Wausau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Wausau in 2025? Explore comprehensive Airbnb analytics for Wausau, Wisconsin, United States to uncover income potential. This 2025 STR market report for Wausau, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Wausau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wausau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wausau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wausau (2025)
Understanding the monthly revenue variations for Airbnb listings in Wausau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wausau is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wausau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,481+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,520 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,026, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wausau
Wausau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wausau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wausau:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wausau
Average Daily Rate (ADR) Airbnb Trends in Wausau (2025)
Effective short term rental pricing strategy in Wausau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wausau typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Wausau
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Airbnb Seasonality Analysis & Trends in Wausau (2025)
Peak Season (July, June, May)
- Revenue averages $2,166 per month
- Occupancy rates average 50.9%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,919 per month
- Occupancy maintains around 50.2%
- Daily rates hold near $121
Low Season (February, March, November)
- Revenue drops to average $1,630 per month
- Occupancy decreases to average 46.9%
- Daily rates adjust to average $113
Seasonality Insights for Wausau
- The Airbnb seasonality in Wausau shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wausau's highest earning potential, with monthly revenues capable of climbing to $2,220, occupancy reaching a high of 58.5%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,449, occupancy could drop to 40.4%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wausau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wausau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wausau (2025)
Exploring the top neighborhoods for short-term rentals in Wausau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wausau | The heart of the city with a vibrant atmosphere, local restaurants, and cultural attractions. Ideal for guests looking to explore Wausau on foot and enjoy city life. | Leigh Yawkey Woodson Art Museum, The Grand Theater, Riverwalk, Marathon County Historical Society, Wausau Cycling Club |
| Harmony Hills | A serene neighborhood with scenic views and proximity to nature trails. Perfect for families and nature lovers seeking a quiet retreat while still being close to the city. | Rose Garden Park, Bubbler Trail, D.C. Everest High School, Tower Hill Park |
| Wausau East | This area offers a mix of residential and commercial properties with convenient access to amenities. Great for travelers looking for a home-like stay close to local shops and parks. | Memorial Park, East Bay Park, Wausau East High School, Merrill Park, Wausau School District |
| River District | Known for its beautiful river views, the River District is an emerging area with lots of potential. Attractive to those who enjoy outdoor activities and waterfront leisure. | Wisconsin River, Riverside Park, Kayak Rentals, Fishing spots, Walking trails |
| Rib Mountain | A picturesque area known for its recreational opportunities and natural beauty, ideal for those looking to experience the outdoors, skiing, and hiking. | Rib Mountain State Park, Granite Peak Ski Area, Mountain biking trails, Hiking paths, Scenic viewpoints |
| Weston | A family-friendly suburb of Wausau with parks and community events. Attractive to families or groups looking for affordable lodging in a quiet setting. | Schofield Park, Weston Convention & Visitors Bureau, Kraft Foods, Community events, Playgrounds |
| Marathon Park | Offers plenty of green spaces and access to sports facilities. Ideal for sports enthusiasts and families enjoying local events and gatherings. | Marathon Park Events, Sports complex, Picnic areas, Community gardens, Outdoor events |
| Schofield | A growing area with good access to both Wausau and surrounding communities. Suitable for travelers looking for convenience and local experiences. | Lake Wausau, Local shops, Dine-in restaurants, Parks and recreation areas, City trails |
Understanding Airbnb License Requirements & STR Laws in Wausau (2025)
While Wausau, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wausau to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wausau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wausaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Historic Home Close to Skiing & Downtown
Entire Place • 4 bedrooms
Spacious Home near Rib Mountain & Tubing Hill!
Entire Place • 5 bedrooms
Hidden Cove Cottage on Lake Wausau by Granite Peak
Entire Place • 2 bedrooms
Scandinavian Cottage
Entire Place • 2 bedrooms
Old World Charm 2 Story Home
Entire Place • 3 bedrooms
Home sweet Home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wausau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wausau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amanda | 6 | $156,475 | 481 | 4.82/5.0 |
| Chad | 4 | $102,650 | 308 | 4.79/5.0 |
| Gwendolyn | 4 | $53,061 | 53 | 4.56/5.0 |
| Gary | 1 | $51,222 | 21 | 5.00/5.0 |
| Benjamin | 1 | $48,465 | 54 | 4.94/5.0 |
| Pete | 1 | $45,143 | 65 | 4.97/5.0 |
| Margaret | 2 | $38,836 | 84 | 5.00/5.0 |
| Kristen | 1 | $36,410 | 42 | 5.00/5.0 |
| Jeff | 2 | $32,530 | 140 | 4.92/5.0 |
| Dean | 1 | $32,337 | 48 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wausau.
Dive Deeper: Advanced Wausau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wausau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWausau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wausau
- The Wausau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wausau, House properties are the most common (59%), reflecting the local real estate landscape.
- Houses represent a significant 59% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.5%) offer potential for unique stay experiences.
Wausau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wausau
- The dominant room capacity in Wausau is 2 bedrooms listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.4% of the active Airbnb listings in Wausau, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wausau.
Wausau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wausau
- The most common guest capacity trend in Wausau vacation rentals is listings accommodating 4 guests (26.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wausau STR market, accounting for 49.2% of listings.
- 31.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wausau.
- On average, properties in Wausau are equipped to host 4.1 guests.
Wausau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wausau
- The most common availability pattern in Wausau falls within the 181-270 days range, representing 32.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wausau (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wausau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
24.1% of total
2 Nights
21 listings
38.9% of total
3 Nights
6 listings
11.1% of total
4-6 Nights
2 listings
3.7% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
11 listings
20.4% of total
Key Insights
- The most prevalent minimum stay requirement in Wausau is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Wausau Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.4%) caters to monthly stays (30+ nights) in Wausau, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Wausau hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wausau.
Wausau Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3.6% of total
Flexible
17 listings
30.9% of total
Moderate
16 listings
29.1% of total
Firm
9 listings
16.4% of total
Strict
11 listings
20% of total
Cancellation Policy Insights for Wausau
- The prevailing Airbnb cancellation policy trend in Wausau is Flexible, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (36.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.9% market standard in Wausau.
- Regularly review your cancellation policy against competitors and market demand shifts in Wausau.
Wausau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wausau
- The overall average booking lead time for vacation rentals in Wausau is 35 days.
- Guests book furthest in advance for stays during June (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Wausau.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Wausau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wausau (2025)
Amenity Prevalence
Amenity Insights for Wausau
- Essential amenities in Wausau that guests expect include: Heating, Wifi, TV, Smoke alarm, Carbon monoxide alarm, Hot water, Bed linens, Free parking on premises, Coffee maker, Air conditioning. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wausau: Heating, Wifi, TV, Smoke alarm, Carbon monoxide alarm, Hot water, Bed linens, Free parking on premises, Coffee maker, Air conditioning.
- Prioritize adding missing essentials: Carbon monoxide alarm, Hot water, Bed linens, Free parking on premises, Coffee maker, Air conditioning.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wausau to stay competitive.
Wausau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wausau
- The typical guest profile for Airbnb in Wausau consists of primarily domestic travelers (97%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Canada (0.9%).
- Top languages spoken are English (78.6%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wausau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Town of Lyndon | 36 | $4,476 | $437.40 | 36% |
| Lake Ripley | 10 | $4,379 | $337.51 | 57% |
| Town of Greenfield | 10 | $4,317 | $277.16 | 50% |
| Town of Townsend | 10 | $4,181 | $349.35 | 46% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Marion | 45 | $4,087 | $307.97 | 42% |