Verona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Verona in 2025? Explore comprehensive Airbnb analytics for Verona, Wisconsin, United States to uncover income potential. This 2025 STR market report for Verona, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Verona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Verona Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Verona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Verona (2025)
Understanding the monthly revenue variations for Airbnb listings in Verona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Verona is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Verona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,937+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,538 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,418 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,301, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Verona
Verona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Verona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Verona:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Verona
Average Daily Rate (ADR) Airbnb Trends in Verona (2025)
Effective short term rental pricing strategy in Verona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Verona typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,021+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $188 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Verona
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Airbnb Seasonality Analysis & Trends in Verona (2025)
Peak Season (June, May, August)
- Revenue averages $3,771 per month
- Occupancy rates average 56.0%
- Daily rates average $334
Shoulder Season
- Revenue averages $2,678 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $328
Low Season (January, November, December)
- Revenue drops to average $1,710 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $329
Seasonality Insights for Verona
- The Airbnb seasonality in Verona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Verona's highest earning potential, with monthly revenues capable of climbing to $3,951, occupancy reaching a high of 67.2%, and ADRs peaking at $344.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,509, occupancy could drop to 30.2%, and ADRs may adjust down to $318.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Verona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Verona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Verona (2025)
Exploring the top neighborhoods for short-term rentals in Verona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Verona | Central location with plenty of shops, restaurants, and entertainment. Great for visitors interested in local cuisine and culture. | Btoccia's Pizzeria, Verona Area Community Theater, Verona Public Library, Riverside Park, Verona Farmers Market |
| Lake Verona | Scenic waterfront location that is perfect for those looking to relax by the water or engage in outdoor activities. | Lake Verona, Verona Parks and Trails, Fishing and boating opportunities, Picnic areas, Nature trails |
| Boulder Ridge | Family-friendly neighborhood with a suburban feel. Close to schools and parks, appealing to families and long-term guests. | Boulder Ridge Park, Nearby schools, Community events, Family-oriented restaurants |
| Verona Commons | A shopping and dining hub that attracts both locals and visitors, ideal for guests looking for convenience during their stay. | Verona Commons Shopping Center, Variety of dining options, Coffee shops, Fitness centers, Theaters |
| Stoner Prairie | A quiet, residential area known for its peacefulness and proximity to nature, perfect for visitors wanting a tranquil stay. | Stoner Prairie Park, Nature trails, Bird watching areas, Peaceful residential atmosphere |
| The High Point | Growing area with new developments, attracts visitors looking for modern amenities and access to the city while enjoying suburban life. | High Point Park, New shopping centers, Dining options, Community activities |
| Old Verona | Historic part of town that offers a glimpse into the area's history, attracting guests interested in local landmarks and history. | Verona Historical Museum, Old Town Park, Historical architecture, Community festivals |
| Pioneer Park | A nature-focused area with parks and trails, popular among those who love outdoor activities and exploring nature. | Pioneer Park, Walking and biking trails, Picnic areas, Wildlife observation |
Understanding Airbnb License Requirements & STR Laws in Verona (2025)
While Verona, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Verona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Verona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Veronabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paoli Place
Entire Place • 3 bedrooms
Downtown Verona Hideaway
Entire Place • 2 bedrooms
Paoli Nest
Entire Place • 3 bedrooms
Spacious Home for Visitors & Athletes
Entire Place • 5 bedrooms
Spacious 5 bedroom home with patio and firepit
Entire Place • 5 bedrooms
Cozy home in Verona
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Verona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Verona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 3 | $112,165 | 150 | 4.95/5.0 |
| Raj | 2 | $55,310 | 248 | 4.97/5.0 |
| Maureen | 2 | $44,100 | 164 | 4.66/5.0 |
| Jenny And Luke | 1 | $37,779 | 83 | 4.98/5.0 |
| Angela | 1 | $34,563 | 8 | 4.75/5.0 |
| Amy | 1 | $33,159 | 1 | Not Rated |
| Alex | 1 | $25,532 | 27 | 4.89/5.0 |
| Dan | 1 | $21,005 | 22 | 4.86/5.0 |
| Barbara Joanne | 1 | $17,591 | 66 | 4.98/5.0 |
| Jennifer | 1 | $15,950 | 44 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Verona.
Dive Deeper: Advanced Verona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Verona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVerona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Verona
- The Verona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Verona, House properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 68.4% portion, catering likely to families or larger groups.
Verona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Verona
- The dominant room capacity in Verona is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.7% of the active Airbnb listings in Verona, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Verona.
Verona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Verona
- The most common guest capacity trend in Verona vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Verona STR market, accounting for 42.1% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Verona.
- On average, properties in Verona are equipped to host 4.6 guests.
Verona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Verona
- The most common availability pattern in Verona falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Verona (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Verona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
21.1% of total
2 Nights
10 listings
52.6% of total
3 Nights
1 listings
5.3% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Verona is 2 Nights, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Verona Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Verona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.6% of Verona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Verona.
Verona Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
31.6% of total
Moderate
5 listings
26.3% of total
Firm
2 listings
10.5% of total
Strict
6 listings
31.6% of total
Cancellation Policy Insights for Verona
- The prevailing Airbnb cancellation policy trend in Verona is Flexible, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.6% market standard in Verona.
- With 31.6% using Strict terms, this is a viable option in Verona, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Verona.
Verona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Verona
- The overall average booking lead time for vacation rentals in Verona is 48 days.
- Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (59 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Verona.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Verona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Verona (2025)
Amenity Prevalence
Amenity Insights for Verona
- Essential amenities in Verona that guests expect include: Smoke alarm, Kitchen, Air conditioning, Wifi, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Verona: Smoke alarm, Kitchen, Air conditioning, Wifi, Carbon monoxide alarm.
- Consider adding popular differentiators like Coffee maker or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Verona to stay competitive.
Verona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Verona
- The typical guest profile for Airbnb in Verona consists of primarily domestic travelers (96%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and Canada (1.5%).
- Top languages spoken are English (70.8%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Verona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 18 | $9,039 | $644.64 | 50% |
| Monona | 32 | $6,231 | $580.09 | 51% |
| Twin Lakes | 33 | $5,687 | $504.55 | 42% |
| Town of Richmond | 10 | $5,400 | $394.63 | 44% |
| McHenry | 32 | $4,498 | $438.03 | 42% |
| Lake Geneva | 190 | $4,473 | $424.65 | 41% |
| Lake Ripley | 10 | $4,459 | $352.21 | 53% |
| Lake Villa | 10 | $4,328 | $309.40 | 55% |
| Town of Germantown | 70 | $4,298 | $487.69 | 35% |
| Como | 55 | $3,997 | $359.94 | 43% |