Town of Lafayette Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Town of Lafayette in 2025? Explore comprehensive Airbnb analytics for Town of Lafayette, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Lafayette, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Town of Lafayette, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Lafayette Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Lafayette Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Lafayette (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Lafayette is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Lafayette is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Lafayette across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,922+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,977 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,886 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Lafayette
Town of Lafayette Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Lafayette STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Lafayette:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Lafayette
Average Daily Rate (ADR) Airbnb Trends in Town of Lafayette (2025)
Effective short term rental pricing strategy in Town of Lafayette involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Lafayette typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $666+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $391 or more.
- Typical properties (Median) charge around $238 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Town of Lafayette
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Airbnb Seasonality Analysis & Trends in Town of Lafayette (2025)
Peak Season (July, June, August)
- Revenue averages $7,465 per month
- Occupancy rates average 55.7%
- Daily rates average $331
Shoulder Season
- Revenue averages $4,074 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $304
Low Season (January, February, March)
- Revenue drops to average $2,410 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $276
Seasonality Insights for Town of Lafayette
- The Airbnb seasonality in Town of Lafayette shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Lafayette's highest earning potential, with monthly revenues capable of climbing to $7,945, occupancy reaching a high of 63.2%, and ADRs peaking at $332.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,083, occupancy could drop to 24.7%, and ADRs may adjust down to $269.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Lafayette.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Lafayette seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Lafayette (2025)
Exploring the top neighborhoods for short-term rentals in Town of Lafayette? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lafayette | Vibrant center of town with shops, restaurants, and local attractions. Ideal for visitors looking to explore local culture and nightlife. | Lafayette Arts District, Cultural Park, Lafayette Town Hall, Local eateries, Art galleries |
| Lake Lafayette | Scenic area perfect for outdoor enthusiasts. Offers various water activities and nature trails, attracting families and nature lovers. | Lake Lafayette, Hiking trails, Fishing spots, Picnic areas, Nature parks |
| Lafayette Fairgrounds | Hosts various local events and fairs throughout the year, making it a popular spot for visitors during festivities. | Fairgrounds events, Local food stalls, Community gatherings, Seasonal festivals |
| Copper Falls State Park | Natural beauty and hiking opportunities, attracts visitors looking for adventure and scenic landscapes. | Waterfalls, Hiking trails, Scenic overlooks, Picnic areas |
| Lafayette Historical Society | Rich in history and culture, great for visitors interested in the local heritage and museums. | Historical exhibits, Guided tours, Local history artifacts, Cultural workshops |
| Local Wineries | Perfect for wine lovers and those seeking a unique taste of local flavors, attracting tourists for tastings and tours. | Wine tastings, Vineyard tours, Wine festivals, Local produce |
| Community Parks | Family-friendly parks offering recreational activities, ideal for families and children looking to relax and have fun. | Playgrounds, Sports fields, Walking paths, Community events |
| Lafayette Market District | A foodie destination with local markets and eateries, popular with visitors wanting to experience local cuisine. | Local markets, Food trucks, Gourmet restaurants, Culinary events |
Understanding Airbnb License Requirements & STR Laws in Town of Lafayette (2025)
While Town of Lafayette, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Lafayette to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Lafayette (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Lafayettebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Timberline Sunset
Entire Place • 6 bedrooms
Dockside at Wissota
Entire Place • 4 bedrooms
The Retreat: 5 Acre Log Cabin
Entire Place • 5 bedrooms
Sunsetters - Good Vibes Lakeside Lodge
Entire Place • 5 bedrooms
Wildwood Lodge
Entire Place • 5 bedrooms
Wissota Shorebirds: Spacious All Seasons Retreat
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Lafayette (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Lafayette based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Linda | 3 | $284,768 | 30 | 3.32/5.0 |
| Amy | 2 | $245,157 | 39 | 4.98/5.0 |
| Yecenia | 1 | $137,333 | 287 | 4.97/5.0 |
| Colleen | 1 | $123,381 | 102 | 4.99/5.0 |
| Kristine | 2 | $87,348 | 195 | 4.96/5.0 |
| Matt | 4 | $71,730 | 281 | 4.93/5.0 |
| Tram | 1 | $71,589 | 54 | 4.93/5.0 |
| Natalie | 1 | $54,320 | 56 | 4.98/5.0 |
| Paige | 1 | $52,289 | 35 | 5.00/5.0 |
| Host #175157860 | 1 | $48,929 | 91 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Lafayette.
Dive Deeper: Advanced Town of Lafayette STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Lafayette. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Lafayette Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Lafayette
- The Town of Lafayette Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Lafayette, House properties are the most common (44.1%), reflecting the local real estate landscape.
- Houses represent a significant 44.1% portion, catering likely to families or larger groups.
Town of Lafayette Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Lafayette
- The dominant room capacity in Town of Lafayette is 1 bedroom listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Town of Lafayette, indicating a high concentration in these sizes.
- A significant 49.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Lafayette.
Town of Lafayette Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Lafayette
- The most common guest capacity trend in Town of Lafayette vacation rentals is listings accommodating 8+ guests (38.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Lafayette STR market, accounting for 67.6% of listings.
- 70.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Lafayette.
- On average, properties in Town of Lafayette are equipped to host 6.1 guests.
Town of Lafayette Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Lafayette
- The most common availability pattern in Town of Lafayette falls within the 181-270 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Lafayette (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Lafayette Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
12.1% of total
2 Nights
24 listings
72.7% of total
3 Nights
3 listings
9.1% of total
7-29 Nights
1 listings
3% of total
30+ Nights
1 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Lafayette is 2 Nights, adopted by 72.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.8%) of the Town of Lafayette Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 72.7% of Town of Lafayette hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.1% currently do.
- A 2-night minimum appears standard (72.7%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Lafayette.
Town of Lafayette Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
21.9% of total
Moderate
9 listings
28.1% of total
Firm
9 listings
28.1% of total
Strict
7 listings
21.9% of total
Cancellation Policy Insights for Town of Lafayette
- The prevailing Airbnb cancellation policy trend in Town of Lafayette is Moderate, used by 28.1% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.1% market standard in Town of Lafayette.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Lafayette.
Town of Lafayette STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Lafayette
- The overall average booking lead time for vacation rentals in Town of Lafayette is 66 days.
- Guests book furthest in advance for stays during July (average 146 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (112 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Town of Lafayette.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 146 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Town of Lafayette averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Lafayette (2025)
Amenity Prevalence
Amenity Insights for Town of Lafayette
- Essential amenities in Town of Lafayette that guests expect include: Free parking on premises, Fire extinguisher, Air conditioning, Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Kitchen, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Lafayette: Free parking on premises, Fire extinguisher, Air conditioning, Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Microwave or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Lafayette to stay competitive.
Town of Lafayette Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Lafayette
- The typical guest profile for Airbnb in Town of Lafayette consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Australia (0.3%).
- Top languages spoken are English (79.2%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Lafayette Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |