Lake Geneva Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Lake Geneva in 2025? Explore comprehensive Airbnb analytics for Lake Geneva, Wisconsin, United States to uncover income potential. This 2025 STR market report for Lake Geneva, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 167 active listings.
Whether you're considering an Airbnb investment in Lake Geneva, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lake Geneva Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lake Geneva Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lake Geneva (2025)
Understanding the monthly revenue variations for Airbnb listings in Lake Geneva is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lake Geneva is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lake Geneva across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,147+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,158 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,016 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,354, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lake Geneva
Lake Geneva Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lake Geneva STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lake Geneva:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lake Geneva
Average Daily Rate (ADR) Airbnb Trends in Lake Geneva (2025)
Effective short term rental pricing strategy in Lake Geneva involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lake Geneva typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $725+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $504 or more.
- Typical properties (Median) charge around $311 per night.
- Entry-level properties (Bottom 25%) earn around $213 per night.
Average Daily Rate (ADR) Trend by Month in Lake Geneva
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Airbnb Seasonality Analysis & Trends in Lake Geneva (2025)
Peak Season (July, August, June)
- Revenue averages $9,285 per month
- Occupancy rates average 59.6%
- Daily rates average $465
Shoulder Season
- Revenue averages $5,225 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $383
Low Season (January, February, March)
- Revenue drops to average $3,395 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $365
Seasonality Insights for Lake Geneva
- The Airbnb seasonality in Lake Geneva shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lake Geneva's highest earning potential, with monthly revenues capable of climbing to $10,331, occupancy reaching a high of 64.8%, and ADRs peaking at $483.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,058, occupancy could drop to 27.7%, and ADRs may adjust down to $356.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lake Geneva.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lake Geneva seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lake Geneva (2025)
Exploring the top neighborhoods for short-term rentals in Lake Geneva? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lake Geneva | The bustling heart of Lake Geneva, offering a variety of shops, restaurants, and nightlife. Ideal for visitors looking to enjoy local cuisine and activities, all within walking distance. | Geneva Lake, Lake Geneva Shore Path, Water sports rentals, Dining and nightlife, Shopping boutiques |
| Fontana-on-Geneva Lake | A scenic village on the lake's shore known for its beaches and relaxed atmosphere. Great for families and those looking to escape into nature with beautiful views and outdoor activities. | Fontana Beach, Abbey Resort, Fishing and boating, Nature trails, Local restaurants |
| Walworth | A quiet area close to Lake Geneva, perfect for visitors looking for tranquility while being just a short drive from the lake's activities. Ideal for those seeking a peaceful retreat. | Delavan Lake, Local parks, Historic sites, Fishing and picnicking, Countryside trails |
| Williams Bay | A charming community on the shores of Geneva Lake, popular for its serene environment and proximity to outdoor activities. Attracts nature lovers and those looking for a peaceful getaway. | Bizzy's Restaurant, Yerkes Observatory, Gordon Beach, Hiking trails, Local artisan shops |
| Lakeshore | A picturesque area known for its beautiful lakefront homes and stunning views. Attractive to visitors looking for luxury and relaxation with access to the lake. | Geneva Lake views, Private beach access, Boat tours, Dining with lake views, Water sports |
| East Troy | A small town not far from Lake Geneva, offering a quaint atmosphere with historical landmarks. Ideal for visitors interested in local history and enjoying a slower pace. | East Troy Electric Railroad, Historical society, Local Restaurants, Parks and hiking']},{ |
| Lake Geneva Sports | Area offering numerous adventure activities, popular with thrill-seekers and families wanting engaging experiences. An active lifestyle hub for visitors year-round. | Zip-lining, Lake Geneva Balloon Company, Golf courses, Ski resorts in winter, Hiking trails |
| Baker's Lake | Set in a natural area with lots of green space, it's great for families and those looking to enjoy outdoor activities and lake access without the tourist hustle. | Picnic areas, Nature trails, Kayaking, Wildlife watching, Camping options |
Understanding Airbnb License Requirements & STR Laws in Lake Geneva (2025)
While Lake Geneva, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lake Geneva to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lake Geneva (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lake Genevabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxe | Heated Saltwater Pool |Lake Views
Entire Place • 5 bedrooms
HUGE tons of gathering space - walk to lake/DT
Entire Place • 6 bedrooms
NEW | Spacious Luxury home | 7 BEDS | Pets Welcome
Entire Place • 4 bedrooms
Downtown Lake Geneva Home! Walk 2 Everything!
Entire Place • 6 bedrooms
Stunning & Spacious Lookout Lodge |Dream Getaway
Entire Place • 6 bedrooms
Historic Retreat-steps from the Lake & Downtown
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lake Geneva (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lake Geneva based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Samantha | 42 | $2,293,371 | 2717 | 4.69/5.0 |
| Geneva Lakes Vacations | 10 | $923,936 | 81 | 4.41/5.0 |
| Tony Scalzitti | 6 | $458,834 | 305 | 4.92/5.0 |
| Elite | 6 | $325,655 | 47 | 2.47/5.0 |
| Bjorn | 3 | $317,568 | 152 | 4.95/5.0 |
| Rj | 2 | $304,343 | 75 | 4.96/5.0 |
| Stephanie | 2 | $283,048 | 188 | 4.96/5.0 |
| Mike | 3 | $277,803 | 107 | 4.89/5.0 |
| Brian | 2 | $274,257 | 315 | 4.95/5.0 |
| Maureen | 1 | $185,296 | 31 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lake Geneva.
Dive Deeper: Advanced Lake Geneva STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lake Geneva. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLake Geneva Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lake Geneva
- The Lake Geneva Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 167 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lake Geneva, House properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 59.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 2.4%) offer potential for unique stay experiences.
Lake Geneva Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lake Geneva
- The dominant room capacity in Lake Geneva is 4 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 53.9% of the active Airbnb listings in Lake Geneva, indicating a high concentration in these sizes.
- A significant 58.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lake Geneva.
Lake Geneva Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lake Geneva
- The most common guest capacity trend in Lake Geneva vacation rentals is listings accommodating 8+ guests (55.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lake Geneva STR market, accounting for 68.9% of listings.
- 73.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lake Geneva.
- On average, properties in Lake Geneva are equipped to host 6.4 guests.
Lake Geneva Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lake Geneva
- The most common availability pattern in Lake Geneva falls within the 181-270 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lake Geneva (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lake Geneva Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
10.5% of total
2 Nights
95 listings
58.6% of total
3 Nights
12 listings
7.4% of total
4-6 Nights
6 listings
3.7% of total
7-29 Nights
8 listings
4.9% of total
30+ Nights
24 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lake Geneva is 2 Nights, adopted by 58.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.1%) of the Lake Geneva Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Lake Geneva, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.6% of Lake Geneva hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- A 2-night minimum appears standard (58.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lake Geneva.
Lake Geneva Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
3.2% of total
Super Strict 60 Days
3 listings
1.9% of total
Flexible
10 listings
6.4% of total
Moderate
19 listings
12.1% of total
Firm
43 listings
27.4% of total
Strict
77 listings
49% of total
Cancellation Policy Insights for Lake Geneva
- The prevailing Airbnb cancellation policy trend in Lake Geneva is Strict, used by 49% of listings.
- A majority (76.4%) of hosts in Lake Geneva utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 49% market standard in Lake Geneva.
- With 49% using Strict terms, this is a viable option in Lake Geneva, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lake Geneva.
Lake Geneva STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lake Geneva
- The overall average booking lead time for vacation rentals in Lake Geneva is 63 days.
- Guests book furthest in advance for stays during July (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Lake Geneva.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Lake Geneva averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lake Geneva (2025)
Amenity Prevalence
Amenity Insights for Lake Geneva
- Essential amenities in Lake Geneva that guests expect include: Smoke alarm, Carbon monoxide alarm, Wifi, TV, Air conditioning, Heating, Fire extinguisher, Free parking on premises, Refrigerator, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lake Geneva: Smoke alarm, Carbon monoxide alarm, Wifi, TV, Air conditioning, Heating, Fire extinguisher, Free parking on premises, Refrigerator, Dishes and silverware.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Heating, Fire extinguisher, Free parking on premises, Refrigerator, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lake Geneva to stay competitive.
Lake Geneva Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lake Geneva
- The typical guest profile for Airbnb in Lake Geneva consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and DC (0.5%).
- Top languages spoken are English (78.6%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lake Geneva Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| McHenry | 31 | $4,820 | $436.41 | 44% |
| Morris | 10 | $4,502 | $256.46 | 48% |
| Town of Lyndon | 36 | $4,476 | $437.40 | 36% |