Bayfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Bayfield in 2025? Explore comprehensive Airbnb analytics for Bayfield, Wisconsin, United States to uncover income potential. This 2025 STR market report for Bayfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 120 active listings.
Whether you're considering an Airbnb investment in Bayfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bayfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bayfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bayfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Bayfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bayfield is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bayfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,736+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,877 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,293 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,215, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bayfield
Bayfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bayfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bayfield:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bayfield
Average Daily Rate (ADR) Airbnb Trends in Bayfield (2025)
Effective short term rental pricing strategy in Bayfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bayfield typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $372+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $286 or more.
- Typical properties (Median) charge around $202 per night.
- Entry-level properties (Bottom 25%) earn around $151 per night.
Average Daily Rate (ADR) Trend by Month in Bayfield
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Airbnb Seasonality Analysis & Trends in Bayfield (2025)
Peak Season (July, August, June)
- Revenue averages $5,060 per month
- Occupancy rates average 58.7%
- Daily rates average $257
Shoulder Season
- Revenue averages $2,667 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $231
Low Season (January, February, March)
- Revenue drops to average $1,153 per month
- Occupancy decreases to average 18.9%
- Daily rates adjust to average $218
Seasonality Insights for Bayfield
- The Airbnb seasonality in Bayfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bayfield's highest earning potential, with monthly revenues capable of climbing to $5,603, occupancy reaching a high of 67.5%, and ADRs peaking at $260.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $911, occupancy could drop to 14.1%, and ADRs may adjust down to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bayfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bayfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bayfield (2025)
Exploring the top neighborhoods for short-term rentals in Bayfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bayfield Waterfront | The stunning views of Lake Superior and the nearby Apostle Islands draw in tourists looking for scenic beauty and outdoor activities. Perfect for those wanting to enjoy water sports and nature hikes. | Apostle Islands National Lakeshore, Bayfield Maritime Museum, Hiking Trails, Kayaking and Boating, Fishing, Island Tours |
| Historic Bayfield | This charming area is known for its historic buildings and quaint shops, making it appealing for visitors who appreciate history and local culture. A great spot for those looking to explore Bayfield's heritage. | Historical Museum, Art Galleries, Local Shops, Bayfield Apple Festival, Live Music Events, Farmers Market |
| Madeline Island | Just a short ferry ride away, Madeline Island offers a lovely getaway for those looking to explore secluded beaches and hiking trails. Ideal for visitors wanting a rustic retreat from city life. | Big Bay State Park, Madeline Island Museum, Public Beaches, Cycling Paths, Fishing Spots, Canoeing |
| Apostle Islands National Lakeshore | With its stunning natural beauty, this area attracts outdoor enthusiasts year-round. Visitors are drawn to kayaking, hiking, and camping, making it a prime location for nature-focused stays. | Sea Caves, Lighthouses, Wildlife Viewing, Hiking Trails, Kayaking Tours, Campgrounds |
| Bayfield Vineyards | Known for its picturesque vineyards and wine tastings, this area appeals to wine lovers and those looking to explore local agricultural experiences, enhancing their getaway with gourmet experiences. | Wine Tastings, Vineyard Tours, Culinary Events, Farmers Markets, Picnics in the Vineyard, Scenic Views |
| Pike's Creek | This area is a great access point for those looking to enjoy the natural beauty surrounding Bayfield while still being close to town. Perfect for families and nature lovers alike. | Hiking and Biking Trails, Pike's Creek Wetlands, Wildlife Spotting, Photography Opportunities, Scenic Views, Fishing |
| Bayfield Islands | The islands around Bayfield offer a unique experience for staying away from the hustle of the mainland, providing tranquility and natural beauty—ideal for couples and retreats. | Island Hopping Tours, Sea Kayaking, Wild Camping, Nature Trails, Beach Access |
| Cultural Events Area | Home to various seasonal festivals and events, this area hosts cultural gatherings that attract many visitors throughout the year, perfect for event-driven stays. | Bayfield Apple Festival, Local Music Festivals, Art Exhibitions, Food Tastings, Seasonal Markets, Community Events |
Understanding Airbnb License Requirements & STR Laws in Bayfield (2025)
While Bayfield, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bayfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bayfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bayfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hale House, Historic Gem
Entire Place • 5 bedrooms
Bayfield on the Lake - Waterfront Condo (#303)
Entire Place • 4 bedrooms
Gichi Gami House Bayfield
Entire Place • 4 bedrooms
Harbor Hill House Bayfield, WI
Entire Place • 4 bedrooms
Bungalow on Broad
Entire Place • 3 bedrooms
Bayfield on the Lake - Waterfront Condo Downtown
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bayfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bayfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erin | 14 | $470,451 | 388 | 4.47/5.0 |
| Windseeker | 14 | $440,609 | 300 | 4.72/5.0 |
| Mollie | 16 | $266,182 | 332 | 4.18/5.0 |
| Margaret | 9 | $214,144 | 36 | 3.31/5.0 |
| Dave | 9 | $187,644 | 213 | 4.85/5.0 |
| Matthew | 2 | $157,538 | 69 | 4.93/5.0 |
| Khou | 3 | $133,563 | 149 | 4.92/5.0 |
| Judith | 11 | $102,485 | 629 | 4.54/5.0 |
| Lindsay | 1 | $95,709 | 9 | 5.00/5.0 |
| Monica | 1 | $80,133 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bayfield.
Dive Deeper: Advanced Bayfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bayfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBayfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bayfield
- The Bayfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 120 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Bayfield, Hotel/Boutique properties are the most common (38.3%), reflecting the local real estate landscape.
- Houses represent a significant 20.8% portion, catering likely to families or larger groups.
- The presence of 38.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.
Bayfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bayfield
- The dominant room capacity in Bayfield is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Bayfield, indicating a high concentration in these sizes.
- With over half the market (55%) consisting of studios or 1-bedroom units, Bayfield is particularly well-suited for individuals or couples.
Bayfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bayfield
- The most common guest capacity trend in Bayfield vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bayfield STR market, accounting for 53.3% of listings.
- 24.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bayfield.
- On average, properties in Bayfield are equipped to host 3.7 guests.
Bayfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bayfield
- The most common availability pattern in Bayfield falls within the 271-366 days range, representing 42.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bayfield (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bayfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
33% of total
2 Nights
65 listings
58% of total
3 Nights
4 listings
3.6% of total
4-6 Nights
3 listings
2.7% of total
30+ Nights
3 listings
2.7% of total
Key Insights
- The most prevalent minimum stay requirement in Bayfield is 2 Nights, adopted by 58% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.0%) of the Bayfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58% of Bayfield hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bayfield.
Bayfield Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
7 listings
6.8% of total
Non-refundable
8 listings
7.8% of total
Flexible
4 listings
3.9% of total
Moderate
31 listings
30.1% of total
Firm
32 listings
31.1% of total
Strict
21 listings
20.4% of total
Cancellation Policy Insights for Bayfield
- The prevailing Airbnb cancellation policy trend in Bayfield is Firm, used by 31.1% of listings.
- A majority (51.5%) of hosts in Bayfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.1% market standard in Bayfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Bayfield.
Bayfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bayfield
- The overall average booking lead time for vacation rentals in Bayfield is 64 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Bayfield.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Bayfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bayfield (2025)
Amenity Prevalence
Amenity Insights for Bayfield
- Essential amenities in Bayfield that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bayfield: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bayfield to stay competitive.
Bayfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bayfield
- The typical guest profile for Airbnb in Bayfield consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (0.6%).
- Top languages spoken are English (83%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bayfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,489 | $325.00 | 58% |
| Lutsen | 12 | $5,430 | $386.14 | 47% |
| Lake No. 2 | 24 | $5,211 | $335.91 | 55% |
| Tofte | 14 | $5,052 | $461.98 | 37% |
| Schroeder | 10 | $5,039 | $404.98 | 51% |
| Town of Clover | 17 | $4,811 | $253.36 | 61% |
| Morse Township | 10 | $4,546 | $329.79 | 53% |
| Lutsen Township | 165 | $4,322 | $387.87 | 39% |
| West Cook | 111 | $4,243 | $335.89 | 47% |
| Tofte Township | 39 | $4,210 | $269.63 | 51% |