Airbnb Market Analytics, Statistics and Data in Superior, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Superior? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Superior:
How much do Airbnb hosts make on average per month in Superior?
The short-term rental market in Superior shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,503 per month
- Strong performing properties (top 25%) make $4,111 or more
- Best-in-class properties (top 10%) achieve $6,185+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,529
Revenue Variations by Month
Occupancy Rates Throughout the Year in Superior
The market in Superior shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Superior
Daily rates in Superior vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $159 per night
- Strong performing properties (top 25%) secure $223 or more
- Best-in-class properties (top 10%) pull in $356+ per night
- Entry-level properties (bottom 25%) earn around $113
Daily Rate Variations by Month
Get Live Superior Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Superior
Peak Season (June, July, August)
- Revenue peaks at $4534.99 per month
- Occupancy rates reach 68.12%
- Daily rates average $219.60
Shoulder Season
- Revenue averages $3327.73 per month
- Occupancy maintains 47.46%
- Daily rates hold at $197.18
Low Season (December, November, January)
- Revenue drops to $2143.70 per month
- Occupancy decreases to 32.56%
- Daily rates adjust to $185.00
Is it still profitable to do Airbnb in Superior in 2025?
Yes! Superior demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3328 and The market's 122 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Superior
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Spirit Mountain | A popular destination for outdoor enthusiasts, Spirit Mountain offers skiing, mountain biking, and hiking. Its proximity to scenic views and recreational activities makes it a great choice for guests looking for adventure. | Spirit Mountain Ski Resort, Duluth and Lake Superior Zoo, Aerial Lift Bridge, Pattison State Park |
| Pattison State Park | The park features stunning waterfalls and beautiful nature trails, attracting visitors seeking a tranquil escape. It's ideal for nature lovers and those wanting to explore the outdoors. | Big Manitou Falls, Little Manitou Falls, Nature trails, Camping areas |
| Lake Superior | Known for its stunning views and recreational activities, Lake Superior attracts tourists year-round for fishing, boating, and relaxing by the water. It's a scenic spot that appeals to families and couples alike. | Wisconsin Point, North Pier Lighthouse, Parks and Beaches, Fishing and boating opportunities |
| Downtown Superior | The vibrant downtown area boasts a rich history, shops, dining, and cultural attractions. It appeals to guests looking for a mix of urban experiences and historical exploration. | Fairlawn Mansion, Barker's Island, Superior Public Museum, Local restaurants and cafes |
| Superior's Historic District | This area is known for its charming, historic homes and local character. Guests can enjoy the beauty of historic architecture and learn about the city's history. | Historic Homes, Local Art Venues, Community Events |
| Billings Park | A picturesque neighborhood with parks and trails, Billings Park offers a family-friendly atmosphere and easy access to outdoor activities, making it great for families and leisure travelers. | Walking Trails, Parks, Playgrounds |
| Barker's Island | Home to beaches, parks, and recreational facilities, Barker's Island is perfect for those looking to relax by the water or enjoy outdoor activities, including kayaking and picnicking. | Barker's Island Marina, Beaches and Parks, Kayaking opportunities |
| Amnicon Falls State Park | A hidden gem featuring beautiful waterfalls and scenic trails. Ideal for visitors seeking a quiet retreat into nature with opportunities for hiking and photography. | Amnicon Falls, Hiking Trails, Picnic Areas |
Do you need a license for Airbnb in Superior?
We recommend checking directly with Superior's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Superior
Duluth/Superior Escape-up to 26 guests-Indoor Pool
Entire Place • 5 bedrooms
Twin Ports Getaway *Hot tub, Large private yard!*
Entire Place • 4 bedrooms
NO Cleaning Fee | Hot Tub | River View | King Beds
Entire Place • 4 bedrooms
SuperiorSerenity/Lake-Dine-Drink-Shop/Dog-Friendly
Entire Place • 2 bedrooms
Sail Away! No cleaning fee
Entire Place • 4 bedrooms
The Historic Leraan House in Superior/Duluth
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Superior
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria | 18 | $432,993 | 3165 | 4.88/5.0 |
| Brian | 1 | $316,376 | 33 | 4.94/5.0 |
| Ibeth And Andrew | 3 | $200,374 | 231 | 4.91/5.0 |
| Superior Bay | 11 | $198,093 | 3545 | 4.87/5.0 |
| Carli | 3 | $193,213 | 105 | 4.83/5.0 |
| Al | 2 | $130,207 | 98 | 4.96/5.0 |
| David | 1 | $127,960 | 38 | 5.00/5.0 |
| Neil | 3 | $122,524 | 257 | 4.81/5.0 |
| Troy | 2 | $119,948 | 33 | 5.00/5.0 |
| Taylor And Madison | 4 | $116,150 | 1207 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Superior
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.3%), with house and apartment & condo properties comprising 86.9% of inventory
- Untapped potential in outdoor & mobile, others segments (4.9% combined)
Room Capacity Distribution
Analysis of 122 properties in Superior shows that 3 bedrooms properties are most prevalent, making up 28.7% of the market. The market tends to favor smaller properties, with 3 bedrooms and 1 bedroom together representing 54.9% of all listings.
Key Insights
- Most common: 3 bedrooms (28.7%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 54.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 122 properties in Superior reveals that 6 guests properties dominate the market, representing 22.1% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 2 guests make up 44.3% of the market.
Key Insights
- Most common capacity: 6 guests (22.1% of market)
- Least common capacity: 3 guests (4.1% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 44.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 122 properties in Superior, the most common availability pattern is 91-180 days (36.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38.5% of properties).
Key Insights
- Most common availability window: 91-180 days (36.9%)
- Most common booking duration: 181-270 days (38.5%)
- Properties with high availability (180+ days): 51.6%
- Properties with long-term bookings (180+ days): 50.8%
Minimum Stay Distributions
1 Night
53 listings
47.3% of total
2 Nights
44 listings
39.3% of total
3 Nights
1 listings
0.9% of total
30+ Nights
14 listings
12.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (12.5%) suggest a stable extended-stay market
- High market flexibility with 87.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
44 listings
40% of total
Moderate
37 listings
33.6% of total
Firm
15 listings
13.6% of total
Strict
14 listings
12.7% of total
Key Insights
- Flexible is the preferred policy at 40.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.6% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 12.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 62 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 22 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Superior
Every property in Superior comes standard with Carbon monoxide alarm, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.4%) and United Kingdom (0.3%)
- English is the top language at 86.4%, followed by Spanish (9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.8%
Recommendations
- Target marketing campaigns for Minneapolis and Saint Paul markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Superior. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,713 | $334.84 | 60% |
| Lake No. 2 | 25 | $5,209 | $332.95 | 54% |
| East Side Township | 12 | $5,204 | $401.87 | 44% |
| Scandia | 10 | $5,140 | $461.75 | 44% |
| Town of Clover | 17 | $5,082 | $262.77 | 62% |
| Fridley | 22 | $4,812 | $250.34 | 62% |
| Shoreview | 12 | $4,548 | $351.46 | 54% |
| Hermantown | 19 | $4,448 | $310.00 | 56% |
| Forest Lake | 24 | $4,397 | $313.72 | 45% |
| Town of Georgetown | 16 | $4,375 | $433.64 | 43% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights