Oshkosh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Oshkosh in 2025? Explore comprehensive Airbnb analytics for Oshkosh, Wisconsin, United States to uncover income potential. This 2025 STR market report for Oshkosh, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 270 active listings.
Whether you're considering an Airbnb investment in Oshkosh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oshkosh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oshkosh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oshkosh (2025)
Understanding the monthly revenue variations for Airbnb listings in Oshkosh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oshkosh is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oshkosh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,348+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,011 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,025 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,044, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oshkosh
Oshkosh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oshkosh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oshkosh:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oshkosh
Average Daily Rate (ADR) Airbnb Trends in Oshkosh (2025)
Effective short term rental pricing strategy in Oshkosh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oshkosh typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $673+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $518 or more.
- Typical properties (Median) charge around $284 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in Oshkosh
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Airbnb Seasonality Analysis & Trends in Oshkosh (2025)
Peak Season (July, August, June)
- Revenue averages $5,004 per month
- Occupancy rates average 50.4%
- Daily rates average $361
Shoulder Season
- Revenue averages $2,417 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $351
Low Season (January, February, March)
- Revenue drops to average $1,666 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $342
Seasonality Insights for Oshkosh
- The Airbnb seasonality in Oshkosh shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oshkosh's highest earning potential, with monthly revenues capable of climbing to $5,199, occupancy reaching a high of 57.2%, and ADRs peaking at $366.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,573, occupancy could drop to 29.9%, and ADRs may adjust down to $339.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oshkosh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oshkosh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oshkosh (2025)
Exploring the top neighborhoods for short-term rentals in Oshkosh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Oshkosh | The heart of the city with unique shops, restaurants, and nightlife. Being close to the waterfront and cultural attractions makes it appealing to tourists and locals alike. | Oshkosh Public Museum, Leach Amphitheater, City Center, Restaurants and Bars, Oshkosh Riverwalk |
| University of Wisconsin Oshkosh Area | Attracts students, faculty, and parents visiting for events. There’s a steady demand for accommodations year-round due to the university's activities. | University of Wisconsin Oshkosh, Athletic events, Campus activities, Local cafes and dining options |
| Lake Winnebago Shoreline | Offers beautiful views and recreational activities such as boating, fishing, and hiking. A perfect area for those looking for a peaceful getaway. | Lake Winnebago, Menominee Park, Fishing and boating, Hiking trails |
| Oshkosh dells | Known for its natural beauty and outdoor activities, the Oshkosh dells attract families and adventure seekers looking for a fun experience. | Oshkosh dells recreation areas, Kayaking and paddle boarding, Campgrounds, Nature trails |
| AirVenture Grounds | Holds the largest aviation event in the world every summer, attracting thousands of visitors. Ideal for short term rental during this peak time. | EAA AirVenture Museum, Aviation shows, Workshops and seminars |
| Pioneer Island | A serene spot great for picnics, nature walks, and family outings. It is a unique offering for those looking to be near nature while enjoying city amenities. | Pioneer Island Park, Nature trails, Picnic areas, Scenic views |
| Menominee Park | A family-friendly location with playgrounds, a zoo, and walking trails. Attractive for families visiting the area. | Menominee Park Zoo, Playground, Walking trails, Lake views |
| Historic Downtown | Rich in history and architecture with charming storefronts and local eateries. It is a vibrant area that attracts tourists interested in the local culture. | Oshkosh Historical Society, Local shops and galleries, Restaurants and cafes |
Understanding Airbnb License Requirements & STR Laws in Oshkosh (2025)
While Oshkosh, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oshkosh to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Oshkosh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oshkoshbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Shorelane Sunrise Waterfront on the Lake
Entire Place • 3 bedrooms
Lake Butte des Morts Cabin - EAA - NFL Draft
Entire Place • 3 bedrooms
Hot tub - 4 Bedroom 3.5 Bath
Entire Place • 4 bedrooms
Menominee House Lake View
Entire Place • 3 bedrooms
EAA 3 bedroom house rental on the flight path!
Entire Place • 3 bedrooms
The Parkway Paddle: Walking distance to the lake
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oshkosh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oshkosh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 7 | $202,516 | 141 | 4.78/5.0 |
| David | 2 | $121,291 | 213 | 4.81/5.0 |
| Nichole | 3 | $113,935 | 97 | 4.90/5.0 |
| Brigitte | 1 | $99,103 | 44 | 4.84/5.0 |
| Courtney | 2 | $97,518 | 114 | 4.79/5.0 |
| Adam | 1 | $93,924 | 22 | 4.95/5.0 |
| John | 9 | $75,268 | 174 | 3.78/5.0 |
| Dawn | 1 | $72,544 | 26 | 4.96/5.0 |
| Nate | 1 | $70,738 | 22 | 5.00/5.0 |
| Tabatha | 2 | $69,980 | 94 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oshkosh.
Dive Deeper: Advanced Oshkosh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oshkosh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOshkosh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oshkosh
- The Oshkosh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 270 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oshkosh, House properties are the most common (79.6%), reflecting the local real estate landscape.
- Houses represent a significant 79.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 4.7%) offer potential for unique stay experiences.
Oshkosh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oshkosh
- The dominant room capacity in Oshkosh is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.8% of the active Airbnb listings in Oshkosh, indicating a high concentration in these sizes.
- A significant 48.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oshkosh.
Oshkosh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oshkosh
- The most common guest capacity trend in Oshkosh vacation rentals is listings accommodating 6 guests (28.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Oshkosh STR market, accounting for 50.4% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oshkosh.
- On average, properties in Oshkosh are equipped to host 4.9 guests.
Oshkosh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oshkosh
- The most common availability pattern in Oshkosh falls within the 271-366 days range, representing 71.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Oshkosh (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oshkosh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
21.3% of total
2 Nights
61 listings
24.1% of total
3 Nights
18 listings
7.1% of total
4-6 Nights
65 listings
25.7% of total
7-29 Nights
31 listings
12.3% of total
30+ Nights
24 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Oshkosh is 4-6 Nights, adopted by 25.7% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 25.7% of Oshkosh hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oshkosh.
Oshkosh Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
31 listings
16.3% of total
Moderate
47 listings
24.7% of total
Firm
58 listings
30.5% of total
Strict
54 listings
28.4% of total
Cancellation Policy Insights for Oshkosh
- The prevailing Airbnb cancellation policy trend in Oshkosh is Firm, used by 30.5% of listings.
- A majority (58.9%) of hosts in Oshkosh utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.5% market standard in Oshkosh.
- Regularly review your cancellation policy against competitors and market demand shifts in Oshkosh.
Oshkosh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oshkosh
- The overall average booking lead time for vacation rentals in Oshkosh is 68 days.
- Guests book furthest in advance for stays during July (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Spring (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Oshkosh.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Oshkosh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oshkosh (2025)
Amenity Prevalence
Amenity Insights for Oshkosh
- Essential amenities in Oshkosh that guests expect include: Smoke alarm, Wifi, Air conditioning, Kitchen, TV, Free parking on premises, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oshkosh: Smoke alarm, Wifi, Air conditioning, Kitchen, TV, Free parking on premises, Carbon monoxide alarm.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Air conditioning, Kitchen, TV, Free parking on premises, Carbon monoxide alarm.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oshkosh to stay competitive.
Oshkosh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oshkosh
- The typical guest profile for Airbnb in Oshkosh consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and United Kingdom (0.9%).
- Top languages spoken are English (75.7%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oshkosh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |