Town of Gordon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Town of Gordon in 2025? Explore comprehensive Airbnb analytics for Town of Gordon, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Gordon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Town of Gordon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Gordon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Town of Gordon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$228
The average rental revenue earned for an occupied room per day in Town of Gordon.
Occupancy Rate(?)
39.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$30,287
Typical annual income for an Airbnb listing in Town of Gordon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
15.8%
Strong growth (15.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Town of Gordon.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Town of Gordon.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Town of Gordon (2025)

Understanding the monthly revenue variations for Airbnb listings in Town of Gordon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Gordon is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Gordon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,052+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,685 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,030 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,057, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of Gordon

Town of Gordon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Town of Gordon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Gordon:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of Gordon

Average Daily Rate (ADR) Airbnb Trends in Town of Gordon (2025)

Effective short term rental pricing strategy in Town of Gordon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Gordon typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $415+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $313 or more.
  • Typical properties (Median) charge around $185 per night.
  • Entry-level properties (Bottom 25%) earn around $150 per night.

Average Daily Rate (ADR) Trend by Month in Town of Gordon

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Airbnb Seasonality Analysis & Trends in Town of Gordon (2025)

Peak Season (July, June, August)
  • Revenue averages $4,720 per month
  • Occupancy rates average 55.7%
  • Daily rates average $250
Shoulder Season
  • Revenue averages $2,723 per month
  • Occupancy maintains around 31.8%
  • Daily rates hold near $233
Low Season (February, March, December)
  • Revenue drops to average $2,127 per month
  • Occupancy decreases to average 24.0%
  • Daily rates adjust to average $226

Seasonality Insights for Town of Gordon

  • The Airbnb seasonality in Town of Gordon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Town of Gordon's highest earning potential, with monthly revenues capable of climbing to $5,003, occupancy reaching a high of 59.5%, and ADRs peaking at $254.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,078, occupancy could drop to 21.0%, and ADRs may adjust down to $223.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Gordon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Town of Gordon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Town of Gordon (2025)

Exploring the top neighborhoods for short-term rentals in Town of Gordon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gordon Town Park
A beautiful park offering outdoor activities like hiking, picnicking, and nature watching. Close to natural attractions, ideal for families and nature lovers.
Gordon Town Park, Nature trails, Fishing spots, Wildlife watching, Picnic areas
Lake Namekagon
The largest lake in the area, perfect for fishing, boating, and swimming. An excellent destination for tourists looking for water-based activities and relaxation.
Namekagon Lake, Fishing, Boating, Swimming beaches, Scenic views
St. Croix National Scenic Riverway
A remarkable natural area known for its scenic beauty and recreational opportunities like kayaking and canoeing. Attractive to outdoor enthusiasts and adventurers.
Riverway access points, Kayaking and Canoeing, Wildlife viewing, Camping, Fishing spots
Downtown Gordon
The small local hub with shops and eateries. Great for tourists looking to experience the small-town charm and community atmosphere.
Local shops, Restaurants, Gordon Historical Society, Artisan markets
Sandy Lake
A scenic and serene location, ideal for quiet retreats and outdoor sports. Perfect for visitors seeking peace and nature.
Sandy Lake activities, Fishing, Hiking, Camping, Wildflower watching
Gordon Mill Pond
Offers tranquil boating and fishing opportunities. Attractive for those looking to relax and enjoy nature.
Mill Pond, Fishing, Kayaking, Scenic trails around the pond
Danielson's Resort
A popular local resort featuring rental cabins and outdoor activities. A go-to spot for families and groups.
Cabin rentals, Fishing, Outdoor recreational activities, Community events
Barker's Island
A natural island known for its beauty and recreational opportunities. Great for tourists interested in waterfront activities and scenic walks.
Island trails, Waterfront activities, Wildlife watching

Understanding Airbnb License Requirements & STR Laws in Town of Gordon (2025)

While Town of Gordon, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Gordon to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Town of Gordon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Gordonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Tranquil Clam Lake Chalet

Tranquil Clam Lake Chalet

Entire Place • 4 bedrooms

$101,740
Revenue
64.5%
Occupancy
$445.01
Daily Rate
Elk Point Lodge-Spacious, Secluded Luxury Log Home

Elk Point Lodge-Spacious, Secluded Luxury Log Home

Entire Place • 5 bedrooms

$60,033
Revenue
36.1%
Occupancy
$404.87
Daily Rate
Beaver Lake Escape *Seclusion* Kayaks* Canoe*

Beaver Lake Escape *Seclusion* Kayaks* Canoe*

Entire Place • 4 bedrooms

$56,626
Revenue
68.5%
Occupancy
$323.53
Daily Rate
Our Perfect Place *Onsite Pontoon Rental*

Our Perfect Place *Onsite Pontoon Rental*

Entire Place • 5 bedrooms

$55,468
Revenue
40.2%
Occupancy
$365.02
Daily Rate
Birch Haven

Birch Haven

Entire Place • 4 bedrooms

$46,841
Revenue
37.2%
Occupancy
$451.80
Daily Rate
Traubas North House

Traubas North House

Entire Place • 3 bedrooms

$41,880
Revenue
48.5%
Occupancy
$212.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Town of Gordon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Town of Gordon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Makala And Rich6$238,2781414.92/5.0
Kelly1$101,74065.00/5.0
Chris4$63,871454.66/5.0
Alyssa1$60,03345.00/5.0
Host #1614379021$46,84100.00/5.0
Haley2$24,850954.66/5.0
Peggy2$21,132345.00/5.0
Jesse1$19,300874.90/5.0
Peter1$17,969294.97/5.0
Host #699649221$11,73110.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Gordon.

Dive Deeper: Advanced Town of Gordon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Gordon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of Gordon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of Gordon

  • The Town of Gordon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of Gordon, Outdoor/Unique properties are the most common (55%), reflecting the local real estate landscape.
  • Houses represent a significant 45% portion, catering likely to families or larger groups.

Town of Gordon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of Gordon

  • The dominant room capacity in Town of Gordon is 4 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Town of Gordon, indicating a high concentration in these sizes.
  • A significant 65.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Gordon.

Town of Gordon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of Gordon

  • The most common guest capacity trend in Town of Gordon vacation rentals is listings accommodating 8+ guests (55%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Town of Gordon STR market, accounting for 90.0% of listings.
  • 90.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Gordon.
  • On average, properties in Town of Gordon are equipped to host 7.0 guests.

Town of Gordon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of Gordon

  • The most common availability pattern in Town of Gordon falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Town of Gordon (60%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Town of Gordon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (52.6%)

2 Nights

10 listings

52.6% of total

3 Nights (21.1%)

3 Nights

4 listings

21.1% of total

4-6 Nights (21.1%)

4-6 Nights

4 listings

21.1% of total

30+ Nights (5.3%)

30+ Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of Gordon is 2 Nights, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 52.6% of Town of Gordon hosts use this setting.
  • A 2-night minimum appears standard (52.6%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Gordon.

Town of Gordon Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (16.7%)

Super Strict 30 Days

3 listings

16.7% of total

Super Strict 60 Days (11.1%)

Super Strict 60 Days

2 listings

11.1% of total

Flexible (16.7%)

Flexible

3 listings

16.7% of total

Moderate (44.4%)

Moderate

8 listings

44.4% of total

Firm (11.1%)

Firm

2 listings

11.1% of total

Cancellation Policy Insights for Town of Gordon

  • The prevailing Airbnb cancellation policy trend in Town of Gordon is Moderate, used by 44.4% of listings.
  • There's a relatively balanced mix between guest-friendly (61.1%) and stricter (11.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 44.4% market standard in Town of Gordon.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of Gordon.

Town of Gordon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of Gordon

  • The overall average booking lead time for vacation rentals in Town of Gordon is 80 days.
  • Guests book furthest in advance for stays during July (average 138 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (115 days avg.) sees the longest lead times, while Spring (56 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Town of Gordon.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
  • Monitor your own booking lead times against these Town of Gordon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Town of Gordon (2025)

Amenity Prevalence

Amenity Insights for Town of Gordon

  • Essential amenities in Town of Gordon that guests expect include: Heating, Fire extinguisher, Smoke alarm, Hot water, Kitchen, Bed linens, Microwave, Refrigerator, TV, Coffee maker. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Town of Gordon: Heating, Fire extinguisher, Smoke alarm, Hot water, Kitchen, Bed linens, Microwave, Refrigerator, TV, Coffee maker.
  • Prioritize adding missing essentials: Hot water, Kitchen, Bed linens, Microwave, Refrigerator, TV, Coffee maker.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Town of Gordon to stay competitive.

Town of Gordon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of Gordon

  • The typical guest profile for Airbnb in Town of Gordon consists of primarily domestic travelers (100%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
  • Domestic travelers account for 100.0% of guests.
  • Top languages spoken are English (94.6%) followed by Hindi (2.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Minneapolis and Madison.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Town of Gordon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Silver Creek Township19$5,489$325.0058%
Lutsen12$5,430$386.1447%
Lake No. 224$5,211$335.9155%
Tofte14$5,052$461.9837%
Schroeder10$5,039$404.9851%
Town of Clover17$4,811$253.3661%
Scandia11$4,597$436.7142%
Morse Township10$4,546$329.7953%
Town of Georgetown15$4,408$433.0843%
Lutsen Township165$4,322$387.8739%

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