Superior Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Superior in 2025? Explore comprehensive Airbnb analytics for Superior, Wisconsin, United States to uncover income potential. This 2025 STR market report for Superior, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 119 active listings.
Whether you're considering an Airbnb investment in Superior, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Superior Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Superior Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Superior (2025)
Understanding the monthly revenue variations for Airbnb listings in Superior is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Superior is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Superior across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,721+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,790 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,442 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,578, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Superior
Superior Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Superior STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Superior:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Superior
Average Daily Rate (ADR) Airbnb Trends in Superior (2025)
Effective short term rental pricing strategy in Superior involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Superior typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $345+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Superior
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Airbnb Seasonality Analysis & Trends in Superior (2025)
Peak Season (July, June, August)
- Revenue averages $4,370 per month
- Occupancy rates average 62.4%
- Daily rates average $219
Shoulder Season
- Revenue averages $3,024 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,958 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $173
Seasonality Insights for Superior
- The Airbnb seasonality in Superior shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Superior's highest earning potential, with monthly revenues capable of climbing to $4,530, occupancy reaching a high of 68.2%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,863, occupancy could drop to 35.7%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Superior.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Superior seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Superior (2025)
Exploring the top neighborhoods for short-term rentals in Superior? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Superior | The heart of the city, ideal for visitors looking to explore local shops, restaurants, and entertainment. Proximity to the harbor and lakeshore attracts tourists. | Lakewalk, S.S. Meteor Maritime Museum, Planned Parenthood Memorial Park, Superior Public Library, Bad River Casino |
| Presque Isle Park | A beautiful natural area that offers outdoor activities and scenic views of Lake Superior. Perfect for guests looking to enjoy nature and tranquility. | Presque Isle Park, Picnic areas, Walking trails, Scenic viewpoints, Wildlife watching |
| Wisconsin Point | A serene area known for its beaches and proximity to the lighthouse. Attracts families and beach-goers seeking a peaceful retreat. | Wisconsin Point Beach, Point Abino Lighthouse, Nature trails, Picnic areas, Wildlife viewing |
| Billings Park | A charming residential neighborhood with parks and recreational areas. Ideal for families and groups looking for a quieter stay near nature. | Billings Park, Walking trails, Playgrounds, Lakeshore area |
| East End | A historic and eclectic area featuring unique local businesses and a community vibe. Great for travelers wanting a taste of local culture. | Local shops, Restaurants, East End Park, Historical landmarks, Community events |
| Link Park area | Known for its access to outdoor activities including hiking and biking, appealing to adventurous guests seeking an active vacation. | Link Park, Bike trails, Hiking paths, Scenic views, Fishing spots |
| Superior Bay | A picturesque waterfront area with beautiful views and recreational activities. Ideal for tourists wanting water-based activities and relaxing views. | Superior Bay, Boat tours, Fishing, Kayaking, Scenic parks |
| Harborview District | A vibrant area with art, culture, and waterfront access, attracting tourists interested in arts and local events. | Art galleries, Cultural events, Harbor views, Local dining, Festivals |
Understanding Airbnb License Requirements & STR Laws in Superior (2025)
While Superior, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Superior to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Superior (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Superiorbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Duluth/Superior Escape-up to 26 guests-Indoor Pool
Entire Place • 5 bedrooms
Twin Ports Getaway *Hot tub, Large private yard!*
Entire Place • 4 bedrooms
NO Cleaning Fee | Hot Tub | River View | King Beds
Entire Place • 4 bedrooms
The Treasure House- Near Duluth & Pet Friendly!
Entire Place • 3 bedrooms
The Historic Leraan House in Superior/Duluth
Entire Place • 5 bedrooms
Sail Away! No cleaning fee
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Superior (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Superior based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria | 19 | $477,863 | 3175 | 4.88/5.0 |
| Brian | 1 | $279,923 | 33 | 4.94/5.0 |
| Superior Bay | 11 | $210,302 | 3545 | 4.87/5.0 |
| Ibeth And Andrew | 3 | $183,077 | 231 | 4.91/5.0 |
| Carli | 3 | $170,087 | 105 | 4.83/5.0 |
| Neil | 3 | $116,164 | 257 | 4.81/5.0 |
| Taylor And Madison | 4 | $115,429 | 1207 | 4.83/5.0 |
| David | 1 | $109,626 | 38 | 5.00/5.0 |
| Trisha | 5 | $106,215 | 1868 | 4.91/5.0 |
| Troy | 2 | $101,651 | 33 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Superior.
Dive Deeper: Advanced Superior STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Superior. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSuperior Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Superior
- The Superior Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 119 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Superior, House properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 54.6% portion, catering likely to families or larger groups.
- The presence of 8.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.2%) offer potential for unique stay experiences.
Superior Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Superior
- The dominant room capacity in Superior is 1 bedroom listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 53.8% of the active Airbnb listings in Superior, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Superior.
Superior Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Superior
- The most common guest capacity trend in Superior vacation rentals is listings accommodating 6 guests (21.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Superior STR market, accounting for 43.6% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Superior.
- On average, properties in Superior are equipped to host 4.9 guests.
Superior Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Superior
- The most common availability pattern in Superior falls within the 91-180 days range, representing 40.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Superior (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 52.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Superior Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
48.6% of total
2 Nights
42 listings
37.8% of total
3 Nights
1 listings
0.9% of total
30+ Nights
14 listings
12.6% of total
Key Insights
- The most prevalent minimum stay requirement in Superior is 1 Night, adopted by 48.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.4%) of the Superior Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.6%) caters to monthly stays (30+ nights) in Superior, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.6% of Superior hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Superior.
Superior Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
44 listings
40.7% of total
Moderate
35 listings
32.4% of total
Firm
15 listings
13.9% of total
Strict
14 listings
13% of total
Cancellation Policy Insights for Superior
- The prevailing Airbnb cancellation policy trend in Superior is Flexible, used by 40.7% of listings.
- The market strongly favors guest-friendly terms, with 73.1% of listings offering Flexible or Moderate policies. This suggests guests in Superior may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.7% market standard in Superior.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Superior.
Superior STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Superior
- The overall average booking lead time for vacation rentals in Superior is 35 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Superior.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Superior averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Superior (2025)
Amenity Prevalence
Amenity Insights for Superior
- Essential amenities in Superior that guests expect include: Carbon monoxide alarm, Wifi, TV, Smoke alarm, Heating, Hot water, Free parking on premises, Coffee maker, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Superior: Carbon monoxide alarm, Wifi, TV, Smoke alarm, Heating, Hot water, Free parking on premises, Coffee maker, Microwave.
- Prioritize adding missing essentials: Heating, Hot water, Free parking on premises, Coffee maker, Microwave.
- Consider adding popular differentiators like Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Superior to stay competitive.
Superior Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Superior
- The typical guest profile for Airbnb in Superior consists of primarily domestic travelers (96%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and Canada (2.2%).
- Top languages spoken are English (81.2%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Superior Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,489 | $325.00 | 58% |
| Lake No. 2 | 24 | $5,211 | $335.91 | 55% |
| East Side Township | 12 | $5,025 | $398.89 | 43% |
| Town of Clover | 17 | $4,811 | $253.36 | 61% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Morse Township | 10 | $4,546 | $329.79 | 53% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |