Eagle River Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Eagle River in 2025? Explore comprehensive Airbnb analytics for Eagle River, Wisconsin, United States to uncover income potential. This 2025 STR market report for Eagle River, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Eagle River, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Eagle River Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Eagle River Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$235
The average rental revenue earned for an occupied room per day in Eagle River.
Occupancy Rate(?)
39.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,663
Typical annual income for an Airbnb listing in Eagle River. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.9%
Significant decrease (-12.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Eagle River.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Eagle River.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Eagle River (2025)

Understanding the monthly revenue variations for Airbnb listings in Eagle River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Eagle River is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Eagle River across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,252+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,084 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,452 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,308, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Eagle River

Eagle River Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Eagle River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Eagle River:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Eagle River

Average Daily Rate (ADR) Airbnb Trends in Eagle River (2025)

Effective short term rental pricing strategy in Eagle River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Eagle River typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
  • Typical properties (Median) charge around $218 per night.
  • Entry-level properties (Bottom 25%) earn around $171 per night.

Average Daily Rate (ADR) Trend by Month in Eagle River

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Airbnb Seasonality Analysis & Trends in Eagle River (2025)

Peak Season (July, August, June)
  • Revenue averages $5,235 per month
  • Occupancy rates average 56.8%
  • Daily rates average $304
Shoulder Season
  • Revenue averages $2,514 per month
  • Occupancy maintains around 32.9%
  • Daily rates hold near $250
Low Season (January, February, March)
  • Revenue drops to average $1,980 per month
  • Occupancy decreases to average 29.3%
  • Daily rates adjust to average $223

Seasonality Insights for Eagle River

  • The Airbnb seasonality in Eagle River shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Eagle River's highest earning potential, with monthly revenues capable of climbing to $6,170, occupancy reaching a high of 65.7%, and ADRs peaking at $313.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,925, occupancy could drop to 27.1%, and ADRs may adjust down to $217.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Eagle River.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Eagle River seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Eagle River (2025)

Exploring the top neighborhoods for short-term rentals in Eagle River? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Eagle River Chain of Lakes
A series of beautiful lakes offering outdoor activities such as boating, fishing, and summer adventures. Perfect for guests seeking a serene and nature-filled experience.
Eagle River Chain of Lakes, Wildwood Wildlife Park, Rumor's Resort, Eagle River Golf Course, Local hiking trails
Downtown Eagle River
The heart of Eagle River with historic charm, local shops, and dining. Ideal for visitors wanting easy access to community events and local culture.
Eagle River Museum, Mann Lake, Local restaurants and cafes, Shopping boutiques, Midsummer Festival events
Vilas County Forest
Surrounded by nature, this area offers year-round recreational activities, appealing to nature lovers and outdoor enthusiasts.
Vilas County Forest, Snowmobile trails, Hiking paths, Camping areas
Nokomis Lake
A popular destination for both summer and winter activities, attracting families for water sports in the summer and snowmobiling in the winter.
Nokomis Lake, Public beaches, Fishing spots, Snowmobiling trails
North Twin Lake
Known for its tranquil atmosphere and fishing opportunities, this area is great for guests who want a peaceful retreat.
North Twin Lake, Fishing spots, Boating, Picnic areas
Three Lakes
A quaint nearby town with a charming main street, perfect for guests who enjoy small-town vibes and access to multiple lakes.
Three Lakes Historical Society, Eagle River Area Chamber of Commerce, Shopping and dining options, Nearby lakes
Hiawatha Lodge
A scenic area with a lodge feel, ideal for winter sports enthusiasts and nature lovers alike, offering a retreat atmosphere.
Hiawatha Lodge, Winter sports activities, Beautiful natural scenery, Bird watching
Eagle River Ski and Sport
Attracts winter sports lovers with its proximity to ski resorts, making it perfect for those looking to enjoy winter activities.
Eagle River Ski & Sport, Nearby ski hills, Snowshoeing trails, Winter festival events

Understanding Airbnb License Requirements & STR Laws in Eagle River (2025)

While Eagle River, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Eagle River to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Eagle River (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Eagle Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lakefront, near downtown and trails! Dog-approved

Lakefront, near downtown and trails! Dog-approved

Entire Place • 4 bedrooms

$86,191
Revenue
63.8%
Occupancy
$350.78
Daily Rate
Beautiful, Newer Cabin, sleeps 10, Lake, Beach

Beautiful, Newer Cabin, sleeps 10, Lake, Beach

Entire Place • 4 bedrooms

$63,596
Revenue
58.4%
Occupancy
$476.99
Daily Rate
Cabin On The Worlds Largest Chain Of Lakes

Cabin On The Worlds Largest Chain Of Lakes

Entire Place • 3 bedrooms

$62,737
Revenue
56.8%
Occupancy
$298.20
Daily Rate
Walk to Town, Hike/Bike/Ski, ATV/UTV/Snowmobile

Walk to Town, Hike/Bike/Ski, ATV/UTV/Snowmobile

Entire Place • 3 bedrooms

$51,696
Revenue
37.5%
Occupancy
$279.25
Daily Rate
Yellow Birch Lakehouse, on the Chain of Lakes

Yellow Birch Lakehouse, on the Chain of Lakes

Entire Place • 3 bedrooms

$51,018
Revenue
45.5%
Occupancy
$316.77
Daily Rate
Waterfront Home steps to Downtown Eagle River

Waterfront Home steps to Downtown Eagle River

Entire Place • 3 bedrooms

$47,636
Revenue
40.0%
Occupancy
$314.03
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Eagle River (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Eagle River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Escape North4$88,0212084.85/5.0
Christine1$86,1911284.99/5.0
Doug2$73,8031094.96/5.0
Eric1$62,737294.93/5.0
Megan1$51,696185.00/5.0
Josh1$51,018544.70/5.0
Allyson1$47,636154.73/5.0
Vacasa Wisconsin5$47,407963.68/5.0
David1$38,74084.75/5.0
Bloom Cabin (John & Krista)1$33,101654.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Eagle River.

Dive Deeper: Advanced Eagle River STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Eagle River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Eagle River Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Eagle River

  • The Eagle River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Eagle River, House properties are the most common (69.7%), reflecting the local real estate landscape.
  • Houses represent a significant 69.7% portion, catering likely to families or larger groups.

Eagle River Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Eagle River

  • The dominant room capacity in Eagle River is 3 bedrooms listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 81.9% of the active Airbnb listings in Eagle River, indicating a high concentration in these sizes.
  • A significant 57.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Eagle River.

Eagle River Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Eagle River

  • The most common guest capacity trend in Eagle River vacation rentals is listings accommodating 8+ guests (39.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Eagle River STR market, accounting for 69.7% of listings.
  • 72.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Eagle River.
  • On average, properties in Eagle River are equipped to host 6.2 guests.

Eagle River Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Eagle River

  • The most common availability pattern in Eagle River falls within the 271-366 days range, representing 48.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Eagle River (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Eagle River Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.3%)

1 Night

2 listings

6.3% of total

2 Nights (53.1%)

2 Nights

17 listings

53.1% of total

3 Nights (18.8%)

3 Nights

6 listings

18.8% of total

7-29 Nights (3.1%)

7-29 Nights

1 listings

3.1% of total

30+ Nights (18.8%)

30+ Nights

6 listings

18.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Eagle River is 2 Nights, adopted by 53.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (18.8%) caters to monthly stays (30+ nights) in Eagle River, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 53.1% of Eagle River hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
  • A 2-night minimum appears standard (53.1%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Eagle River.

Eagle River Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (16.1%)

Super Strict 30 Days

5 listings

16.1% of total

Flexible (16.1%)

Flexible

5 listings

16.1% of total

Moderate (19.4%)

Moderate

6 listings

19.4% of total

Firm (22.6%)

Firm

7 listings

22.6% of total

Strict (25.8%)

Strict

8 listings

25.8% of total

Cancellation Policy Insights for Eagle River

  • The prevailing Airbnb cancellation policy trend in Eagle River is Strict, used by 25.8% of listings.
  • There's a relatively balanced mix between guest-friendly (35.5%) and stricter (48.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 25.8% market standard in Eagle River.
  • Regularly review your cancellation policy against competitors and market demand shifts in Eagle River.

Eagle River STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Eagle River

  • The overall average booking lead time for vacation rentals in Eagle River is 76 days.
  • Guests book furthest in advance for stays during July (average 150 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (126 days avg.) sees the longest lead times, while Spring (51 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Eagle River.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 150 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
  • Monitor your own booking lead times against these Eagle River averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Eagle River (2025)

Amenity Prevalence

Amenity Insights for Eagle River

  • Essential amenities in Eagle River that guests expect include: Kitchen, Wifi, Smoke alarm, Refrigerator, Carbon monoxide alarm, Heating, Dishes and silverware, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Eagle River: Kitchen, Wifi, Smoke alarm, Refrigerator, Carbon monoxide alarm, Heating, Dishes and silverware, Hot water, Free parking on premises.
  • Prioritize adding missing essentials: Refrigerator, Carbon monoxide alarm, Heating, Dishes and silverware, Hot water, Free parking on premises.
  • Consider adding popular differentiators like Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Eagle River to stay competitive.

Eagle River Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Eagle River

  • The typical guest profile for Airbnb in Eagle River consists of primarily domestic travelers (99%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Sign Language.
  • Domestic travelers account for 98.9% of guests.
  • Key international markets include United States (98.9%) and United Kingdom (0.5%).
  • Top languages spoken are English (84.6%) followed by Sign Language (3.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Milwaukee and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Eagle River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Townsend10$4,181$349.3546%
Town of Necedah25$4,097$295.2944%
Town of Armenia13$4,067$472.3137%
Republic Township12$3,644$347.5844%
Town of Monroe15$3,516$324.6936%
Town of Mount Morris39$3,478$386.1538%
Town of Barksdale11$3,461$249.6252%
Village of Rib Mountain12$3,441$384.0533%
Town of Scott22$3,378$290.1341%
Town of Rome71$3,375$380.7237%

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