Airbnb Market Analytics, Statistics and Data in Milwaukee, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Milwaukee? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Milwaukee:
How much do Airbnb hosts make on average per month in Milwaukee?
The short-term rental market in Milwaukee shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,286 per month
- Strong performing properties (top 25%) make $3,827 or more
- Best-in-class properties (top 10%) achieve $6,364+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,197
Revenue Variations by Month
Occupancy Rates Throughout the Year in Milwaukee
The market in Milwaukee shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Milwaukee
Daily rates in Milwaukee vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $128 per night
- Strong performing properties (top 25%) secure $216 or more
- Best-in-class properties (top 10%) pull in $371+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Milwaukee
Peak Season (July, June, August)
- Revenue peaks at $4872.56 per month
- Occupancy rates reach 59.38%
- Daily rates average $233.78
Shoulder Season
- Revenue averages $3089.45 per month
- Occupancy maintains 45.86%
- Daily rates hold at $194.45
Low Season (November, December, January)
- Revenue drops to $1782.66 per month
- Occupancy decreases to 33.30%
- Daily rates adjust to $180.83
Is it still profitable to do Airbnb in Milwaukee in 2025?
Yes! Milwaukee demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3089 and As a mature market with 1204 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Milwaukee
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lower East Side | Charming neighborhood with a mix of residential and commercial properties, close to the Milwaukee Lakefront. It's a vibrant area with plenty of bars and restaurants, popular with young professionals. | Lake Michigan, Milwaukee Art Museum, Brew City, Bradford Beach, Geneva Lake |
| Historic Third Ward | Known for its historic buildings and cultural institutions, this area is lively with artsy shops, galleries, and theaters, making it attractive for both tourists and locals. | Harley-Davidson Museum, Milwaukee Public Market, Pabst Theater, The Pfister Hotel, Art galleries and workshops |
| Bay View | A trendy, up-and-coming neighborhood with a strong sense of community and a focus on local businesses. It's known for its restaurants, cafes, and proximity to the Bay View Park. | South Shore Park, Kinnickinnic River, Local breweries, Outdoor festivals, Live music venues |
| Downtown Milwaukee | The bustling business and entertainment district, perfect for hosting guests looking to experience city life, with easy access to attractions and public transport. | Fiserv Forum, Wisconsin Center, Historic Milwaukee buildings, Restaurants and nightlife, Shopping centers |
| Walker’s Point | An increasingly popular area known for its diverse cultural scene, featuring a mix of art, dining, and nightlife options. Great for anyone wanting a more unique Milwaukee experience. | The Iron Horse Hotel, Local distilleries and breweries, The Foghorn, Nightlife and entertainment, Art studios and galleries |
| Shorewood | A desirable suburb just north of Milwaukee with beautiful homes and a strong community vibe. Visitors can enjoy walking to parks and local shops. | Shorewood Village Park, Lake Park, Local cafes and boutiques, Community events, Nearby beaches |
| Mississippi River District | An industrial area undergoing revitalization with a growing number of restaurants and shops, appealing to travelers who enjoy a trendy, urban atmosphere. | Factory themed restaurants, Outdoor spaces, Local art installations, Unique shopping experiences, Cultural events |
| East Side | A vibrant neighborhood known for its eclectic vibe, array of businesses, and active social scene. It's a hotspot for young adults and tourists looking to explore Milwaukee. | University of Wisconsin-Milwaukee, Lakefront Parks, Cultural festivals, Historic cinemas, Music venues |
Do you need a license for Airbnb in Milwaukee?
We recommend checking directly with Milwaukee's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Milwaukee
Gorgeous Brewers Hill Victorian
Entire Place • 5 bedrooms
The Prospect Mansion & Loft
Entire Place • 10 bedrooms
Incredible Historic Charm and Grace
Entire Place • 3 bedrooms
Downtown Oasis: Hot Tub, Garage, 2 King Huge yard!
Entire Place • 3 bedrooms
MKE Mansion. Ideal for large groups visiting MKE.
Entire Place • 6 bedrooms
The Bentley | Sleeps 22 | Garage & Yard | Downtown
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Milwaukee
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flexhome | 91 | $2,815,964 | 6210 | 4.64/5.0 |
| Adam | 10 | $1,062,708 | 295 | 4.91/5.0 |
| Bradley | 10 | $1,040,227 | 1124 | 4.95/5.0 |
| The Hosting Company | 26 | $993,075 | 2288 | 4.55/5.0 |
| Jake | 16 | $686,702 | 3190 | 4.81/5.0 |
| House Of Morya | 11 | $506,781 | 128 | 4.40/5.0 |
| Lisa | 8 | $468,224 | 532 | 4.87/5.0 |
| Michael | 4 | $426,845 | 333 | 5.00/5.0 |
| Blake | 4 | $393,508 | 139 | 3.75/5.0 |
| Trina | 2 | $345,016 | 140 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Milwaukee
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87%), with house and apartment & condo properties comprising 94.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.3% combined)
Room Capacity Distribution
Analysis of 1,204 properties in Milwaukee shows that 2 bedrooms properties are most prevalent, making up 30.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 60.5% of all listings.
Key Insights
- Most common: 2 bedrooms (30.8%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 60.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,204 properties in Milwaukee reveals that 8+ guests properties dominate the market, representing 20.7% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 40.0% of the market.
Key Insights
- Most common capacity: 8+ guests (20.7% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 40.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,204 properties in Milwaukee, the most common availability pattern is 181-270 days (34.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.3% of properties).
Key Insights
- Most common availability window: 181-270 days (34.6%)
- Most common booking duration: 91-180 days (34.3%)
- Properties with high availability (180+ days): 64.9%
- Properties with long-term bookings (180+ days): 37.0%
Minimum Stay Distributions
1 Night
388 listings
36.7% of total
2 Nights
416 listings
39.3% of total
3 Nights
62 listings
5.9% of total
4-6 Nights
21 listings
2% of total
7-29 Nights
105 listings
9.9% of total
30+ Nights
66 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.0%
- Mid-length stays (4-6 nights) represent 2% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 81.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
0.8% of total
Super Strict 30 Days
14 listings
1.4% of total
Flexible
218 listings
21.1% of total
Moderate
339 listings
32.8% of total
Firm
198 listings
19.1% of total
Strict
257 listings
24.9% of total
Key Insights
- Moderate is the preferred policy at 32.8% of listings
- The market shows a balanced distribution between guest-friendly (53.9%) and strict (44.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 66 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 31 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Milwaukee
Below is the distribution of amenities across listings in Milwaukee:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.9%) and DC (0.8%)
- English is the top language at 78.2%, followed by Spanish (14.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Chicago and Milwaukee markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Milwaukee. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,462 | $656.67 | 50% |
| Town of Wilson | 14 | $7,100 | $634.89 | 42% |
| Twin Lakes | 29 | $6,383 | $496.08 | 43% |
| Fennville | 10 | $6,263 | $405.23 | 45% |
| Summit | 10 | $6,011 | $456.60 | 42% |
| Laketown Township | 62 | $5,780 | $469.60 | 46% |
| Saugatuck Township | 145 | $5,624 | $488.80 | 43% |
| Town of Geneva | 50 | $5,456 | $390.81 | 47% |
| Lake Geneva | 166 | $5,240 | $423.13 | 44% |
| Town of Jacksonport | 10 | $5,194 | $583.77 | 41% |
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