Town of Gibraltar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Town of Gibraltar in 2025? Explore comprehensive Airbnb analytics for Town of Gibraltar, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Gibraltar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Town of Gibraltar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Gibraltar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Gibraltar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Gibraltar (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Gibraltar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Gibraltar is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Gibraltar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,940+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,627 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,337 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,631, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Gibraltar
Town of Gibraltar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Gibraltar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Gibraltar:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Gibraltar
Average Daily Rate (ADR) Airbnb Trends in Town of Gibraltar (2025)
Effective short term rental pricing strategy in Town of Gibraltar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Gibraltar typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $602+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $428 or more.
- Typical properties (Median) charge around $266 per night.
- Entry-level properties (Bottom 25%) earn around $172 per night.
Average Daily Rate (ADR) Trend by Month in Town of Gibraltar
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Airbnb Seasonality Analysis & Trends in Town of Gibraltar (2025)
Peak Season (July, August, June)
- Revenue averages $7,376 per month
- Occupancy rates average 55.1%
- Daily rates average $322
Shoulder Season
- Revenue averages $4,097 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $326
Low Season (January, February, March)
- Revenue drops to average $1,703 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $381
Seasonality Insights for Town of Gibraltar
- The Airbnb seasonality in Town of Gibraltar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Gibraltar's highest earning potential, with monthly revenues capable of climbing to $8,357, occupancy reaching a high of 63.7%, and ADRs peaking at $385.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,289, occupancy could drop to 17.4%, and ADRs may adjust down to $288.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Gibraltar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Gibraltar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Gibraltar (2025)
Exploring the top neighborhoods for short-term rentals in Town of Gibraltar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Geneva | A beautiful resort city known for its stunning lake views and outdoor activities. Ideal for tourists looking for relaxation and recreation, offering plenty of opportunity for boating, fishing, and hiking. | Lake Geneva, Geneva Lake Shore Path, Big Foot Beach State Park, The Riviera, Lake Geneva WinterFest, Black Point Historic Preserve |
| Door County | A popular vacation destination with charming small towns, scenic bays, and outdoor activities. Great for families and couples seeking a getaway with plenty of arts, history, and natural beauty. | Peninsula State Park, Door County National Park, Baileys Harbor, Fish Creek, Sister Bay, Washington Island |
| Wisconsin Dells | Known as the 'Waterpark Capital of the World', this area is famous for family-friendly attractions. A must-visit for families and thrill-seekers looking for entertainment and adventure. | Noah's Ark Water Park, Kalahari Resorts, Mt. Olympus Park, Downtown Dells, Lake Delton, Mirror Lake State Park |
| Madison | The vibrant capital city of Wisconsin with a lively arts scene, numerous festivals, and beautiful lakes. Attracts a diverse crowd of visitors including students, business travelers, and tourists. | Wisconsin State Capitol, University of Wisconsin-Madison, Lake Mendota, Olbrich Botanical Gardens, Henry Vilas Zoo, Monona Terrace Community and Convention Center |
| Milwaukee | A major city known for its brewing traditions, art, and music scenes. Offers a mix of cultural attractions and outdoor activities, making it a bustling spot for visitors year-round. | Harley-Davidson Museum, Milwaukee Art Museum, Lakefront Brewery, Pier Wisconsin, Summerfest, Mitchell Park Horticultural Conservatory |
| Sheboygan | A charming city located on the shores of Lake Michigan, known for its beaches and seafood. Great for those looking for a lakeside experience and outdoor adventures. | Kohler-Andrae State Park, Sheboygan Breakwater Lighthouse, John Michael Kohler Arts Center, Pine Haven Christian Communities, Blue Harbor Resort |
| Elkhart Lake | A historic community known for its serene lake and racing heritage, offering a peaceful retreat with upscale accommodations and wellness options. | Elkhart Lake, Road America, Crystal Lake, Black River State Forest, Fireman's Park |
| Sandusky | A smaller, peaceful area great for those seeking tranquility near nature, with opportunities for hiking and enjoying the local landscape without crowds. | Kettle Moraine State Forest, Lynden Sculpture Garden, Fowler Lake, Nashotah Park |
Understanding Airbnb License Requirements & STR Laws in Town of Gibraltar (2025)
While Town of Gibraltar, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Gibraltar to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Gibraltar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Gibraltarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Log Retreat: Private Pickleball Court! Fish Creek
Entire Place • 6 bedrooms
New Build, Two Master Suite, Walk to Fish Creek
Entire Place • 5 bedrooms
Gorgeous 4br/3ba home close to Fish Creek!
Entire Place • 4 bedrooms
Foxlea Guest House in Fish Creek
Entire Place • 4 bedrooms
Wooded Retreat on the Outskirts of Fish Creek
Entire Place • 4 bedrooms
Gorgeous timber frame home on 40 acres of woods!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Gibraltar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Gibraltar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simple Life Rentals | 4 | $313,316 | 89 | 4.78/5.0 |
| Sandra | 2 | $110,035 | 154 | 4.79/5.0 |
| Paul | 2 | $93,700 | 106 | 4.79/5.0 |
| Tracy | 1 | $88,203 | 7 | 5.00/5.0 |
| Carrie | 1 | $76,430 | 38 | 4.95/5.0 |
| Ryan | 1 | $76,251 | 156 | 4.99/5.0 |
| Pam | 1 | $70,439 | 11 | 4.91/5.0 |
| Ken And Maxine | 1 | $68,075 | 37 | 4.76/5.0 |
| Peggy | 1 | $64,612 | 63 | 5.00/5.0 |
| Connie | 1 | $60,400 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Gibraltar.
Dive Deeper: Advanced Town of Gibraltar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Gibraltar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Gibraltar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Gibraltar
- The Town of Gibraltar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Gibraltar, House properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 53.1% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Town of Gibraltar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Gibraltar
- The dominant room capacity in Town of Gibraltar is 2 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 51.0% of the active Airbnb listings in Town of Gibraltar, indicating a high concentration in these sizes.
- A significant 49.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Gibraltar.
Town of Gibraltar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Gibraltar
- The most common guest capacity trend in Town of Gibraltar vacation rentals is listings accommodating 8+ guests (55.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Gibraltar STR market, accounting for 77.5% of listings.
- 77.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Gibraltar.
- On average, properties in Town of Gibraltar are equipped to host 6.4 guests.
Town of Gibraltar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Gibraltar
- The most common availability pattern in Town of Gibraltar falls within the 271-366 days range, representing 55.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Gibraltar (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Gibraltar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
12.5% of total
2 Nights
19 listings
47.5% of total
3 Nights
10 listings
25% of total
4-6 Nights
3 listings
7.5% of total
7-29 Nights
1 listings
2.5% of total
30+ Nights
2 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Gibraltar is 2 Nights, adopted by 47.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.5% of Town of Gibraltar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- A 2-night minimum appears standard (47.5%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Gibraltar.
Town of Gibraltar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
8.1% of total
Flexible
4 listings
10.8% of total
Moderate
3 listings
8.1% of total
Firm
14 listings
37.8% of total
Strict
13 listings
35.1% of total
Cancellation Policy Insights for Town of Gibraltar
- The prevailing Airbnb cancellation policy trend in Town of Gibraltar is Firm, used by 37.8% of listings.
- A majority (72.9%) of hosts in Town of Gibraltar utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.8% market standard in Town of Gibraltar.
- With 35.1% using Strict terms, this is a viable option in Town of Gibraltar, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Gibraltar.
Town of Gibraltar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Gibraltar
- The overall average booking lead time for vacation rentals in Town of Gibraltar is 103 days.
- Guests book furthest in advance for stays during May (average 141 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (113 days avg.) sees the longest lead times, while Fall (79 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (103 days) as a baseline for your pricing and availability strategy in Town of Gibraltar.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Town of Gibraltar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Gibraltar (2025)
Amenity Prevalence
Amenity Insights for Town of Gibraltar
- Essential amenities in Town of Gibraltar that guests expect include: Wifi, TV, Free parking on premises, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Gibraltar: Wifi, TV, Free parking on premises, Smoke alarm, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, TV, Free parking on premises, Smoke alarm, Carbon monoxide alarm.
- Consider adding popular differentiators like Dishes and silverware or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Gibraltar to stay competitive.
Town of Gibraltar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Gibraltar
- The typical guest profile for Airbnb in Town of Gibraltar consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and United Kingdom (0.9%).
- Top languages spoken are English (82.3%) followed by Spanish (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Gibraltar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |
| Jacksonport | 19 | $4,435 | $351.06 | 56% |
| Marquette Township | 17 | $4,367 | $314.37 | 52% |
| Town of Egg Harbor | 42 | $4,258 | $318.15 | 50% |