Salem Lakes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Salem Lakes in 2025? Explore comprehensive Airbnb analytics for Salem Lakes, Wisconsin, United States to uncover income potential. This 2025 STR market report for Salem Lakes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Salem Lakes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salem Lakes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salem Lakes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salem Lakes (2025)
Understanding the monthly revenue variations for Airbnb listings in Salem Lakes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salem Lakes is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salem Lakes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,583+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,728 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,128 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,812, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salem Lakes
Salem Lakes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salem Lakes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salem Lakes:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salem Lakes
Average Daily Rate (ADR) Airbnb Trends in Salem Lakes (2025)
Effective short term rental pricing strategy in Salem Lakes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salem Lakes typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $535+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $366 or more.
- Typical properties (Median) charge around $243 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in Salem Lakes
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Airbnb Seasonality Analysis & Trends in Salem Lakes (2025)
Peak Season (July, August, June)
- Revenue averages $7,137 per month
- Occupancy rates average 58.7%
- Daily rates average $312
Shoulder Season
- Revenue averages $4,098 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $277
Low Season (February, March, October)
- Revenue drops to average $2,740 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $266
Seasonality Insights for Salem Lakes
- The Airbnb seasonality in Salem Lakes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salem Lakes's highest earning potential, with monthly revenues capable of climbing to $8,072, occupancy reaching a high of 70.6%, and ADRs peaking at $319.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,531, occupancy could drop to 32.3%, and ADRs may adjust down to $265.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salem Lakes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salem Lakes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salem Lakes (2025)
Exploring the top neighborhoods for short-term rentals in Salem Lakes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Elizabeth | A beautiful destination known for its scenic views and recreational activities. It's perfect for guests who enjoy nature, boating, and outdoor sports. | Lake Elizabeth State Park, Fishing spots, Hiking trails, Picnic areas, Campgrounds |
| Salem Lakes Park | This park offers a variety of family-friendly activities and is a preferred site for events. It attracts visitors who appreciate outdoor leisure and community events. | Salem Lakes Park, Playgrounds, Sports fields, Walking trails, Picnic areas |
| Paddock Lake | A quiet suburban area with a charming lake, ideal for families and those looking for a peaceful getaway. Guests enjoy fishing, swimming, and relaxing by the lakeside. | Paddock Lake, Fishing docks, Public beach, Playgrounds |
| Twin Lakes | Known for its twin lakes, this area offers a more tranquil environment. It's attractive to guests seeking relaxation and nature-based activities. | Twin Lakes, Local hiking trails, Kayaking, Wildlife viewing |
| Bishop's Bay | A scenic waterfront area great for summer activities. It draws visitors for its beaches and water sports, making it a desirable location for Airbnb hosts. | Bishop's Bay, Boating opportunities, Beaches, Picnic spots |
| Silver Lake | Famous for its clear waters and recreational opportunities, it's a hotspot for tourists looking for water activities and relaxation by the lake. | Silver Lake, Swimming areas, Camping spots, Fishing access |
| Lakeside Park | This community park offers organized events and recreational facilities. It's popular among families and visitors who enjoy community-driven activities. | Lakeside Park, Community center, Sport facilities, Picnic areas |
| Fox River | A picturesque area that offers river activities and natural beauty. Attracts guests who enjoy outdoor adventures and scenic views. | Fox River, Kayaking opportunities, Fishing areas, Walking paths |
Understanding Airbnb License Requirements & STR Laws in Salem Lakes (2025)
While Salem Lakes, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salem Lakes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salem Lakes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salem Lakesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Living the Lakehouse Dream
Entire Place • 4 bedrooms
Lake Home w/View, Private Pier, + Indoor Hot Tub
Entire Place • 3 bedrooms
Beautiful Lakehouse sleeps 12 Boat/Pets/HotTub/Ski
Entire Place • 4 bedrooms
Huge Lake Retreat Spa near Lake Geneva, Wilmot
Entire Place • 5 bedrooms
Cabin W/ Wall of Windows- Near Skiing, Coffee Bar
Entire Place • 3 bedrooms
Cottage Oasis with Lake Views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salem Lakes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salem Lakes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dori And Jack | 1 | $157,006 | 331 | 4.92/5.0 |
| James P | 1 | $106,270 | 123 | 4.98/5.0 |
| Will | 1 | $100,531 | 103 | 4.83/5.0 |
| Layla | 2 | $76,606 | 65 | 4.87/5.0 |
| Rebecca | 1 | $60,458 | 117 | 4.98/5.0 |
| Triple A Ponderosa | 2 | $56,274 | 75 | 4.95/5.0 |
| Ryan | 1 | $45,906 | 25 | 4.92/5.0 |
| Victor | 1 | $39,904 | 63 | 4.79/5.0 |
| Melizza | 1 | $31,003 | 94 | 4.99/5.0 |
| Michelle | 1 | $29,604 | 79 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salem Lakes.
Dive Deeper: Advanced Salem Lakes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salem Lakes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalem Lakes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salem Lakes
- The Salem Lakes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salem Lakes, House properties are the most common (81%), reflecting the local real estate landscape.
- Houses represent a significant 81% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Salem Lakes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salem Lakes
- The dominant room capacity in Salem Lakes is 2 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 71.4% of the active Airbnb listings in Salem Lakes, indicating a high concentration in these sizes.
- A significant 61.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salem Lakes.
Salem Lakes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salem Lakes
- The most common guest capacity trend in Salem Lakes vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Salem Lakes STR market, accounting for 57.1% of listings.
- 61.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salem Lakes.
- On average, properties in Salem Lakes are equipped to host 6.1 guests.
Salem Lakes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salem Lakes
- The most common availability pattern in Salem Lakes falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salem Lakes (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salem Lakes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10% of total
2 Nights
13 listings
65% of total
7-29 Nights
2 listings
10% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Salem Lakes is 2 Nights, adopted by 65% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Salem Lakes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Salem Lakes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 65% of Salem Lakes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- A 2-night minimum appears standard (65%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salem Lakes.
Salem Lakes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
10% of total
Flexible
3 listings
15% of total
Moderate
3 listings
15% of total
Firm
8 listings
40% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Salem Lakes
- The prevailing Airbnb cancellation policy trend in Salem Lakes is Firm, used by 40% of listings.
- A majority (60.0%) of hosts in Salem Lakes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Salem Lakes.
- Regularly review your cancellation policy against competitors and market demand shifts in Salem Lakes.
Salem Lakes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salem Lakes
- The overall average booking lead time for vacation rentals in Salem Lakes is 62 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Salem Lakes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Salem Lakes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salem Lakes (2025)
Amenity Prevalence
Amenity Insights for Salem Lakes
- Essential amenities in Salem Lakes that guests expect include: Free parking on premises, Kitchen, Smoke alarm, Heating, Wifi, TV, Air conditioning, Hot water, Carbon monoxide alarm, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salem Lakes: Free parking on premises, Kitchen, Smoke alarm, Heating, Wifi, TV, Air conditioning, Hot water, Carbon monoxide alarm, Refrigerator.
- Prioritize adding missing essentials: TV, Air conditioning, Hot water, Carbon monoxide alarm, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salem Lakes to stay competitive.
Salem Lakes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salem Lakes
- The typical guest profile for Airbnb in Salem Lakes consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Mexico (0.4%).
- Top languages spoken are English (69.4%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salem Lakes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| McHenry | 31 | $4,820 | $436.41 | 44% |
| Morris | 10 | $4,502 | $256.46 | 48% |