Airbnb Market Analytics, Statistics and Data in Bayfield, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bayfield? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bayfield:
How much do Airbnb hosts make on average per month in Bayfield?
The short-term rental market in Bayfield shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,332 per month
- Strong performing properties (top 25%) make $4,414 or more
- Best-in-class properties (top 10%) achieve $6,360+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,217
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bayfield
The market in Bayfield shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bayfield
Daily rates in Bayfield vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $204 per night
- Strong performing properties (top 25%) secure $284 or more
- Best-in-class properties (top 10%) pull in $378+ per night
- Entry-level properties (bottom 25%) earn around $153
Daily Rate Variations by Month
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Seasonality patterns in Bayfield
Peak Season (August, July, June)
- Revenue peaks at $5585.76 per month
- Occupancy rates reach 67.21%
- Daily rates average $263.86
Shoulder Season
- Revenue averages $3145.60 per month
- Occupancy maintains 37.79%
- Daily rates hold at $235.23
Low Season (November, December, January)
- Revenue drops to $984.04 per month
- Occupancy decreases to 15.06%
- Daily rates adjust to $217.74
Is it still profitable to do Airbnb in Bayfield in 2025?
Yes! Bayfield demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $3146 and The market's 121 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bayfield
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bayfield Waterfront | The Bayfield Waterfront is a scenic area with stunning views of Lake Superior, ideal for tourists looking for a peaceful getaway. The proximity to outdoor activities and local shops makes it a prime location for Airbnb hosting. | Apostle Islands National Lakeshore, Bayfield Maritime Museum, Madeline Island Ferry Line, Old Rittenhouse Inn, Bayfield Apple Company |
| Apostle Islands | Known for its breathtaking natural beauty and outdoor adventures, the Apostle Islands draw nature lovers and adventure seekers. Offering unique experiences such as kayaking and hiking, this area is perfect for investment in vacation rentals. | Apostle Islands Sea Caves, Paddleboarding and Kayaking Tours, Island Hiking Trails, Historic Lighthouses, Madeline Island |
| Bayfield Historical District | The Historical District features charming, well-preserved buildings and heritage sites that attract history buffs and tourists interested in local culture. This area offers a cozy experience for guests. | Bayfield Heritage Association, Old Bayfield County Courthouse, Historic St. John's Episcopal Church, Hayward Community Historical Society |
| Lake Shore Drive | A peaceful area along the lake featuring stunning views and easy access to beaches. Ideal for travelers looking for relaxation and tranquility, making it a sought-after Airbnb location. | Lake Superior beaches, Walking and Biking Trails, Fishing spots, Picnic areas |
| Madeline Island | Madeline Island is a unique getaway accessible by ferry, popular for its beaches and outdoor recreation. It attracts visitors year-round, providing a lucrative opportunity for hosts. | Big Bay State Park, Madeline Island Museum, Local Eateries and Shops, Summer Festival |
| Red Cliff | This area offers a rich Native American culture and beautiful natural landscapes, which appeal to those interested in unique cultural experiences and nature exploration. | Red Cliff Casino, Culvert Area, Fishing and Boating, Cultural Events |
| Cornucopia | Situated on the coast and known for its small-town charm, Cornucopia attracts visitors looking for a quiet, off-the-beaten-path experience. Great for Airbnb investment. | Cornucopia Beach, Local Art Shops, Scenic Views, Fishing and Kayaking |
| Washburn | Just a short drive from Bayfield, Washburn offers access to various outdoor activities and local events. This proximity makes it an appealing location for Airbnb hosts looking to attract tourists. | Washburn Marina, Historical Society, Local Restaurants, Lake Superior Beaches |
Do you need a license for Airbnb in Bayfield?
We recommend checking directly with Bayfield's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bayfield
Hale House, Historic Gem
Entire Place • 5 bedrooms
Bayfield on the Lake - Waterfront Condo (#303)
Entire Place • 4 bedrooms
Gichi Gami House Bayfield
Entire Place • 4 bedrooms
Harbor Hill House Bayfield, WI
Entire Place • 4 bedrooms
Garden Terrace, Steps from Downtown Bayfield
Entire Place • 4 bedrooms
Bayfield on the Lake - Waterfront Condo Downtown
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bayfield
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erin | 14 | $515,656 | 388 | 4.47/5.0 |
| Windseeker | 14 | $446,583 | 300 | 4.72/5.0 |
| Mollie | 17 | $280,022 | 333 | 3.93/5.0 |
| Margaret | 9 | $242,661 | 36 | 3.31/5.0 |
| Dave | 9 | $184,170 | 213 | 4.85/5.0 |
| Matthew | 2 | $168,759 | 69 | 4.93/5.0 |
| Khou | 3 | $137,689 | 149 | 4.92/5.0 |
| Lindsay | 1 | $103,779 | 9 | 5.00/5.0 |
| Judith | 11 | $97,462 | 629 | 4.54/5.0 |
| Monica | 1 | $85,513 | 15 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bayfield
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (59.5%), with boutique & hotels and apartment & condo properties comprising 70.3% of inventory
- Strong specialty sector (47.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.5% combined)
Room Capacity Distribution
Analysis of 121 properties in Bayfield shows that 1 bedroom properties are most prevalent, making up 55.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.0% of all listings.
Key Insights
- Most common: 1 bedroom (55.4%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 76.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 121 properties in Bayfield reveals that 2 guests properties dominate the market, representing 29.8% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.5% of the market.
Key Insights
- Most common capacity: 2 guests (29.8% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 54.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 121 properties in Bayfield, the most common availability pattern is 181-270 days (43.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (45.5% of properties).
Key Insights
- Most common availability window: 181-270 days (43.8%)
- Most common booking duration: 91-180 days (45.5%)
- Properties with high availability (180+ days): 86.8%
- Properties with long-term bookings (180+ days): 14.9%
Minimum Stay Distributions
1 Night
37 listings
33% of total
2 Nights
67 listings
59.8% of total
3 Nights
4 listings
3.6% of total
4-6 Nights
2 listings
1.8% of total
30+ Nights
2 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.8%
- Mid-length stays (4-6 nights) represent 1.8% of listings
- Monthly+ stays (1.8%) suggest a stable extended-stay market
- High market flexibility with 96.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
8 listings
7.8% of total
Refundable
7 listings
6.8% of total
Flexible
4 listings
3.9% of total
Moderate
30 listings
29.1% of total
Firm
32 listings
31.1% of total
Strict
22 listings
21.4% of total
Key Insights
- Firm is the preferred policy at 31.1% of listings
- The market shows a balanced distribution between guest-friendly (33.0%) and strict (52.5%) policies
- Strong market consensus around Firm policies
- Flexible policies are least common at 3.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Apr, Oct, averaging 93 days
- Shortest booking windows are in Sep, Jan, Mar, averaging 39 days
- Summer shows the longest average booking window at 86 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 86 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Mar when lead times are shortest
Popular Airbnb Amenities in Bayfield
Below is the distribution of amenities across listings in Bayfield:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and Denmark (0.3%)
- English is the top language at 87.3%, followed by Spanish (7.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for Minneapolis and Saint Paul markets
- Develop localized content for Canada and Denmark
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bayfield. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,713 | $334.84 | 60% |
| Tofte | 14 | $5,674 | $492.98 | 37% |
| Lutsen | 12 | $5,638 | $395.13 | 48% |
| Schroeder | 10 | $5,376 | $418.82 | 52% |
| Lake No. 2 | 25 | $5,209 | $332.95 | 54% |
| Town of Clover | 17 | $5,082 | $262.77 | 62% |
| West Cook | 112 | $4,253 | $341.18 | 46% |
| Lutsen Township | 173 | $4,208 | $402.80 | 38% |
| Silver Creek | 14 | $4,133 | $283.28 | 43% |
| Tofte Township | 43 | $4,044 | $276.85 | 50% |
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