Town of Mount Morris Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Town of Mount Morris in 2025? Explore comprehensive Airbnb analytics for Town of Mount Morris, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Mount Morris, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Town of Mount Morris, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Mount Morris Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Mount Morris Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Mount Morris (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Mount Morris is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Mount Morris is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Mount Morris across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,918+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,516 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,241 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,682, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Mount Morris
Town of Mount Morris Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Mount Morris STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Mount Morris:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Mount Morris
Average Daily Rate (ADR) Airbnb Trends in Town of Mount Morris (2025)
Effective short term rental pricing strategy in Town of Mount Morris involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Mount Morris typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $603+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $462 or more.
- Typical properties (Median) charge around $285 per night.
- Entry-level properties (Bottom 25%) earn around $216 per night.
Average Daily Rate (ADR) Trend by Month in Town of Mount Morris
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Airbnb Seasonality Analysis & Trends in Town of Mount Morris (2025)
Peak Season (July, June, August)
- Revenue averages $8,590 per month
- Occupancy rates average 59.8%
- Daily rates average $417
Shoulder Season
- Revenue averages $4,423 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $378
Low Season (April, October, December)
- Revenue drops to average $3,017 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $380
Seasonality Insights for Town of Mount Morris
- The Airbnb seasonality in Town of Mount Morris shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Mount Morris's highest earning potential, with monthly revenues capable of climbing to $9,888, occupancy reaching a high of 72.4%, and ADRs peaking at $422.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,863, occupancy could drop to 22.9%, and ADRs may adjust down to $359.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Mount Morris.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Mount Morris seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Mount Morris (2025)
Exploring the top neighborhoods for short-term rentals in Town of Mount Morris? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Morris | Scenic area near water, ideal for relaxation and outdoor activities, attracting families and nature lovers. | Lake Morris Park, Fishing and boating opportunities, Nature trails, Picnic areas |
| Downtown Mount Morris | Heart of the town with local shops, restaurants and historical sites. Great for visitors looking to experience local culture. | Mount Morris Historic District, Local cafes and shops, Community events, Mount Morris Public Library |
| Highway 39 Access | Convenient access to highways makes it easy for travelers to explore surrounding areas. Ideal for short-term stays. | Convenient travel to nearby attractions, Local dining options, Scenic views along the highway |
| Morris Park | Family-friendly area with plenty of green space for picnics and leisure, appealing to groups and families. | Playgrounds, Walking paths, Sports facilities, Community events |
| Wildlife Areas | Surrounding wildlife areas provide opportunities for bird watching and nature enthusiasts, attracting eco-friendly travelers. | Bird watching trails, Nature observation sites, Hiking paths |
| Historic Sites | Rich in history with several landmarks to explore, appealing to history buffs and educational tourism. | Local museums, Historical homes, Guided tours |
| Local Farms | This area is known for its agricultural tours and fresh local produce, appealing to those interested in farm-to-table experiences. | Farm tours, Fruit picking, Farmers' markets |
| Camping Sites | Close proximity to popular camping spots provides outdoor enthusiasts with adventure options, attracting nature lovers. | Campsites, Outdoor recreation, Hiking trails |
Understanding Airbnb License Requirements & STR Laws in Town of Mount Morris (2025)
While Town of Mount Morris, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Mount Morris to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Town of Mount Morris (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Mount Morrisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Edenwood Ranch and Preserve - Complete Ranch
Entire Place • 17 bedrooms
Relaxing Escape: Hot Tub, Fireplace & Game Room
Entire Place • 3 bedrooms
Talihaven: 2 miles from Nordic Mountain! Sleeps 14
Entire Place • 6 bedrooms
Blair Lake House
Entire Place • 4 bedrooms
Lakefront retreat on 7 Acres! Kayak! Canoe! Spa!
Entire Place • 2 bedrooms
Charming All-Season Lake House Getaway
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Mount Morris (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Mount Morris based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris | 7 | $426,763 | 14 | 2.14/5.0 |
| Becky | 1 | $115,238 | 60 | 5.00/5.0 |
| Cheryl | 1 | $102,392 | 94 | 4.91/5.0 |
| Annie | 1 | $98,305 | 49 | 4.98/5.0 |
| Andrew | 1 | $88,239 | 8 | 5.00/5.0 |
| Deanna | 1 | $78,107 | 16 | 5.00/5.0 |
| Nicole | 2 | $71,214 | 37 | 4.96/5.0 |
| Ann | 1 | $56,611 | 19 | 5.00/5.0 |
| Yuyun Aning | 1 | $53,908 | 4 | 5.00/5.0 |
| Nicole | 1 | $51,514 | 25 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Mount Morris.
Dive Deeper: Advanced Town of Mount Morris STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Mount Morris. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Mount Morris Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Mount Morris
- The Town of Mount Morris Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Mount Morris, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Town of Mount Morris Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Mount Morris
- The dominant room capacity in Town of Mount Morris is 3 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 53.9% of the active Airbnb listings in Town of Mount Morris, indicating a high concentration in these sizes.
- A significant 56.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Mount Morris.
Town of Mount Morris Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Mount Morris
- The most common guest capacity trend in Town of Mount Morris vacation rentals is listings accommodating 8+ guests (56.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Town of Mount Morris STR market, accounting for 71.8% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Mount Morris.
- On average, properties in Town of Mount Morris are equipped to host 6.5 guests.
Town of Mount Morris Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Mount Morris
- The most common availability pattern in Town of Mount Morris falls within the 271-366 days range, representing 48.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Mount Morris (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Mount Morris Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
7.9% of total
2 Nights
22 listings
57.9% of total
3 Nights
7 listings
18.4% of total
4-6 Nights
1 listings
2.6% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
4 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Mount Morris is 2 Nights, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.8%) of the Town of Mount Morris Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Town of Mount Morris, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.9% of Town of Mount Morris hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
- A 2-night minimum appears standard (57.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Mount Morris.
Town of Mount Morris Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
11.1% of total
Moderate
8 listings
22.2% of total
Firm
13 listings
36.1% of total
Strict
11 listings
30.6% of total
Cancellation Policy Insights for Town of Mount Morris
- The prevailing Airbnb cancellation policy trend in Town of Mount Morris is Firm, used by 36.1% of listings.
- A majority (66.7%) of hosts in Town of Mount Morris utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.1% market standard in Town of Mount Morris.
- With 30.6% using Strict terms, this is a viable option in Town of Mount Morris, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Mount Morris.
Town of Mount Morris STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Mount Morris
- The overall average booking lead time for vacation rentals in Town of Mount Morris is 77 days.
- Guests book furthest in advance for stays during July (average 163 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (133 days avg.) sees the longest lead times, while Spring (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Town of Mount Morris.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 163 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 133 days) to capture early planners.
- Monitor your own booking lead times against these Town of Mount Morris averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Mount Morris (2025)
Amenity Prevalence
Amenity Insights for Town of Mount Morris
- Essential amenities in Town of Mount Morris that guests expect include: Free parking on premises, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire pit, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Mount Morris: Free parking on premises, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Kitchen.
- Consider adding popular differentiators like Fire pit or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Mount Morris to stay competitive.
Town of Mount Morris Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Mount Morris
- The typical guest profile for Airbnb in Town of Mount Morris consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and United Kingdom (0.5%).
- Top languages spoken are English (69.9%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Mount Morris Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Town of Lyndon | 36 | $4,476 | $437.40 | 36% |
| Lake Ripley | 10 | $4,379 | $337.51 | 57% |
| Town of Greenfield | 10 | $4,317 | $277.16 | 50% |
| Town of Townsend | 10 | $4,181 | $349.35 | 46% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Marion | 45 | $4,087 | $307.97 | 42% |