Airbnb Market Analytics, Statistics and Data in Oshkosh, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oshkosh? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oshkosh:
How much do Airbnb hosts make on average per month in Oshkosh?
The short-term rental market in Oshkosh shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,202 per month
- Strong performing properties (top 25%) make $4,364 or more
- Best-in-class properties (top 10%) achieve $7,101+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,098
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oshkosh
The market in Oshkosh shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oshkosh
Daily rates in Oshkosh vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $296 per night
- Strong performing properties (top 25%) secure $504 or more
- Best-in-class properties (top 10%) pull in $656+ per night
- Entry-level properties (bottom 25%) earn around $142
Daily Rate Variations by Month
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Seasonality patterns in Oshkosh
Peak Season (August, July, June)
- Revenue peaks at $5179.75 per month
- Occupancy rates reach 56.51%
- Daily rates average $377.38
Shoulder Season
- Revenue averages $3173.63 per month
- Occupancy maintains 38.59%
- Daily rates hold at $355.12
Low Season (February, January, December)
- Revenue drops to $1947.50 per month
- Occupancy decreases to 25.25%
- Daily rates adjust to $331.30
Is it still profitable to do Airbnb in Oshkosh in 2025?
Yes! Oshkosh demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $3174 and With 260 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oshkosh
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Menominee Park | Menominee Park is a popular recreational area located along the Fox River, known for its scenic beauty and family-friendly activities. It attracts visitors for picnics, nature walks, and community events, making it a prime location for family-oriented Airbnb stays. | Menominee Park Zoo, Fox River Trail, Nature trails, Picnic areas, Community events |
| Downtown Oshkosh | Oshkosh's vibrant downtown district features numerous shops, restaurants, and nightlife options. It's an appealing area for guests who want to explore local culture, dining, and entertainment. Proximity to the water enhances its charm. | Oshkosh Public Museum, Grand Opera House, Waterfront, Local restaurants, Shops |
| Lake Winnebago | As a large lake offering water activities, Lake Winnebago attracts tourists seeking outdoor adventures such as fishing, boating, and swimming. Lakeside properties are highly desirable for vacation rentals. | Fishing, Boating, Swimming, Hiking trails, Waterfront parks |
| University of Wisconsin Oshkosh | The university draws many visitors, including parents, alumni, and conference attendees, making it a good location for short-term rentals catering to students and academic visitors. | Campus events, Sports events, Cultural activities, Educational conferences, University facilities |
| Fox River Mall | As a major shopping destination, Fox River Mall attracts visitors for shopping and dining, making it a convenient place for tourists and locals alike. Short-term rentals in this area can benefit from the mall's attractions. | Shopping, Dining, Entertainment options, Family-friendly activities, Events |
| Oshkosh AirVenture Museum | With its significance to the aviation community, the museum attracts aviation enthusiasts from all over, particularly during special events. This makes it an excellent choice for hosting Airbnb guests with specific interests. | AirVenture events, Aircraft exhibits, Educational programs, Shop and cafe, Community activities |
| Altoona Park | Altoona Park is a neighborhood with scenic views and park features, appealing to families and nature lovers. Nearby amenities make it a comfortable stay for guests looking to relax in a quieter environment. | Hiking trails, Picnic areas, Playgrounds, Nature views, Community events |
| Oshkosh Waterfront | The waterfront area provides beautiful views and access to water activities, appealing to vacationers looking for a relaxing getaway near the water. | Walking trails, Water sports, Fishing opportunities, Picnic spots, Community gatherings |
Do you need a license for Airbnb in Oshkosh?
We recommend checking directly with Oshkosh's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oshkosh
Lake Butte des Morts Cabin - EAA - NFL Draft
Entire Place • 3 bedrooms
The Manor on Church
Entire Place • 3 bedrooms
Shorelane Sunrise Waterfront on the Lake
Entire Place • 3 bedrooms
Hot tub - 4 Bedroom 3.5 Bath
Entire Place • 4 bedrooms
Menominee House Lake View
Entire Place • 3 bedrooms
NEW! Sleeps 13! Convenient&Close
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Oshkosh
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 5 | $170,743 | 115 | 4.76/5.0 |
| Courtney | 2 | $147,355 | 114 | 4.79/5.0 |
| Nichole | 3 | $133,590 | 97 | 4.90/5.0 |
| Adam | 1 | $126,950 | 22 | 4.95/5.0 |
| David | 2 | $126,493 | 213 | 4.81/5.0 |
| Brigitte | 1 | $99,416 | 44 | 4.84/5.0 |
| Dawn | 1 | $93,122 | 26 | 4.96/5.0 |
| John | 8 | $81,714 | 174 | 4.25/5.0 |
| Nate | 1 | $78,270 | 22 | 5.00/5.0 |
| Dominique | 1 | $65,746 | 4 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oshkosh
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.5%), with house and apartment & condo properties comprising 95.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (5.1% combined)
Room Capacity Distribution
Analysis of 260 properties in Oshkosh shows that 3 bedrooms properties are most prevalent, making up 33.1% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 61.9% of all listings.
Key Insights
- Most common: 3 bedrooms (33.1%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 61.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 260 properties in Oshkosh reveals that 6 guests properties dominate the market, representing 29.6% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 51.2% of the market.
Key Insights
- Most common capacity: 6 guests (29.6% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 260 properties in Oshkosh, the most common availability pattern is 271-366 days (72.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.6% of properties).
Key Insights
- Most common availability window: 271-366 days (72.3%)
- Most common booking duration: 31-90 days (39.6%)
- Properties with high availability (180+ days): 85.8%
- Properties with long-term bookings (180+ days): 14.2%
Minimum Stay Distributions
1 Night
55 listings
23% of total
2 Nights
62 listings
25.9% of total
3 Nights
14 listings
5.9% of total
4-6 Nights
61 listings
25.5% of total
7-29 Nights
30 listings
12.6% of total
30+ Nights
17 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.9%
- Mid-length stays (4-6 nights) represent 25.5% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 54.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
32 listings
17% of total
Moderate
46 listings
24.5% of total
Firm
56 listings
29.8% of total
Strict
54 listings
28.7% of total
Key Insights
- Firm is the preferred policy at 29.8% of listings
- The market shows a balanced distribution between guest-friendly (41.5%) and strict (58.5%) policies
- Flexible policies are least common at 17.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 92 days
- Shortest booking windows are in Feb, Apr, Mar, averaging 33 days
- Summer shows the longest average booking window at 92 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Mar when lead times are shortest
Popular Airbnb Amenities in Oshkosh
Below is the distribution of amenities across listings in Oshkosh:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1%) and Australia (0.7%)
- English is the top language at 83.1%, followed by Spanish (9.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Chicago and Madison markets
- Develop localized content for United Kingdom and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oshkosh. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Wilson | 14 | $7,100 | $634.89 | 42% |
| Monona | 34 | $6,337 | $565.61 | 50% |
| Summit | 10 | $6,011 | $456.60 | 42% |
| Ellison Bay | 13 | $5,897 | $380.04 | 58% |
| Town of Baileys Harbor | 36 | $5,313 | $411.10 | 53% |
| Town of Jacksonport | 10 | $5,194 | $583.77 | 41% |
| Town of Nasewaupee | 34 | $5,194 | $350.14 | 51% |
| Town of Lyndon | 36 | $4,993 | $447.35 | 39% |
| Sister Bay | 78 | $4,974 | $393.42 | 50% |
| Rowleys Bay | 16 | $4,959 | $384.56 | 48% |
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