Town of Three Lakes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Town of Three Lakes in 2025? Explore comprehensive Airbnb analytics for Town of Three Lakes, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Three Lakes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.

Whether you're considering an Airbnb investment in Town of Three Lakes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Three Lakes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Town of Three Lakes Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$228
The average rental revenue earned for an occupied room per day in Town of Three Lakes.
Occupancy Rate(?)
37.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,623
Typical annual income for an Airbnb listing in Town of Three Lakes. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-16.6%
Significant decrease (-16.6%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Town of Three Lakes.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Town of Three Lakes.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
35
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Town of Three Lakes (2025)

Understanding the monthly revenue variations for Airbnb listings in Town of Three Lakes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Three Lakes is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Three Lakes across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,011+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,914 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,099 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,067, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of Three Lakes

Town of Three Lakes Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Town of Three Lakes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Three Lakes:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of Three Lakes

Average Daily Rate (ADR) Airbnb Trends in Town of Three Lakes (2025)

Effective short term rental pricing strategy in Town of Three Lakes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Three Lakes typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $497+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
  • Typical properties (Median) charge around $207 per night.
  • Entry-level properties (Bottom 25%) earn around $156 per night.

Average Daily Rate (ADR) Trend by Month in Town of Three Lakes

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Airbnb Seasonality Analysis & Trends in Town of Three Lakes (2025)

Peak Season (July, August, June)
  • Revenue averages $4,734 per month
  • Occupancy rates average 54.3%
  • Daily rates average $297
Shoulder Season
  • Revenue averages $2,593 per month
  • Occupancy maintains around 30.4%
  • Daily rates hold near $272
Low Season (January, March, November)
  • Revenue drops to average $1,461 per month
  • Occupancy decreases to average 23.8%
  • Daily rates adjust to average $254

Seasonality Insights for Town of Three Lakes

  • The Airbnb seasonality in Town of Three Lakes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Town of Three Lakes's highest earning potential, with monthly revenues capable of climbing to $5,714, occupancy reaching a high of 64.2%, and ADRs peaking at $300.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,026, occupancy could drop to 18.6%, and ADRs may adjust down to $238.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Three Lakes.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Town of Three Lakes seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Town of Three Lakes (2025)

Exploring the top neighborhoods for short-term rentals in Town of Three Lakes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
The Chain O'Lakes
A popular destination for outdoor enthusiasts with numerous lakes, it's ideal for fishing, boating, and nature activities. Great for families and groups looking for a lakeside retreat.
Chain O'Lakes, Lakeside Park, Three Lakes Winery, Bearskin State Trail, Fishing and boating opportunities
Downtown Three Lakes
The central hub of the Town with dining, shopping, and proximity to local events. Perfect for visitors wanting easy access to amenities and local culture.
Three Lakes Historical Museum, Local shops and boutiques, Dining options, Community events, Scenic views of the lakes
Lakeside Lodges
Family-friendly cabins and lodges by the lakeside provide a cozy and private atmosphere, attracting families for summer vacations and winter escapes.
Cabin rentals, Skiing in winter, Swimming in summer, Nature trails, Fire pits by the lake
Three Lakes Golf Course
For golf enthusiasts, this area offers beautiful views and a well-kept course. It attracts golfers as well as visitors wishing to relax in a serene setting.
Three Lakes Golf Course, Clubhouse dining, Scenic views, Golf tournaments, Nearby hiking trails
Nearby National Forests
Proximity to Chequamegon National Forest and other natural reserves presents an opportunity for nature lovers and adventure seekers, great for outdoor activities all year round.
Chequamegon National Forest, Hiking trails, Wildlife viewing, Snowshoeing, Camping sites
Winter Sports Haven
For winter sports, the area offers access to ski trails and snowmobile routes. Perfect for winter tourists looking for a snow-filled getaway.
Skiing, Snowmobiling, Ice fishing, Winter trails, Local ski resorts
Cultural Stops
Incorporation of local culture and history with museums and art galleries that attract visitors interested in learning about the area’s heritage.
Art galleries, Historical landmarks, Cultural festivals, Workshops, Local artist showcases
Fishing Capital
The area is renowned for its fishing opportunities, attracting anglers year-round and providing unique experiences related to fishing culture.
Fishing tournaments, Boat rentals, Fishing supply shops, Guided fishing tours, Lakes with various fish species

Understanding Airbnb License Requirements & STR Laws in Town of Three Lakes (2025)

While Town of Three Lakes, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Three Lakes to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Town of Three Lakes (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Three Lakesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Dog friendly, lakefront home perfect for families

Dog friendly, lakefront home perfect for families

Entire Place • 3 bedrooms

$59,352
Revenue
44.3%
Occupancy
$336.27
Daily Rate
Augie's Lake Home on the Three Lakes Chain

Augie's Lake Home on the Three Lakes Chain

Entire Place • 3 bedrooms

$54,442
Revenue
49.3%
Occupancy
$295.62
Daily Rate
Beautiful home on the Three Lakes chain sleeps 8+!

Beautiful home on the Three Lakes chain sleeps 8+!

Entire Place • 3 bedrooms

$54,338
Revenue
39.7%
Occupancy
$490.33
Daily Rate
Three Lakes Chain Lakefront Cabin

Three Lakes Chain Lakefront Cabin

Entire Place • 4 bedrooms

$51,221
Revenue
28.7%
Occupancy
$368.92
Daily Rate
Sacred Place Hideaway Lake Columbus Water front

Sacred Place Hideaway Lake Columbus Water front

Entire Place • 3 bedrooms

$45,179
Revenue
51.3%
Occupancy
$266.19
Daily Rate
Paradise in the Northwoods!

Paradise in the Northwoods!

Entire Place • 3 bedrooms

$42,796
Revenue
47.0%
Occupancy
$318.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Town of Three Lakes (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Town of Three Lakes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Brad1$59,352155.00/5.0
Matthew1$54,442345.00/5.0
Scott1$54,338135.00/5.0
Miranda1$51,22185.00/5.0
Antoinette1$45,179304.80/5.0
Jodi1$42,79664.83/5.0
Vacasa Wisconsin6$42,297763.16/5.0
Joshua1$39,113204.85/5.0
Heidi1$37,074145.00/5.0
Miranda1$35,919284.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Three Lakes.

Dive Deeper: Advanced Town of Three Lakes STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Three Lakes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of Three Lakes Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of Three Lakes

  • The Town of Three Lakes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of Three Lakes, House properties are the most common (48.6%), reflecting the local real estate landscape.
  • Houses represent a significant 48.6% portion, catering likely to families or larger groups.
  • The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Town of Three Lakes Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of Three Lakes

  • The dominant room capacity in Town of Three Lakes is 3 bedrooms listings, making up 48.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Town of Three Lakes, indicating a high concentration in these sizes.
  • A significant 54.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Three Lakes.

Town of Three Lakes Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of Three Lakes

  • The most common guest capacity trend in Town of Three Lakes vacation rentals is listings accommodating 6 guests (40%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Town of Three Lakes STR market, accounting for 65.7% of listings.
  • 71.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Three Lakes.
  • On average, properties in Town of Three Lakes are equipped to host 6.0 guests.

Town of Three Lakes Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of Three Lakes

  • The most common availability pattern in Town of Three Lakes falls within the 181-270 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Town of Three Lakes (51.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Town of Three Lakes Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.7%)

1 Night

2 listings

6.7% of total

2 Nights (43.3%)

2 Nights

13 listings

43.3% of total

3 Nights (10%)

3 Nights

3 listings

10% of total

4-6 Nights (13.3%)

4-6 Nights

4 listings

13.3% of total

7-29 Nights (23.3%)

7-29 Nights

7 listings

23.3% of total

30+ Nights (3.3%)

30+ Nights

1 listings

3.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of Three Lakes is 2 Nights, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 43.3% of Town of Three Lakes hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
  • A 2-night minimum appears standard (43.3%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Three Lakes.

Town of Three Lakes Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (11.5%)

Super Strict 30 Days

3 listings

11.5% of total

Flexible (15.4%)

Flexible

4 listings

15.4% of total

Moderate (30.8%)

Moderate

8 listings

30.8% of total

Firm (26.9%)

Firm

7 listings

26.9% of total

Strict (15.4%)

Strict

4 listings

15.4% of total

Cancellation Policy Insights for Town of Three Lakes

  • The prevailing Airbnb cancellation policy trend in Town of Three Lakes is Moderate, used by 30.8% of listings.
  • There's a relatively balanced mix between guest-friendly (46.2%) and stricter (42.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 30.8% market standard in Town of Three Lakes.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of Three Lakes.

Town of Three Lakes STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of Three Lakes

  • The overall average booking lead time for vacation rentals in Town of Three Lakes is 58 days.
  • Guests book furthest in advance for stays during July (average 125 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (98 days avg.) sees the longest lead times, while Spring (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Town of Three Lakes.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
  • Monitor your own booking lead times against these Town of Three Lakes averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Town of Three Lakes (2025)

Amenity Prevalence

Amenity Insights for Town of Three Lakes

  • Essential amenities in Town of Three Lakes that guests expect include: Kitchen, Smoke alarm, Wifi, Heating, Hot water, Free parking on premises, TV, Refrigerator, Carbon monoxide alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Town of Three Lakes: Kitchen, Smoke alarm, Wifi, Heating, Hot water, Free parking on premises, TV, Refrigerator, Carbon monoxide alarm, Fire extinguisher.
  • Prioritize adding missing essentials: Hot water, Free parking on premises, TV, Refrigerator, Carbon monoxide alarm, Fire extinguisher.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Town of Three Lakes to stay competitive.

Town of Three Lakes Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of Three Lakes

  • The typical guest profile for Airbnb in Town of Three Lakes consists of primarily domestic travelers (99%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.7% of guests.
  • Key international markets include United States (98.7%) and Ukraine (0.6%).
  • Top languages spoken are English (77.4%) followed by Spanish (9.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madison and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Town of Three Lakes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Townsend10$4,181$349.3546%
Town of Necedah25$4,097$295.2944%
Town of Armenia13$4,067$472.3137%
Republic Township12$3,644$347.5844%
Town of Monroe15$3,516$324.6936%
Town of Mount Morris39$3,478$386.1538%
Town of Barksdale11$3,461$249.6252%
Village of Rib Mountain12$3,441$384.0533%
Town of Scott22$3,378$290.1341%
Town of Rome71$3,375$380.7237%

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