Gills Rock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Gills Rock in 2025? Explore comprehensive Airbnb analytics for Gills Rock, Wisconsin, United States to uncover income potential. This 2025 STR market report for Gills Rock, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Gills Rock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gills Rock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gills Rock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gills Rock (2025)
Understanding the monthly revenue variations for Airbnb listings in Gills Rock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gills Rock is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gills Rock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,292+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,368 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,452 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,078, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gills Rock
Gills Rock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gills Rock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gills Rock:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gills Rock
Average Daily Rate (ADR) Airbnb Trends in Gills Rock (2025)
Effective short term rental pricing strategy in Gills Rock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gills Rock typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $500+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $379 or more.
- Typical properties (Median) charge around $251 per night.
- Entry-level properties (Bottom 25%) earn around $185 per night.
Average Daily Rate (ADR) Trend by Month in Gills Rock
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Airbnb Seasonality Analysis & Trends in Gills Rock (2025)
Peak Season (July, August, June)
- Revenue averages $6,926 per month
- Occupancy rates average 65.5%
- Daily rates average $319
Shoulder Season
- Revenue averages $3,724 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $298
Low Season (January, February, March)
- Revenue drops to average $1,714 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $276
Seasonality Insights for Gills Rock
- The Airbnb seasonality in Gills Rock shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gills Rock's highest earning potential, with monthly revenues capable of climbing to $7,639, occupancy reaching a high of 72.9%, and ADRs peaking at $322.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,071, occupancy could drop to 16.1%, and ADRs may adjust down to $273.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gills Rock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gills Rock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gills Rock (2025)
Exploring the top neighborhoods for short-term rentals in Gills Rock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gills Rock Main Street | The heart of Gills Rock with easy access to local shops and restaurants. Ideal for visitors who want a taste of local life and culture. | Local eateries, Gills Rock Marina, Fishing charters, Kayaking, Art galleries |
| Chambers Island | A serene getaway spot just across the water known for its beautiful landscapes and outdoor activities. Attracts nature lovers and families looking for relaxation. | Chambers Island Park, Nature trails, Boating, Fishing, Bird watching |
| Cave Point County Park | An attraction known for its stunning natural beauty and outdoor recreational opportunities. Great for adventurers and those who enjoy hiking and scenic views. | Cave Point cliffs, Hiking trails, Scenic overlooks, Picnicking, Wildlife viewing |
| Door County National Park | A nearby national park famous for its picturesque beauty, hiking trails, and camping. Perfect for tourists seeking adventure and nature. | Hiking trails, Scenic drives, Camping spots, Wildflowers, Biking paths |
| Washington Island | A nearby island that offers a peaceful escape and unique environment. Appeals to tourists who want to explore the charm of island life. | Washington Island Ferry, Historical museum, Local shops, Beach access, Wildlife |
| Sister Bay | A charming village just a short drive away, known for its waterfront and vibrant community events. It’s a fantastic stay for tourists looking for local flavor. | Sister Bay Beach, Local festivals, Restaurants, Shopping, Water activities |
| Ellison Bay | A serene location ideal for those looking for a quiet retreat with beautiful views and access to nature. Appeals to couples and solo travelers. | Ellison Bay Marina, Waterfront views, Local art galleries, Kayaking, Fishing |
| Fish Creek | A popular vacation spot in Door County with great dining and entertainment options. Attracts families and tourists looking for a lively atmosphere. | Peninsula State Park, Local shops, Restaurants, Live theater, Water sports |
Understanding Airbnb License Requirements & STR Laws in Gills Rock (2025)
While Gills Rock, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gills Rock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gills Rock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gills Rockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mid Century Lake House with private beach
Entire Place • 3 bedrooms
Cozy Cottage in the woods of Northern Door County
Entire Place • 2 bedrooms
Northern Lights Farmhouse with Hot Tub
Entire Place • 5 bedrooms
Halvø Home - Ellison Bay
Entire Place • 4 bedrooms
The Anchor lake view condo in Ellison Bay
Entire Place • 4 bedrooms
Ramrock Cabin under the stars!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gills Rock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gills Rock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophie | 4 | $120,923 | 370 | 4.87/5.0 |
| Caroline | 1 | $109,724 | 76 | 5.00/5.0 |
| Lundquist Realty | 2 | $81,767 | 15 | 2.42/5.0 |
| Kelly | 1 | $67,892 | 76 | 4.92/5.0 |
| Kate | 1 | $67,352 | 166 | 4.87/5.0 |
| Host #236136505 | 1 | $54,321 | 2 | 0.00/5.0 |
| Bonita | 1 | $52,113 | 5 | 4.80/5.0 |
| Rex | 1 | $49,221 | 73 | 4.96/5.0 |
| Gregg | 1 | $44,168 | 152 | 4.84/5.0 |
| Michael | 1 | $43,960 | 6 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gills Rock.
Dive Deeper: Advanced Gills Rock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gills Rock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGills Rock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gills Rock
- The Gills Rock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gills Rock, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 8.4%) offer potential for unique stay experiences.
Gills Rock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gills Rock
- The dominant room capacity in Gills Rock is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.3% of the active Airbnb listings in Gills Rock, indicating a high concentration in these sizes.
- A significant 54.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gills Rock.
Gills Rock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gills Rock
- The most common guest capacity trend in Gills Rock vacation rentals is listings accommodating 6 guests (37.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Gills Rock STR market, accounting for 70.8% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gills Rock.
- On average, properties in Gills Rock are equipped to host 5.7 guests.
Gills Rock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gills Rock
- The most common availability pattern in Gills Rock falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gills Rock (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gills Rock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
8 listings
36.4% of total
3 Nights
11 listings
50% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Gills Rock is 3 Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 50% of Gills Rock hosts use this setting.
- A 2-night minimum appears standard (36.4%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gills Rock.
Gills Rock Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.5% of total
Flexible
2 listings
9.1% of total
Moderate
1 listings
4.5% of total
Firm
9 listings
40.9% of total
Strict
9 listings
40.9% of total
Cancellation Policy Insights for Gills Rock
- The prevailing Airbnb cancellation policy trend in Gills Rock is Firm, used by 40.9% of listings.
- A majority (81.8%) of hosts in Gills Rock utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.9% market standard in Gills Rock.
- With 40.9% using Strict terms, this is a viable option in Gills Rock, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gills Rock.
Gills Rock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gills Rock
- The overall average booking lead time for vacation rentals in Gills Rock is 85 days.
- Guests book furthest in advance for stays during July (average 146 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (113 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Gills Rock.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 146 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Gills Rock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gills Rock (2025)
Amenity Prevalence
Amenity Insights for Gills Rock
- Essential amenities in Gills Rock that guests expect include: Kitchen, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Cooking basics, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gills Rock: Kitchen, Free parking on premises, Heating.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, Heating.
- Consider adding popular differentiators like Hot water or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gills Rock to stay competitive.
Gills Rock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gills Rock
- The typical guest profile for Airbnb in Gills Rock consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Qatar (0.6%).
- Top languages spoken are English (70%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gills Rock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |
| Jacksonport | 19 | $4,435 | $351.06 | 56% |
| Marquette Township | 17 | $4,367 | $314.37 | 52% |
| Town of Egg Harbor | 42 | $4,258 | $318.15 | 50% |