Town of Adams Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Town of Adams in 2025? Explore comprehensive Airbnb analytics for Town of Adams, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Adams, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Town of Adams, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Adams Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Town of Adams Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$245
The average rental revenue earned for an occupied room per day in Town of Adams.
Occupancy Rate(?)
41.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$30,948
Typical annual income for an Airbnb listing in Town of Adams. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-25.1%
Significant decrease (-25.1%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Town of Adams.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Town of Adams.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Town of Adams (2025)

Understanding the monthly revenue variations for Airbnb listings in Town of Adams is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Adams is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Adams across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,078 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,466 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,468, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of Adams

Town of Adams Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Town of Adams STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Adams:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of Adams

Average Daily Rate (ADR) Airbnb Trends in Town of Adams (2025)

Effective short term rental pricing strategy in Town of Adams involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Adams typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $413+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $296 or more.
  • Typical properties (Median) charge around $227 per night.
  • Entry-level properties (Bottom 25%) earn around $174 per night.

Average Daily Rate (ADR) Trend by Month in Town of Adams

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Airbnb Seasonality Analysis & Trends in Town of Adams (2025)

Peak Season (July, June, August)
  • Revenue averages $4,550 per month
  • Occupancy rates average 54.0%
  • Daily rates average $267
Shoulder Season
  • Revenue averages $3,107 per month
  • Occupancy maintains around 38.6%
  • Daily rates hold near $254
Low Season (January, February, March)
  • Revenue drops to average $1,942 per month
  • Occupancy decreases to average 25.5%
  • Daily rates adjust to average $235

Seasonality Insights for Town of Adams

  • The Airbnb seasonality in Town of Adams shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Town of Adams's highest earning potential, with monthly revenues capable of climbing to $4,841, occupancy reaching a high of 61.3%, and ADRs peaking at $268.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,462, occupancy could drop to 19.0%, and ADRs may adjust down to $233.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Adams.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Town of Adams seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Town of Adams (2025)

Exploring the top neighborhoods for short-term rentals in Town of Adams? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Adams
The heart of the Town of Adams with easy access to local shops and eateries. This area attracts visitors who appreciate small-town charm and local culture.
Adams County Historical Society, local restaurants, Adams County Park, various local events
Castle Rock Lake
A beautiful lake destination that's perfect for summer vacations and water activities. Ideal for those looking to enjoy nature and outdoor recreation.
Castle Rock Lake, water sports, fishing, campgrounds, scenic views
Roche-A-Cri State Park
A natural wonder with hiking trails and rock formations. Great for travelers interested in hiking, nature, and wildlife.
Roche-A-Cri State Park, hiking trails, scenic vistas, wildlife watching, petroglyphs
Friendship
A nearby community with a mix of local businesses and outdoor activities. Popular for those seeking a quiet retreat while still having access to amenities.
Friendship Lake, local arts and crafts, fishing spots, community events
Petenwell Lake
One of the largest lakes in Wisconsin, drawing visitors for fishing, boating, and lakefront accommodations. Perfect for families and water sport enthusiasts.
Petenwell Lake, boat rentals, camping, fishing tournaments, picnic areas
Adams County
The surrounding county area provides access to multiple outdoor activities and local attractions, making it appealing for travelers interested in exploring.
local vineyards, outdoor festivals, nature trails, scenic drives
Wild Rose
A small town close to outdoor adventure spots, ideal for those who want a rural atmosphere combined with proximity to the larger attractions of the area.
local beauty spots, hiking and biking trails, community fairs
Thompson's Lake
A serene location that offers quiet and relaxation, attracting visitors looking to escape the hustle and bustle.
Thompson's Lake, serene nature, picnic areas, birdwatching, hiking trails

Understanding Airbnb License Requirements & STR Laws in Town of Adams (2025)

While Town of Adams, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Adams to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Town of Adams (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Adamsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Bella Rosa - Private Custom Estate

Casa Bella Rosa - Private Custom Estate

Entire Place • 6 bedrooms

$115,362
Revenue
57.6%
Occupancy
$546.11
Daily Rate
Cottage in the Woods - Hatfield, WI

Cottage in the Woods - Hatfield, WI

Entire Place • 4 bedrooms

$53,553
Revenue
44.9%
Occupancy
$299.18
Daily Rate
Relaxing 3 Bedroom Cabin with Hot Tub and Scenery

Relaxing 3 Bedroom Cabin with Hot Tub and Scenery

Entire Place • 3 bedrooms

$50,137
Revenue
80.8%
Occupancy
$169.88
Daily Rate
Powerhouse Cabin

Powerhouse Cabin

Entire Place • 3 bedrooms

$44,997
Revenue
48.4%
Occupancy
$270.76
Daily Rate
Hall's Creek Retreat - Hatfield, WI

Hall's Creek Retreat - Hatfield, WI

Entire Place • 2 bedrooms

$43,285
Revenue
46.7%
Occupancy
$192.05
Daily Rate
The Flood Family Lake House

The Flood Family Lake House

Entire Place • 3 bedrooms

$38,867
Revenue
56.2%
Occupancy
$245.98
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Town of Adams (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Town of Adams based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Beth1$115,3621094.83/5.0
Sarah1$53,553585.00/5.0
Rachel1$50,1372324.89/5.0
Daniel1$44,997584.98/5.0
Hunter1$43,285295.00/5.0
Shirly1$38,867194.95/5.0
Denise1$36,529474.94/5.0
Host #4448149001$33,678114.91/5.0
Lori Hatfield Cabin Rentals1$30,445484.96/5.0
Shaonda2$30,196104.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Adams.

Dive Deeper: Advanced Town of Adams STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Adams. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of Adams Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of Adams

  • The Town of Adams Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of Adams, Outdoor/Unique properties are the most common (57.1%), reflecting the local real estate landscape.
  • Houses represent a significant 38.1% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.

Town of Adams Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of Adams

  • The dominant room capacity in Town of Adams is 3 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Town of Adams, indicating a high concentration in these sizes.
  • A significant 61.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Adams.

Town of Adams Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of Adams

  • The most common guest capacity trend in Town of Adams vacation rentals is listings accommodating 8+ guests (61.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Town of Adams STR market, accounting for 80.9% of listings.
  • 76.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Adams.
  • On average, properties in Town of Adams are equipped to host 6.8 guests.

Town of Adams Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of Adams

  • The most common availability pattern in Town of Adams falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Town of Adams (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Town of Adams Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10%)

1 Night

2 listings

10% of total

2 Nights (80%)

2 Nights

16 listings

80% of total

3 Nights (10%)

3 Nights

2 listings

10% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of Adams is 2 Nights, adopted by 80% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.0%) of the Town of Adams Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 80% of Town of Adams hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
  • A 2-night minimum appears standard (80%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Adams.

Town of Adams Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.5%)

Flexible

2 listings

10.5% of total

Moderate (31.6%)

Moderate

6 listings

31.6% of total

Firm (57.9%)

Firm

11 listings

57.9% of total

Cancellation Policy Insights for Town of Adams

  • The prevailing Airbnb cancellation policy trend in Town of Adams is Firm, used by 57.9% of listings.
  • A majority (57.9%) of hosts in Town of Adams utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 57.9% market standard in Town of Adams.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of Adams.

Town of Adams STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of Adams

  • The overall average booking lead time for vacation rentals in Town of Adams is 80 days.
  • Guests book furthest in advance for stays during November (average 138 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 40 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (115 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Town of Adams.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
  • Monitor your own booking lead times against these Town of Adams averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Town of Adams (2025)

Amenity Prevalence

Amenity Insights for Town of Adams

  • Essential amenities in Town of Adams that guests expect include: Smoke alarm, TV, Air conditioning, Kitchen, Essentials, Coffee maker, Heating, Microwave, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire pit are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Town of Adams: Smoke alarm, TV, Air conditioning, Kitchen, Essentials, Coffee maker, Heating, Microwave, Free parking on premises.
  • Prioritize adding missing essentials: Kitchen, Essentials, Coffee maker, Heating, Microwave, Free parking on premises.
  • Consider adding popular differentiators like Fire pit to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Town of Adams to stay competitive.

Town of Adams Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of Adams

  • The typical guest profile for Airbnb in Town of Adams consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.4% of guests.
  • Key international markets include United States (99.4%) and Mauritius (0.6%).
  • Top languages spoken are English (84.7%) followed by Spanish (6.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Madison.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Town of Adams Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monona30$6,487$494.3754%
Town of Germantown58$4,670$459.7537%
Town of Lyndon36$4,476$437.4036%
Town of Greenfield10$4,317$277.1650%
Town of Trenton10$4,134$315.5051%
Town of Necedah25$4,097$295.2944%
Town of Marion45$4,087$307.9742%
Town of Armenia13$4,067$472.3137%
Town of Merrimac13$4,063$364.5648%
Fitchburg19$3,941$263.6454%

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