy 3BR Downtown: Bakery & Shops!
Entire Place • 3 bedrooms
Gorgeous Craftsman Bungalow(Entire3BR/4BEDS/2BATH)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Crosse (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Crosse based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Turn Key Partners | 5 | $236,133 | 421 | 4.89/5.0 |
| Nicole | 3 | $162,872 | 369 | 4.95/5.0 |
| Rachael | 5 | $145,442 | 342 | 3.94/5.0 |
| Marty | 3 | $95,391 | 337 | 4.90/5.0 |
| Jami | 3 | $84,977 | 698 | 4.92/5.0 |
| Beth | 1 | $83,085 | 48 | 4.98/5.0 |
| Jay_&_Ken | 4 | $74,880 | 312 | 4.92/5.0 |
| Andy | 2 | $71,665 | 259 | 5.00/5.0 |
| Harley | 1 | $66,422 | 38 | 4.97/5.0 |
| Mindy | 1 | $64,121 | 21 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Crosse.
Dive Deeper: Advanced La Crosse STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Crosse. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Crosse Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Crosse
- The La Crosse Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 119 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Crosse, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.4%) offer potential for unique stay experiences.
La Crosse Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Crosse
- The dominant room capacity in La Crosse is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.5% of the active Airbnb listings in La Crosse, indicating a high concentration in these sizes.
- A significant 30.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Crosse.
La Crosse Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Crosse
- The most common guest capacity trend in La Crosse vacation rentals is listings accommodating 4 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the La Crosse STR market, accounting for 46.3% of listings.
- 38.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Crosse.
- On average, properties in La Crosse are equipped to host 4.5 guests.
La Crosse Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Crosse
- The most common availability pattern in La Crosse falls within the 181-270 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Crosse (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Crosse Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
36.6% of total
2 Nights
45 listings
40.2% of total
3 Nights
4 listings
3.6% of total
4-6 Nights
7 listings
6.3% of total
7-29 Nights
4 listings
3.6% of total
30+ Nights
11 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in La Crosse is 2 Nights, adopted by 40.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.8%) of the La Crosse Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.2% of La Crosse hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Crosse.
La Crosse Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
23.9% of total
Moderate
27 listings
24.8% of total
Firm
30 listings
27.5% of total
Strict
26 listings
23.9% of total
Cancellation Policy Insights for La Crosse
- The prevailing Airbnb cancellation policy trend in La Crosse is Firm, used by 27.5% of listings.
- A majority (51.4%) of hosts in La Crosse utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 27.5% market standard in La Crosse.
- Regularly review your cancellation policy against competitors and market demand shifts in La Crosse.
La Crosse STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Crosse
- The overall average booking lead time for vacation rentals in La Crosse is 48 days.
- Guests book furthest in advance for stays during May (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in La Crosse.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these La Crosse averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Crosse (2025)
Amenity Prevalence
Amenity Insights for La Crosse
- Essential amenities in La Crosse that guests expect include: Air conditioning, Smoke alarm, Wifi, Heating, Carbon monoxide alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Crosse: Air conditioning, Smoke alarm, Wifi, Heating, Carbon monoxide alarm, Kitchen.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm, Kitchen.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Crosse to stay competitive.
La Crosse Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Crosse
- The typical guest profile for Airbnb in La Crosse consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and Canada (0.5%).
- Top languages spoken are English (80.6%) followed by Spanish (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Crosse Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| East Galena Township | 41 | $4,229 | $311.04 | 41% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Thompson Township | 12 | $3,963 | $357.26 | 41% |
| Guilford Township | 290 | $3,863 | $332.54 | 37% |
| Town of Lafayette | 34 | $3,576 | $309.64 | 38% |