Tomahawk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Tomahawk in 2025? Explore comprehensive Airbnb analytics for Tomahawk, Wisconsin, United States to uncover income potential. This 2025 STR market report for Tomahawk, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Tomahawk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tomahawk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tomahawk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tomahawk (2025)
Understanding the monthly revenue variations for Airbnb listings in Tomahawk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tomahawk is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tomahawk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,518+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,655 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,356 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $655, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tomahawk
Tomahawk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tomahawk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tomahawk:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tomahawk
Average Daily Rate (ADR) Airbnb Trends in Tomahawk (2025)
Effective short term rental pricing strategy in Tomahawk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tomahawk typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $343+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Tomahawk
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Airbnb Seasonality Analysis & Trends in Tomahawk (2025)
Peak Season (August, July, October)
- Revenue averages $3,672 per month
- Occupancy rates average 42.3%
- Daily rates average $224
Shoulder Season
- Revenue averages $2,080 per month
- Occupancy maintains around 25.3%
- Daily rates hold near $216
Low Season (March, April, December)
- Revenue drops to average $1,104 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $208
Seasonality Insights for Tomahawk
- The Airbnb seasonality in Tomahawk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tomahawk's highest earning potential, with monthly revenues capable of climbing to $3,831, occupancy reaching a high of 47.2%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $694, occupancy could drop to 14.3%, and ADRs may adjust down to $196.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tomahawk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tomahawk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tomahawk (2025)
Exploring the top neighborhoods for short-term rentals in Tomahawk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Tomahawk | A beautiful, tranquil lake setting perfect for families and nature lovers. Ideal for those looking for lakeside retreats, water sports, and relaxation. | Lake Tomahawk, Tomahawk River, Fishing and boating, Hiking trails, Picnic areas |
| Downtown Tomahawk | The historic downtown area offers charming shops, local restaurants, and a glimpse into Tomahawk's rich history. Attracts visitors looking for local culture and dining. | Tomahawk Historical Society, Local cafes, Downtown shops, Events and festivals |
| Pine Lake | A popular spot for outdoor activities, featuring a serene environment for vacation homes and summer retreats. Great for guests who enjoy nature and water activities. | Pine Lake, Canoeing and kayaking, Fishing spots, Scenic views |
| Sandy Beach | Known for its sandy shores and swimming opportunities, this area is perfect for summer visitors looking for a beach-like experience in a rural setting. | Sandy Beach, Swimming, Picnic areas, Sunbathing spots |
| Kohl's Park | A great family-friendly area with parks and recreational facilities. Attracts families and groups looking for fun activities. | Kohl's Park, Playgrounds, Sports fields, Walking trails |
| Tomahawk Sports Complex | Attracts sports enthusiasts and families, offering various sports events and recreational opportunities. Great for group stays during events. | Sports fields, Event hosting, Family-friendly activities |
| Lawrence Lake | A more secluded retreat location that offers peace and tranquility, perfect for nature lovers and those seeking a break from city life. | Lawrence Lake, Wildlife watching, Fishing and camping |
| Riverside Park | A scenic park along the river, ideal for outdoor activities and relaxation. Attracts visitors looking for a quiet place to unwind. | Riverside Park, Walking paths, Picnic areas, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Tomahawk (2025)
While Tomahawk, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tomahawk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tomahawk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tomahawkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Northwoods Secluded Lakefront Retreat
Entire Place • 6 bedrooms
Tomahawk Cabin-Fully Stocked Lake House
Entire Place • 3 bedrooms
*Stunning Remodel * Hot Tub 4 -BR home, Sleeps 10
Entire Place • 4 bedrooms
Perfect Northwoods Lakehouse Retreat
Entire Place • 3 bedrooms
Bayview Cabin
Entire Place • 3 bedrooms
Tomahawk Getaway
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tomahawk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tomahawk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bill | 1 | $143,209 | 94 | 4.85/5.0 |
| Jackie | 5 | $61,834 | 14 | 4.71/5.0 |
| Cynthia | 1 | $44,255 | 29 | 5.00/5.0 |
| Alex | 1 | $42,875 | 21 | 4.90/5.0 |
| Louis | 4 | $28,056 | 106 | 4.83/5.0 |
| Muna Sweeney | 6 | $25,498 | 39 | 4.92/5.0 |
| Eric | 1 | $23,942 | 94 | 4.94/5.0 |
| Sofia | 1 | $23,043 | 83 | 4.87/5.0 |
| Chuck | 1 | $21,870 | 18 | 4.89/5.0 |
| Don | 1 | $17,910 | 3 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tomahawk.
Dive Deeper: Advanced Tomahawk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tomahawk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTomahawk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tomahawk
- The Tomahawk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tomahawk, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Tomahawk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tomahawk
- The dominant room capacity in Tomahawk is 3 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 53.6% of the active Airbnb listings in Tomahawk, indicating a high concentration in these sizes.
- A significant 53.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tomahawk.
Tomahawk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tomahawk
- The most common guest capacity trend in Tomahawk vacation rentals is listings accommodating 8+ guests (42.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Tomahawk STR market, accounting for 60.8% of listings.
- 53.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tomahawk.
- On average, properties in Tomahawk are equipped to host 5.8 guests.
Tomahawk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tomahawk
- The most common availability pattern in Tomahawk falls within the 271-366 days range, representing 82.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tomahawk (53.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tomahawk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
21.4% of total
2 Nights
3 listings
10.7% of total
3 Nights
10 listings
35.7% of total
4-6 Nights
2 listings
7.1% of total
30+ Nights
7 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Tomahawk is 3 Nights, adopted by 35.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25%) caters to monthly stays (30+ nights) in Tomahawk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 35.7% of Tomahawk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tomahawk.
Tomahawk Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
10.7% of total
Moderate
7 listings
25% of total
Firm
15 listings
53.6% of total
Strict
3 listings
10.7% of total
Cancellation Policy Insights for Tomahawk
- The prevailing Airbnb cancellation policy trend in Tomahawk is Firm, used by 53.6% of listings.
- A majority (64.3%) of hosts in Tomahawk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.6% market standard in Tomahawk.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tomahawk.
Tomahawk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tomahawk
- The overall average booking lead time for vacation rentals in Tomahawk is 67 days.
- Guests book furthest in advance for stays during June (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Tomahawk.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Tomahawk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tomahawk (2025)
Amenity Prevalence
Amenity Insights for Tomahawk
- Essential amenities in Tomahawk that guests expect include: Hot water, Free parking on premises, Fire extinguisher, TV, Smoke alarm, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tomahawk: Hot water, Free parking on premises, Fire extinguisher, TV, Smoke alarm, Microwave.
- Prioritize adding missing essentials: TV, Smoke alarm, Microwave.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tomahawk to stay competitive.
Tomahawk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tomahawk
- The typical guest profile for Airbnb in Tomahawk consists of primarily domestic travelers (97%), often arriving from nearby Tomahawk, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and China (1.1%).
- Top languages spoken are English (97.2%) followed by Spanish (2.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tomahawk and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tomahawk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Wilson | 15 | $5,013 | $546.80 | 38% |
| Town of Newton | 10 | $4,427 | $433.84 | 42% |
| Town of Osceola | 10 | $4,144 | $384.34 | 38% |
| Suamico | 11 | $3,891 | $508.42 | 40% |
| Allouez | 21 | $3,803 | $432.12 | 37% |
| Town of Necedah | 24 | $3,622 | $296.13 | 37% |
| Town of Armenia | 13 | $3,569 | $479.57 | 34% |
| Town of Scott | 23 | $3,365 | $305.05 | 39% |
| Village of Rib Mountain | 13 | $3,217 | $389.89 | 36% |
| Ashwaubenon | 109 | $3,196 | $518.17 | 32% |